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Joanna Lord

Joanna Lord is chief marketing officer at Seattle-based BigDoor, a customer loyalty technology startup. Lord is also a social-media enthusiast and frequent conference speaker on topics ranging from performance marketing, inbound marketing, data analysis and retention programs.

11 Recent Stories

New Business? Here Are 5 Tips on How to Craft a Great Brand.

New Business? Here Are 5 Tips on How to Craft a Great Brand.

For our series Ask the Expert, marketing guru Joanna Lord chats about why she decided to dive into marketing and what newbie entrepreneurs can do to create a memorable brand.
April 16, 2014 in Marketing
Want to Stand Out From the Crowd? Know Your Unique Value Proposition.

Want to Stand Out From the Crowd? Know Your Unique Value Proposition.

Often people turn to a price-cutting strategy to compete but this can lead to a race to the bottom. Instead, entrepreneurs should focus on other ways to stand out and gain customers. Our marketing exp
April 9, 2014 in Marketing
10 Online Marketing Predictions to Inform Your Strategy in 2014

10 Online Marketing Predictions to Inform Your Strategy in 2014

A guide to the most important aspects you'll want to focus on with your marketing efforts in the year ahead.
January 8, 2014 in Online Marketing
How to Dominate Your Competition With 'Reciprocal' Customer Loyalty

How to Dominate Your Competition With 'Reciprocal' Customer Loyalty

Loyalty is a two-way street. If you want to turn customers into raving fans, you'll have to go above and beyond when it comes to the service you provide.
September 24, 2013 in Online Marketing
Beyond Web Analytics: 5 Types of Online Data You Should Be Tracking

Beyond Web Analytics: 5 Types of Online Data You Should Be Tracking

Understand more about how effective your website is with these useful tools.
July 29, 2013 in Your Website
5 Tips for Hiring an All-Star Marketing Team

5 Tips for Hiring an All-Star Marketing Team

Consider these tips for hiring the team who can take your marketing to the next level.
March 11, 2013 in Hiring Center
10 Online Marketing Trends for 2013

10 Online Marketing Trends for 2013

From gamification to local to analytics, a look at what's going to move the needle in marketing this year.
January 3, 2013 in Online Marketing
5 Mentors Every Entrepreneur Should Have

5 Mentors Every Entrepreneur Should Have

Having these types of people around to ask advice of and bounce ideas off can be essential to business owner's success.
December 10, 2012 in Startup Basics
A Quick Guide to Making Your Brand's Story More Compelling

A Quick Guide to Making Your Brand's Story More Compelling

Companies should tell the 'why' and highlight their stories in engaging ways.
September 18, 2012 in Branding
5 Ways to Take Customer Loyalty to the Next Level

5 Ways to Take Customer Loyalty to the Next Level

Here's how to improve the ways you measure loyalty and make it a higher priority with employees.
August 6, 2012 in Online Marketing
5 Tips for Making Your Website More Social

5 Tips for Making Your Website More Social

The right messages, distinctive content and incentives are key to 'social optimization.'
July 2, 2012 in Your Website