Marketing Strategies

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5 SEO Trends Every Entrepreneur Needs to Know for 2014
Marketing

5 SEO Trends Every Entrepreneur Needs to Know for 2014

From Google's continuous search updates to mobile making waves, here are a few ways to keep you up-to-date with SEO.
Jayson DeMers
10 Online Marketing Predictions to Inform Your Strategy in 2014
Marketing

10 Online Marketing Predictions to Inform Your Strategy in 2014

A guide to the most important aspects you'll want to focus on with your marketing efforts in the year ahead.
Joanna Lord
Before You Sponsor an Event, Answer These Questions
Marketing

Before You Sponsor an Event, Answer These Questions

Sponsoring an event can pay off in spades or it can be a total waste of money. Here are a few questions to ask before choosing to sponsor an event.
Ivan Misner
Entrepreneur's 10 Most Popular Stories of 2013
Technology

Entrepreneur's 10 Most Popular Stories of 2013

From tips on staying focused to advice on improving your writing, here are the stories that struck a chord with our readers this year.
Laura Entis
Surprise: Beyoncé Drops New Album With No Warning Whatsoever
Marketing

Surprise: Beyoncé Drops New Album With No Warning Whatsoever

The stealth release of the singer's fifth album came as a shock, but could signal a change in the future of music promotion.
Nina Zipkin
Your Blog's Secret Weapon: Old Content
Marketing

Your Blog's Secret Weapon: Old Content

Some useful ideas for maximizing the value of the content that already exists on your website.
Eric Siu
Rebooting an App to Boost Profits
Technology

Rebooting an App to Boost Profits

This entrepreneur is rethinking social and gameplay in its Blackjack app to increase use and revenue.
Chris Newmarker
Taking a Giant Leap on New Gaming App Flying Felix
Technology

Taking a Giant Leap on New Gaming App Flying Felix

Video-game veteran seeks to catch an audience for his trapeze-themed app game.
Chris Newmarker
Digital or Traditional Marketing? Depends on Your Business
Marketing

Digital or Traditional Marketing? Depends on Your Business

Base your marketing strategies on what you're selling.
Katherine Duncan
Are Celebrity Investors Worth the Hype?
Marketing

Are Celebrity Investors Worth the Hype?

Brands have paraded A-listers out front as spokespeople for ages, but in recent years they've been joining as investors. Here, we examine when it works and what entrepreneurs should keep in mind as they team up with celebs.
Kristin Luna
Move Over Facebook: Where Millennials Are Flocking to Next And How to Reach Them
Marketing

Move Over Facebook: Where Millennials Are Flocking to Next And How to Reach Them

For marketers looking to get their hands on millennials, they need to be smart about how to approach this generation.
Christie Garton
Has the Oprah Effect Diminished?
Marketing

Has the Oprah Effect Diminished?

A mention on Oprah's Favorite Things list used to be golden for businesses. But with her list now only in magazine format, is the same still true?
Andrea Huspeni
How Your Alma Mater Can Jumpstart Your PR
Growth Strategies

How Your Alma Mater Can Jumpstart Your PR

In the publicity game, you'll want to cover all of your bases -- even the ones right under your nose.
Kai Sato
The Promotional Power of 'Prankvertising'
Marketing

The Promotional Power of 'Prankvertising'

More brands are buying into the pranking trend. Is it a sustainable model for drumming up publicity?