News and Articles About Marketing Strategies
In a competitive climate, it's critical for small businesses to market effectively. Here are seven popular marketing methods and why you should consider them.
These small companies turned the now-ubiquitous QR code into a new sales machine.
Serial entrepreneur Jen Groover shares her advice to entrepreneurs about creating product awareness.
Consider this advice for testing different strategies to encourage customers to open and respond to email messages.
Buy-local advocates are creating 'cash mobs,' which ask people to patronize local stores at a particular time. Here's how you can get a cash mob to shop your store.
Curious how to take advantage of the pre-game buzz? Consider newsjacking or hosting a promotional tie-in.
Hiring a celebrity spokesperson doesn't have to break the bank. Here are three, low-cost ways to involve celebrities in your business.
Want to boost the stickiness of your business's Facebook page? Take a gander at what people look at on the typical business page.
What does it really take to service Wal-Mart as an account? A new report provides a rare, behind-the-scenes view into the inner workings of the big-box giant.
If your industry is full of sameness and you're having trouble figuring out how to differentiate your products, try to inject something fresh. Sometimes, all a product needs is a new name.
These Oregon entrepreneurs developed a taste for beer and turned it into a thriving business.
In public relations and content marketing, who you hitch your wagon to matters. Here's how you can generate interest in your company without degrading it.
Zombie-related sales are a $5 billion market opportunity any entrepreneur can feast on. Here are a four ways you can reap some zombie-related profits -- and they're not just for Halloween, either.
Social media marketing is a great way to network and share information.
Three tips for combining a consumer's interests and location in your mobile marketing efforts to help give your revenues a lift.
In the latest post from our short blog series on the autobiography of Steve Jobs, we look at his vision and drive that made the tech giant what it is today.
Now that you're your own boss, you need to do your own marketing and promotion. (Who did you think was going to take care of all that for you?) Here's how to do it.
Mike Michalowicz, author of The Toilet Paper Entrepreneur, shares techniques to help generate leads and bring in more business. He shares his best tips to help you find more customers.
More business marketers are turning to blogs, white papers and case studies to spread the word about their wares than search engine marketing.
With 40 craft breweries and more than 50 in the metro area, Portland, Ore., has more craft breweries than any other city in the world. We spoke with brewery owners about how they're able to stand out with so much competition.
Use these tips to learn how to find and approach the three types of people that can help your brand onto the red carpet.
Entrepreneurs who ignore online marketing tools are missing a growing opportunity to engage customers, says marketing strategist David Meerman Scott.
How business owners can put together a detailed marketing guide for business growth.
How the founders of the YOLO Board have glided to the front of the stand-up paddling crowd.
If you find yourself taking your local Subway for granted, Franchise Appreciation Day offers an opportunity to show your support.