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AJ Kumar

AJ Kumar is co-founder of Single Grain, a digital marketing agency based in San Francisco. Single Grain specializes in helping startups and larger companies with search engine optimization, pay-per-click, social media and various other marketing strategies.

30 Recent Stories

3 Ways to Create More Engaging Website Landing Pages

3 Ways to Create More Engaging Website Landing Pages

How your pages can encourage customers to interact with your content and make purchases.
April 10, 2013 in Selling Online
How to Do an SEO Audit of Your Website

How to Do an SEO Audit of Your Website

Follow these five steps to make sure your site is as optimized for search as it should be.
The Marketer's Guide to Instagram

The Marketer's Guide to Instagram

From taking engaging pictures to using hashtags to using more advanced tools, here's how to kick off your company's Instagram strategy.
March 6, 2013 in Social Media
5 Strategies for Better 'Link Building' and Improving Your SEO

5 Strategies for Better 'Link Building' and Improving Your SEO

With all of the recent changes from Google, now might be the time to update the way you create links back to your website.
February 28, 2013 in SEO | Search Engine Optimization
Need Blog Post Ideas? 3 Easy Templates to Get You Writing -- Now

Need Blog Post Ideas? 3 Easy Templates to Get You Writing -- Now

These types of posts can help spur new content ideas for your business blog.
February 5, 2013 in Online Marketing
5 Daily Habits for Effective Social Media Marketing

5 Daily Habits for Effective Social Media Marketing

Of all the things your business could be doing on social media, these are the things you should focus on.
January 29, 2013 in Social Media
5 Steps to Getting Your Business Ranked on Yelp

5 Steps to Getting Your Business Ranked on Yelp

Love it or hate it, Yelp is one of the most widely used and respected search and review services among consumers. Some tips for making your business stand out.
January 24, 2013 in SEO | Search Engine Optimization
LinkedIn SEO: How to Increase the Visibility of Your Business Profile

LinkedIn SEO: How to Increase the Visibility of Your Business Profile

Follow these tips for optimizing your profile on the popular professional networking site.
January 16, 2013 in SEO | Search Engine Optimization
Predictions: What Business Owners Should Expect From Google and SEO in 2013

Predictions: What Business Owners Should Expect From Google and SEO in 2013

From new algorithm changes to securing the right kinds of backlinks, some insight on the year ahead.
How to Get Your Podcast Found in iTunes Search

How to Get Your Podcast Found in iTunes Search

From using keywords to your number of subscribers, what you need to know about getting discovered in Apple's online marketplace.
December 18, 2012 in SEO | Search Engine Optimization
A Quick Guide to Better YouTube Video Search Rankings

A Quick Guide to Better YouTube Video Search Rankings

From adding keywords and transcriptions to encouraging viewer interaction, what you need to know about optimizing your videos.
December 12, 2012 in SEO | Search Engine Optimization
Beyond Google: How to Optimize Your Site for Search on Bing

Beyond Google: How to Optimize Your Site for Search on Bing

What you need to know about having your business discovered on Microsoft's popular search engine.
December 5, 2012 in SEO | Search Engine Optimization
How to 'Split Test' Your Website to Engage Online Customers Better

How to 'Split Test' Your Website to Engage Online Customers Better

Improve your site's performance by determining which design features resonate most with your audience.
November 27, 2012 in Site Design
How to Diagnose and Repair 'Conversion Rate' Problems on Your Website

How to Diagnose and Repair 'Conversion Rate' Problems on Your Website

Consider these strategies if you aren't converting website viewers into paying customers.
November 21, 2012 in Selling Online
How to Choose the Right Host for Your Website

How to Choose the Right Host for Your Website

Look beyond price and determine which of many possible hosting options fits your website's needs.
November 14, 2012 in Building a Website
How Google's 'Disavow' Tool Can Help You Deal With Bad Backlinks

How Google's 'Disavow' Tool Can Help You Deal With Bad Backlinks

But use with caution to avoid hurting rather than helping your search results.
November 5, 2012 in SEO | Search Engine Optimization
5 Ways to Beat Your Competitors at SEO

5 Ways to Beat Your Competitors at SEO

Be persistent in crafting new content for your own site and keeping tabs on competitors' SEO activities.
October 25, 2012 in SEO | Search Engine Optimization
3 Steps to Protecting Your Website's Search Rankings

3 Steps to Protecting Your Website's Search Rankings

Once you've landed your desired search ranking you'll need to maintain it. Here's how.
October 18, 2012 in SEO | Search Engine Optimization
Bing vs. Google: Which Search Engine is Best?

Bing vs. Google: Which Search Engine is Best?

Microsoft's search engine claims users prefer it to Google. Here, we identify their strengths and weaknesses.
October 13, 2012 in SEO | Search Engine Optimization
3 Hidden Security Risks for WordPress Users

3 Hidden Security Risks for WordPress Users

The popular website development platform may be free, but it also is more vulnerable to hackers and other issues.
October 10, 2012 in Security
How to Mine Social Networks for Valuable Customer Data

How to Mine Social Networks for Valuable Customer Data

You can mine demographic and other data about your audience on Facebook, Twitter and YouTube.
October 1, 2012 in Social Media
What You Need to Know About Using Google's Webmaster Tools

What You Need to Know About Using Google's Webmaster Tools

An outline of the most important factors to analyze in order to optimize your website's performance.
September 26, 2012 in SEO | Search Engine Optimization
How a Facebook Search Engine Could Change the Way People Find Your Business

How a Facebook Search Engine Could Change the Way People Find Your Business

Three things to consider about your Facebook presence in advance of the company's future search tool.
September 18, 2012 in SEO | Search Engine Optimization
3 Post-Penguin SEO Tips for Backlink Cleanup

3 Post-Penguin SEO Tips for Backlink Cleanup

Avoid search engine penalties by following these simple tips.
September 7, 2012 in SEO | Search Engine Optimization
The 3 Most Important Online Marketing Metrics to Monitor

The 3 Most Important Online Marketing Metrics to Monitor

Identifying and tracking the right metrics can help you achieve your business goals and improve your search engine rankings.
August 29, 2012 in Online Marketing
SEM, SERPs and Other Online Marketing Terms Explained

SEM, SERPs and Other Online Marketing Terms Explained

Explanations for eight common acronyms you might encounter in your online marketing efforts.
August 23, 2012 in Online Marketing
5 Steps to Creating Effective Customer Surveys

5 Steps to Creating Effective Customer Surveys

Audience research can help you create the kind of online content that your customers value and rank higher in search results.
August 7, 2012 in Your Website
5 Things You Need to Know When Hiring an SEO Consultant

5 Things You Need to Know When Hiring an SEO Consultant

Take a critical look at an agency's track record, promised results and, of course, costs.
5 SEO Metrics You Don't Need to Obsess Over

5 SEO Metrics You Don't Need to Obsess Over

Don't waste your time constantly tracking the statistics that have little to say about your website's success.
Apps That Can Help Your Web Team Get More Done

Apps That Can Help Your Web Team Get More Done

These online and mobile tools can help you manage your time and projects more efficiently.
July 19, 2012 in Your Website