Marketing Strategies

How to Build a Social-Media Strategy That Works
Social Media

How to Build a Social-Media Strategy That Works

To benefit from social media, you need to build a clear strategy that takes into account what you're trying to achieve, who your customers are and what your competition is doing.
Jeff Foster
Here Are 12 Must-Use Apps for Marketers
Marketing

Here Are 12 Must-Use Apps for Marketers

From content distribution to social listening, here are the apps marketers need to be using right now.
Dan Newman
12 Tips and Tools for Managing Multiple Social-Media Accounts
Social Media Marketing

12 Tips and Tools for Managing Multiple Social-Media Accounts

These suggestions and strategies can help you save some serious time.
Kevan Lee
5 Cases of PR Done Right (Infographic)
Public Relations

5 Cases of PR Done Right (Infographic)

As social media makes even the smallest brand mistakes highly visible, smart reputation management is more important than ever. Here are five cases where brands got it right.
Influencer Marketing on Instagram: The Next Frontier
Influencer Marketing

Influencer Marketing on Instagram: The Next Frontier

Tapping into the power of Instagram to boost sales, grow your consumer base, and increase engagement with your brand is within reach with an influencer marketing campaign.
3 Tips for Entering a New Market
Growth Strategies

3 Tips for Entering a New Market

Keeping the following in mind will lend an edge to filling market voids and successfully disrupt established players in almost any entrepreneurial arena.
Samit Varma
Does Your Business Need Buyer Personas?
Online Marketing

Does Your Business Need Buyer Personas?

Three questions to consider before you decide.
Adele Revella
3 Essentials for Marketing Your Mobile App
Marketing Strategies

3 Essentials for Marketing Your Mobile App

A discouragingly high percentage of apps fail to make money. Poor marketing is often the reason.
Pratik Dholakiya
How to Make Time for Social Media Marketing
Social Media

How to Make Time for Social Media Marketing

A small-but-regular effort to build a social media presence can pay substantial marketing dividends.
Brett Relander
5 Ways to Use Influencer Marketing to Cut Through the Online Clutter
Influencers

5 Ways to Use Influencer Marketing to Cut Through the Online Clutter

From determining a strategy to reciprocation, here is how to ensure your influence partnership is moving in the right direction.
Lauren Jung
Adopting a Winning Social Strategy
Marketing Strategies

Adopting a Winning Social Strategy

Every action you take on social media should add something to your marketing strategy as a whole.
5 Marketing Lessons Learned From Southeast Asian Street Vendors
Marketing

5 Marketing Lessons Learned From Southeast Asian Street Vendors

This region is like the Internet come to life -- and everyone's an entrepreneur.
Christian Martin
10 Unique Marketing Ideas to Test on Every Social-Media Channel
Social Media

10 Unique Marketing Ideas to Test on Every Social-Media Channel

One of the best ways to improve results on social media is to try new things.
Kevan Lee
4 Ways to Generate Leads Using Marketing Automation (Infographic)
Marketing Automation

4 Ways to Generate Leads Using Marketing Automation (Infographic)

If done correctly, marketing automation can help your company produce leads and boost revenue.
Zach Watson