Founder & Principle Strategist at Delightful Communications
Mel Carson is founder of Delightful Communications, a Seattle-based social-media strategy, digital PR and personal branding consulting firm. He’s co-author of Pioneers of Digital and speaks about digital marketing and communications at conferences all over the world. Before Delightful, Carson spent seven years at Microsoft as its digital-marketing evangelist.
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Executives should lead by example when it comes to building an online persona that benefits the business' brand.