Customer Loyalty

News and Articles About Customer Loyalty

3 Ways to Turn Social Media Followers Into Promoters of Your Brand

Strategies for activating your fan base from New York's Social Media Week.

Lessons in Customer Engagement from the Detroit Auto Show

How to exceed expectations, inspire loyalty and make your customers feel valued.

4 Marketing Hazards to Avoid

Don't let a small mistake give you big problems. Here are four missteps that can quickly sabotage your well-crafted boomer and senior marketing campaign.

4 Ways to Improve Your Ecommerce Customer-Return Policy

For many ecommerce companies, customer-return policies can be just as important as the price or the product.

3 Ways to Turn Holiday Shoppers Into Year-Round Customers

Exceed customer expectations through everything from great customer service to surprise gifts.

The Biggest Trends in Business for 2013

Our look at new directions in business and how they will affect you in the coming year -- and beyond.

5 Tips for Coping with Cranky Customers

As the holidays bring out more disgruntled shoppers, it's important to be sensitive and avoid alienating them. Here's how.

Gary Vaynerchuk on Social Media's Multiplier Effect

The author of 'The Thank You Economy' shares his views on the power of connecting with customers online.

10 Ways to Say 'Thank You'

Expressing a little appreciation can go a long way. Here's how to take it beyond the greeting card sentiments and have meaningful conversations with customers, employees and vendors.

How to Add Personality to Your Loyalty Program

Belly's loyalty program offers fun ways to interact with customers and helps build new clientele.

Gary Vaynerchuk on Keeping it Real With Customers

In this special 'Ask Entrepreneur' feature, insight on how to develop relationships without appearing overly aggressive.

Belly App Converts 'Damn Paper Punchcards' to Digital

Customer loyalty is important to small business -- but what consumer wants yet another rewards card? Logan LaHive's venture-backed startup offers a digital solution.

Why Your New Neighbors May Hold the Key to Your Business Success (Infographic)

Customers that have recently moved to a neighborhood outspend established residents at local small businesses.

4 Apps for Increasing Customer Loyalty

Reward your tried-and-true customers with these smartphone-based loyalty programs.

How Gamification Can Improve Customer Loyalty Programs

Expert Gabe Zichermann on how 'gamified' programs can be better than standard rewards-based strategies.

Show Customers Why They Should Trust You

Using proof can help establish strong relationships with your customers.

Oops, My Bad! 5 Ways Your Business Can Improve by Admitting to Mistakes

No matter how much you try, you will make mistakes. But they can help to improve your company's effectiveness and reputation if you handle them well.

How to Get Your Employees and Customers to Market for You

Two easy-to-implement, on-site marketing tactics that use your best assets: your employees and your customers.

How Increasing Interaction Helps Retain Customers

A guru of entrepreneurship tunes into her customers' concerns, and leaves a lasting impression.

How to Build Facebook Fans to Drive Sales

Why collecting 'likes' is a potent and inexpensive way to promote your business.

4 Lessons for Overcoming Setbacks from Food Network Star Guy Fieri

What the Food Network host learned about listening to his customers after he lost his first restaurant in a fire.

How Gamification Can Reduce the Need for Discounts

Expert Gabe Zichermann explains how gaming elements, not special offers, can help make customers more loyal.

How to Calculate the Lifetime Value of a Customer

Crunch the numbers to decide how much you are willing to spend to secure a customer for life.

5 Ways to Take Customer Loyalty to the Next Level

Here's how to improve the ways you measure loyalty and make it a higher priority with employees.

Richard Branson on the Secret to Exceeding Customer Expectations

When it comes to customer service, training front-line employees can be your power tool.

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