Peter S. Cohan

Peter S. Cohan

President of Peter S. Cohan & Associates

Peter Cohan is president of Peter S. Cohan & Associates, a management consulting and venture capital firm. He is the author of Hungry Start-up Strategy (Berrett-Koehler, 2012) and a full-time visiting lecturer in strategy at Babson College in Wellesley, Mass.

6 Things That Aspiring Entrepreneurs Must Consider and Do
Launching a Business

6 Things That Aspiring Entrepreneurs Must Consider and Do

Leaders of startups can set out to try make the world better by refining their new product so their venture survives.
Has the Disruption Metaphor Outlived Its Purpose?
Managing Change

Has the Disruption Metaphor Outlived Its Purpose?

Venture capitalist Marc Andreessen tried to bring attention to the concept in 17 tweets. But perhaps entrepreneurs need a new rallying cry.
Why Your Business Idea Should Sell Itself
Business Ideas

Why Your Business Idea Should Sell Itself

Come up with a winning proposition that others will like. But remember that good concepts invite copycats.
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Will Big Companies Follow Microsoft's Lead and Make It Harder for Startups to Win?
Startup Culture

Will Big Companies Follow Microsoft's Lead and Make It Harder for Startups to Win?

A large player starts to get wise to the ways of newcomers that are experimenting rapidly.
Enlist the Power of Suggestion to Boost Your Startup's Performance
Motivation

Enlist the Power of Suggestion to Boost Your Startup's Performance

Setting employee expectations is critical enough that it can mean the difference between success and failure.
How Entrepreneurs Can Benefit From Frugal Experiments
Market Research

How Entrepreneurs Can Benefit From Frugal Experiments

Startups can snatch success from the jaws of failure by doing research on a shoestring.
5 Steps to Building an Ambitious, Yet Credible Sales Forecast
Startup Financing

5 Steps to Building an Ambitious, Yet Credible Sales Forecast

Satisfy potential investors by setting up a research method to estimate how many customers will be lured to make a purchase of your new product.
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Don't Ask for Money Until You Assemble a Focus Group
Raising Capital

Don't Ask for Money Until You Assemble a Focus Group

A Babson College lecturer hones in on some essential truths of customer demand with an inexpensive 20-minute test.
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To Keep Your Startup Alive, Keep Creating Value
Value

To Keep Your Startup Alive, Keep Creating Value

Deter your company from meeting the fate of those unfortunate enterprises that have vanished. Keep renewing product offerings.
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4 Tests You Must Pass to Win My Money
Investing

4 Tests You Must Pass to Win My Money

For an investor to bet on your startup, create a compelling case about your company's capabilities.
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7 Principles for Propelling Your Startup to Success
Success Strategies

7 Principles for Propelling Your Startup to Success

Enterprises like Google, Netflix and Apple seem to follow them and you should, too.
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5 Steps to Block Barbarians at Your Startup's Gate
Hiring

5 Steps to Block Barbarians at Your Startup's Gate

Give the proper scrutiny to job candidates early in the hiring process to determine cultural fit.
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3 Hard Choices That Can Boost Your Odds of Startup Success
Success

3 Hard Choices That Can Boost Your Odds of Startup Success

When juggling all the risks, some entrepreneurs manage to come up winners. But it's not an easy game.
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7 Steps to Turbocharge Your Startup Without Losing Your Best Talent
Hiring

7 Steps to Turbocharge Your Startup Without Losing Your Best Talent

A new CEO seeks to make dramatic changes without disarming the staff. Here's what he did.
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What a Simple Halloween Candy Bucket Can Teach You About Entrepreneurial Potential
Leadership Qualities

What a Simple Halloween Candy Bucket Can Teach You About Entrepreneurial Potential

Do you like games with predictible odds or are you eager to make the most of the resources you have?