Digital Marketing Metrics Demystified Learn how to make sense of all your digital marketing campaign metrics.
As a business owner, you know it's important to understand how much it costs to get a new customer. Having a handle on your Customer Acquisition Cost (CAC) is vital to the success of your business. But what about your Click-Through-Rate (CTR) or Conversion Rate (CVR)? It can certainly be confusing with all the acronyms being thrown around -- we’ll cover all of them and more during this hands-on workshop.
Key takeaways:
- Plan and evaluate campaigns based on your business goals
- Determine the Key Performance Indicators (KPIs) of campaign performance
- Measure, track and manipulate marketing data
- Optimize your campaigns based on your budget and desired outcome
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Want to Go Public? 7 Steps to Prepare for an IPO.
Join us for this free webinar and learn what's necessary as you discover if an IPO is the right path for your business.