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Susan Gunelius

From Susan Gunelius

Susan Gunelius is president and CEO of KeySplash Creative Inc., a marketing communications and branding firm. She also writes two blogs: KeySplash Creative Conversations and Women On Business. Gunelius has authored several books, including Kick-ass Copywriting in 10 Easy Steps (Entrepreneur Press); Google Blogger for Dummies (John Wiley & Sons), Harry Potter: The Story of a Global Business Phenomenon and Building Brand Value the Playboy Way (Palgrave Macmillan). Connect with her on Twitter, Facebook and LinkedIn.

30 Recent Stories

3 Ways to Amplify Small-Business Marketing with Crowdsourcing

3 Ways to Amplify Small-Business Marketing with Crowdsourcing

If you're looking to jump-start your marketing, consider enlisting your online fans.
August 17, 2012 in Social Media
The Do's and Don'ts for Marketing With Pinterest

The Do's and Don'ts for Marketing With Pinterest

New to Pinterest? Most businesses are. Here are some guidelines to help make the most of it for your marketing.
May 1, 2012 in Social Media
Five Tips for Better Text-Message Marketing

Five Tips for Better Text-Message Marketing

Text messages can be a highly effective way to connect with customers. Here are some tips to keep in mind when creating them.
March 28, 2012 in Marketing Ideas
Storytelling Expected to Score Big in 2012 Super Bowl Ads

Storytelling Expected to Score Big in 2012 Super Bowl Ads

Three ways small businesses can turn stories into ads and digital content without a Super Bowl-size budget.
February 3, 2012 in Advertising
What's Hot and What's Not in Content Marketing for 2012

What's Hot and What's Not in Content Marketing for 2012

Marketing through online storytelling and advice will only grow in importance to businesses. Here's how to make sense of the biggest trends in content marketing.
January 6, 2012 in Online Marketing
Five Affordable Consumer Research Tools

Five Affordable Consumer Research Tools

Thanks to the Internet, small businesses can now survey consumers quickly and easily for opinions about new products and other marketing plans.
December 7, 2011 in Market Research
Five Ways to Gear Up Your Marketing for the Holiday Shopping Season

Five Ways to Gear Up Your Marketing for the Holiday Shopping Season

The winter holiday shopping season is still weeks away, but the clock is ticking for those making marketing plans.
October 5, 2011 in Marketing Basics
Five Tips for Mobile Marketing Beyond Text-Message Ads

Five Tips for Mobile Marketing Beyond Text-Message Ads

Don't wait to get started with mobile marketing. Your customers -- and your competition -- may already be reaping its benefits.
August 27, 2011 in Online Marketing
20 Ways to Make the Most of Your Posts and Tweets

20 Ways to Make the Most of Your Posts and Tweets

Marketing online is about more than hitting the publish button. Consider these suggestions for cross-promoting your content.
July 20, 2011 in Online Marketing
Five Reasons Why Your Mission Statement Probably Stinks

Five Reasons Why Your Mission Statement Probably Stinks

Steer clear of these common mistakes and you'll be on the path to creating a statement that defines your business.
April 29, 2011 in Marketing Plan
Five Signs You Need a Marketing Makeover

Five Signs You Need a Marketing Makeover

If you can identify any of these red flags, then it's probably time to retool your business's marketing strategy.
March 30, 2011 in Marketing Basics
10 Laws of Social Media Marketing

10 Laws of Social Media Marketing

For business owners just getting started, a guide to build brand buzz and boost your bottom line.
February 16, 2011 in Branding
What You Can Learn from Super Bowl Ads

What You Can Learn from Super Bowl Ads

Marketing tips from popular commercials, past and present.
February 1, 2011 in Advertising
10 Marketing Trends for 2011

10 Marketing Trends for 2011

From geotargeting to mobile apps and social media, here's what you need to consider now.
January 13, 2011 in Branding
Building Your Brand with Social Media

Building Your Brand with Social Media

Five steps to establishing a credible online presence for your small business.
January 5, 2011 in Branding
10 Steps to Getting Started in Social Media Marketing

10 Steps to Getting Started in Social Media Marketing

Like it or not, you need social media to develop and protect your reputation, and to grow your business.
November 25, 2010 in Online Marketing
The Marketing Magic Behind Harry Potter

The Marketing Magic Behind Harry Potter

Try these five branding tips from the wizard phenom.
November 22, 2010 in Branding
Five Ways to Market to the Hyper-Connected

Five Ways to Market to the Hyper-Connected

Use this guide to leverage the influence of the social media users that drive your brand.
September 23, 2010 in Online Marketing
The Red Pen Rule for Marketing Copy

The Red Pen Rule for Marketing Copy

Not getting the sales you expect? Maybe you're saying too much.
August 5, 2010 in Marketing Ideas

Build Buzz With a Business Blog

Nine strategies for generating word-of-mouth publicity and marketing success
June 24, 2010 in Online Marketing

Are You Engaging or Interrupting?

Why joining online conversations isn't enough
May 25, 2010 in Branding

Five Tips for Quick Social Media Success

Simple things you can do today that will show results almost immediately
April 23, 2010 in Online Marketing

3 Ways to Move Customers to Action

Why waste your marketing dollars on messages that don't create a sense of urgency?
March 24, 2010 in Marketing Ideas

10 Common--and Effective--Emotional Triggers

Spur potential customers into action by using these cues in your marketing campaign.
March 2, 2010 in Marketing Basics

10 Marketing Trends for 2010

Use these tips to bring every aspect of your message to a worldwide audience.
January 21, 2010 in Online Marketing

Use Gifts to Reinforce Your Alliances

5 ways to move beyond appreciation and deepen your client relationships
December 16, 2009 in Market Research

10 Reasons Your Marketing Messages Stink

Don't alienate your market by making these mistakes.
November 24, 2009 in Advertising 101
Appeal to Consumers' Five Senses

Appeal to Consumers' Five Senses

Your copy should stimulate a sensory reaction that compels readers to buy.
September 14, 2009 in Marketing Basics

Building Brand Value the Playboy Way

Love him or hate him, Hugh Hefner provides the ultimate example of successful branding.
September 14, 2009 in Branding

How to Create Vocal Brand Advocates

7 steps to a successful advertising campaign
August 12, 2009 in Customer Loyalty and Retention