Russell Working

Russell Working is a staff writer at Ragan Communications.

2 Recent Stories

7 Tips for Writing a Killer Press Release
Marketing

7 Tips for Writing a Killer Press Release

A press release isn't about clearing your desk or making the boss happy. It has just one goal: eliciting a call back from a reporter. Here's how to do that.
Survey: Email Is 40 Times More Effective Than Facebook and Twitter
Online Marketing

Survey: Email Is 40 Times More Effective Than Facebook and Twitter

Just when you thought you'd never have to spam a customer or an employee inbox again, a new article argues the power of email.