This ad will close in

Marketing strategies

Subscribe

News and Articles About Marketing strategies

How to Ace Back-to-School Season

How to Ace Back-to-School Season

BY
One of the busiest shopping seasons is fast approaching. Here's how to make the most of your back-to-school marketing strategy.
August 16, 2013 in Marketing Ideas
How to Pull a Badass Marketing Stunt

How to Pull a Badass Marketing Stunt

BY
You don't need a big budget and a fireworks display to pull off a bold marketing move. Here's how to generate buzz around your brand.
August 13, 2013 in Marketing Ideas
How to Start Mapping Your Marketing Plan Right Now

How to Start Mapping Your Marketing Plan Right Now

BY
Creating a marketing funnel that converts prospective customers into paying ones is key to your sales strategy. Here's how to get started.
August 8, 2013 in Marketing Basics

What You Aren't Measuring Could be Killing Your Company

BY
To know where you're going, it often helps to know where you've been. Here's how to measure your startup's performance.
July 29, 2013 in Grow Your Business
What to Do When No One Responds to Your Pitch Emails

What to Do When No One Responds to Your Pitch Emails

BY
When your pitch emails go unanswered by members of the media, consider more subtle steps.
July 26, 2013 in Marketing Basics

From Flop to Success, How Brand Tweaking Saved This Company

BY
Amara founder Greg Connolly talks about how tiny changes in your brand strategy can ignite sales.
July 25, 2013 in Starting a Business

How a Little-Known Condom Brand Broke into the U.S. Market

BY
Breaking into a competition-rich market can be daunting -- even for brands with well-heeled parent companies. Here are some tips from the trenches.
July 25, 2013 in Marketing
Facebook Is Testing a Feature That Can Track Customers' Physical Movements at Businesses

Facebook Is Testing a Feature That Can Track Customers' Physical Movements at Businesses

BY
The social network encourages users to check in for free Wi-Fi, but the routers can monitor your movements.
July 19, 2013 in Social Media

The Business of Turning Sports Fantasies into Cold Hard Cash

BY
Increasingly enthusiasts are keeping up with the sport with the plentiful online Fantasy Sports Leagues. Here, one fantasy league founder gives us the low-down on his vibrant business.
July 18, 2013 in Young Entrepreneurs
Could Rolling Stone's Boston Bomber Cover Be a Smart Marketing Move?

Could Rolling Stone's Boston Bomber Cover Be a Smart Marketing Move?

BY
For better or worse, controversy can draw attention to your brand.
July 17, 2013 in Branding
10 Ways to Stop Being a Jerk. Signed, Your Publicist

10 Ways to Stop Being a Jerk. Signed, Your Publicist

BY
It's great to get media attention, but it's no silver bullet. Expecting or demanding too much can fritter away any good will you may have had.
July 14, 2013 in Marketing Basics
The Obvious Marketing Money-Maker You're Missing

The Obvious Marketing Money-Maker You're Missing

BY
No one is more real when it comes to marketing your business than your customers. Here are three ways to engage them and build a meaningful marketing message.
July 11, 2013 in Marketing Ideas
Why Pricing Should Be Your First Focus, Not Your Last

Why Pricing Should Be Your First Focus, Not Your Last

BY
Entrepreneur Stephan Aarstol explains why pricing is the most important factor in launching your product or service.
July 6, 2013 in Marketing Basics
Video: Likeanomics and the Power of Marketing InfluencePlay Video

Likeanomics and the Power of Marketing Influence (Video)

BY
Running a business can be like being in a popularity contest. The most beloved one comes out on top. Here's insight on how to come out a winner.
July 5, 2013 in Marketing Basics

6 Ways to Protect Your Digital Brand

BY
Travel blogger Turner Barr recently watched a moneyed corporation allegedly steal his brand identity. Here’s how to ensure it doesn’t happen to you.
July 2, 2013 in Marketing
Marketing on a Dime: 3 Lessons From a First-Time CMO

Marketing on a Dime: 3 Lessons From a First-Time CMO

BY
Building a marketing plan on a budget requires a solid understanding of what makes products sell and who you need to target. Here are three fundamentals to keep in mind.
July 1, 2013 in Marketing Basics

Before you Startup: Survival Tips for New Grads

BY
Even if entrepreneurship is on the horizon, getting a job may be your most imminent need. Here, YE’s Antonio Neves offers up some top pointers to recent grads.
June 27, 2013 in How To Start a Business
Marketing Lessons From This Summer's Blockbuster Movies

Marketing Lessons From This Summer's Blockbuster Movies

BY
Partnering with other companies on your marketing efforts can be a great way to maximize your reach. Here are lessons from three blockbuster movies taking partnership marketing to new levels.
June 20, 2013 in Marketing Ideas

What Not to Hook a Media Pitch to, Ever

BY
You may think your product or service is always newsworthy, but that’s not typically the case. Here are a few press pitches that can quickly crash and burn -- and how to avoid them.
June 18, 2013 in Grow Your Business
When Marketing Online, Be Natural and Earn Trust

When Marketing Online, Be Natural and Earn Trust

BY
Join our live discussion about best digital marketing tips with experts DJ Waldow, Peter Shankman and Rick Mulready, hosted by Entrepreneur's Jason Fell.
June 12, 2013 in Online Marketing

Marketing ROI: Budgeting Your Money Wisely

BY
Calculating the return on investment for your marketing can sometimes seem impossible. Yet it's necessary to make sure you're budgeting wisely. Here's how to translate your efforts into numbers.
June 10, 2013 in Marketing Basics

Branding Made Personal: 3 Steps to Building a Stellar Personal Brand

BY
Entrepreneurs get so wrapped up in creating their company's brand that they forget they've got a personal brand of their own to uphold. Here are three components to keep in mind.
June 7, 2013 in Branding
How to Become a Media Darling

How to Become a Media Darling

BY
A spot on a major media outlet's ranking can spell big-time exposure for an entrepreneur. Here's how to turn the heads of the editors who create them.
June 6, 2013 in Marketing Basics

Mobile App Marketing 101: How to Spread the Word About Your App

BY
You have to be savvy about marketing your app if you want it to be a success. Waiting until it goes on the market is too late. Here are six strategies to help you get started.
June 5, 2013 in Apps & Software
How to Turn Your Startup Into a Lean, Mean Marketing Machine

How to Turn Your Startup Into a Lean, Mean Marketing Machine

BY
Don't let any of your marketing efforts and budget go to waste. Here are three ways to market more effectively and efficiently on a shoestring budget.
June 4, 2013 in Marketing Basics

Most Shared Stories

From the Entrepreneur Bookstore