Marketing Strategies
News and Articles About Marketing Strategies
5 B2B Marketing Trends for 2015 That You Should Be Doing Right Now
We may have barely crossed into the second half of 2014, but if you want to have a big year in 2015, you should jump on your game plan now
One World, One Font? Why Bic Wants Your One-of-a-Kind Handwriting.
The French pen maker is collecting handwriting from all over the planet to build a universal typeface. Here's how you can have a hand in the cool experiment.
Why You Should Use Blogs and Podcasts to Market Your Business
If you really want to connect with your audience, these two online weapons should be in your marketing arsenal.
The 5 Basics of Guerilla Marketing
The scoop on guerilla marketing: what it is and how it can help you grow your business.
5 Tips on Developing a Successful Inbound-Marketing Strategy
No time? No problem. Here are a few inbound-marketing techniques that can help spread the word quickly.
The Psychology of Instant Gratification and How It Will Revolutionize Your Marketing Approach
Humans are hardwired to want things -- now. Heres how you can introduce strategy into your marketing that will create incredible appeal.
The 4 Types of Competitors That Brands Must Battle
When executives say their brands dont have any competitors to worry about, theyre likely only thinking of direct competitors. There are other kinds.
Why This Retailer Still Insists on Printing a 12-Pound Catalog
While most companies have shifted their catalogs online, some continue to go the printed route.
67 Tools That Will Help You Grow Your Email List
Your email list is the heart of your marketing strategy. To grow it, consider this expansive list of helpful tools.
5 Reasons Why Pay Per Click Ads Work for Small Budgets
PPC ads are so effective that by the time you can afford more, you may not need more.
5 Steps to Marketing That Resonates With Your Prospects
In today's oversold society, being yourself creates authentic marketing that resonates with people.
7 Stats Show Mobile Marketing is Crucial for Your Business
Numbers don't lie. Everyone is using their smartphone everywhere to search for everything.
Stumped? 4 Innovative Ways to Come Up With Blog Topics.
Often entrepreneurs want to blog to help boost their online presence but are unsure what to write about. To get the wheels turning, here are four thought-provoking questions.
3 Reasons Startup Marketing Stalls
Your message travels at light speed but results don't. Focus, patience, trial and error are required to succeed.
How to Engage Bloggers to Build Your Following
One startup CEO on how he underestimated the power of this disruptive marketing resource.
Golf Company's $1.5 Million Giveaway Far From a Hole in One
Another glaring example of how companies miss the mark on marketing and customer loyalty campaigns.
5 Elements of an Irresistible Call to Action
Too many direct-mail campaigns fizzle out because they fail to inspire readers to actually do something. Here's some advice.
The Sweet and Simple Marketing Lesson From 'House of Cards'
You don't need data to prove that product demonstrating works. All you need is an audience and BBQ ribs.
This Software Is Making Ecommerce Companies Even Smarter
Meta data and machine-learning software leads buyers straight to what they want.
Practical Tips for Hiring an SEO Consultant
If managing your site's SEO is beyond your capabilities, working an expert might be your best solution. Here are some important things to keep in mind when hiring a consultant.
5 Content-Management Tools Marketers Can Use (No Technical Skills Required)
Whether youre a new company with limited resources or your development teams time is spread thin, calling on third-party apps or services can be a great way to cut costs and work more efficiently to reach your marketing goals.
To Stay Afloat, Focus on the Next Wave
To make it in the world of startups, entrepreneurs just can't focus on the day-to-day tasks of running a business. They need to always be thinking about the future.
Why You Need to Think Beyond Google When It Comes to SEO
Major search engines aren't your only source for getting discovered online and driving traffic to your site. In this video, Rand Fishkin explains.
Look Here! How to Market When Everyone is Distracted
In our wired world it's easy to send a message but difficult to be noticed. Taking the noise into account is the first step to being heard.
Projecting a Great Customer Experience a Half Year Ahead
Work backward from months after a product's sale to your first interaction with a prospect to find ways to engage and support the consumer.
