woke capitalism

Business News

Does Going 'Woke' Mean Going Broke? Inside the Polarized World of Socially Conscious Branding.

The best politically charged marketing and PR campaigns are ones where brands have an exact understanding of their customer profile and have gained a comprehensive analysis of their likes, dislikes, fears, and motivations.

Business News

The Power of Purpose: Fostering Authentic Consumer Relationships in an Era of Woke Capitalism.

Brands are enhancing their social responsibility, resulting in a bigger connection to their consumer base.