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Sarah Max

Sarah Max is a freelance writer in Bend, Ore. She has covered business and personal finance for more than a decade for such publications as BusinessWeek, CNNMoney.com, Money and The Wall Street Journal. In 2009 Sarah got a first-hand look at the ups and downs of entrepreneurship when she helped launch 1859 Oregon’s Magazine, a quarterly magazine and website for which she is executive editor.

30 Recent Stories

How Relationships Are Fueling One Online Locavore Marketplace

How Relationships Are Fueling One Online Locavore Marketplace

Boise startup Direct Local Food connects local farmers and ranchers on their terms – and in the process created a new way to help put more fresh food on tables.
March 20, 2014 in The 'Treps
How Brevity Keeps Us Connected

How Brevity Keeps Us Connected

The founder of Shorty Awards, an event recognizing great social media, talks about how pithy posts keep us connected and make us better communicators.
March 6, 2014 in Social Media
Everyone Gets 15 Minutes of Feedback

Everyone Gets 15 Minutes of Feedback

David Hassell, founder of 15Five, talks about the power of staying connected.
February 13, 2014 in The 'Treps
Baby's Next Doctor Visit -- Through Instant Message?

Baby's Next Doctor Visit -- Through Instant Message?

Entrepreneur McKay Thomas started in pool tables, moved on to baby goods and is now focused on a healthcare app that gives moms a direct line to doctors. He talks about what inspired the new venture a
December 30, 2013 in The 'Treps
What Brands Can Learn About Storytelling

What Brands Can Learn About Storytelling

Shane Snow used his journalism background to found an online platform connecting writers and corporate clients. In the process, he's learned how good, old fashioned storytelling can boost branding.
December 23, 2013 in Grow Your Business
Step Away From the Foosball Table. Financials are Important, Too.

Step Away From the Foosball Table. Financials are Important, Too.

Entrepreneurs Andy Medley and Scott Hill built their Indianapolis marketing and promotions firm PERQ by nurturing office culture, sometimes to a fault. Employees still have fun, but their focus these
December 17, 2013 in Grow Your Business
What Captivates the Captivating Tony Haile of Chartbeat

What Captivates the Captivating Tony Haile of Chartbeat

Chartbeat's CEO talks about why sailing around the world and traveling to the North Pole isn’t all that that different from running a media analytics company.
December 10, 2013 in Go Forward
Why Businesses Fail: A Data Expert Explains It All

Why Businesses Fail: A Data Expert Explains It All

Data scientist Thomas Thurston uses algorithms to understand the common traits between businesses that fail and succeed. Turns out, experience is only a small factor, and the best products can actuall
December 3, 2013 in Startup Basics
The One Thing Great Brands Do: Insights From a Branding Expert

The One Thing Great Brands Do: Insights From a Branding Expert

Melanie Spring, founder of branding agency Sisarina, helps companies express their identities through branding. In this conversation, she explains how branding is evolving and who’s doing it right.
November 27, 2013 in Grow Your Business
The Big Company That Got Nimble

The Big Company That Got Nimble

Chinese Appliance maker, Haier Corporation, transformed itself from a small refrigerator maker to the world’s largest appliance company by putting more power in the hands of employees.
September 24, 2013 in Grow Your Business
Brand Shop 'Taps' Into Its Expertise to Build Brewery

Brand Shop 'Taps' Into Its Expertise to Build Brewery

With traditional advertising revenue shrinking, TBD of Bend, Ore., diversifies its branding business by selling craft beers.
September 13, 2013 in Business Ideas
Back-To-School Reading for Entrepreneurs

Back-To-School Reading for Entrepreneurs

We asked experts on innovation and transformation to recommend their favorite books for entrepreneurs looking for insight and inspiration.
September 3, 2013 in Innovation
A Foodie Startup Nixes Web for Brick-and-Mortar Shop

A Foodie Startup Nixes Web for Brick-and-Mortar Shop

Freshfully started as a virtual marketplace for finding local food. When connecting buyers with their farm-fresh fare proved tricky, the Alabama startup shifted to a traditional street-side model.
August 27, 2013 in Startup Basics
Act Now, Assess Later: One Company's Real-Time Transformation

Act Now, Assess Later: One Company's Real-Time Transformation

Translation goliath LanguageLine Solutions needed to make a quick transition into on-demand video interpretation or risk losing market share to its sprightly competitors.
August 19, 2013 in Business Management
What Can Your Company Learn From Lego?

What Can Your Company Learn From Lego?

Unbridled innovation nearly crushed the Danish toymaker. Everything started to click when it focused on making smaller, more controlled, changes.
August 13, 2013 in Innovation
This Startup's Biggest Hurdle Became Its Greatest Opportunity

This Startup's Biggest Hurdle Became Its Greatest Opportunity

TalentBin's founders' plan to foster peer reviews of job candidates didn't pan out, but it paved the way for an even bigger idea -- finding those job candidates in the first place.
August 6, 2013 in Business Ideas
Catering to Boomers, a Cell Phone Company Takes Off

Catering to Boomers, a Cell Phone Company Takes Off

Consumer Cellular made the call to target an older audience -- a move that's led to robust growth in revenue.
July 30, 2013 in Marketing
An Ohio Startup Cuts Its Teeth and Turns To Toothpaste

An Ohio Startup Cuts Its Teeth and Turns To Toothpaste

Branam Oral Health began life as the maker of the Gibby-Oral pacifier. But when sales of its natural toothpaste took off, the company pivoted.
July 23, 2013 in Business Ideas
Crocs: From Footwear Fad to Billion-Dollar Company

Crocs: From Footwear Fad to Billion-Dollar Company

This iconic shoemaker bounced back after the recession by revamping its product lines and distribution channel.
July 8, 2013 in Business Management
A Plucky Startup Ditches 'Coin Piggy' Roots and Finds Its Mission

A Plucky Startup Ditches 'Coin Piggy' Roots and Finds Its Mission

GoFundMe, a popular crowdfunding site, went through several iterations before it found its niche helping individuals rally around personal causes.
June 28, 2013 in Starting a Business
A Rude Experience Inspires a 'Good' Brand

A Rude Experience Inspires a 'Good' Brand

Kris Wittenberg vowed to put "Be Good to People" on a T-shirt after an unpleasant encounter. Five years later, she's ready to turn her sideline into a main event.
May 10, 2013 in Profiles
The Great Reinvention: How U.S. Cities Got Their Glow Back

The Great Reinvention: How U.S. Cities Got Their Glow Back

We recap our special report on the entrepreneurial scene in the U.S, from New York and Houston to Boise and Baton Rouge, five years since the financial crisis.
April 18, 2013 in Location
A Snapshot of Startups in Small-Town America

A Snapshot of Startups in Small-Town America

Far from the maddening crowds, and five years since the financial crisis, we look at the entrepreneurship scene in Burlington, Vt.; Chico, Calif.; Lehi, Utah; Iowa City, Iowa; and Lansing, Mich.
April 12, 2013 in Location
A Backstage Tour of Orlando's Startups

A Backstage Tour of Orlando's Startups

Florida's "happiest place on earth" may be best known for mouse ears, but you'll find startups working on everything from healthy school lunches to hybrid geothermal systems.
April 9, 2013 in Startup Basics
Orlando Entrepreneurs Say Magic Is Returning

Orlando Entrepreneurs Say Magic Is Returning

After suffering the double whammy of a housing crash and drop in tourism spending, Orlando's economy seems to have turned a corner.
April 5, 2013 in Location
A Look at Indy's Innovators

A Look at Indy's Innovators

Forget the jokes about corn. Indiana's capital city is quietly rolling out solutions for everything from tracking scientific data and charitable donations to juggling kids' soccer schedules.
April 2, 2013 in Location
Indy's Entrepreneurs Make a Full-Court Press

Indy's Entrepreneurs Make a Full-Court Press

Sure, Indianapolis is better known for basketball and car racing than entrepreneurship. But proponents say Indy is the best place to launch and grow a startup right now.
March 27, 2013 in Location
Stepping Inside Boise's Startup Scene

Stepping Inside Boise's Startup Scene

No one ever called Idaho's capital a busting metropolis. But its entrepreneurs know how to think big. Here's a look.
March 21, 2013 in Location
Boise Attracts Startups Seeking Quality of Life

Boise Attracts Startups Seeking Quality of Life

Idaho's capital doesn't have the resources of a bubble town. But sustainable growth and mountain views are drawing entrepreneurs.
March 19, 2013 in Location
Let the Good Times Roll: Big Easy Kicks Off Entrepreneur Week

Let the Good Times Roll: Big Easy Kicks Off Entrepreneur Week

There's more to New Orleans than jazz and beignets. The city, which has been luring startups with new resources, gears up for its fifth Entrepreneur Week.
March 15, 2013 in Location

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