Christie Garton

Christie Garton

Founder of UChic

Christie Garton is an award-winning social entrepreneur, author and creator of UChic, a social commerce company whose product sales empower their teen girl consumers through scholarships. Through its #1000Dreams campaign on Indiegogo (keyword UChic), the company aims to fund production of its first product, the "Gracie" computer case, and first 10 scholarships. Christie is the author of the best-selling college guidebook for women, U Chic: The College Girl's Guide to Everything (Third Edition, Sourcebooks 2013) and co-author of Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever (AMACOM 2013). Christie has contributed to USA Today, The Wall Street Journal, The Huffington Post and U.S.News & World Report, and holds a J.D. from the University of Pennsylvania.

To Sell Products to Millennials, First Invite Them To Help Develop It
Business Circle

To Sell Products to Millennials, First Invite Them To Help Develop It

Young consumers have distinct patterns for developing brand loyalty, beginning when the product is just somebody's good idea.
You Must Do Good For Your Brand to Do Well With Millennials
Cause marketing

You Must Do Good For Your Brand to Do Well With Millennials

The preference of young consumers for products linked to charities they support is so strong it is altering marketing strategies.
Move Over Facebook: Where Millennials Are Flocking to Next And How to Reach Them
Marketing

Move Over Facebook: Where Millennials Are Flocking to Next And How to Reach Them

For marketers looking to get their hands on millennials, they need to be smart about how to approach this generation.
Marketers: The 3 Differences Between Millennial Guys and Gals
Marketing

Marketers: The 3 Differences Between Millennial Guys and Gals

If you're looking to get into the mind of the millennial consumer, don't forget this simple truth: not all millennials are alike, especially when it comes to the sexes.
If You Want Millennials to Love You, Skip Them and Market to Their Mothers
Marketing

If You Want Millennials to Love You, Skip Them and Market to Their Mothers

The bottom line: When it comes to reaching millennial consumers, don't forget the parents – especially mom.