Marketing Strategies

News and Articles About Marketing Strategies

Entrepreneurs Can Learn a Lot From 'The Little Red Hen'
Entrepreneur Network

Entrepreneurs Can Learn a Lot From 'The Little Red Hen'

This classic children's tale asks the all-important question: Are you making your own bread -- or are you waiting for everyone else's help?
Entrepreneur Network
What's Better -- Building a Personal or Business Brand? Or Both?
Entrepreneur Network

What's Better -- Building a Personal or Business Brand? Or Both?

Content-marketing expert Salma Jafri helps you weigh the options of brand-building in this YouTube video.
Entrepreneur Network
3 Ways Co-Marketing Can Help Your Small Business Grow
Data-Driven Marketing

3 Ways Co-Marketing Can Help Your Small Business Grow

By working together on promotional efforts to promote a product, service or piece of content, all businesses involved benefit.
The 4 Essential Elements of a Franchise Marketing Plan
Data-Driven Marketing

The 4 Essential Elements of a Franchise Marketing Plan

If you include these elements in your marketing plan, you'll be one step closer to finding interested prospects for your franchise.
Mark Siebert
9 Steps for Sticking With Your Marketing Plan
Data-Driven Marketing

9 Steps for Sticking With Your Marketing Plan

Following these steps throughout the year will help you keep your marketing on track and your business growing.
Robert W. Bly
10 High-Profile Brand Partnerships That Struck Gold
Data-Driven Marketing

10 High-Profile Brand Partnerships That Struck Gold

Apple and Hermes, EVA Air and Hello Kitty and Covergirl and Lucasfilm are just a few companies that paired up for a win-win last year.
Jeff Lotman
Kick Off Your Super Bowl Sunday Party With These 9 Pizza Promotions
Franchises

Kick Off Your Super Bowl Sunday Party With These 9 Pizza Promotions

As the industry's biggest day of the year, franchises are bringing their 'A' game.
Lindsay Friedman
4 Ways a 'Data-Driven' Approach Anticipates Buyer Behavior
Data-Driven Marketing

4 Ways a 'Data-Driven' Approach Anticipates Buyer Behavior

Aren't you glad we don't have to rely solely on focus groups and surveys anymore?
Renee Yeager
The 5 Key Elements That Will Help You Sell Franchises
Data-Driven Marketing

The 5 Key Elements That Will Help You Sell Franchises

Before you begin your marketing efforts, be sure you understand what it is you're selling, who you're selling it to, and why they should be interested in buying your franchise.
Mark Siebert
Why and When to Review Your Marketing Plan
Data-Driven Marketing

Why and When to Review Your Marketing Plan

You can't just create a marketing plan, put it to work and ignore it.
Robert W. Bly
Hiring a Professional Photographer? Consider These 3 Things First.
Photography

Hiring a Professional Photographer? Consider These 3 Things First.

Look to photography organizations online, and be sure to watch out for copyright issues and unexpected costs.
Jeff Rojas
How Storytelling Helps Business Connect With Customers and Drive Growth
Data-Driven Marketing

How Storytelling Helps Business Connect With Customers and Drive Growth

Learn from the excellent recent campaigns from Always, Patagonia and Spanx.
Carol Barash
10 Ways to Edge Out a Threatening Competitor
Data-Driven Marketing

10 Ways to Edge Out a Threatening Competitor

New competition is always lurking around the corner.
Anna Johansson
Multicultural Marketing Is All About the Metrics
Data-Driven Marketing

Multicultural Marketing Is All About the Metrics

Marketing to the fast-growing multicultural population requires marketers to keep four essential metrics in mind.
César Melgoza