Founder and Principal Strategist at Delightful Communications
Mel Carson is founder of
Delightful Communications, a Seattle-based social-media-strategy, digital-PR and personal-branding consulting firm. He is co-author of and Pioneers of Digital speaks about digital marketing and communications at conferences globally. He spent seven years at Microsoft as its digital-marketing evangelist.
Social Media Metrics
More followers and more fun are just some of the criteria of success.
News and trends
ComScore's new white paper puts numbers behind the increasingly mobile habits of consumers.
How you show up on social media and in person is as important as your business branding and the two together can make a powerful combination.
Running a lean startup doesn't mean ignoring the essentials of promotion in the online age.
How you present yourself online and what you say or share has the power to leave an indelible impression on anyone you come in contact with.
Get a decent head shot, finish your profile summary, update your presence regularly and other insights from a career expert for the social-media platform.
Check out these small bite-size titles to heighten your business awareness.
Your startup may be a newcomer to the field but some pillars of a longstanding business operation might apply: competitive differentiation, great customer service and savvy product updates.
Social Media Marketing
If your followers are spending time on your social patch, they're spending less time with your competition's.
Consultants and Advisors
For a successful business relationship to get off the ground and thrive, both sides need to trust and respect each other.
Become one of the influentials in the tweeting universe by sprucing up your presence on the platform.
Don't let another author commitment sneak up on you. Here's how to chart out assignments to make them manageable and to tackle them in bite-size pieces.
Ask the Expert
Compelling web copy is important in creating a hook to persuade people to buy, but it is better to create an experience for people coming to your site that totally transcends the transaction.
Here are four productivity ideas to put into practice ahead of time and gain a head start on 2015.
Ask the Expert
When you have the brand right and everyone in your company is breathing into it, you can use social media as a way to keep the authentic engagement going.
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© 2015 Entrepreneur Media, Inc.