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Adam Kleinberg

Adam Kleinberg is the co-founder and CEO of Traction, an interactive agency based in San Francisco. He was named one of the 25 Most Innovative Digital Marketers in the U.S. by iMedia Connection in 2012. He has worked with such brands as Adobe, Virgin Mobile, Clorox, Walmart.com, Bank of America, Intel and CamelBak. Traction was recently named "Interactive Agency of the Year" by BtoB Magazine. He blogs at www.tractionco.com/blog.

5 Recent Stories

5 Small Ways to Use Big Data to Majorly Improve Business

5 Small Ways to Use Big Data to Majorly Improve Business

Big data can seem intimidating, but these five strategies can make using it easy and beneficial to your company's growth.
August 20, 2013 in Office Tech
Marketing on a Dime: 3 Lessons From a First-Time CMO

Marketing on a Dime: 3 Lessons From a First-Time CMO

Building a marketing plan on a budget requires a solid understanding of what makes products sell and who you need to target. Here are three fundamentals to keep in mind.
July 1, 2013 in Marketing Basics
3 Steps to Creating Your Branding Message

3 Steps to Creating Your Branding Message

Brand messaging is about capturing just the right language that embodies your brand and makes it stand out from the pack. Here are three steps to get you there.
June 19, 2013 in Branding
Online Marketing 101: Are You Prone to Shiny Object Syndrome?

Online Marketing 101: Are You Prone to Shiny Object Syndrome?

It's hard to resist the latest digital marketing craze -- from Facebook to gamification to Vine. Before launching into a new online marketing tactic, figure out if it's the right strategy for you. Her
April 24, 2013 in Online Marketing
The Secret to a Strong Branding Message? Focus.

The Secret to a Strong Branding Message? Focus.

Your customers are only going to remember one thing about your brand. Here's how to make sure your message is memorable.
March 29, 2013 in Branding