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How to Get an Enormous User Base Without Spending a Dime on Marketing
It's no secret most startups have little to no marketing budget. However, this shouldn't be a deterrent to success.
What You Must Look for When Hiring Your First Head of Marketing
When hiring someone to lead your marketing efforts, make sure they possess these characteristics.
Think Big to Build Long-Term Credibility With Clients
Rise above your agency's narrow discipline, partner with other firms and view things from the perspective of the customer.
Tanya Benedicto Klich
Social Media Marketing
How to Set Social-Media Goals That Will Move Your Marketing Forward
When it comes to social media, the 'see what sticks' mentality isn't always recommended.
The Case for Making Sales Reps Frontline Marketers
A rep's granular knowledge of the customers and territory is potentially the richest source of leads.
The 3 Questions You Have to Answer to Get Your Customers Eager to Buy
Apple makes a good phone but the Pavlovian response of their customers has as much to do with psychology as product quality. You can leverage the same marketing insights as the big brands.
The One-Question Shortcut to Identifying Your Niche Market
The quickest way to increase the value of your product or service is to carefully consider who will value the most from it and marketing to them.
How to Create a Standout Social-Media Profile
Here are a few guidelines on making the most of the limited customizable options provided by social networking platforms.
Stop Trying to Kiss Your B2B Clients on the First Date
They're not like those other B2C customers.
2 Rules for Engineering Exceptional Upsides
A sale goes through many stages before the close. But you won't get past the first step without raising customer awareness in these key ways.
Online Marketing Gets All the Buzz But Check Out the ROI for Live Events
Large companies sponsoring the splashiest events anticipate five-to-one returns. More modest affairs boast a three-to-one yield.
Go Guerrilla! 5 Unorthodox Ways to Market Your Brand
Most guerrilla marketing by nature is small in scale, but it's the shared links, laughs and likes that will make the campaign a big success.
The One Mistake That's Killing Your Business
You shouldn't be focused on brand marketing like Apple or Starbucks -- but rather on this instead.
Communication Pros Are Teaching Their Secrets to Small Business
Public relations firms are offering DIY courses in marketing to businesses that cannot otherwise afford their services.
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