CEO of Issuu
Joe Hyrkin is the CEO of Issuu, a growing digital-publishing platform that delivers content across 18 million magazines, catalogs and newspapers.
Surprise! Turns out that millennials are voracious readers of news, even if they rarely pick up a newspaper.
Rumored acquisitions by online's biggest platforms merely amplify the same headline churn. Is there anything new on the horizon?
Just a few years ago many observors speculated social media would displace publishing but the resilience of the industry shows content is king.
There are five interesting parallels between these two worlds that can help your staff close deals.