Marketing Strategies

News and Articles About Marketing Strategies

Golf Company's $1.5 Million Giveaway Far From a Hole in One

Golf Company's $1.5 Million Giveaway Far From a Hole in One

Another glaring example of how companies miss the mark on marketing and customer loyalty campaigns.
5 Elements of an Irresistible Call to Action

5 Elements of an Irresistible Call to Action

Too many direct-mail campaigns fizzle out because they fail to inspire readers to actually do something. Here's some advice.
The Sweet and Simple Marketing Lesson From 'House of Cards'

The Sweet and Simple Marketing Lesson From 'House of Cards'

You don't need data to prove that product demonstrating works. All you need is an audience and BBQ ribs.
This Software Is Making Ecommerce Companies Even Smarter

This Software Is Making Ecommerce Companies Even Smarter

Meta data and machine-learning software leads buyers straight to what they want.
Practical Tips for Hiring an SEO Consultant

Practical Tips for Hiring an SEO Consultant

If managing your site's SEO is beyond your capabilities, working an expert might be your best solution. Here are some important things to keep in mind when hiring a consultant.
5 Content-Management Tools Marketers Can Use (No Technical Skills Required)

5 Content-Management Tools Marketers Can Use (No Technical Skills Required)

Whether you’re a new company with limited resources or your development team’s time is spread thin, calling on third-party apps or services can be a great way to cut costs and work more efficiently to reach your marketing goals.
To Stay Afloat, Focus on the Next Wave

To Stay Afloat, Focus on the Next Wave

To make it in the world of startups, entrepreneurs just can't focus on the day-to-day tasks of running a business. They need to always be thinking about the future.
Why You Need to Think Beyond Google When It Comes to SEO

Why You Need to Think Beyond Google When It Comes to SEO

Major search engines aren't your only source for getting discovered online and driving traffic to your site. In this video, Rand Fishkin explains.
Look Here! How to Market When Everyone is Distracted

Look Here! How to Market When Everyone is Distracted

In our wired world it's easy to send a message but difficult to be noticed. Taking the noise into account is the first step to being heard.
Projecting a Great Customer Experience a Half Year Ahead

Projecting a Great Customer Experience a Half Year Ahead

Work backward from months after a product's sale to your first interaction with a prospect to find ways to engage and support the consumer.
Get More Attention For your Business

Get More Attention For your Business

Understand what only you can offer to get attention from clients.
5 Captivating Marketing Campaigns and What Every 'Startup CMO' Should Know

5 Captivating Marketing Campaigns and What Every 'Startup CMO' Should Know

Marketing execs from major brands reveal their favorite marketing campaign of 2014 and discuss forces that are transforming consumer engagement.
Are You Getting Email Marketing Right? Use These 4 Metrics to Find Out.

Are You Getting Email Marketing Right? Use These 4 Metrics to Find Out.

Every company can afford email marketing, but no company can afford to get wrong. Here is what to measure and how to improve results..
The Ultimate Email Marketing Strategy for a Small Business in 7 Steps

The Ultimate Email Marketing Strategy for a Small Business in 7 Steps

This tried-and-true promotional vehicle continues to be an important communications channel for scores of companies.
4 Tips for Preparing Your Business to Grow

4 Tips for Preparing Your Business to Grow

Who doesn't want her business to scale? But getting enough customers to make your company sustainable can be challenging. Here are a few ways to make the process a bit easier.
Do Your Marketing Messages Target the Right Personas?

Do Your Marketing Messages Target the Right Personas?

Reach out to the hearts, minds and wallets of your audience by approaching prospects and buyers appropriately with just the right touch.
How to Build the Next Amazon Brand

How to Build the Next Amazon Brand

When branding is done incorrectly, it can come off as not genuine and fake. But companies like Amazon and Starbucks have figured out how to do branding right, making them a powerful company in consumers' minds.
How to Build a Brand That Attracts Die-Hard Followers

How to Build a Brand That Attracts Die-Hard Followers

Contrary to many marketer’s beliefs, a brand is much more than just a logo and branding is much more than simply pushing that logo in front of someone as many times as possible.
How to Sell to the Hyper-Aware Consumer

How to Sell to the Hyper-Aware Consumer

As the buyer's journey continues to evolve, small businesses need to make big changes to accommodate these new buyers. Here are a few ways to capitalize on this transition.
Why Brands Need to Shut Their Mouths and Open Their Ears

Why Brands Need to Shut Their Mouths and Open Their Ears

To reach today's consumers, brands need to have a discussion not a one-way conversation.
The 5 Brilliant Strategies You Can Learn From Top Content Marketers

The 5 Brilliant Strategies You Can Learn From Top Content Marketers

When it comes to the world of content marketing, everyone will have a different view on what is the best strategy for getting eyeballs. Here we ask five successful content marketer their philosophy.
The 120 Most Trusted Brands

The 120 Most Trusted Brands

We surveyed more than 5,000 Entrepreneur readers to learn the companies that elicit their greatest loyalty and trust. Here are the results.
Introducing Entrepreneur's Top Brands of 2014: Learn Their Secrets

Introducing Entrepreneur's Top Brands of 2014: Learn Their Secrets

We present the companies that have generated the most trust among entrepreneurs as well as the lessons you can take from them.
Customers Are Still Slow to Adopt Innovative New Tech. Why the Lag?

Customers Are Still Slow to Adopt Innovative New Tech. Why the Lag?

Business buyers are even more cautious in purchasing novel devices than consumers, who are often offered trial products and have less at risk.
Brand Like Your Company Really Matters

Brand Like Your Company Really Matters

In a rapidly changing landscape, businesses must to get closer to customers to create products they will truly value.
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