News and Articles About Marketing Strategies
A positioning statement is what you stand for -- and what makes you stand out. Here's how to write one.
Consider these ways to increase earnings margins by experimenting with your line-up.
Use these three marketing principles that the world's most successful brands have incorporated into their strategies to win over customers.
When you're trying to build buzz about your startup, consider the details. Here are some absolute must-haves in your pitch to the media.
The newly established Global Daily Deal Association wants daily-deal providers to do more than just improve consumer and merchant perceptions.
Here's how to clear out the jargon and communicate clearly about your business.
Even if you're not technologically versed, creating videos to showcase your business is not only possible, it's downright vital for some entrepreneurs.
With the nation's biggest retailers stocking their shelves with specialty items, the threat to mom and pop merchants is disconcerting. And while size matters, there are ways local retailers can take advantage of their less imposing presence.
But more importantly, you need a smart social media strategy to build your brand and business online.
Sites like Twitter and Facebook are overrun with brands trying to get consumers' attention. So what do you do? Get crafty, that's what.
Here's a marketing idea worth considering: Give your customers a front-row seat and let them watch you work.
Participating on social media sites such as Facebook and Twitter can complement traditional marketing methods for shoring up leads and sales.
You want to market to gain new customers. But what is a new customer really worth to you? It's time to learn simple marketing math.
Here are real-world examples of how companies have seen big results from adding gaming elements to their online and offline campaigns.
Find out how one social media whiz launched his own guerrilla campaign that catapulted his book to the No. 2 spot on Amazon.com's business list.
Customers always have questions, and often they are very bizarre. Here are tips on how to make sure you address them effectively.
The eyewear company's co-founder discusses embracing social media and digital tools to enhance customers' experiences and engagement.
Opening day should be a big event for any new restaurant or business. Here are some tips on how to make yours a good one.
User-generated reviews of your business are more popular now than ever. Here are a few tips on how to handle the negative ones.
In a competitive climate, it's critical for small businesses to market effectively. Here are seven popular marketing methods and why you should consider them.
These small companies turned the now-ubiquitous QR code into a new sales machine.
Serial entrepreneur Jen Groover shares her advice to entrepreneurs about creating product awareness.
Consider this advice for testing different strategies to encourage customers to open and respond to email messages.
Buy-local advocates are creating 'cash mobs,' which ask people to patronize local stores at a particular time. Here's how you can get a cash mob to shop your store.
Curious how to take advantage of the pre-game buzz? Consider newsjacking or hosting a promotional tie-in.
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