Mel Carson

Mel Carson

Founder and Principal Strategist at Delightful Communications

Mel Carson is founder of Delightful Communications, a Seattle-based social-media-strategy, digital-PR and personal-branding consulting firm. He is co-author of Pioneers of Digital and speaks about digital marketing and communications at conferences globally. He spent seven years at Microsoft as its digital-marketing evangelist.

4 Alternative Metrics to Evaluate Your PR Campaign's Success
Public Relations

4 Alternative Metrics to Evaluate Your PR Campaign's Success

We've moved oh so far since the days of limited information about PR placements.
8 Digital Experts Entrepreneurs Can Learn From
Digital Communications

8 Digital Experts Entrepreneurs Can Learn From

These men and women's strong personal brands act as positive beacons for their companies.
Improve Your Content Marketing to Increase Your Business's Reach
Content Marketing

Improve Your Content Marketing to Increase Your Business's Reach

Worried about Google's new algorithm? Consider these five strategies for optimizing mobile and making your content more sociable.
5 Ways to Tell If You're Doing Social Media Right
Social Media Metrics

5 Ways to Tell If You're Doing Social Media Right

More followers and more fun are just some of the criteria of success.
Report Highlights Digital Trends Entrepreneurs Need to Know About in 2015
News and trends

Report Highlights Digital Trends Entrepreneurs Need to Know About in 2015

ComScore's new white paper puts numbers behind the increasingly mobile habits of consumers.
4 Questions to Ask When Perfecting Your Personal Brand
Personal Branding

4 Questions to Ask When Perfecting Your Personal Brand

How you show up on social media and in person is as important as your business branding and the two together can make a powerful combination.
3 Things Entrepreneurs Must Learn About Digital Marketing and PR
Digital Marketing

3 Things Entrepreneurs Must Learn About Digital Marketing and PR

Running a lean startup doesn't mean ignoring the essentials of promotion in the online age.
The Essential Guide to Creating a Distinctive Personal Brand
Personal Branding

The Essential Guide to Creating a Distinctive Personal Brand

How you present yourself online and what you say or share has the power to leave an indelible impression on anyone you come in contact with.
5 Powerful Moves for LinkedIn Mastery
Linkedin

5 Powerful Moves for LinkedIn Mastery

Get a decent head shot, finish your profile summary, update your presence regularly and other insights from a career expert for the social-media platform.
3 Short Books to Read to Maximize Your Productivity and Marketing
Books

3 Short Books to Read to Maximize Your Productivity and Marketing

Check out these small bite-size titles to heighten your business awareness.
3 Business Reminders Gleaned From an English Country Pub Opened in 1397
Customer Service

3 Business Reminders Gleaned From an English Country Pub Opened in 1397

Your startup may be a newcomer to the field but some pillars of a longstanding business operation might apply: competitive differentiation, great customer service and savvy product updates.
Increase Engagement on Twitter With Solid Tactics Backed by Research
Social Media Marketing

Increase Engagement on Twitter With Solid Tactics Backed by Research

If your followers are spending time on your social patch, they're spending less time with your competition's.
5 Behaviors of a Successful and Trustworthy Consultant
Consultants and Advisors

5 Behaviors of a Successful and Trustworthy Consultant

For a successful business relationship to get off the ground and thrive, both sides need to trust and respect each other.
5 Twitter Tips That Will Enhance Your Personal Brand
Twitter

5 Twitter Tips That Will Enhance Your Personal Brand

Become one of the influentials in the tweeting universe by sprucing up your presence on the platform.
How to Write a Blog Post in Just 30 Minutes
Writing

How to Write a Blog Post in Just 30 Minutes

Don't let another author commitment sneak up on you. Here's how to chart out assignments to make them manageable and to tackle them in bite-size pieces.