Martin Zwilling

Martin Zwilling

Veteran startup mentor, executive, blogger, author, tech professional, and Angel investor.

Martin Zwilling is the founder and CEO of Startup Professionals, a company that provides products and services to startup founders and small business owners. The author of Do You Have What It Takes to Be an Entrepreneur? and Attracting an Angel, he writes a daily blog for entrepreneurs and dispenses advice on the subject of startups.

8 Secrets to Credible Startup Financial Projections
Investors

8 Secrets to Credible Startup Financial Projections

Investors can't really evaluate any new business, but they can assess the logic behind your numbers, and compare that logic to their experience and rational business norms.
The 4 Qualities That Inventors or Entrepreneurs Should Look for in a Partner
Partnerships

The 4 Qualities That Inventors or Entrepreneurs Should Look for in a Partner

Rarely does one person fill both roles. To present an innovative solution to the market and build a profitable business, you need a team.
6 Reasons to Reconsider Your Planned Corporate Escape
Entrepreneurship

6 Reasons to Reconsider Your Planned Corporate Escape

Jumping randomly from one bad situation to another is not very smart. You have to be prepared to commit to a lifestyle.
4 Strategies That Must Be Part of Your Marketing to Customers
Online Marketing

4 Strategies That Must Be Part of Your Marketing to Customers

If you refuse to play by their rules, they have the power to easily find alternatives, and actively pull other potential customers away.
Smart Startups Learn How to Create and Manage Hype
Marketing

Smart Startups Learn How to Create and Manage Hype

What most entrepreneurs fail to appreciate is that even the most basic marketing takes time, money and creativity.
7 Ways Founders Demonstrate They Can Run a Startup
Startup Basics

7 Ways Founders Demonstrate They Can Run a Startup

Because there are so many unknowns after a business starts, this is no time to delegate or hire outside consultants to handle core functions.
6 Keys to a Positive Online Presence and Reputation
Reputation Management

6 Keys to a Positive Online Presence and Reputation

People who can't find you or any mention of your startup anywhere on the Internet assume you are not savvy or have something to hide.
8 Ways to Prepare for the Many Startup Obstacles Ahead
Starting a Business

8 Ways to Prepare for the Many Startup Obstacles Ahead

Too many entrepreneurs tackle starting a business as a random walk into a business minefield. But there's a less painful approach to take.
Why You Must Really Know Yourself Before Starting a Business
Starting a Business

Why You Must Really Know Yourself Before Starting a Business

If you think you have what it takes to be an entrepreneur, here are seven reasons to figure out your strengths and weaknesses in and out.
Pitching Investors With Customer Motivations Won't Work
Pitching investors

Pitching Investors With Customer Motivations Won't Work

Here are the eight differences between convincing the public to pick up your product vs. getting someone to fund your business.
Finding Investors Is Expensive. Use These 7 Strategies to Reduce Your Risk.
Investors

Finding Investors Is Expensive. Use These 7 Strategies to Reduce Your Risk.

It behooves every entrepreneur to optimize their investment strategies early, based on time and dollar costs, as well as odds of success.
8 Common Elevator Pitch Blunders, and How to Fix Them
Pitching investors

8 Common Elevator Pitch Blunders, and How to Fix Them

The better you understand what makes an effective elevator pitch, the more likely you will attract investors and customers.
7 Must-Have Attributes of a Member of a Super Startup Team
Leadership

7 Must-Have Attributes of a Member of a Super Startup Team

Look for these qualities when hiring or reviewing your current staff, or risk dysfunction running rampant at your company.
8 Ways That Blogging Will Kickstart Your Startup
Blogging

8 Ways That Blogging Will Kickstart Your Startup

In this age of relationships, you are a very important element of your new brand, and it's never too early to start marketing the value of your expertise, insights and ideas.
8 Keys to Providing Consulting Services to Startups
Consultants and Advisors

8 Keys to Providing Consulting Services to Startups

Businesses need outside experts who can do the work, as well as provide training on what needs to be done. That's called leading by example.