Peter S. Cohan
President of Peter S. Cohan & Associates
Peter Cohan is president of
Peter S. Cohan & Associates, a management consulting and venture capital firm. He is the author of (Berrett-Koehler, 2012) and a full-time visiting lecturer in strategy at Babson College in Wellesley, Mass. Hungry Start-up Strategy
Launching a Business
Leaders of startups can set out to try make the world better by refining their new product so their venture survives.
Venture capitalist Marc Andreessen tried to bring attention to the concept in 17 tweets. But perhaps entrepreneurs need a new rallying cry.
Come up with a winning proposition that others will like. But remember that good concepts invite copycats.
A large player starts to get wise to the ways of newcomers that are experimenting rapidly.
Setting employee expectations is critical enough that it can mean the difference between success and failure.
Startups can snatch success from the jaws of failure by doing research on a shoestring.
Satisfy potential investors by setting up a research method to estimate how many customers will be lured to make a purchase of your new product.
A Babson College lecturer hones in on some essential truths of customer demand with an inexpensive 20-minute test.
Deter your company from meeting the fate of those unfortunate enterprises that have vanished. Keep renewing product offerings.
For an investor to bet on your startup, create a compelling case about your company's capabilities.
Enterprises like Google, Netflix and Apple seem to follow them and you should, too.
Give the proper scrutiny to job candidates early in the hiring process to determine cultural fit.
When juggling all the risks, some entrepreneurs manage to come up winners. But it's not an easy game.
A new CEO seeks to make dramatic changes without disarming the staff. Here's what he did.
Do you like games with predictible odds or are you eager to make the most of the resources you have?
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© 2014 Entrepreneur Media, Inc.