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News and Articles About Marketing Strategies
5 Lessons Every Marketer Can Learn From the Stinking Brilliance of Poo Pourri
The cardinal sin of marketing is to be easily ignored. This strange advertising campaign is funny and simply can't be overlooked or forgotten.
The Secret to Tweaking Your Google Adwords Campaign for a Mobile Market
Mobile searches are increasing at fast pace but advertising to an audience on the move is different from the same audience at their desktop.
Overexposure to Food Ads Can Make You Lose Your Appetite
Food porn no more? A new study shows that when people actually ate a snack after studying dozens of pictures of food they enjoyed it less.
How to Make Your Content Marketing Experiential
Outdoor billboard advertising is nothing new, today's top marketers are innovating they way they use experiential marketing to tell their brand stories.
5 Tips to Rehab Your Pitch
Marketers have more tools at their disposal than years ago. Re-evaluating what the company already has and giving it a quick spit shine might at times be all that's needed for the PR approach.
The Secret Weapons Every Marketer Needs
A breakdown of the newest tools, apps and services marketers can use to make their jobs easier.
4 Ways Kickstarter Can Boost Your Brand in Addition to Raising Money
Kickstarter campaigns allow brands to introduce products to an interested audience, tweak marketing and, if successful, prove they have a winner.
You Must Do Good For Your Brand to Do Well With Millennials
The preference of young consumers for products linked to charities they support is so strong it is altering marketing strategies.
Create a New Market Category by Courting Analysts Your Customers Respect
Persuading the people who have credibility with your potential customers is a key step to cornering your new market.
The 3 Myths Most Entrepreneurs Tell Themselves About Marketing
Don't fall into the trap of underestimating the power of social media or executive blogs. See the proper place for pay-per-cick advertising.
3 Ways to Remain Dedicated to Your Mission
With endless possibilities, new opportunities and receiving conflicting advice, it can be hard for some entrepreneurs to stay focused on their initial vision. Here are a few tips on staying true to your mission.
Maxine Bédat and Soraya Darabi
5 Things CEOs Don't Ask About Marketing, But Should
A solid partnership between management and the department can lead to better results and increased profits.
5 Ways to Provide Personalized Service to Small Companies -- Profitably
Efficiently offer a high-touch customized experience to customers in a manner that resonates with the way they want to interact.
5 Traits to Look for When Seeking a Transformative Marketer
The marketing exec adept with established brands is probably not the right leader for a disruptive product in a new category.
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