Three Surprising Ways to Build Your Brand Learn from renowned serial entrepreneur David Meltzer how to find your frequency in order to stand out from your competitors and build a brand that is authentic, lasting and impactful.

Originally aired Jul 25, 2019

Today’s global marketplace presents entrepreneurs with the opportunity to compete and win against some of the world’s biggest brands. David Meltzer, renowned serial entrepreneur and top business coach, will help you to build a brand that resonates with your audience and empowers you with the skills and knowledge to differentiate your personal or professional brand from your competitors.

In this session, you will learn how to find the frequency of your brand and utilize the "Stage Theory" to find the right mix of content, access and mediums with which to connect to your audience. When you understand how to combine traditional and digital media -- and create emotional connections through your content -- you will be able to build a brand that stands out from the rest.

Key Takeaways:

  • Find your own frequency so that your messages are aligned with your core audience
  • Learn to choose the right content, access and mediums with which to connect to your target market
  • Use the Stage Theory in order to amplify and perpetuate your messages

Upcoming Webinar

Running a Business

Why Most Businesses Stall — and How to Build One That Keeps Growing

What separates companies that grow consistently from those stuck in boom-and-bust cycles? On April 2, Dave Stephenson, Chief Business Officer at Airbnb and former CFO, shares the playbook behind sustainable growth.

Social Media

Influence That Converts: How Entrepreneurs Use Social Media to Drive Real Business Growth

Join us for this free webinar to discover content strategies that actually lead to engagement, trust, and new business opportunities.

Running a Business

Why AI Isn’t Transforming Your Work (And How to Fix It)

You were promised transformation. You got templates. Join our free webinar to learn the proven principles that turn AI from a novelty into a genuine business advantage.

Starting a Business

How to Build Your Own 6-Figure Business — No Employees Required!

Join small biz expert Ramon Ray to learn how to build a profitable six-figure business on your own — using smart pricing, virtual assistants and systems that help you scale without hiring employees.

Running a Business

Protecting Your Brand in the Age of AI: What Founders Need to Know Now

Join us for this free webinar to learn about protecting your brand, safeguarding your intellectual property, and navigating the gray areas of AI—before they turn into costly mistakes.

Starting a Business

International Franchise Expo London

The International Franchise Show connects aspiring entrepreneurs with leading franchise brands, offering expert advice, live seminars, and opportunities to explore business ownership in one dynamic event.

Running a Business

How Data-Driven Storytelling Can Point Your Business Toward Profit and Growth

Join us for this free webinar to learn how financial leaders can convey impactful insights to key stakeholders during a challenging economy.

Starting a Business

On Demand: How a Restaurant is Made

Opening a restaurant? Get insights and advice from chefs Rasheeda Purdie and Tom Colicchio on a bonus video episode of The Build, brought to you by TILIT and Square. Watch now.