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8 Psychological Triggers to Optimize Your Pricing Page
Since emotions and psychological triggers influence purchasing behavior, pricing pages should meet those needs. Here's how.
A Bit of Empathy Might Be the Best Marketing Strategy
Tuning into customers as people creates the most durable bonds.
The 5 Key Metrics You Need to Be Tracking in 2015
Unless you're a statistician at heart, tracking key performance indicators (KPIs) isn't the sexiest part of a marketer's job, but it is one of the most important.
Lisa Hoover McGreevy
Build Brand Advocacy From the Inside Out
Companies that neglect enlisting their own employees to be advocates and ambassadors are missing out on a valuable resource.
Gabrey Means and Cassie Hughes
If Your Holiday Campaign Failed, Start Working on Next Year Right Now
Holiday shopping is an annual event but marketers need to plan for it throughout the year.
To Stay Afloat, Focus on the Next Wave
To make it in the world of startups, entrepreneurs just can't focus on the day-to-day tasks of running a business. They need to always be thinking about the future.
13 Value-Packed Marketing Podcasts for Entrepreneurs
Maximize your commute and absorb lessons from experts on shows as short as five minutes.
3 Reasons Why That 'Free Consultation' Is a Losing Strategy for Entrepreneurs
Even a token charge for an initial consultation tells you who is serious about what you're offering.
What's the Big Deal About the 'Combined Campaign' Strategy?
Given that 'combined campaigns' has recently been elevated as one of the most sought after buzzwords of 2015, it is in your interest to be updated.
5 Ways Content Marketing Can Create Brand Loyalty
In a technology-driven world, content is everything and every business is a publisher-and customers are the sales force.
Small Business PR
Balancing the Art and Science of Content Marketing (Infographic)
If you could split marketing into two philosophies, one would entail the art of marketing while the other would entail the science of marketing.
The Top 1 Reason Your Brand's Revenue Is Declining
If you've tasted success and now have lost it, it usually comes down to one thing.
Technology Is Making it Easy to Put the Personal Touch Into Digital Marketing
Ironically, you can automate sending the personal note or thoughtful gift that seals a relationsip the way no email can.
Want to Attract More Loyal Customers? Focus on This Marketing Strategy.
This marketing approach is about pitching your brand to those in the audience who are actually listening -- the ones you can bring real value to.
Business Lesson from the Success of the 'Fast and Furious' Franchise
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