News and Articles About Marketing Strategies

Has the Oprah Effect Diminished?
Marketing

Has the Oprah Effect Diminished?

A mention on Oprah's Favorite Things list used to be golden for businesses. But with her list now only in magazine format, is the same still true?
Andrea Huspeni
How Your Alma Mater Can Jumpstart Your PR
Growth Strategies

How Your Alma Mater Can Jumpstart Your PR

In the publicity game, you'll want to cover all of your bases -- even the ones right under your nose.
Kai Sato
The Promotional Power of 'Prankvertising'
Marketing

The Promotional Power of 'Prankvertising'

More brands are buying into the pranking trend. Is it a sustainable model for drumming up publicity?
The 4 Elements of an Irresistible Offer
Marketing

The 4 Elements of an Irresistible Offer

Expert advice and inspiration from successful marketing campaigns.
Lindsay LaVine
Marketing Must: Customer Data Points to Stop Ignoring -- Now
Marketing

Marketing Must: Customer Data Points to Stop Ignoring -- Now

Collecting these important details can help you convert leads to customers as effectively as possible.
Eric Siu
3 Business Lessons From Miley Cyrus and Her Infamous Twerk
Marketing

3 Business Lessons From Miley Cyrus and Her Infamous Twerk

While many are still in shock after Miley Cyrus' performance at the VMAs, here we consider why the episode was simply branding genius.
Adam Toren
Lead Your Employees Somewhere Positive and Other Must-Read Business Tips
Leadership

Lead Your Employees Somewhere Positive and Other Must-Read Business Tips

A look at how to get employees on board with your vision, why you should connect with customers and more advice for business owners.
Brian Patrick Eha
REI Ditches Its Lifetime Warranty: Good or Bad Idea?
Marketing

REI Ditches Its Lifetime Warranty: Good or Bad Idea?

Rugged outfitter REI recently jettisoned its lifetime warranty -- putting an end to being able to return decades-old camping gear. Think it'll be a good strategy for the retailer?
Entrepreneur Staff
How Can I Turn Price-Sensitive Shoppers Into Customers?
Growth Strategies

How Can I Turn Price-Sensitive Shoppers Into Customers?

A business is having trouble with sales after expanding into a new market. Ask Entrepreneur's business operations expert offers ideas that are right on the money.
Ryan Himmel
Google Teams Up With KitKat to Creatively Market the Latest Android Update
Marketing

Google Teams Up With KitKat to Creatively Market the Latest Android Update

The candy bar maker revamped its entire website in a humorous parody for the 'KitKat' version of Android.
Jillian D'Onfro
A Social-Media Marketing Primer Even Your Mom Can Handle
Marketing

A Social-Media Marketing Primer Even Your Mom Can Handle

Don't hold back on using social-media marketing because you're not tech savvy. Here are a few simple ways to get started.
Jim Joseph
8 Steps to Planning for a Social-Media Crisis (Infographic)
Marketing

8 Steps to Planning for a Social-Media Crisis (Infographic)

Consider these practical points to help minimize the damage left to manage.
Kevin Allen
What's the Beef? Chipotle Faces Loyalty Issues Over Meat Standards
Marketing

What's the Beef? Chipotle Faces Loyalty Issues Over Meat Standards

The fast-food chain's potential changes in hormones used to treat its cows might be problematic with its brand messaging. Here's lessons to take away for your own business.
Jim Joseph
How to Ace Back-to-School Season
Marketing

How to Ace Back-to-School Season

One of the busiest shopping seasons is fast approaching. Here's how to make the most of your back-to-school marketing strategy.
Jim Joseph