Marketing Strategies

News and Articles About Marketing Strategies

For Service-Based Entrepreneurs, Here Are 9 Holiday Marketing Tactics to Boost Sales
Marketing

For Service-Based Entrepreneurs, Here Are 9 Holiday Marketing Tactics to Boost Sales

Service-based businesses tend to struggle with promotions during the holiday season. Instead of letting this busy time of year pass you by, focusing on these tips to boost your sales.
Kelsey Humphreys
5 Ways to Pull Big Data Into Your Marketing Strategy
Big Data

5 Ways to Pull Big Data Into Your Marketing Strategy

What do marketers and big data have in common? They both have an insatiable desire to know more about their targets.
Jean Spencer
Tips for Running an Awesome Holiday Marketing Campaign (Infographic)
Infographics

Tips for Running an Awesome Holiday Marketing Campaign (Infographic)

We have takeaways to make your holiday season a lucrative one.
Carly Okyle
3 Must-Have Tools to Take the Guess Work Out of Content Marketing
Content marketing

3 Must-Have Tools to Take the Guess Work Out of Content Marketing

Success as a content marketer is a combination of inspiration and analytics. At least the analytical part is getting easier.
Pratik Dholakiya
Inventors Have a New Opportunity to Showcase Their Product on National TV
TV shows

Inventors Have a New Opportunity to Showcase Their Product on National TV

The immensely popular Today show has segment for new products but getting selected is about as challenging as creating that gadget you're selling.
Kedma Ough
To Compete With Big-Name Brands, Here's How to Market Your Black Friday Sale Online
Black Friday

To Compete With Big-Name Brands, Here's How to Market Your Black Friday Sale Online

Big-box retailers may seem to dominate the Black Friday game, but there's a way for small businesses to level the playing field on the most anticipated shopping day of the year.
Courtney Jespersen
5 Ways To Get Prospective Customers to Choose You
Finding Customers

5 Ways To Get Prospective Customers to Choose You

As marketing tactics have shifted, entrepreneurs can stop focusing on seeking potential clients and instead concentrate on making them want to come to you.
Brian Horn
It's Time to Diversify Your Online Sales Strategy
Ecommerce

It's Time to Diversify Your Online Sales Strategy

Do some creative marketing. The number of places your product can be showcased is expanding.
Derek Newton
3 Easy Steps to a Winning Welcome Series for New Email Subscribers
Email Marketing

3 Easy Steps to a Winning Welcome Series for New Email Subscribers

Don't just lump new prospects in with your current customers. They need to be nurtured until they're familiar with your brand.
Cynthia Price
The 4 Pillars New Brands Must Communicate to Their Audience
Ask the Expert

The 4 Pillars New Brands Must Communicate to Their Audience

Simplicity is key in any branding strategy. Overthinking and having too many internal considerations can expose your external brand perception as muddy and disjointed.
Mel Carson
The 10 Essential Tips for B2B Marketing Success in a Digital Economy
Marketing Strategies

The 10 Essential Tips for B2B Marketing Success in a Digital Economy

In the age of digital selling, here is how small B2B-focused businesses can get back into the discussion with customers.
Dan Newman
3 Things to Consider When Scaling Your Online Business
Scaling

3 Things to Consider When Scaling Your Online Business

Yes, you could go from zero to 60 in a matter of months, but faster isn't always smarter.
Laura Entis
How You Should Be Marketing to the Visually Impaired
Marketing Strategies

How You Should Be Marketing to the Visually Impaired

According to the American Foundation for the Blind, 20.6 million people in the U.S. experience vision loss. Here is how to market your brand to this important demographic.
Lisa Hoover McGreevy
How to Get an Enormous User Base Without Spending a Dime on Marketing
Business Circle

How to Get an Enormous User Base Without Spending a Dime on Marketing

It's no secret most startups have little to no marketing budget. However, this shouldn't be a deterrent to success.
Pierre-Fran├žois Verley