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3 Brand Experience Strategies to Attract Millennials
Hint: Appeal to their heightened sense of adventure -- and their desire to be trendsetters.
Make Wellness the True Aim of Your Marketing
The true aim of marketing is not to sell stuff, but rather to create balance and wellness for people.
Your Marketing Is Chasing Customers Away! Here's Why.
Follow these 3 rules to get back on track -- and possibly recover some of your clients.
Small Business - Big Impact
How to Sell Your Company on the Importance of Marketing in 3 Simple Steps
When sales are robust, marketing seems a luxury but no company achieves all that it can without selling itself.
10 Things Your Website Needs If You Want to Attract the Wealthy Customer
A look at how to turn your website into an effective marketing tool for your business.
Dan S. Kennedy
8 Creative Ways to Rustle Up Online Reviews
By encouraging customers to share opinions, you demonstrate that your business is the kind that values customer feedback.
It's Time to Create Content That Customers Actually Want
Remember: It's not about you -- it's about them.
The Best Way to Connect With the Affluent Customers You Want
To find the affluent target market you're seeking, you have to know where to look. One marketing expert shares how.
Dan S. Kennedy
How Social Media Can Help With PR
Rather than looking at social media as just a marketing tool, start looking at it as a brand image one.
Conversion Rates for the Most Popular Marketing Channels
Knowing the platforms that get other businesses their customers can help you benchmark your own progress and results.
Ready To Launch
5 Steps to Brand Your Startup for Success
Knowing what separates those businesses that bottom out from those that bubble up is what can make all the difference.
Push Your Product, Not the Promotion
Many businesses waste precious effort and resources because they don't plan their brand promotion properly.
Have a Burning Business Question? Ask the Expert: Tim Riesterer.
Our expert this month is looking to take your questions on business messaging, marketing communications and branding.
6 Ways to Market Your Small Business for Less Than $100
For entrepreneurs and small business owners, every dollar counts – and investments need to pay off in real and immediate marketing ROI.
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