Anthony Kennada

Anthony Kennada

VP Marketing, Gainsight

Anthony Kennada is VP Marketing at Gainsight, building and leading the Customer Success Management industry. He is passionate about creating new market categories, scaling thought leadership programs, and (obviously) customer-centric marketing. Prior companies include Box, LiveOffice, and Symantec.

Create a New Market Category by Courting Analysts Your Customers Respect
Leadership

Create a New Market Category by Courting Analysts Your Customers Respect

Persuading the people who have credibility with your potential customers is a key step to cornering your new market.
Presented by
5 Traits to Look for When Seeking a Transformative Marketer
Leadership

5 Traits to Look for When Seeking a Transformative Marketer

The marketing exec adept with established brands is probably not the right leader for a disruptive product in a new category.
Presented by
 5 Strategies for Driving Sales With Thought Leadership
Thought Leadership

5 Strategies for Driving Sales With Thought Leadership

Thought leadership is hard to define but customers recognize it when they see it.
3 Things You Might be Doing Wrong if Your Tech Conference Flopped
Conferences

3 Things You Might be Doing Wrong if Your Tech Conference Flopped

Your company tech conference will be an invaluable marketing opportunity blown if selling is all you plan to do.