Mel Carson

Mel Carson

Founder and Principal Strategist at Delightful Communications

Mel Carson is founder of Delightful Communications, a Seattle-based social-media-strategy, digital-PR and personal-branding consulting firm. He is co-author of Pioneers of Digital and speaks about digital marketing and communications at conferences globally. He spent seven years at Microsoft as its digital-marketing evangelist.

3 Things Entrepreneurs Must Learn About Digital Marketing and PR
Digital Marketing

3 Things Entrepreneurs Must Learn About Digital Marketing and PR

Running a lean startup doesn't mean ignoring the essentials of promotion in the online age.
The Essential Guide to Creating a Distinctive Personal Brand
Personal Branding

The Essential Guide to Creating a Distinctive Personal Brand

How you present yourself online and what you say or share has the power to leave an indelible impression on anyone you come in contact with.
5 Powerful Moves for LinkedIn Mastery
Linkedin

5 Powerful Moves for LinkedIn Mastery

Get a decent head shot, finish your profile summary, update your presence regularly and other insights from a career expert for the social-media platform.
3 Short Books to Read to Maximize Your Productivity and Marketing
Books

3 Short Books to Read to Maximize Your Productivity and Marketing

Check out these small bite-size titles to heighten your business awareness.
3 Business Reminders Gleaned From an English Country Pub Opened in 1397
Customer Service

3 Business Reminders Gleaned From an English Country Pub Opened in 1397

Your startup may be a newcomer to the field but some pillars of a longstanding business operation might apply: competitive differentiation, great customer service and savvy product updates.
Increase Engagement on Twitter With Solid Tactics Backed by Research
Social Media Marketing

Increase Engagement on Twitter With Solid Tactics Backed by Research

If your followers are spending time on your social patch, they're spending less time with your competition's.
5 Behaviors of a Successful and Trustworthy Consultant
Consultants and Advisors

5 Behaviors of a Successful and Trustworthy Consultant

For a successful business relationship to get off the ground and thrive, both sides need to trust and respect each other.
5 Twitter Tips That Will Enhance Your Personal Brand
Twitter

5 Twitter Tips That Will Enhance Your Personal Brand

Become one of the influentials in the tweeting universe by sprucing up your presence on the platform.
How to Write a Blog Post in Just 30 Minutes
Writing

How to Write a Blog Post in Just 30 Minutes

Don't let another author commitment sneak up on you. Here's how to chart out assignments to make them manageable and to tackle them in bite-size pieces.
Through Storytelling, Entrepreneurs Can Get People to Hit the 'Buy' Button
Ask the Expert

Through Storytelling, Entrepreneurs Can Get People to Hit the 'Buy' Button

Compelling web copy is important in creating a hook to persuade people to buy, but it is better to create an experience for people coming to your site that totally transcends the transaction.
4 New Year's Resolutions You Could Start Tomorrow
Productivity

4 New Year's Resolutions You Could Start Tomorrow

Here are four productivity ideas to put into practice ahead of time and gain a head start on 2015.
To Keep Your Brand's Social Engagement Strong, Focus on These 3 Questions
Ask the Expert

To Keep Your Brand's Social Engagement Strong, Focus on These 3 Questions

When you have the brand right and everyone in your company is breathing into it, you can use social media as a way to keep the authentic engagement going.
The 4 Pillars New Brands Must Communicate to Their Audience
Ask the Expert

The 4 Pillars New Brands Must Communicate to Their Audience

Simplicity is key in any branding strategy. Overthinking and having too many internal considerations can expose your external brand perception as muddy and disjointed.
The Wonders a Successful Influencer Program Can Work for Your Business
Thought Leaders

The Wonders a Successful Influencer Program Can Work for Your Business

Once you figure out how to sway these powerful leaders, the impact from their word-of-mouth can be tremendous.
The Science of Great Content -- Think in Terms of 'AURA'
Content marketing

The Science of Great Content -- Think in Terms of 'AURA'

Focus on authenticity, usefulness, relevancy and action to increase the halo effect of digital marketing efforts.