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Today's Most Read
4 Entrepreneurs Behind Billion-Dollar Companies Share Their Secrets to Success
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News and Articles About Marketing Strategies
Why Networking Is an Overrated Career Tool
By itself, networking is ambiguous and inefficient, as the simple act of networking lacks a clear beginning and end goal.
Motorola's Moto E 'Press Conference' Is Like Nothing You've Ever Seen
When coming up with your own marketing and press materials, remember to be creative while also keeping your audience in mind.
Online Radio Killed the Video Star: 4 Tips for Creating a Stellar Podcast
Podcasts are seeing a resurgence
What Volkswagen Can Teach You About Values-Based Marketing
A strong brand message can communicate your company's values, differentiate it from competitors' and make your target audience take notice.
Perform Powerful Personalized Marketing in 4 Easy Steps
First tackle the low-hanging fruit and then build up to more ambitious campaigns.
The Mistakes Digital Marketers Make and How to Fix Them
Here are some pointers on how to execute your digital-marketing strategy in a successful manner.
Is Women's Empowerment Marketing the New 'Pink It and Shrink It'?
As advertisers leveraged this trend last year, their challenge was to provide a real insight about the female audience that could also be tied to the product or company in a meaningful way.
Brittany Hunley and Morgan Boyer
How to Use Music as a Marketing Tool
By reaching in and plucking your heartstrings, brands who use music in their marketing can embed their messages right into your subconscious mind.
Twitter Courts Businesses With Option to Promote Their Most Popular Tweets
The social network's new 'quick promote' feature lets you turn your business's top tweets into ads in two clicks.
Kim Lachance Shandrow
Why Playing It Safe Will Kill Your Startup
Following the prevailing trend or the tried-and-true could drain a new company's creativity. Aim instead to be an innovator.
4 Marketing Analytics Tools That Are Shaping the Industry
Often marketing efforts are, by nature, hard to quantify in terms of dollars, revenue or impact. Here are a few resources to help solve this problem.
Should Your Business Use One Font Only?
It's not just what you type, but how it looks when you type it.
How 'Micro Marketing' Can Create Macro Results for Your Brand
Mass marketing is expensive and inefficient. Highly-focused campaigns and social-media influencers work better, for less.
How to Experiment With Marketing Without Ruining Your Business
This is not your grandmother's marketing world. Here are tips for how you can engage the potentially awesome techniques of modern marketing.
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