Marketing Strategies
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News and Articles About Marketing Strategies
Podcasts ![Ann Handley]()
Online Radio Killed the Video Star: 4 Tips for Creating a Stellar Podcast
Podcasts are seeing a resurgence
Marketing Strategies ![Jack Holt]()
What Volkswagen Can Teach You About Values-Based Marketing
A strong brand message can communicate your company's values, differentiate it from competitors' and make your target audience take notice.
Marketing Strategies ![Kevin Bobowski]()
Perform Powerful Personalized Marketing in 4 Easy Steps
First tackle the low-hanging fruit and then build up to more ambitious campaigns.
Online Marketing ![Dan Newman]()
The Mistakes Digital Marketers Make and How to Fix Them
Here are some pointers on how to execute your digital-marketing strategy in a successful manner.
Marketing Strategies ![Brittany Hunley and Morgan Boyer]()
Is Women's Empowerment Marketing the New 'Pink It and Shrink It'?
As advertisers leveraged this trend last year, their challenge was to provide a real insight about the female audience that could also be tied to the product or company in a meaningful way.
Music
How to Use Music as a Marketing Tool
By reaching in and plucking your heartstrings, brands who use music in their marketing can embed their messages right into your subconscious mind.
Twitter Marketing ![Kim Lachance Shandrow]()
Twitter Courts Businesses With Option to Promote Their Most Popular Tweets
The social network's new 'quick promote' feature lets you turn your business's top tweets into ads in two clicks.
Marketing Strategies ![Renée Warren]()
Why Playing It Safe Will Kill Your Startup
Following the prevailing trend or the tried-and-true could drain a new company's creativity. Aim instead to be an innovator.
Big Data ![Jean Spencer]()
4 Marketing Analytics Tools That Are Shaping the Industry
Often marketing efforts are, by nature, hard to quantify in terms of dollars, revenue or impact. Here are a few resources to help solve this problem.
Typefaces
Should Your Business Use One Font Only?
It's not just what you type, but how it looks when you type it.
Marketing Strategies ![Eric Samson]()
How 'Micro Marketing' Can Create Macro Results for Your Brand
Mass marketing is expensive and inefficient. Highly-focused campaigns and social-media influencers work better, for less.
Marketing Strategies ![Neil Patel]()
How to Experiment With Marketing Without Ruining Your Business
This is not your grandmother's marketing world. Here are tips for how you can engage the potentially awesome techniques of modern marketing.
Marketing Strategies ![Laura Entis]()
Has GoDaddy Already Won the Super Bowl?
If the point of a Super Bowl ad is to get people talking, then the answer is a resounding yes.
Marketing
For Your Marketing Efforts to Succeed, You Need to Overcome These 3 Hurdles
By using the correct data, companies can provide more personalized, more targeted content to create strong, lasting engagement.