The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI Learn how to put 'social' back into social media and claim brand relevancy.

Originally aired Nov 20, 2019

Social networks are the new norm, and traditional marketing is failing in today's digital, always-on culture where businesses across the world have to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola, and Walmart combined, traditional marketing as we know it is dead.

In this virtual workshop led by Carlos Gil, bestselling author of “The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI,” international keynote speaker, and former Sr. Manager, Social Media at LinkedIn, discover how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling, and consumers don't want to be sold to, they want to be engaged.

KEY TAKEAWAYS:

  • Discover bold content ideas and engagement strategies to stand out in a noisy digital ocean.
  • How the world’s leading brands are taking community management to the next level (i.e., Wendy’s) and how every brand should spend more time paying attention to what’s said about them and their competition.
  • A lesson on what Facebook and other social networks will penalize content marketers for including click-bait and fake news. Learn what to post as well as where, when, and how to engage.
  • Fine-tune your approach to finding your customers on social media and build long-lasting relationships one by one through direct conversation and content that converts to sales.
  • Why every company should replace its logo online with a face and a name – to stay relevant.
  • The battle of AI versus human and how to “futureproof” your company and job over the next decade.

Upcoming Webinar

Starting a Business

Entrepreneur+ Subscribers-Only Event | June 10: How to Create Goals That Will Turn Profit & Scale

You can get two months of Entrepreneur+ for free! Use code 2FREE and get access to all member benefits, including our next Subscriber-Only Event with Clinton Sparks, CEO and Founder of Global Gaming League.

Starting a Business

The Franchise Show - Orlando

2 Days Only! Meet Face to Face with Proven Businesses Proven, money making businesses that are now expanding in Orlando are here to meet new potential owners. This is your only opportunity to meet with the hottest businesses face to face. Ask questions and get the information you need in a no pressure environment. Be there, find the businesses that excite you, shake hands and say hello!

Starting a Business

International Franchise Expo

Register for free to attend the leading franchise expo in the U.S. Meet 300+ franchise brands, attend sessions and network with industry experts.