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Marketing strategies
News and Articles About Marketing strategies
BY Chris Newmarker
Video-game veteran seeks to catch an audience for his trapeze-themed app game. Digital or Traditional Marketing? Depends on Your Business
BY Katherine Duncan
Base your marketing strategies on what you're selling. Are Celebrity Investors Worth the Hype?
BY Kristin Luna
Brands have paraded A-listers out front as spokespeople for ages, but in recent years they've been joining as investors. Here, we examine when it works and what entrepreneurs should keep in mind as they team up with celebs. Move Over Facebook: Where Millennials Are Flocking to Next And How to Reach Them
BY Christie Garton
For marketers looking to get their hands on millennials, they need to be smart about how to approach this generation. Has the Oprah Effect Diminished?
BY Andrea Huspeni
A mention on Oprah's Favorite Things list used to be golden for businesses. But with her list now only in magazine format, is the same still true? How Your Alma Mater Can Jumpstart Your PR
BY Kai Sato
In the publicity game, you'll want to cover all of your bases -- even the ones right under your nose. The Promotional Power of 'Prankvertising'
BY Matt Wilson
More brands are buying into the pranking trend. Is it a sustainable model for drumming up publicity? The 4 Elements of an Irresistible Offer
BY Lindsay LaVine
Expert advice and inspiration from successful marketing campaigns. Marketing Must: Customer Data Points to Stop Ignoring -- Now
BY Eric Siu
Collecting these important details can help you convert leads to customers as effectively as possible. 3 Business Lessons From Miley Cyrus and Her Infamous Twerk
BY Adam Toren
While many are still in shock after Miley Cyrus' performance at the VMAs, here we consider why the episode was simply branding genius. Lead Your Employees Somewhere Positive and Other Must-Read Business Tips
BY Brian Patrick Eha
A look at how to get employees on board with your vision, why you should connect with customers and more advice for business owners. REI Ditches Its Lifetime Warranty: Good or Bad Idea?
BY Entrepreneur Staff
Rugged outfitter REI recently jettisoned its lifetime warranty -- putting an end to being able to return decades-old camping gear. Think it'll be a good strategy for the retailer? How Can I Turn Price-Sensitive Shoppers Into Customers?
BY Ryan Himmel
A business is having trouble with sales after expanding into a new market. Ask Entrepreneur's business operations expert offers ideas that are right on the money. Google Teams Up With KitKat to Creatively Market the Latest Android Update
BY Jillian D'Onfro
The candy bar maker revamped its entire website in a humorous parody for the 'KitKat' version of Android. A Social-Media Marketing Primer Even Your Mom Can Handle
BY Jim Joseph
Don't hold back on using social-media marketing because you're not tech savvy. Here are a few simple ways to get started. 8 Steps to Planning for a Social-Media Crisis (Infographic)
BY Kevin Allen
Consider these practical points to help minimize the damage left to manage. What's the Beef? Chipotle Faces Loyalty Issues Over Meat Standards
BY Jim Joseph
The fast-food chain's potential changes in hormones used to treat its cows might be problematic with its brand messaging. Here's lessons to take away for your own business. How to Ace Back-to-School Season
BY Jim Joseph
One of the busiest shopping seasons is fast approaching. Here's how to make the most of your back-to-school marketing strategy. How to Pull a Badass Marketing Stunt
BY Jim Joseph
You don't need a big budget and a fireworks display to pull off a bold marketing move. Here's how to generate buzz around your brand. How to Start Mapping Your Marketing Plan Right Now
BY Dave Lavinsky
Creating a marketing funnel that converts prospective customers into paying ones is key to your sales strategy. Here's how to get started.What You Aren't Measuring Could be Killing Your Company
BY Kai Sato
To know where you're going, it often helps to know where you've been. Here's how to measure your startup's performance. What to Do When No One Responds to Your Pitch Emails
BY Dave Clarke
When your pitch emails go unanswered by members of the media, consider more subtle steps.From Flop to Success, How Brand Tweaking Saved This Company
BY Greg Connolly
Amara founder Greg Connolly talks about how tiny changes in your brand strategy can ignite sales.How a Little-Known Condom Brand Broke into the U.S. Market
BY Brad Crescenzo
Breaking into a competition-rich market can be daunting -- even for brands with well-heeled parent companies. Here are some tips from the trenches. Facebook Is Testing a Feature That Can Track Customers' Physical Movements at Businesses
BY Benjamin Kabin
The social network encourages users to check in for free Wi-Fi, but the routers can monitor your movements.Most Shared Stories
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