How Entrepreneurs Can Capitalize On Their Alma Mater

Your university may have some surprising resources that can help your entrepreneurial endeavors.

learn more about Martin Zwilling

By Martin Zwilling

Opinions expressed by Entrepreneur contributors are their own.

Most aspiring entrepreneurs look to their alma mater, or any university, as a source of classes that can help them, but neglect to think outside the box or take advantage of all the other resources to be found there. The lesson of finding help, connections, and even funding where other people may never look is one that makes all the difference in the entrepreneur lifestyle.

As a startup advisor and investor, living in an area with several local universities, I'm continually surprised by how little many entrepreneurs know about the resources available from these institutions. Even if you are no longer a student, or not enrolled now, it can pay big dividends to get to know people there and explore the possibilities, including the following:

1. Potential to get technical work done as a class project.

Every university has grad students and professors who are anxious to find a project with high commercial potential to use as the basis for a thesis or an advanced class project. They have equipment and smart students that would otherwise cost you a fortune through an outside contract.

2. Online or evening entrepreneurship classes for anyone.

If you need help building your first business plan or financial model, it's getting easier and easier to find what you need, as well as connections to peers and investors, without an expensive business consultant. Visit the university library for access to otherwise costly business reports.

Related: Tip for Student 'Treps: Tap into Resources at Your College

3. Access to intellectual property and current research.

Most universities have a file of patents from project work that they are willing to license to any entrepreneur for business commercialization, with little or no cost up front. Other project and research reports in their library are a rich source of new ideas, if you are still looking for a place to start.

4. Get help with grant funding and incubator resources.

Every startup needs to start their funding search looking for grants, with no equity dilution, as well as contests and foundations. These often lead to angel investors and venture capital investments later, or connections to local company venture funds for selected focus and technology areas.

Related: Tapping Into College Resources

5. Find technical and legal guidance and advisors.

The best university professors are anxious to get involved in real-world business ventures as advisors to maintain their currency and improve their academic credibility. Their value to you is great industry connections, free legal advice, shared learning, and credibility for you with investors.

6. Attract a co-founder and key team members.

Universities are a great source of hungry and passionate people looking to get involved with the next big thing, or an opportunity to change the world. They have connections to industry associations and entrepreneur organizations that can kick-start your networking efforts, both locally and globally.

7. Access to entrepreneurs-in-residence, business mentors.

Most schools have a rich pipeline of real-world executive volunteers available for mentoring. These also get used for guest lectures in business classes, judges for business plan competition, and introductions to accredited investors. They can also connect you to area businesses.

8. Visibility to startup job opportunities and career guidance.

Even if you are not a student, you can visit the job center to see what's happening in your area that may be of interest, or check out what your competition is doing. If looking for help, you can find interns willing to work for the experience, and real insights into new customer segments.

Related: 7 Paybacks an Alma Mater Can Offer Young Entrepreneurs

For example, I live in the Phoenix area, home of Arizona State University and the Thunderbird School of Global Management. Both provide incubator services and space for early startups, have patent portfolios for licensing, and many other resources. I do volunteer work at both these schools, and I'm not even an alumnus from either one. I'm betting you can find something similar at a university near you.

Martin Zwilling

Veteran startup mentor, executive, blogger, author, tech professional, and Angel investor.

Martin Zwilling is the founder and CEO of Startup Professionals, a company that provides products and services to startup founders and small business owners. The author of Do You Have What It Takes to Be an Entrepreneur? and Attracting an Angel, he writes a daily blog for entrepreneurs and dispenses advice on the subject of startups.

Related Topics

Editor's Pick

Everyone Wants to Get Close to Their Favorite Artist. Here's the Technology Making It a Reality — But Better.
The Highest-Paid, Highest-Profile People in Every Field Know This Communication Strategy
After Early Rejection From Publishers, This Author Self-Published Her Book and Sold More Than 500,000 Copies. Here's How She Did It.
Having Trouble Speaking Up in Meetings? Try This Strategy.
He Names Brands for Amazon, Meta and Forever 21, and Says This Is the Big Blank Space in the Naming Game
Business News

A Mississippi News Anchor Is Under Fire for Quoting Snoop Dogg

WLBT's Barbara Bassett used the rapper's "fo shizzle" phrase during a live broadcast, causing the station to let her go.

Business News

These Are the Most and Least Affordable Places to Retire in The U.S.

The Northeast and West Coast are the least affordable, while areas in the Mountain State region tend to be ideal for retirees on a budget.

Business Models

How Private Businesses Can Partner With Government Agencies To Facilitate Change

When the private sector partners with government agencies, it can create a powerful incubator for change.

Business News

Labor Department Fines Dollar General $15.5 Million for Workplace Safety Violations

Since 2017, the Labor Department's Occupational Safety and Health Administration unit has found 111 instances of safety violations after inspecting more than 270 Dollar General stores.