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How to Spin a Bad Online Review
Don't let a negative customer experience define your company's brand. Here's how to fix things.
The Story of a CEO Who Grew Up on Food Stamps
A businesswoman shares lessons from her hard climb -- from humble beginnings in North Dakota to running an Alabama marketing agency.
Comcast Accidentally Changes Customer Name to Asshole Brown
The mass media company faces another customer-service blunder after someone tried to cancel the family's cable service.
7 Ways to Provide Exceptional Customer Service for Ecommerce (Infographic)
Customer service that goes above the norm is a necessity. Here's how to get it right.
Zappos Is Bringing Uber-Like Surge Pay to the Workplace
For the online retailer's call center employees, more caller demand means more pay.
Keep Your Customers as Close as Family
At your business, aim for the type of intimacy offered at a neighborhood coffee shop or bar where everyone knows your name.
Who Really Runs Your Enterprise?
Centering an organization on the customer takes a courageous leader more interested in excellence than ego. Find out three strategies for doing so.
Chip R. Bell
Treat Loyal Customers as Well as You Do New Ones
Welcome familiar faces back to your business as your benefactors. Don't take anyone for granted.
How Apple Pay Is Poised to Transform the Trillion-Dollar Service Industry
Huge consumer businesses quickly accepted Apple's new payment system but less tech-savvy small businesses might have the most to gain.
3 Business Reminders Gleaned From an English Country Pub Opened in 1397
Your startup may be a newcomer to the field but some pillars of a longstanding business operation might apply: competitive differentiation, great customer service and savvy product updates.
7 Ways to Turn Your Everyday Customers Into Extraordinary Brand Advocates
Acquiring customers is nice. Keeping customers is how you stay in business.
4 Branding Lessons That You Don't Want to Learn the Hard Way
When you're branding your company and you're just starting out, you obviously want everything to go smoothly. That, of course, isn't always the case.
3 Customer Engagement Lessons From the Holidays That Apply All Year Round
It's not more important than ever to stay on top of customer complaints, which can quickly sink a business.
4 Steps to Choosing Marketing-Automation Software That Actually Works
Choose a platform that serves the needs of every department.
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