News and Articles About Marketing Strategies
A recent Gallup poll proclaimed that social media marketing has little effect on whether people buy products, but it may not tell the whole story.
To get ahead of the competition, find the customers that will be most interested in your product or service.
Sales on mobile devices are growing at a rapid pace, and startups without a mobile-marketing strategy are going to be left in the dust -- especially during the busy fourth-quarter holiday season.
The marketing guru, who came up with the Pepsi challenge, discusses how social media has shifted the power from the producers to the customers.
These pitfalls will cost you money and not earn you sales, and worse, may make you look bad to potential customers.
The cardinal sin of marketing is to be easily ignored. This strange advertising campaign is funny and simply can't be overlooked or forgotten.
Mobile searches are increasing at fast pace but advertising to an audience on the move is different from the same audience at their desktop.
Food porn no more? A new study shows that when people actually ate a snack after studying dozens of pictures of food they enjoyed it less.
Outdoor billboard advertising is nothing new, todays top marketers are innovating they way they use experiential marketing to tell their brand stories.
Marketers have more tools at their disposal than years ago. Re-evaluating what the company already has and giving it a quick spit shine might at times be all thats needed for the PR approach.
A breakdown of the newest tools, apps and services marketers can use to make their jobs easier.
Kickstarter campaigns allow brands to introduce products to an interested audience, tweak marketing and, if successful, prove they have a winner.
The preference of young consumers for products linked to charities they support is so strong it is altering marketing strategies.
Persuading the people who have credibility with your potential customers is a key step to cornering your new market.
Don't fall into the trap of underestimating the power of social media or executive blogs. See the proper place for pay-per-cick advertising.
With endless possibilities, new opportunities and receiving conflicting advice, it can be hard for some entrepreneurs to stay focused on their initial vision. Here are a few tips on staying true to your mission.
A solid partnership between management and the department can lead to better results and increased profits.
Efficiently offer a high-touch customized experience to customers in a manner that resonates with the way they want to interact.
The marketing exec adept with established brands is probably not the right leader for a disruptive product in a new category.
Rebranding is not for the faint of heart. After rebranding several billion-dollar companies, here are some lessons I have learned along the way.
With many companies turning to content to help build their brand, some entrepreneurs and CMOs are looking at the wrong metrics. Here is how content-marketing has evolved and what people should be measuring.
To expand your agency's sphere of influence, view things from the perspective of your client.
If you're looking for new customers, look no further than the people already using your product.
While executives and marketers rely on a whole lot of applications, software services and platforms to seal the deal, they may be underutilizing this secret weapon.
Companies need to think deeply about their products and services to shape their profiles to enlist customer support.