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Danny Sullivan

Newport Beach, Calif.-based search engine expert Danny Sullivan is editor-in-chief of Search Engine Land, which covers search marketing and search engine news.

18 Recent Stories

Why Buying Backlinks Is Bad for SEO

Why Buying Backlinks Is Bad for SEO

In this special 'Ask Entrepreneur' feature, search engine optimization expert Danny Sullivan on avoiding this costly mistake.
December 26, 2012 in SEO | Search Engine Optimization
Beyond Basic SEO: When Hiring a Consultant Makes Sense

Beyond Basic SEO: When Hiring a Consultant Makes Sense

In this special 'Ask Entrepreneur' feature, search engine optimization expert Danny Sullivan on the benefits of working with an SEO pro.
December 24, 2012 in SEO | Search Engine Optimization
How Linking to Other Sites Can Affect Your SEOPlay Video

How Linking to Other Sites Can Affect Your SEO (Video)

Think linking out to many websites will improve your SEO? Search Engine Land editor Danny Sullivan says think again.
November 29, 2012 in SEO | Search Engine Optimization
3 Tips for Optimizing Video for SearchPlay Video

3 Tips for Optimizing Video for Search (Video)

Search Engine Land editor Danny Sullivan on ways you can make sure your videos are discovered online.
November 20, 2012 in SEO | Search Engine Optimization
How 'Title Tags' Can Improve SEOPlay Video

How 'Title Tags' Can Improve SEO (Video)

Search Engine Land editor Danny Sullivan explains what HTML title tags are and how they can help your site rank better in search.
November 13, 2012 in SEO | Search Engine Optimization
What to Consider When Outsourcing SEOPlay Video

What to Consider When Outsourcing SEO (Video)

Search Engine Land editor Danny Sullivan on whether it's best to outsource SEO or keep it in-house.
November 2, 2012 in Starting a Business
Why You Want 'Backlinks' to Your WebsitePlay Video

Why You Want 'Backlinks' to Your Website (Video)

Search Engine Land editor Danny Sullivan on how backlinks can improve your site's SEO.
October 23, 2012 in Starting a Business
Free Tools for Improving SEOPlay Video

Free Tools for Improving SEO (Video)

Search Engine Land's Danny Sullivan on the best free resources for enhancing your site's search engine optimization.
October 11, 2012 in Starting a Business
What Startups Need to Know About SEO and Domain NamesPlay Video

What Startups Need to Know About SEO and Domain Names (Video)

SEO expert Danny Sullivan explains what's important when it comes to choosing the right domain name.
September 20, 2012 in SEO | Search Engine Optimization
How Google+ Can Improve Your SEOPlay Video

How Google+ Can Improve Your SEO (Video)

Search Engine Land editor Danny Sullivan on why having an account on the social network can improve your search results.
September 13, 2012 in SEO | Search Engine Optimization
How To Stay Up-to-Date on Google Search ChangesPlay Video

How To Stay Up-to-Date on Google Search Changes (Video)

Danny Sullivan offers the best resources for staying informed on search engine algorithm changes.
How to Optimize Your Site for Organic SearchPlay Video

How to Optimize Your Site for Organic Search (Video)

From keyword research to creating engaging content, Danny Sullivan offers SEO tips.
3 Tips for Improving SEOPlay Video

3 Tips for Improving SEO (Video)

Search Engine Land editor Danny Sullivan offers these basic suggestions for boosting your site's search rankings.
How to Construct SEO-Friendly URLsPlay Video

How to Construct SEO-Friendly URLs (Video)

Search Engine Land editor Danny Sullivan explains what you need to know about optimizing URLs for search.
How Google Measures 'High Quality' ContentPlay Video

How Google Measures 'High Quality' Content (Video)

The factors search engines consider when analyzing the content on your site.
How Ads on Your Site Can Affect SEOPlay Video

How Ads on Your Site Can Affect SEO (Video)

Your search rankings could be suffering if there are a number of advertisements above the content on your website.
How to Make Sure Siri Can Find Your Site in Local SearchesPlay Video

How to Make Sure Siri Can Find Your Site in Local Searches (Video)

Search Engine Land editor Danny Sullivan explains which sites small-business owners should be listed on in order to be found by Apple's popular assistant, Siri.
The Biggest SEO Mistake: SpammingPlay Video

The Biggest SEO Mistake: Spamming (Video)

Search Engine Land editor Danny Sullivan explains why you should be optimizing content for people -- not for the search engines.