Customer Loyalty

News and Articles About Customer Loyalty

The Shocking Truth: Customers Don't Want to Engage With Your Company
Winning Strategies

The Shocking Truth: Customers Don't Want to Engage With Your Company

When it comes to brand loyalty, values are worth more than engagement.
Gregory Ciotti
Golf Company's $1.5 Million Giveaway Far From a Hole in One
Marketing Edge

Golf Company's $1.5 Million Giveaway Far From a Hole in One

Another glaring example of how companies miss the mark on marketing and customer loyalty campaigns.
Carol Roth
3 Keys to Providing Great Customer Service
Customer Service

3 Keys to Providing Great Customer Service

A great product is the necessary start but listening to customers and responding is how companies flourish.
Melanie Perkins
The 2 Things Brands Must Do to Edge Out the Competition
Branding

The 2 Things Brands Must Do to Edge Out the Competition

With competition fierce, companies need to develop brands that instill these two things in its strategy.
Meghan M. Biro
6 Reasons to Make Your Business Human on Social Media
Social Media Marketing

6 Reasons to Make Your Business Human on Social Media

Customers are more likely to connect with your brand when they connect with the people behind the logo.
Brett Relander
Take a Tip from Bezos: Customers Always Need a Seat at the Table
Amazon

Take a Tip from Bezos: Customers Always Need a Seat at the Table

A close study of Amazon.com founder Jeff Bezos reveals one of the world's most innovative companies is rooted in one of the oldest ideas. The customer comes first.
Bob Thompson
Embrace the Soft Launch
Ready to Launch

Embrace the Soft Launch

For the typical start up, the less splashy the launch the better the chances of quietly refining the product and finding the first customer.
Rohan Ayyar
Lure Teetering Customers With Digital Coupons (Infographic)
Coupons

Lure Teetering Customers With Digital Coupons (Infographic)

Coupons are an excellent way to attract new customers, reward loyal customers and to track and measure your advertising ROI.
Wendy Frink
How to Deal With Your No. 1 Nemesis
Competitors

How to Deal With Your No. 1 Nemesis

Entrepreneurs must constantly grapple with how to tackle their company's competition. Here are four effective tactics.
Tariq Farid
Growth and Change Require Agile Leadership and Bedrock Values
Leadership

Growth and Change Require Agile Leadership and Bedrock Values

The agile CEO is humble enough to question assumptions and accept suggestions but firm on core principles.
Rob Locascio
Presented by
Want to Build Loyalty? Remember, Everyone Loves Free Stuff.
Loyalty

Want to Build Loyalty? Remember, Everyone Loves Free Stuff.

There's no easier way to tell a customer or employee that you care then with a gift. And it doesn't even have to cost that much.
Gene Marks
Smiling Is Contagious. Customers (and Your Business) Thrive on It.
Leadership

Smiling Is Contagious. Customers (and Your Business) Thrive on It.

This simple act helps creates a jovial base of clients who will continue using a service and feeling good about it.
Jeff Sinelli
Presented by
A High Churn Can Cause Your Business to Crash and Burn
Customer Retention

A High Churn Can Cause Your Business to Crash and Burn

This vital metric can help determine how much your company will grow and can hurt or help your chances of receiving investment money.
George Deeb
The Savvy Business Owner's Guide to Honesty Via Social Media
Customer Feedback

The Savvy Business Owner's Guide to Honesty Via Social Media

All customers want to know the truth about the company, even if it hurts. Use Facebook and Twitter to good effect.
Karen Mishra