5 Leadership Strategies from Someone Who Rescued His Business from the Brink of Collapse Join us for this free webinar to learn how to lead a company through turbulence and find success on the other side.

Originally aired Jan 29, 2026

When Brad Charron took over plant-based protein brand ALOHA in 2017, the company wasn't just struggling—it was in a full-blown crisis. Revenue was scattered across nine or 10 product categories, the core product wasn't good enough, and the business was roughly $60 million in the red. Employees weren't true owners in the company's future, and the brand itself had lost its connection to the very idea it was built on.

Today, ALOHA is one of the top-selling brands in its category—and highly profitable. So, what changed?

Join us for a free webinar, 5 Leadership Strategies from Someone Who Rescued His Business from the Brink of Collapse, presented by NetSuite and Entrepreneur. Charron will share the real, behind-the-scenes story of how he led a dramatic turnaround—and the specific leadership principles any founder, operator, or "re-founder" can apply when their back is against the wall.

Joined by moderator Dr. Jill Schiefelbein, business communication expert and AI strategist, they will unpack the leadership playbook behind ALOHA's turnaround, including how to:

  • Balance urgency and patience when your business is on the brink.
  • Lead as a "re-founder" by combining founder-level passion with operator-level discipline.
  • Refocus on product quality and positioning instead of chasing lifestyle hype.
  • Build an ownership culture where employees, leaders, and investors truly win together.
  • Use data and profitability discipline to time your retail and channel expansion for long-term success.

If you're leading a company through turbulence—or you simply want to avoid ever reaching the brink—this is one session you won't want to miss.

Upcoming Webinar

Running a Business

Protecting Your Brand in the Age of AI: What Founders Need to Know Now

Join us for this free webinar to learn about protecting your brand, safeguarding your intellectual property, and navigating the gray areas of AI—before they turn into costly mistakes.

Starting a Business

International Franchise Expo London

The International Franchise Show connects aspiring entrepreneurs with leading franchise brands, offering expert advice, live seminars, and opportunities to explore business ownership in one dynamic event.

Running a Business

How to Build Your Own AI Assistant (No Coding Needed)

What if your AI tool already knew how you work before you typed a single word? Join this hands-on session on April 29th, you'll build that system yourself.

Running a Business

How Data-Driven Storytelling Can Point Your Business Toward Profit and Growth

Join us for this free webinar to learn how financial leaders can convey impactful insights to key stakeholders during a challenging economy.

Starting a Business

On Demand: How a Restaurant is Made

Opening a restaurant? Get insights and advice from chefs Rasheeda Purdie and Tom Colicchio on a bonus video episode of The Build, brought to you by TILIT and Square. Watch now.