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4 Tips for Preparing Your Business to Grow
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Who doesn't want her business to scale? But getting enough customers to make your company sustainable can be challenging. Here are a few ways to make the process a bit easier.
April 14, 2014 in Grow Your Business
Do Your Marketing Messages Target the Right Personas?

Do Your Marketing Messages Target the Right Personas?

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Reach out to the hearts, minds and wallets of your audience by approaching prospects and buyers appropriately with just the right touch.
April 9, 2014 in Marketing
How to Build the Next Amazon Brand

How to Build the Next Amazon Brand

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When branding is done incorrectly, it can come off as not genuine and fake. But companies like Amazon and Starbucks have figured out how to do branding right, making them a powerful company in consumers' minds.
April 8, 2014 in Marketing
How to Build a Brand That Attracts Die-Hard Followers

How to Build a Brand That Attracts Die-Hard Followers

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Contrary to many marketer’s beliefs, a brand is much more than just a logo and branding is much more than simply pushing that logo in front of someone as many times as possible.
April 4, 2014 in Marketing
How to Sell to the Hyper-Aware Consumer

How to Sell to the Hyper-Aware Consumer

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As the buyer's journey continues to evolve, small businesses need to make big changes to accommodate these new buyers. Here are a few ways to capitalize on this transition.
March 27, 2014 in Marketing
Why Brands Need to Shut Their Mouths and Open Their Ears

Why Brands Need to Shut Their Mouths and Open Their Ears

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To reach today's consumers, brands need to have a discussion not a one-way conversation.
March 25, 2014 in Marketing
The 5 Brilliant Strategies You Can Learn From Top Content Marketers

The 5 Brilliant Strategies You Can Learn From Top Content Marketers

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When it comes to the world of content marketing, everyone will have a different view on what is the best strategy for getting eyeballs. Here we ask five successful content marketer their philosophy.
March 25, 2014 in Marketing
Introducing Entrepreneur's Top Brands of 2014: Learn Their Secrets

Introducing Entrepreneur's Top Brands of 2014: Learn Their Secrets

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We present the companies that have generated the most trust among entrepreneurs as well as the lessons you can take from them.
March 25, 2014 in Marketing
The 120 Most Trusted Brands

The 120 Most Trusted Brands

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We surveyed more than 5,000 Entrepreneur readers to learn the companies that elicit their greatest loyalty and trust. Here are the results.
March 25, 2014 in Marketing
Customers Are Still Slow to Adopt Innovative New Tech. Why the Lag?

Customers Are Still Slow to Adopt Innovative New Tech. Why the Lag?

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Business buyers are even more cautious in purchasing novel devices than consumers, who are often offered trial products and have less at risk.
March 21, 2014 in Technology
Brand Like Your Company Really Matters

Brand Like Your Company Really Matters

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In a rapidly changing landscape, businesses must to get closer to customers to create products they will truly value.
March 17, 2014 in Marketing
To Win at Marketing, Scrap Your Marketing Department and Hire a Data Geek (Infographic)

To Win at Marketing, Scrap Your Marketing Department and Hire a Data Geek (Infographic)

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Going forward, your marketing department should look more like your IT department.
March 17, 2014 in Marketing
While Everyone Else Saw a Parasite, This Man Saw a Marketable Product

While Everyone Else Saw a Parasite, This Man Saw a Marketable Product

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One entrepreneur aims to transform the sea snails that have overrun the waters in his fishing town from pest to delicacy.
March 12, 2014 in Marketing
5 Magical Tips Walt Disney Can Teach Entrepreneurs About Marketing

5 Magical Tips Walt Disney Can Teach Entrepreneurs About Marketing

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With Disney's Frozen recently taking home the 2014 Oscar for best animated feature, a milestone for the 91-year-old Walt Disney Animation Studios, we thought it would be the perfect time to reflect on how Disney is still going strong.
March 12, 2014 in Marketing
Think You Can Skimp on a Logo? Think Again.

Think You Can Skimp on a Logo? Think Again.

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Much of a brand's personality starts with its logo. Here are a few tips on making sure your logo stands out from the rest.
March 10, 2014 in Marketing
Photos: Life Coaches, Gamification and Augmented Reality: What to Expect in Mobile This Year

Life Coaches, Gamification and Augmented Reality: What to Expect in Mobile This Year

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From more education apps to iBeacons exploding on the market, 2014 will be a year where mobile will see massive disruption. Here are 10 predictions.
February 24, 2014 in Technology
4 Ways to Use Humor as a Marketing Tool

4 Ways to Use Humor as a Marketing Tool

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Follow these tips and you'll be laughing all the way to the bank.
February 8, 2014 in Marketing
Video: LOLCats, FAIL and Dog Advice: What Does It All 'Meme'?Play Video

LOLCats, FAIL and Dog Advice: What Does It All 'Meme'? (Video)

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Even though memes have been around for quite some time, not everyone knows exactly what these viral sensations entail. As they continue to rage on, the king of the meme, Cheezburger founder Ben Huh, gives us the lowdown on this phenomenon.
February 6, 2014 in Lifestyle
A Jonas Brother's Baby, Brought to You by Procter & Gamble

A Jonas Brother's Baby, Brought to You by Procter & Gamble

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News of the birth of Kevin Jonas's first child, a baby girl, was accompanied by a marketing message from the consumer products company.
February 5, 2014 in Marketing
Have a Burning Business Question? Ask the Expert: Jim Yu.

Have a Burning Business Question? Ask the Expert: Jim Yu.

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Our marketing expert Jim Yu is looking to answer your questions on topics ranging from content marketing to SEO and entering the world of mobile.
February 5, 2014 in Online Marketing
Your SEO Checklist: 4 Steps to Optimizing Your Website

Your SEO Checklist: 4 Steps to Optimizing Your Website

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If you're looking to increase the number of people who find you online, use this four-step process as your primary strategy in the SEO wars.
February 4, 2014 in SEO | Search Engine Optimization
All Content Isn't Created Equal: Tips For Making Yours Top-Notch

All Content Isn't Created Equal: Tips For Making Yours Top-Notch

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While startups are turning to content to build a marketing strategy, not everyone is utilizing this approach to its fullest marketing potential.
February 3, 2014 in Online Marketing
Yum or Yuck? MillerCoors Unveils a Bourbon-Flavored Beer

Yum or Yuck? MillerCoors Unveils a Bourbon-Flavored Beer

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Hoping to win over the younger set, MillerCoors has introduced a bourbon inspired lager.
January 28, 2014 in Marketing
Is Your Marketing Message Getting Muddled?

Is Your Marketing Message Getting Muddled?

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When entrepreneurs formulate their marketing strategy, it is imperative to have a clear focal point while providing an authentic message.
January 24, 2014 in Marketing
How Understanding Your Customers Can Help You Create Copy That Sells

How Understanding Your Customers Can Help You Create Copy That Sells

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No matter how good your product is, if you can't convey its value to potential customers, they'll never experience what you've created.
January 23, 2014 in Marketing Basics
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