By using new technology to create innovative product, design and communication, it can be easier than ever for brands across all industries to remain focused on the customer.
There is a fundamental difference between simply using a product versus using a product where you also know its history and how it was conceived. The latter elicits an emotional connection.
Every business wants loyal customers, yet we often forget how crucial relationships are to our success.
Wowing your customers is a powerful tool, but when it's done right, it also should hurt a little.
Few businesses sell anything the customer can't buy somewhere else but customers who feel acknowledged and valued are less likely to shop around.
Consumers make purchasing decisions for reasons far more complex than price. Understanding that psychology is a big marketing advantage.
When your company is small and new, it's the first customers to sign on who can make or break your business.
Turn a value-added service into a truly unique offering to inspire repeat business, suggests the author of a new client-service book, 'Sprinkles.'
Small Business - Big Impact
As your business grows, it's important to have plans in place so you're not caught off guard.
Centering an organization on the customer takes a courageous leader more interested in excellence than ego. Find out three strategies for doing so.
Welcome familiar faces back to your business as your benefactors. Don't take anyone for granted.
Acquiring customers is nice. Keeping customers is how you stay in business.
For a startup, immediately identifying and building relationships with your happiest and most outspoken customers can pay huge dividends.
Sometimes a consumer won't be able to describe the need clearly but if you can figure out how to best provide the right service, you'll score the business.
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