Why Is Vernacular The Next Big Battleground For Online Domination?
Imagine a 'Digital India' free of linguistic fences; free from the monopoly of English as a language on the internet which many Indians are unable to comprehend. With the advent of affordable internet connectivity and wider network coverage, the potential market of the native Indian user on the internet cannot be underestimated.
Is Indian Startup Ecosystem Ready to Meet The Massive Demand for Vernacular Content?
Vernacular content user base is expected to grow 3-fold in coming 5 years but is India armed with enough resources to meet the massive demand?