Marketing strategies
4 Steps to Creating Buzz on a Shoestring Budget
BY Jeff R. Lamb
When marketing a startup, a leaner more directed approach is often best. Here's a four-step process. 5 Low-Cost Ways to Make a Marketing Splash in Your Local Community (Infographic)
BY Kara Ohngren
Social media is an obvious way to market to a broad customer base, but if you're goal is to win over the customers closest to you, try these local strategies.Play Video Smart Ways to Market a Service Business (Video)
BY Diana Ransom
How do successful small companies market their services? Entrepreneur's Diana Ransom talks with small-business expert Marie Forleo to find out how. 4 Tips for Using Pinterest to Market Your Startup
BY Adam Toren
Do you really know how to use Pinterest to help attract people to your business? If not, here's a brief tutorial. Don't Forget 'Positioning' in Your Marketing
BY Ilise Benun
A positioning statement is what you stand for -- and what makes you stand out. Here's how to write one. 7 Ways to Improve Pricing With a New Mix of Products
BY Mark Stiving
Consider these ways to increase earnings margins by experimenting with your line-up. Big-Brand Results with Small-Business Budgets
BY Jim Joseph
Use these three marketing principles that the world's most successful brands have incorporated into their strategies to win over customers. 4 Must-Have Elements in a Successful Media Pitch
BY Dave Clarke
When you're trying to build buzz about your startup, consider the details. Here are some absolute must-haves in your pitch to the media. New Sheriff to Police Daily-Deal Industry: Good News for Businesses?
BY Mikal E. Belicove
The newly established Global Daily Deal Association wants daily-deal providers to do more than just improve consumer and merchant perceptions. 5 Tips to Help Your Marketing Messages Sing
BY Andrea K. Hammer
Here's how to clear out the jargon and communicate clearly about your business. No Cuddly Kittens? Here's How to Make Popular Web Videos Anyway
BY Jason HeadsetsDotCom
Even if you're not technologically versed, creating videos to showcase your business is not only possible, it's downright vital for some entrepreneurs. How to Compete with the Big Chains? Think Locally
BY Mikal E. Belicove
With the nation's biggest retailers stocking their shelves with specialty items, the threat to mom and pop merchants is disconcerting. And while size matters, there are ways local retailers can take advantage of their less imposing presence. Yes, You Need To Tweet
But more importantly, you need a smart social media strategy to build your brand and business online. Why Social Media Is Nothing Without Creativity
BY Jason HeadsetsDotCom
Sites like Twitter and Facebook are overrun with brands trying to get consumers' attention. So what do you do? Get crafty, that's what. To Grow Sales, Turn Your Workplace into a Theater for Customers
BY Lambeth Hochwald
Here's a marketing idea worth considering: Give your customers a front-row seat and let them watch you work.Play Video Where Social Media Fits in the Marketing Mix (Video)
BY Mikal E. Belicove
Participating on social media sites such as Facebook and Twitter can complement traditional marketing methods for shoring up leads and sales. Marketing Math: What's a New Customer Really Worth?
BY Dan S. Kennedy and Jeff Slutsky
You want to market to gain new customers. But what is a new customer really worth to you? It's time to learn simple marketing math.Play Video 3 Ways Gamification Can Make Marketing More Fun (Video)
BY Gabe Zichermann
Here are real-world examples of how companies have seen big results from adding gaming elements to their online and offline campaigns. Go Guerrilla: A DIY Guide to Product Launches
BY Barbara Findlay Schenck
Find out how one social media whiz launched his own guerrilla campaign that catapulted his book to the No. 2 spot on Amazon.com's business list. Seven Tips for Coping with Customer Questions
BY Carol Tice
Customers always have questions, and often they are very bizarre. Here are tips on how to make sure you address them effectively. Warby Parker's Grand Vision: Innovating Eyewear Through Social Media
BY Shira Lazar
The eyewear company's co-founder discusses embracing social media and digital tools to enhance customers' experiences and engagement. Opening-Day Lessons from a Wendy's Restaurant
BY Carol Tice
Opening day should be a big event for any new restaurant or business. Here are some tips on how to make yours a good one. How to Handle Negative Online Reviews of Your Business
BY Mikal E. Belicove
User-generated reviews of your business are more popular now than ever. Here are a few tips on how to handle the negative ones. Seven Effective Marketing Methods for Our Ad-Cluttered, Digital Age
BY Carol Tice
In a competitive climate, it's critical for small businesses to market effectively. Here are seven popular marketing methods and why you should consider them. Three Ways to Use QR Codes for Business
BY Gwen Moran
These small companies turned the now-ubiquitous QR code into a new sales machine.Connect with Entrepreneur
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