Vanity metrics
Social Media
Navigating Beyond Vanity Metrics — Do Followers, Likes and Comments on Social Media Really Matter?
Brands spend a lot of money chasing vanity metrics on social media, but this doesn't always translate into tangible ROI. Here's what to do about it.
Growing a Business
Why Focusing on KPIs Too Much Can Backfire
There's a big problem with glorifying KPIs — or at least relying on them too much. And too many companies today are falling into this trap.