Marketing strategies
BY Brendan Brandt
A surprising number of college students don't use the professional-social network. Here's why that's a mistake -- especially for young entrepreneurs. 10 Questions to Ask Before Naming Your Business
BY Lisa Girard
A strong business name helps define your company in the market. Here is a guide to making yours meaningful and memorable. Why You Should Ditch Your 'Go Big or Go Home' Mentality
BY Ken Oboh
In starting up, paying top dollar for the biggest and best tools, gadgets and the like could cost you even more in the long run. Instead, you should think smarter, not bigger. Defining Your Brand: The First Step In Your Marketing Strategy
BY Jim Joseph
Before creating a brand experience for customers, be sure you've thought critically about how you're going to define your brand. Here are three ways to get you there. 8 Things Startup Founders Should Know Before Writing a Book
BY Lambeth Hochwald
If you've long dreamed of writing a book that tells the story of your business -- or highlights your expertise -- here's a post for you. What to Do When Customers Trash Your Brand Online
BY Jim Joseph
If you're asking customers for feedback online, be prepared for the worst. Having a strategy about customer comments online is key in safeguarding your reputation. When Marketing to Men, Keep These 10 Stats in Mind (Infographic)
BY Brian Honigman
A look at the different patterns in the purchasing behavior of men. How Stagnation -- and Pivoting -- Can Crush a Startup
BY Michael Phillips Moskowitz
Stagnation may warrant radical change, but 'pivots' are too often punts -- not thoughtful, strategic redirections. Rather than undertake drastic measures in haste, startups ought to consider a regimen of constant flux.Play Video Daniel Pink on the New Rules of Selling in the Information Age (Video)
BY Bryan Elliott
The popular author outlines businesses' most common sales mistakes and how the selling game has changed. Want to Go Viral? 4 Ways to Get Viewers to Share Your Videos
BY Matthew Toren
People are increasingly tuning in to videos, but maybe not yours. Here's how you and your startup can become a YouTube sensation. Embrace Your Zany Side: Offbeat Ways Startups Win Over Hard-to-Reach VCs
BY Matt Villano
Having a killer business idea is key, but it won't necessarily help get your foot in the door when you're looking for funding. Sometimes the best way to grab someone's attention is to get creative. Survey Points to Challenges Entrepreneurs Face When Using Social Media
BY Karen Leland
One in four small-business owners plan to spend most of their investment dollars on social media, online advertising and marketing this spring, according to a recent Manta survey. Here are two challenges they face and how to best address them. Change the Rules: 5 Ways to Bring Mission Into Your Business
BY Yanik Silver
Weaving a greater mission into your financial goals can help get your team, customers and community involved to grow your bottom line. 10 Questions to Ask Before Determining Your Target Market
BY Alina Dizik
A guide to understanding your customers and how your product meets their needs.Play Video Seth Godin on Why Business Leaders Should Think Like Artists (Video)
BY Bryan Elliott
The popular author challenges entrepreneurs to get out of their comfort zones and embrace vulnerability. Forget Facebook's Social Graph: LinkedIn Has a New Search Tool Too
BY Matthew Toren
With LinkedIn's search update, people may be taking a closer look at your profile. Here are five tips for making sure you remain front and center on the professional network. 3 Apps to Help You Write a Marketing Plan
BY Cynthia Boris
These tools can help you figure out your needs, understand your competition and develop a cost-effective marketing strategy. 3 Content Marketing Lessons From Big Brands
BY Ann Handley
Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences. 3 Ways to Spark Celebrity Buzz Around Your Product
BY Gina Roberts-Grey
Getting your product in the hands of celebrities can boost your business, but it takes some planning. Here are three ways to help make it happen. 5 Online Marketing Strategies for a Tight Budget
BY Lewis Howes
Ways you can spread the word about your business online without breaking your marketing budget. 7 Steps for Planning a Kick-Ass Networking Event
BY Adam Toren
For young entrepreneurs eager to raise their credibility up a notch, consider hosting a real-world networking event. Here are a few tips for pulling it off. Branding's Cardinal Sins: 3 Common Mistakes to Avoid
BY Alanna Francis
In launching a new company, resist the urge to be overly creative and dull when dreaming up your brand name. See our list of branding's cardinal sins. Marketing Strategies for the Future
BY Barbara Findlay Schenck
Yesterday's marketing plan won't work in tomorrow's world. Follow the leaders by redesigning your strategies around 3 essential questions. Networking Skills That Win You Referrals
BY Ivan Misner
Understanding people's behavioral styles can help you earn more business. 5 Tips for Hiring an All-Star Marketing Team
BY Joanna Lord
Consider these tips for hiring the team who can take your marketing to the next level.Connect with Entrepreneur
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