Marketing Strategies

News and Articles About Marketing Strategies

Make Wellness the True Aim of Your Marketing
Marketing

Make Wellness the True Aim of Your Marketing

The true aim of marketing is not to sell stuff, but rather to create balance and wellness for people.
Matthew Gonnering
Your Marketing Is Chasing Customers Away! Here's Why.
Marketing

Your Marketing Is Chasing Customers Away! Here's Why.

Follow these 3 rules to get back on track -- and possibly recover some of your clients.
Jurgen Appelo
How to Sell Your Company on the Importance of Marketing in 3 Simple Steps
Marketing

How to Sell Your Company on the Importance of Marketing in 3 Simple Steps

When sales are robust, marketing seems a luxury but no company achieves all that it can without selling itself.
Eric Samson
10 Things Your Website Needs If You Want to Attract the Wealthy Customer
Online Marketing

10 Things Your Website Needs If You Want to Attract the Wealthy Customer

A look at how to turn your website into an effective marketing tool for your business.
Dan S. Kennedy
8 Creative Ways to Rustle Up Online Reviews
Social Media Marketing

8 Creative Ways to Rustle Up Online Reviews

By encouraging customers to share opinions, you demonstrate that your business is the kind that values customer feedback.
Chris Campbell
It's Time to Create Content That Customers Actually Want
Marketing Strategies

It's Time to Create Content That Customers Actually Want

Remember: It's not about you -- it's about them.
Renee Yeager
The Best Way to Connect With the Affluent Customers You Want
Target Markets

The Best Way to Connect With the Affluent Customers You Want

To find the affluent target market you're seeking, you have to know where to look. One marketing expert shares how.
Dan S. Kennedy
How Social Media Can Help With PR
Public Relations

How Social Media Can Help With PR

Rather than looking at social media as just a marketing tool, start looking at it as a brand image one.
Ann Smarty
Conversion Rates for the Most Popular Marketing Channels
Return on Investment

Conversion Rates for the Most Popular Marketing Channels

Knowing the platforms that get other businesses their customers can help you benchmark your own progress and results.
Anand Srinivasan
5 Steps to Brand Your Startup for Success
Branding

5 Steps to Brand Your Startup for Success

Knowing what separates those businesses that bottom out from those that bubble up is what can make all the difference.
Carolina Rogoll
Push Your Product, Not the Promotion
Marketing Strategies

Push Your Product, Not the Promotion

Many businesses waste precious effort and resources because they don't plan their brand promotion properly.
Yoni Ellman
Have a Burning Business Question? Ask the Expert: Tim Riesterer.
Ask the Expert

Have a Burning Business Question? Ask the Expert: Tim Riesterer.

Our expert this month is looking to take your questions on business messaging, marketing communications and branding.
Andrea Huspeni
6 Ways to Market Your Small Business for Less Than $100
Marketing

6 Ways to Market Your Small Business for Less Than $100

For entrepreneurs and small business owners, every dollar counts – and investments need to pay off in real and immediate marketing ROI.
Victoria Treyger
6 Benefits of Mission-Driven Marketing -- And How to Do It Right
Marketing Strategies

6 Benefits of Mission-Driven Marketing -- And How to Do It Right

By buying from a company that's actively doing something praiseworthy, affluent consumers feel they're helping out as well-without having to do anything other than make a purchase they were going to make anyway. Find out how you can align your company with a cause they'd like to support.
Dan S. Kennedy