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Christie Garton

Christie Garton is the founder of U Chic Media, a publisher of books and online content targeted at high school and college-aged women. She is the co-author of Marketing to Milllennials: Reach the Largest and Most Influential Generation of Consumers Ever (AMACOM 2013).

3 Recent Stories

Move Over Facebook: Where Millennials Are Flocking to Next And How to Reach Them

Move Over Facebook: Where Millennials Are Flocking to Next And How to Reach Them

For marketers looking to get their hands on millennials, they need to be smart about how to approach this generation.
November 12, 2013 in Social Media
Marketers: The 3 Differences Between Millennial Guys and Gals

Marketers: The 3 Differences Between Millennial Guys and Gals

If you're looking to get into the mind of the millennial consumer, don't forget this simple truth: not all millennials are alike, especially when it comes to the sexes.
October 30, 2013 in Finding Customers
If You Want Millennials to Love You, Skip Them and Market to Their Mothers

If You Want Millennials to Love You, Skip Them and Market to Their Mothers

The bottom line: When it comes to reaching millennial consumers, don't forget the parents – especially mom.
September 26, 2013 in Advertising