The Power of Personalized Ads Join us for an opportunity to hear from a panel of SMB owners that share their journey and successes with digital tools through the pandemic.
Originally aired Apr 27, 2021
Personalized ads are the superpower that help small businesses compete and grow on their terms. Their shot at success and growth is integrally tied to their ability to reach their customers and potential customers in a way that’s easy and affordable. Join us for an opportunity to hear from a panel of SMB owners that share their journey and successes with digital tools through the pandemic.
Key takeaways:
- Learn about the current state of small businesses around the world and how their owners are dealing with the effects of COVID-19
- Hear from other business owners and learn about the value of personalized ads and how you can leverage them to grow your business
Moderated by Kaitlyn Wilkins, Vice President, Global Small Business Sales at Facebook. Kaitlyn Wilkins is the Vice President of Small Business Sales at Facebook. She and her team help millions of small business advertisers around the world connect with their customers and grow through personalized advertising on Facebook, Instagram, WhatsApp and Messenger.
Meet your panelists:
- Kaitlyn Wilkins, VP of Global Small Business Sales, Facebook [moderator]
- Akila McConnell, owner of Unexpected Atlanta Walking Tours
- Monique Wilsondebriano, founder of Charleston Gourmet Burger
- Killian Hagen, founder of Bruce & Olive
Upcoming Webinar
How to Build a Personal Brand That Grows Your Business
In this live session, discover how our guest built a personal brand that fueled a near-$100M acquisition, then leveraged that same trust to launch his next venture into 1,400+ stores. Register now!
5 Leadership Strategies from Someone Who Rescued His Business from the Brink of Collapse
Join us for this free webinar to learn how to lead a company through turbulence and find success on the other side.
How to Use Press & PR to Grow Faster Without a Big Budget
Get a step‑by‑step playbook for turning press coverage into one of your most powerful growth channels—without relying on a big ad budget. In this live session, Pace PR founder Annie Scranton breaks down exactly how to win earned media, boost credibility, and drive customers using the same strategies top brands use every day.
How Recent Tax Changes Create New Opportunities for Solopreneurs and Small-Business Owners
Join us for a free webinar with Lisa Greene-Lewis, Principal Communications Manager and tax expert at Intuit TurboTax.
How Restaurant Owners Can Win Back Profits in 2026
Learn how successful restaurant owners are adapting and thriving, using strategies ranging from menu overhauls to new marketing tactics to technology-driven dining experiences that give a competitive edge.
On Demand: How a Restaurant is Made
Opening a restaurant? Get insights and advice from chefs Rasheeda Purdie and Tom Colicchio on a bonus video episode of The Build, brought to you by TILIT and Square. Watch now.