Danny Sullivan

Danny Sullivan

Newport Beach, Calif.-based search engine expert Danny Sullivan is editor-in-chief of Search Engine Land, which covers search marketing and search engine news.

Why Buying Backlinks Is Bad for SEO
Marketing

Why Buying Backlinks Is Bad for SEO

In this special 'Ask Entrepreneur' feature, search engine optimization expert Danny Sullivan on avoiding this costly mistake.
Beyond Basic SEO: When Hiring a Consultant Makes Sense
Marketing

Beyond Basic SEO: When Hiring a Consultant Makes Sense

In this special 'Ask Entrepreneur' feature, search engine optimization expert Danny Sullivan on the benefits of working with an SEO pro.
How Linking to Other Sites Can Affect Your SEO
Marketing

How Linking to Other Sites Can Affect Your SEO

Think linking out to many websites will improve your SEO? Search Engine Land editor Danny Sullivan says think again.
3 Tips for Optimizing Video for Search
Marketing

3 Tips for Optimizing Video for Search

Search Engine Land editor Danny Sullivan on ways you can make sure your videos are discovered online.
How 'Title Tags' Can Improve SEO
Marketing

How 'Title Tags' Can Improve SEO

Search Engine Land editor Danny Sullivan explains what HTML title tags are and how they can help your site rank better in search.
What to Consider When Outsourcing SEO
Starting a Business

What to Consider When Outsourcing SEO

Search Engine Land editor Danny Sullivan on whether it's best to outsource SEO or keep it in-house.
Why You Want 'Backlinks' to Your Website
Starting a Business

Why You Want 'Backlinks' to Your Website

Search Engine Land editor Danny Sullivan on how backlinks can improve your site's SEO.
Free Tools for Improving SEO
Starting a Business

Free Tools for Improving SEO

Search Engine Land's Danny Sullivan on the best free resources for enhancing your site's search engine optimization.
What Startups Need to Know About SEO and Domain Names
Technology

What Startups Need to Know About SEO and Domain Names

SEO expert Danny Sullivan explains what's important when it comes to choosing the right domain name.
How Google+ Can Improve Your SEO
Marketing

How Google+ Can Improve Your SEO

Search Engine Land editor Danny Sullivan on why having an account on the social network can improve your search results.
How To Stay Up-to-Date on Google Search Changes
Marketing

How To Stay Up-to-Date on Google Search Changes

Danny Sullivan offers the best resources for staying informed on search engine algorithm changes.
How to Optimize Your Site for Organic Search
Marketing

How to Optimize Your Site for Organic Search

From keyword research to creating engaging content, Danny Sullivan offers SEO tips.
3 Tips for Improving SEO
Marketing

3 Tips for Improving SEO

Search Engine Land editor Danny Sullivan offers these basic suggestions for boosting your site's search rankings.
How to Construct SEO-Friendly URLs
Marketing

How to Construct SEO-Friendly URLs

Search Engine Land editor Danny Sullivan explains what you need to know about optimizing URLs for search.
How Google Measures 'High Quality' Content
Marketing

How Google Measures 'High Quality' Content

The factors search engines consider when analyzing the content on your site.