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Today's Most Read
Multitasking Can Damage Your Brain and Career, Studies Say
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News and Articles About Customer Loyalty
What to Do When the Customer Is Wrong
A business is not always able to give clients what they want. Here's how to respond.
The Real Cost of Giving Terrible Customer Service
What you can learn from one startup that botched a delivery and lost me as a customer forever.
Treat Your Customers Like You Love Them (Why Wouldn't You?)
Things go wrong. It happens. When they do, though, use it as an opportunity to earn trust.
To Nurture Business Customer Loyalty, Foster Community
Connecting customers with each other to discuss common challenges builds tight bonds with you.
6 Secrets for Creating Fierce Employee and Customer Loyalty
Employees are on strike at New England's Market Basket to win back their old CEO. Here's why they care so much and what entrepreneurs can learn from this grocery chain.
Peter S. Cohan
Market Basket's Family Feud Risks a Loss of Its Loyal Following
Happy employees and great prices lead to devoted customers, or so the theory goes. A New England supermarket chain may sacrifice all this in a battle of cousins.
Peter S. Cohan
Your Answer to Lackluster Customer and Employee Engagement: Add Fun.
Turning business processes into games -- the idea behind the trendy buzzword "gamification" -- encourages frequent participation and makes mundane tasks entertaining.
Delivering World-Class Service on a Startup Budget
Top-notch customer service doesn't need to be costly. Here are three ways new ventures can provide amazing service without breaking the bank.
5 Things Your Business Must Stop Doing to Be Successful
Valuing customers, trusting employees and staying focused on the vision are what we should be doing, or at least resume doing.
Customer Relationship Management
Turning an Oops Into an Opportunity
When a company errs, a superior response from its customer-response team can win over the aggrieved party.
Chip R. Bell
10 Secrets to Building Trust and Credibility With Your Customers
Salespeople often get a bad rap. Don't be that person, Here are a few pointers on how to build a long-lasting relationship with clients.
Would You Get a Tattoo of Your Favorite Franchise's Logo?
Anytime Fitness, Entrepreneur Magazine's Franchise of 2014, is a global, full-service gym with an army of dedicated fans.
5 Things You Never Should Say to a Client
Navigate the minefield of customer relationships carefully. Each buyer brings a different personality and expectations to manage.
Start Preparing Your Business for the Generation After Millennials
The newest crop of consumers will be incredibly brand fickle. Can you appeal to them over your competitors?
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