Founder and Principal Strategist at Delightful Communications
Mel Carson is founder of
Delightful Communications, a Seattle-based social-media-strategy, digital-PR and personal-branding consulting firm. He is co-author of and Pioneers of Digital speaks about digital marketing and communications at conferences globally. He spent seven years at Microsoft as its digital-marketing evangelist.
When potential customers come along, be sure to greet them online in a way that leaves them no alternative but to get behind you and follow along.
Ready To Launch
The CEOs of Ustream, BrightEdge and Zuora recently listed three 'crossroads' they had to expertly maneuver, to find that success.
Not being afraid to ask is the first hurdle you'll face.
We've moved oh so far since the days of limited information about PR placements.
These men and women's strong personal brands act as positive beacons for their companies.
Worried about Google's new algorithm? Consider these five strategies for optimizing mobile and making your content more sociable.
Social Media Metrics
More followers and more fun are just some of the criteria of success.
News and Trends
ComScore's new white paper puts numbers behind the increasingly mobile habits of consumers.
How you show up on social media and in person is as important as your business branding and the two together can make a powerful combination.
Running a lean startup doesn't mean ignoring the essentials of promotion in the online age.
How you present yourself online and what you say or share has the power to leave an indelible impression on anyone you come in contact with.
Get a decent head shot, finish your profile summary, update your presence regularly and other insights from a career expert for the social-media platform.
Check out these small bite-size titles to heighten your business awareness.
Your startup may be a newcomer to the field but some pillars of a longstanding business operation might apply: competitive differentiation, great customer service and savvy product updates.
Social Media Marketing
If your followers are spending time on your social patch, they're spending less time with your competition's.
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© 2016 Entrepreneur Media, Inc.