Customer Loyalty

News and Articles About Customer Loyalty

Show Customers Why They Should Trust You

Show Customers Why They Should Trust You

Using proof can help establish strong relationships with your customers.
Oops, My Bad! 5 Ways Your Business Can Improve by Admitting to Mistakes

Oops, My Bad! 5 Ways Your Business Can Improve by Admitting to Mistakes

No matter how much you try, you will make mistakes. But they can help to improve your company's effectiveness and reputation if you handle them well.
How to Get Your Employees and Customers to Market for You

How to Get Your Employees and Customers to Market for You

Two easy-to-implement, on-site marketing tactics that use your best assets: your employees and your customers.
How Increasing Interaction Helps Retain Customers

How Increasing Interaction Helps Retain Customers

A guru of entrepreneurship tunes into her customers' concerns, and leaves a lasting impression.
How to Build Facebook Fans to Drive Sales

How to Build Facebook Fans to Drive Sales

Why collecting 'likes' is a potent and inexpensive way to promote your business.
4 Lessons for Overcoming Setbacks from Food Network Star Guy Fieri

4 Lessons for Overcoming Setbacks from Food Network Star Guy Fieri

What the Food Network host learned about listening to his customers after he lost his first restaurant in a fire.
How Gamification Can Reduce the Need for Discounts

How Gamification Can Reduce the Need for Discounts

Expert Gabe Zichermann explains how gaming elements, not special offers, can help make customers more loyal.
How to Calculate the Lifetime Value of a Customer

How to Calculate the Lifetime Value of a Customer

Crunch the numbers to decide how much you are willing to spend to secure a customer for life.
5 Ways to Take Customer Loyalty to the Next Level

5 Ways to Take Customer Loyalty to the Next Level

Here's how to improve the ways you measure loyalty and make it a higher priority with employees.
Richard Branson on the Secret to Exceeding Customer Expectations

Richard Branson on the Secret to Exceeding Customer Expectations

When it comes to customer service, training front-line employees can be your power tool.
How a Lean Startup Can Keep Customers

How a Lean Startup Can Keep Customers

You have customers for your new mobile app or retail website. Here's how to fight churn.
To Grow Sales, Turn Your Workplace into a Theater for Customers

To Grow Sales, Turn Your Workplace into a Theater for Customers

Here's a marketing idea worth considering: Give your customers a front-row seat and let them watch you work.
How to Get Customers Using Your Online Rewards

How to Get Customers Using Your Online Rewards

Gabe Zichermann explains how offering customers and employees what they want through gamification can create long-term engagement.
Secrets of the 10 Most-Trusted Brands

Secrets of the 10 Most-Trusted Brands

Dreaming of the day your business becomes a household name? Follow these examples.
Four Spring-Cleaning Tips for Your Business

Four Spring-Cleaning Tips for Your Business

Take a fresh look at your habits to get a clear perspective on your bottom line. Here's how to get started.
What 'Project Runway' Can Teach You About Business

What 'Project Runway' Can Teach You About Business

Rule No. 1: Entrepreneurs who pursue their own passion can't lose sight of what makes a business successful. Two 'Project Runway All Stars' recently made this key-business flub.
More Small Businesses Plan to Push Up Prices in 2012

More Small Businesses Plan to Push Up Prices in 2012

Many want to offset higher operating costs, but cost-conscious consumers may balk at the increases.
Three Ways to Keep Your Customers Coming Back

Three Ways to Keep Your Customers Coming Back

Entrepreneurs share their best strategies for turning existing clients into the most loyal ones.
How to Make a Personal Connection with Customers

How to Make a Personal Connection with Customers

Seven ways to build relationships with prospects that lead to more sales.
How Hyundai Regained Car Buyers' Trust

How Hyundai Regained Car Buyers' Trust

Finbarr O'Neill, who led Hyundai through its U.S. turnaround, discusses the car maker's strategic comeback. He's now president of J.D. Power and Associates and he spoke with Bryan Elliot for 'Behind the Brand.'
Three Tips for Getting Started on Foursquare

Three Tips for Getting Started on Foursquare

Foursquare is so much more than a social media tool. It can inspire, illuminate, inform -- and help tell your brand story. Engage Foursquare users, and they'll reward you with their loyalty.
Create Card-Free Rewards Programs with Apps

Create Card-Free Rewards Programs with Apps

Cardboard punch cards and laminated key-ring tags are so last year. These apps can help you put your rewards program on smartphones.
Only You Can Prevent Cringe-Worthy Customer Service

Only You Can Prevent Cringe-Worthy Customer Service

Two-thirds of American consumers have walked out of a store due to bad customer service. Here's how you can prevent pushing customers away.
How Your Business Can Build Customer Loyalty -- and Profits

How Your Business Can Build Customer Loyalty -- and Profits

Better customer service can cultivate a more profitable business. Here are a few tips for building customer loyalty.
How to Really Build Loyalty

How to Really Build Loyalty

Here is a snippet of what's to come out of the leadership and loyalty focused Successful Online Business Conference.

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