What Entrepreneurs Should Know About Intellectual Property Rights Join our experts as they discuss what new entrepreneurs need to know about intellectual property—no matter their budget or company size.
Originally aired Jan 13, 2021
One of an entrepreneur’s most valuable assets is their intellectual property. Intellectual property, which refers to creations of the human mind, includes patents, trademarks, copyrights, and trade secrets. These help lead to monetization and growth for entrepreneurs who want to scale their ideas and companies. While many perceive intellectual property protection as cost-prohibitive, there are low-cost strategies that new entrepreneurs should consider using.
In this live webinar, Kanika Tolver (author of Career Rehab) is joined by Shontavia Johnson, an industry expert, consultant, and twice named as one of the best lawyers in the U.S. by the American Bar Association and the National Bar Association. They’ll discuss what new entrepreneurs need to know about intellectual property—no matter their budget or company size. Shontavia will share best practices on the following topics:
- Creating a trademark strategy for names, logos, and brands.
- Using copyrights to protect works and combat copycats online and elsewhere.
- Deciding how to protect your inventions with patents.
- Determining when to use trade secrets to protect confidential information.
- Finding intellectual property lawyers at any budget level.
Kanika Tolver is the CEO and founder of Career Rehab, LLC in Washington, DC, where she helps clients transform their careers with coaching programs, events, webinars, and digital resources to help people reach their career goals. An in-demand coach, consultant, speaker, and thought leader, she has been featured on CNN, CNBC, CBS Radio, Yahoo!, Black Enterprise, Glassdoor.com, Entrepreneur.com, The Washington Post, and a variety of radio interviews and podcasts.
Whether you're embarking on your entrepreneurial journey or looking to refine your existing marketing strategies, this webinar will equip you with actionable insights and practical tips to thrive in the ever-evolving digital marketing landscape of 2024. Register now →
Stop letting your good ideas go to waste — get the blueprint for transforming ideas into brands with renowned entertainment mogul and entrepreneur, Clinton Sparks. Register now →
Get free business advice you need during our next Ask Marc, live Q&A on 11/28/23 at 3 p.m. EST. You don’t want to miss it—send in your questions now.