Marketing Strategies

5 Tips for Digital Marketing Success
Data-Driven Marketing

5 Tips for Digital Marketing Success

Digital marketers fail when they don't follow these golden rules.
Finnegan Pierson
5 New Strategies for the New Year
Data-Driven Marketing

5 New Strategies for the New Year

Your marketing action checklist for 2016.
Ann Handley
The Challenges of Doing the Publicity Circuit for Your Business
Data-Driven Marketing

The Challenges of Doing the Publicity Circuit for Your Business

Between the talks, workshops, interviews and events, speaking constantly about your business can be a bit of a grind.
Adina Grigore
3 Ways Social Manipulation Can Take You to the Top (Without Everybody Hating You)
Communication Strategies

3 Ways Social Manipulation Can Take You to the Top (Without Everybody Hating You)

While social manipulation may sound negative, it's really a great thing.
Anthony Russo
4 Mobile-Marketing Trends to Watch in 2016
Data-Driven Marketing

4 Mobile-Marketing Trends to Watch in 2016

As devices and technologies change, so will our marketing methods.
'Who Framed Roger Rabbit?' Is Now a Prophecy. And You Need to Embrace Virtual Reality.
Business Accelerated

'Who Framed Roger Rabbit?' Is Now a Prophecy. And You Need to Embrace Virtual Reality.

Brands should ask their customers sooner than later exactly how they want virtual reality integrated into their lives.
Andrew Reid
5 Steps to Building Your First Online Sales Funnel
Data-Driven Marketing

5 Steps to Building Your First Online Sales Funnel

Remember: Potential customers go on top and established customers on the bottom.
Brian Horn
5 Ways to Make Your Employees Your Greatest Brand Advocates
Data-Driven Marketing

5 Ways to Make Your Employees Your Greatest Brand Advocates

An employee-advocacy program can be a powerful thing.
Heather R. Huhman
How Beyoncé Turned Flash Tattoos Into Much More Than a Flash-in-the-Pan Success
Data-Driven Marketing

How Beyoncé Turned Flash Tattoos Into Much More Than a Flash-in-the-Pan Success

Pay attention to how the Queen Bey herself created -- by chance -- a slam-dunk collaboration for a growing brand.
Tracey Wallace
4 Marketing Principles to Dominate Your Target Market
Data-Driven Marketing

4 Marketing Principles to Dominate Your Target Market

Marketing is critical to the success of any business, which is why it's so important to get it right. These four rules will help.
Steve Tobak
3 Classic Journalism Techniques That Will Improve Your Content Marketing
Data-Driven Marketing

3 Classic Journalism Techniques That Will Improve Your Content Marketing

Journalists pride themselves on telling great stories. Why shouldn't you?
Brian Hughes
5 Marketing Lessons from DuckDuckGo's CEO Gabriel Weinberg
Ready To Launch

5 Marketing Lessons from DuckDuckGo's CEO Gabriel Weinberg

Learn from others' failures. Test your concept. And never, ever give up.
Eric Siu
How to Create a Positioning Statement That Stands Out
Marketing

How to Create a Positioning Statement That Stands Out

Find out how to position your business in order to gain an edge with your prospects.
Robert W. Bly
Forget Cyber Monday: Here Are the 2015 Holiday Retail Sales Trends
Data-Driven Marketing

Forget Cyber Monday: Here Are the 2015 Holiday Retail Sales Trends

What's clear is that marketers are wasting time and losing customers during the holidays.
Jerry Jao