News and Articles About Marketing Strategies
writing a book
Writing a sincere and authoritative book is a powerful branding strategy for entrepreneurs. Schlock, on the other hand, does you no good.
Are you using general content for a specific purpose? Often, that kind of generic approach doesn't work.
Here are some techniques that will help you target your consumers better and deliver more results from your retargeting campaigns.
For a long time these four P's --product, pricing, placement and promotion -- were sufficient to explain the entirety of what marketers did, but marketing has changed a lot in recent years and suddenly these four categories don't tell the whole story.
Creating a one-to-one experience is the key to any omni-channel marketing approach. These four tips will help you jumpstart your own omni-channel marketing strategy.
Learn from these brands on what you need to do to have your marketing campaign stick with consumers.
The first thing to learn about consultants is the ones who don't know what they are doing cost about the same as the ones who do.
When is a call to action appropriate? Make sure you know before tossing one into your marketing mix.
As sharing continues to play a bigger role in the way marketers interact with stakeholders across channels, understanding new ways to make your content and organization more human will become increasingly important.
They techniques don't require a huge marketing budget. All you need is some time, some savvy, and the kind of focused and driven perspective that smart marketing requires.
Companies are looking to achieve the best results while still running lean and mean, and the industry awaits to see if one strategy will deliver a knockout punch.
Every fall, football is seemingly everywhere, right? See any similarity to the ubiquity of Starbucks cafes?
Millennials are a hot marketing topic today, but it's a big mistake to see them as homogeneous. Here's why.
Knowing how the mind processes information and images can help you send the right message.
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© 2015 Entrepreneur Media, Inc.