Martin Zwilling

Martin Zwilling

Veteran startup mentor, executive, blogger, author, tech professional, and Angel investor.

Martin Zwilling is the founder and CEO of Startup Professionals, a company that provides products and services to startup founders and small business owners. The author of Do You Have What It Takes to Be an Entrepreneur? and Attracting an Angel, he writes a daily blog for entrepreneurs and dispenses advice on the subject of startups.

8 Business Name Mistakes That Investors Hate to See
Startup Basics

8 Business Name Mistakes That Investors Hate to See

Names can imply strength, value, connection or friendliness, or they can set opposite tones.
6 Reasons Smart Entrepreneurs Think Twice Before Seeking an IPO
Startup Basics

6 Reasons Smart Entrepreneurs Think Twice Before Seeking an IPO

In reality, this option is a nightmare that can bump you out of the driver seat, dilute your equity and create a business entity you can't control.
7 Ways to Turn Team Conflict Into Healthy Discussion
Startup Basics

7 Ways to Turn Team Conflict Into Healthy Discussion

For feedback of any type to be effective, there can be no quick judgment of right or wrong.
7 Keys to a Compelling Executive Summary That Wins Over Investors
Startup Basics

7 Keys to a Compelling Executive Summary That Wins Over Investors

Few investors these days have the time or patience to read a full business plan. Your two-page document should include these fields.
6 Things Startup Founders Should Do to Avoid the Devastation of an Incompetent Hire
Startup Basics

6 Things Startup Founders Should Do to Avoid the Devastation of an Incompetent Hire

Don't be fooled into thinking that that former corporate bigwig will be able to function at your company effortlessly.
Understand Your Entrepreneurial DNA Before You Start Up
Starting a Business

Understand Your Entrepreneurial DNA Before You Start Up

Do you fall into one of these four quadrants? Determining your type can help you get off on the right foot.
Grants May Be Free, But They Do Come at a Price
Finance

Grants May Be Free, But They Do Come at a Price

Here are four things entrepreneurs should know about this type of funding, along with some best practices.
Don't Screw Up a Meeting By Making One of These 7 Mistakes
Startup Basics

Don't Screw Up a Meeting By Making One of These 7 Mistakes

Advance homework and preparation is key to every good first impression.
8 Best Practices to Seek Funding From Friends, Family and Fools
Finance

8 Best Practices to Seek Funding From Friends, Family and Fools

If the people closest to you won't support you, why should investors?
These 8 Groups of People Will Never Start a Business
Starting a Business

These 8 Groups of People Will Never Start a Business

Maybe you fall into one of these categories, so do everything you can to move beyond and become an entrepreneur.
8 Ways to Maximize the Value of Your Startup Stock
Startup Basics

8 Ways to Maximize the Value of Your Startup Stock

Every entrepreneur needs to understand the following basics, to be addressed at a company's formation.
Want to Be Happy? Pick a Startup Model to Match Your Motivation.
Startup Basics

Want to Be Happy? Pick a Startup Model to Match Your Motivation.

Picking the wrong one can be just as disastrous as being stuck in a cubicle at work.
6 Practical Steps to Learning How to Build a Startup
Startup Basics

6 Practical Steps to Learning How to Build a Startup

Starting a new and innovative business is not a highly structured process, and finding time for structured learning is unlikely.
5 Ways to Be the Leader Employees Rally Behind
Startup Basics

5 Ways to Be the Leader Employees Rally Behind

You can save yourself and your team time while being open, honest and respectful.
6 Keys to Proving a Viable Startup Business Model
Startup Basics

6 Keys to Proving a Viable Startup Business Model

What should an entrepreneur do to convince themselves, as well as potential investors, that their business will work?