Veteran startup mentor, executive, blogger, author, tech professional, and Angel investor.
Martin Zwilling is the founder and CEO of
Startup Professionals, a company that provides products and services to startup founders and small business owners. The author of Do You Have What It Takes to Be an Entrepreneur? and Attracting an Angel, he writes a daily blog for entrepreneurs and dispenses advice on the subject of startups.
Starting a Business
If you think you have what it takes to be an entrepreneur, here are seven reasons to figure out your strengths and weaknesses in and out.
Here are the eight differences between convincing the public to pick up your product vs. getting someone to fund your business.
It behooves every entrepreneur to optimize their investment strategies early, based on time and dollar costs, as well as odds of success.
The better you understand what makes an effective elevator pitch, the more likely you will attract investors and customers.
Look for these qualities when hiring or reviewing your current staff, or risk dysfunction running rampant at your company.
In this age of relationships, you are a very important element of your new brand, and it's never too early to start marketing the value of your expertise, insights and ideas.
Consultants and Advisors
Businesses need outside experts who can do the work, as well as provide training on what needs to be done. That's called leading by example.
It pays to find someone that you trust and enjoy being with for hours at a time, even through hard times. Look for these additional traits to make a business partnership work.
This is an especially tough challenge in your first year or two of operation, even if you use every technique known to get traffic flowing.
Names can imply strength, value, connection or friendliness, or they can set opposite tones.
In reality, this option is a nightmare that can bump you out of the driver seat, dilute your equity and create a business entity you can't control.
For feedback of any type to be effective, there can be no quick judgment of right or wrong.
Few investors these days have the time or patience to read a full business plan. Your two-page document should include these fields.
Don't be fooled into thinking that that former corporate bigwig will be able to function at your company effortlessly.
Starting a Business
Do you fall into one of these four quadrants? Determining your type can help you get off on the right foot.
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© 2015 Entrepreneur Media, Inc.