Melissa Campanelli

Melissa Campanelli is a technology writer in Brooklyn, New York, who has covered technology for Mobile Computing & Communications and Sales & Marketing Management magazines. You can reach her at

From Melissa Campanelli

30 Recent Stories

Selling Online

Starting an Online Business in a Down Economy

As shoppers flock to their computers instead of driving to the mall, entrepreneurs with e-businesses can make a hefty sum.
Entrepreneur Magazine

Scale It Down

Want your website to reach more people? Make it ready to move.
Building a Website

The Gift of Hassle-Free Returns

Make returning gifts painless for your online customers with these tips.
Entrepreneur Magazine

Make Your Mark

3 simple ways to make your online enterprise a standout.
Entrepreneur Magazine

Luxury Goods Shine Online

As shoppers get bolder, it's the perfect time to sell the finer things online.
Entrepreneur Magazine

Searchandising: The Solution in Sales

Show shoppers what they're missing in your search results.
Entrepreneur Magazine

Poll Vaulting

Need a tool that will help you get a jump on market research and customer feedback? Look no further than online polls.
Entrepreneur Magazine

Take It Outside

Free up your crucial resources by outsourcing fulfillment.
Entrepreneur Magazine

Postage Cramp

How entrepreneurs are coping with the new postal rates.
Building a Website

Build Your Own Website

Before worrying about design details, start by creating a site outline.
Entrepreneur Magazine

All That Jazz

Spice up your customers' shopping experience with web tools that let you do just about anything, from one-click calling to webcasting.
Entrepreneur Magazine

Seize the Day

Launching a deal-a-day site could be a boon to your business.
Entrepreneur Magazine

Seeing Is Believing

Visual search engines make it simple for shoppers to find your products.
Entrepreneur Magazine

The Right Stuff

Web design experts reveal their top 10 trademarks of stellar sites.
Building a Website

Speed Up Your Site With AJAX

Does your site need a little sprucing up? See what AJAX can do.
SEO | Search Engine Optimization

RSS Marketing Feed Frenzy

More e-tailers are marketing with RSS--and finding success.
SEO | Search Engine Optimization

Loyalty Programs That Work

Why try to rope in new customers when your regulars are far more likely to buy? A loyalty program will keep repeat visitors clicking.

Keeping Online Payments Safe

Security standards might make you rethink your payment system.
Building a Website

Ready for a Site Redesign?

Is one of your plans for the New Year to improve your website? Savvy e-tailers offer up their ideas for positive changes.
Building a Website

How to Use Online Surveys

Do them right, and online surveys can be very revealing.

Give Your Site an Extreme Makeover

Upgrading your site is an investment, but it could pay off handsomely.
SEO | Search Engine Optimization

Sell to Other Entrepreneurs

Other small businesses could be some of your site's best customers.
Building a Website

Rich Media for Your Website

Wow customers by adding rich media elements to your website.
Finding Customers

Oh, Canada!

Want to jump into the international market? Meet our friendly neighbor to the north.
Online Marketing

Get Your Site Ready for the Holidays

Tis the season for sales, so make sure your site is ready.

Online Payment Options

Credit cards aren't the only way to pay online these days.

Anti-Fraud Measures for Your Site

Outsmart the bad guys with these anti-fraud tactics for your site.
Online Marketing

Why You Should Encourage Online Product Reviews

Online reviews by your customers can turn browsers into buyers.

Marketing with a Microsite

Looking for new markets? A microsite could help you reach them.

Keeping Your Domain Current

Don't risk losing your corner of the web by letting it expire.
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