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is CEO of
KeySplash Creative Inc.
, an Orlando, Fla.- based marketing communications company. She has authored several books, including
Kick-ass Copywriting in 10 Easy Steps
, published by
. Connect with her on
3 Ways to Amplify Small-Business Marketing with Crowdsourcing
If you're looking to jump-start your marketing, consider enlisting your online fans.
The Do's and Don'ts for Marketing With Pinterest
New to Pinterest? Most businesses are. Here are some guidelines to help make the most of it for your marketing.
Five Tips for Better Text-Message Marketing
Text messages can be a highly effective way to connect with customers. Here are some tips to keep in mind when creating them.
Storytelling Expected to Score Big in 2012 Super Bowl Ads
Three ways small businesses can turn stories into ads and digital content without a Super Bowl-size budget.
What's Hot and What's Not in Content Marketing for 2012
Marketing through online storytelling and advice will only grow in importance to businesses. Here's how to make sense of the biggest trends in content marketing.
Five Affordable Consumer Research Tools
Thanks to the Internet, small businesses can now survey consumers quickly and easily for opinions about new products and other marketing plans.
Five Ways to Gear Up Your Marketing for the Holiday Shopping Season
The winter holiday shopping season is still weeks away, but the clock is ticking for those making marketing plans.
Five Tips for Mobile Marketing Beyond Text-Message Ads
Don't wait to get started with mobile marketing. Your customers -- and your competition -- may already be reaping its benefits.
20 Ways to Make the Most of Your Posts and Tweets
Marketing online is about more than hitting the publish button. Consider these suggestions for cross-promoting your content.
Five Reasons Why Your Mission Statement Probably Stinks
Steer clear of these common mistakes and you'll be on the path to creating a statement that defines your business.
Five Signs You Need a Marketing Makeover
If you can identify any of these red flags, then it's probably time to retool your business's marketing strategy.
Social Media Marketing
10 Laws of Social Media Marketing
For business owners just getting started, a guide to build brand buzz and boost your bottom line.
What You Can Learn from Super Bowl Ads
Marketing tips from popular commercials, past and present.
10 Marketing Trends for 2011
From geotargeting to mobile apps and social media, here's what you need to consider now.
Building Your Brand with Social Media
Five steps to establishing a credible online presence for your small business.
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Kickass Copywriting in 10 Easy Steps
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