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Today's Most Read
5 Ways Open Government Data Can Inspire Startup Innovation
10 Things Exceptionally Productive Entrepreneurs Do Every Day
Great Idea But Little Capital? Don't Let That Hold You Back.
Entrepreneur's Top 10 Productivity Articles of 2014
Marissa Mayer 'Balked' at Hiring Gwyneth Paltrow for Yahoo Food Because She Didn't Graduate From College
News and Articles About Customer Loyalty
The Shocking Truth: Customers Don't Want to Engage With Your Company
When it comes to brand loyalty, values are worth more than engagement.
Golf Company's $1.5 Million Giveaway Far From a Hole in One
Another glaring example of how companies miss the mark on marketing and customer loyalty campaigns.
3 Keys to Providing Great Customer Service
A great product is the necessary start but listening to customers and responding is how companies flourish.
The 2 Things Brands Must Do to Edge Out the Competition
With competition fierce, companies need to develop brands that instill these two things in its strategy.
Meghan M. Biro
Social Media Marketing
6 Reasons to Make Your Business Human on Social Media
Customers are more likely to connect with your brand when they connect with the people behind the logo.
Take a Tip from Bezos: Customers Always Need a Seat at the Table
A close study of Amazon.com founder Jeff Bezos reveals one of the world's most innovative companies is rooted in one of the oldest ideas. The customer comes first.
Ready to Launch
Embrace the Soft Launch
For the typical start up, the less splashy the launch the better the chances of quietly refining the product and finding the first customer.
Lure Teetering Customers With Digital Coupons (Infographic)
Coupons are an excellent way to attract new customers, reward loyal customers and to track and measure your advertising ROI.
How to Deal With Your No. 1 Nemesis
Entrepreneurs must constantly grapple with how to tackle their company's competition. Here are four effective tactics.
Growth and Change Require Agile Leadership and Bedrock Values
The agile CEO is humble enough to question assumptions and accept suggestions but firm on core principles.
Want to Build Loyalty? Remember, Everyone Loves Free Stuff.
There's no easier way to tell a customer or employee that you care then with a gift. And it doesn't even have to cost that much.
Smiling Is Contagious. Customers (and Your Business) Thrive on It.
This simple act helps creates a jovial base of clients who will continue using a service and feeling good about it.
A High Churn Can Cause Your Business to Crash and Burn
This vital metric can help determine how much your company will grow and can hurt or help your chances of receiving investment money.
The Savvy Business Owner's Guide to Honesty Via Social Media
All customers want to know the truth about the company, even if it hurts. Use Facebook and Twitter to good effect.
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