VC rebranding
Why Post Malone's Personal Brand Pivot is a Masterclass in Brand Reinvention
Post Malone's seamless pivot from hip-hop to country music is a masterclass in brand reinvention. His success offers key lessons for entrepreneurs looking to expand, rebrand or break into new markets.
Stop Playing Small — How Rebranding Can Help Your Business Scale
If you're a small business looking to scale up, a rebrand might be just what you need to spur your growth.
Is Elon Musk Pushing His Luck? Why Twitter's Rebrand to 'X' Might Resemble These 6 Rebranding Fails
Successful rebrands require a deep understanding of consumer sentiment and a clear vision for the future.
VC Rebranding: What Purpose Does It Serve, and Why Is It Important?
IDG Ventures India changed its name to Chiratae Ventures in 2018 and Inventus India rebranded the company as Athera Venture Partners in 2022 to reiterate their vision and focus. In addition, Sequoia Capital changed its name this year to Peak XV Partners, taking its cue from Mount Everest, whose previous name was Peak XV until it was changed.