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Marketing strategies
News and Articles About Marketing strategies
BY Babette N. Ten Haken
Who doesn't want her business to scale? But getting enough customers to make your company sustainable can be challenging. Here are a few ways to make the process a bit easier. Do Your Marketing Messages Target the Right Personas?
BY Brett Relander
Reach out to the hearts, minds and wallets of your audience by approaching prospects and buyers appropriately with just the right touch. How to Build the Next Amazon Brand
BY Eric Schiffer
When branding is done incorrectly, it can come off as not genuine and fake. But companies like Amazon and Starbucks have figured out how to do branding right, making them a powerful company in consumers' minds. How to Build a Brand That Attracts Die-Hard Followers
BY Luke Summerfield
Contrary to many marketers beliefs, a brand is much more than just a logo and branding is much more than simply pushing that logo in front of someone as many times as possible. How to Sell to the Hyper-Aware Consumer
BY Dan Newman
As the buyer's journey continues to evolve, small businesses need to make big changes to accommodate these new buyers. Here are a few ways to capitalize on this transition. Why Brands Need to Shut Their Mouths and Open Their Ears
BY Maxine Bédat and Soraya Darabi
To reach today's consumers, brands need to have a discussion not a one-way conversation. The 5 Brilliant Strategies You Can Learn From Top Content Marketers
BY Eric Siu
When it comes to the world of content marketing, everyone will have a different view on what is the best strategy for getting eyeballs. Here we ask five successful content marketer their philosophy. Introducing Entrepreneur's Top Brands of 2014: Learn Their Secrets
BY Jason Daley
We present the companies that have generated the most trust among entrepreneurs as well as the lessons you can take from them. The 120 Most Trusted Brands
BY Jason Daley
We surveyed more than 5,000 Entrepreneur readers to learn the companies that elicit their greatest loyalty and trust. Here are the results. Customers Are Still Slow to Adopt Innovative New Tech. Why the Lag?
BY Geoffrey Moore
Business buyers are even more cautious in purchasing novel devices than consumers, who are often offered trial products and have less at risk. Brand Like Your Company Really Matters
BY Cory Sistrunk
In a rapidly changing landscape, businesses must to get closer to customers to create products they will truly value. To Win at Marketing, Scrap Your Marketing Department and Hire a Data Geek (Infographic)
BY Catherine Clifford
Going forward, your marketing department should look more like your IT department. While Everyone Else Saw a Parasite, This Man Saw a Marketable Product
BY Laura Entis
One entrepreneur aims to transform the sea snails that have overrun the waters in his fishing town from pest to delicacy. 5 Magical Tips Walt Disney Can Teach Entrepreneurs About Marketing
BY Adam Toren
With Disney's Frozen recently taking home the 2014 Oscar for best animated feature, a milestone for the 91-year-old Walt Disney Animation Studios, we thought it would be the perfect time to reflect on how Disney is still going strong. Think You Can Skimp on a Logo? Think Again.
BY Rachel Avallone
Much of a brand's personality starts with its logo. Here are a few tips on making sure your logo stands out from the rest. Life Coaches, Gamification and Augmented Reality: What to Expect in Mobile This Year
BY Rishu Mandolia
From more education apps to iBeacons exploding on the market, 2014 will be a year where mobile will see massive disruption. Here are 10 predictions. 4 Ways to Use Humor as a Marketing Tool
BY Ann Handley
Follow these tips and you'll be laughing all the way to the bank.Play Video LOLCats, FAIL and Dog Advice: What Does It All 'Meme'? (Video)
BY Andrea Huspeni
Even though memes have been around for quite some time, not everyone knows exactly what these viral sensations entail. As they continue to rage on, the king of the meme, Cheezburger founder Ben Huh, gives us the lowdown on this phenomenon. A Jonas Brother's Baby, Brought to You by Procter & Gamble
BY Laura Entis
News of the birth of Kevin Jonas's first child, a baby girl, was accompanied by a marketing message from the consumer products company. Have a Burning Business Question? Ask the Expert: Jim Yu.
BY Andrea Huspeni
Our marketing expert Jim Yu is looking to answer your questions on topics ranging from content marketing to SEO and entering the world of mobile. Your SEO Checklist: 4 Steps to Optimizing Your Website
BY Jon Rognerud
If you're looking to increase the number of people who find you online, use this four-step process as your primary strategy in the SEO wars. All Content Isn't Created Equal: Tips For Making Yours Top-Notch
BY Eric Siu
While startups are turning to content to build a marketing strategy, not everyone is utilizing this approach to its fullest marketing potential. Yum or Yuck? MillerCoors Unveils a Bourbon-Flavored Beer
BY Laura Entis
Hoping to win over the younger set, MillerCoors has introduced a bourbon inspired lager. Is Your Marketing Message Getting Muddled?
BY Debra Kaye
When entrepreneurs formulate their marketing strategy, it is imperative to have a clear focal point while providing an authentic message. How Understanding Your Customers Can Help You Create Copy That Sells
BY Nadia Eghbal
No matter how good your product is, if you can't convey its value to potential customers, they'll never experience what you've created.Most Shared Stories
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