A Guide to Developing Your Social Media Positioning Join Crystal Surrency, SVP of Strategy at Fullscreen, as she discusses how to identify the people most likely to become customers and how to find them on social media.

Originally aired Aug 11, 2020

Identifying your social media audience is key to a successful campaign. In this free webinar, Crystal Surrency, SVP of Strategy at Fullscreen, will help you identify the people most likely to become customers and how to find them on social media, including the COVID-19 considerations you should take into account when tracking down your audience. 
 
Key Takeaways 

  • Determining your ideal audience 
  • Identify your social media audience 
  • Understanding your audience's core needs and social habits 
  • Considering COVID-19 in your social media communications 

With more than a decade of diverse client experience with a focus on marketing strategy, digital strategy consulting, and consumer research, Crystal leads Fullscreen’s national strategy efforts as SVP of Strategy. Previously, she was VP of Strategy at SapientRazorfish, where she led the strategy function for the South Region. At Fullscreen, Crystal’s focus is to elevate and diversify the division’s capabilities and improve the group’s ability to turn Fullscreen’s deep audience insights and expertise into effective, innovative strategy for client brands, businesses, and campaigns.

Upcoming Webinar

Marketing

Unlocking Paid Ad Performance: Why Your Campaigns Plateau — and How to Fix Them

Tired of wasting money on ads that don’t convert? Join us on July 9th for an actionable session you can use to finally break through your paid marketing plateau.

Running a Business

Influence That Converts: How Entrepreneurs Use Social Media to Drive Real Business Growth

Join us for this free webinar and learn content strategies that lead to engagement, trust, and new business opportunities.

Marketing

How to Build a Sales Machine That Fuels Growth

Join us for an actionable workshop on July 17th to learn how to build a revenue-boosting sales pipeline, straight from one of the most dynamic sales experts in the game.

Leadership

Crisis Management: How to be a Better Leader During Difficult Times

In this free webinar, learn how to lead with transparency, turn uncertainty into momentum, and make high-impact decisions when every option feels risky.

Starting a Business

Business Event of the Year: Entrepreneur Level Up

Entrepreneur’s event of the year, Level Up, is arriving in Las Vegas August 22-23. Come learn game-changing strategies from business legends, make powerful connections, and unlock new growth opportunities — all in one action-packed experience.