Martin Zwilling

Martin Zwilling

Veteran startup mentor, executive, blogger, author, tech professional, and Angel investor.

Martin Zwilling is the founder and CEO of Startup Professionals, a company that provides products and services to startup founders and small business owners. The author of Do You Have What It Takes to Be an Entrepreneur? and Attracting an Angel, he writes a daily blog for entrepreneurs and dispenses advice on the subject of startups.

Why You Must Really Know Yourself Before Starting a Business
Starting a Business

Why You Must Really Know Yourself Before Starting a Business

If you think you have what it takes to be an entrepreneur, here are seven reasons to figure out your strengths and weaknesses in and out.
Pitching Investors With Customer Motivations Won't Work
Pitching investors

Pitching Investors With Customer Motivations Won't Work

Here are the eight differences between convincing the public to pick up your product vs. getting someone to fund your business.
Finding Investors Is Expensive. Use These 7 Strategies to Reduce Your Risk.
Investors

Finding Investors Is Expensive. Use These 7 Strategies to Reduce Your Risk.

It behooves every entrepreneur to optimize their investment strategies early, based on time and dollar costs, as well as odds of success.
8 Common Elevator Pitch Blunders, and How to Fix Them
Pitching investors

8 Common Elevator Pitch Blunders, and How to Fix Them

The better you understand what makes an effective elevator pitch, the more likely you will attract investors and customers.
7 Must-Have Attributes of a Member of a Super Startup Team
Leadership

7 Must-Have Attributes of a Member of a Super Startup Team

Look for these qualities when hiring or reviewing your current staff, or risk dysfunction running rampant at your company.
8 Ways That Blogging Will Kickstart Your Startup
Blogging

8 Ways That Blogging Will Kickstart Your Startup

In this age of relationships, you are a very important element of your new brand, and it's never too early to start marketing the value of your expertise, insights and ideas.
8 Keys to Providing Consulting Services to Startups
Consultants and Advisors

8 Keys to Providing Consulting Services to Startups

Businesses need outside experts who can do the work, as well as provide training on what needs to be done. That's called leading by example.
An 8-Point Checklist to Help You Find the Startup Partner of Your Dreams
Partnerships

An 8-Point Checklist to Help You Find the Startup Partner of Your Dreams

It pays to find someone that you trust and enjoy being with for hours at a time, even through hard times. Look for these additional traits to make a business partnership work.
Want to Make Money With Online Ads Like Facebook? Learn These 5 Terms First.
Advertising

Want to Make Money With Online Ads Like Facebook? Learn These 5 Terms First.

This is an especially tough challenge in your first year or two of operation, even if you use every technique known to get traffic flowing.
8 Business Name Mistakes That Investors Hate to See
Business Name

8 Business Name Mistakes That Investors Hate to See

Names can imply strength, value, connection or friendliness, or they can set opposite tones.
6 Reasons Smart Entrepreneurs Think Twice Before Seeking an IPO
IPO

6 Reasons Smart Entrepreneurs Think Twice Before Seeking an IPO

In reality, this option is a nightmare that can bump you out of the driver seat, dilute your equity and create a business entity you can't control.
7 Ways to Turn Team Conflict Into Healthy Discussion
Conflict

7 Ways to Turn Team Conflict Into Healthy Discussion

For feedback of any type to be effective, there can be no quick judgment of right or wrong.
7 Keys to a Compelling Executive Summary That Wins Over Investors
Investors

7 Keys to a Compelling Executive Summary That Wins Over Investors

Few investors these days have the time or patience to read a full business plan. Your two-page document should include these fields.
6 Things Startup Founders Should Do to Avoid the Devastation of an Incompetent Hire
Hiring

6 Things Startup Founders Should Do to Avoid the Devastation of an Incompetent Hire

Don't be fooled into thinking that that former corporate bigwig will be able to function at your company effortlessly.
Understand Your Entrepreneurial DNA Before You Start Up
Starting a Business

Understand Your Entrepreneurial DNA Before You Start Up

Do you fall into one of these four quadrants? Determining your type can help you get off on the right foot.