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Marketing strategies
News and Articles About Marketing strategies
BY Adam Toren
With Disney's Frozen recently taking home the 2014 Oscar for best animated feature, a milestone for the 91-year-old Walt Disney Animation Studios, we thought it would be the perfect time to reflect on how Disney is still going strong. Think You Can Skimp on a Logo? Think Again.
BY Rachel Avallone
Much of a brand's personality starts with its logo. Here are a few tips on making sure your logo stands out from the rest. Life Coaches, Gamification and Augmented Reality: What to Expect in Mobile This Year
BY Rishu Mandolia
From more education apps to iBeacons exploding on the market, 2014 will be a year where mobile will see massive disruption. Here are 10 predictions. 4 Ways to Use Humor as a Marketing Tool
BY Ann Handley
Follow these tips and you'll be laughing all the way to the bank.Play Video LOLCats, FAIL and Dog Advice: What Does It All 'Meme'? (Video)
BY Andrea Huspeni
Even though memes have been around for quite some time, not everyone knows exactly what these viral sensations entail. As they continue to rage on, the king of the meme, Cheezburger founder Ben Huh, gives us the lowdown on this phenomenon. A Jonas Brother's Baby, Brought to You by Procter & Gamble
BY Laura Entis
News of the birth of Kevin Jonas's first child, a baby girl, was accompanied by a marketing message from the consumer products company. Have a Burning Business Question? Ask the Expert: Jim Yu.
BY Andrea Huspeni
Our marketing expert Jim Yu is looking to answer your questions on topics ranging from content marketing to SEO and entering the world of mobile. Your SEO Checklist: 4 Steps to Optimizing Your Website
BY Jon Rognerud
If you're looking to increase the number of people who find you online, use this four-step process as your primary strategy in the SEO wars. All Content Isn't Created Equal: Tips For Making Yours Top-Notch
BY Eric Siu
While startups are turning to content to build a marketing strategy, not everyone is utilizing this approach to its fullest marketing potential. Yum or Yuck? MillerCoors Unveils a Bourbon-Flavored Beer
BY Laura Entis
Hoping to win over the younger set, MillerCoors has introduced a bourbon inspired lager. Is Your Marketing Message Getting Muddled?
BY Debra Kaye
When entrepreneurs formulate their marketing strategy, it is imperative to have a clear focal point while providing an authentic message. How Understanding Your Customers Can Help You Create Copy That Sells
BY Nadia Eghbal
No matter how good your product is, if you can't convey its value to potential customers, they'll never experience what you've created. 5 Ways to Market Your Startup on a Dime
BY Kirsten Green
Getting your startup noticed doesn't have to cost an arm and a leg. You just need to be smart. Here are five ways to get attention on a budget. 5 SEO Trends Every Entrepreneur Needs to Know for 2014
BY Jayson DeMers
From Google's continuous search updates to mobile making waves, here are a few ways to keep you up-to-date with SEO. 10 Online Marketing Predictions to Inform Your Strategy in 2014
BY Joanna Lord
A guide to the most important aspects you'll want to focus on with your marketing efforts in the year ahead. Before You Sponsor an Event, Answer These Questions
BY Ivan Misner
Sponsoring an event can pay off in spades or it can be a total waste of money. Here are a few questions to ask before choosing to sponsor an event. Entrepreneur's 10 Most Popular Stories of 2013
BY Laura Entis
From tips on staying focused to advice on improving your writing, here are the stories that struck a chord with our readers this year. Surprise: Beyoncé Drops New Album With No Warning Whatsoever
BY Nina Zipkin
The stealth release of the singer's fifth album came as a shock, but could signal a change in the future of music promotion. Your Blog's Secret Weapon: Old Content
BY Eric Siu
Some useful ideas for maximizing the value of the content that already exists on your website. Rebooting an App to Boost Profits
BY Chris Newmarker
This entrepreneur is rethinking social and gameplay in its Blackjack app to increase use and revenue. Taking a Giant Leap on New Gaming App Flying Felix
BY Chris Newmarker
Video-game veteran seeks to catch an audience for his trapeze-themed app game. Digital or Traditional Marketing? Depends on Your Business
BY Katherine Duncan
Base your marketing strategies on what you're selling. Are Celebrity Investors Worth the Hype?
BY Kristin Luna
Brands have paraded A-listers out front as spokespeople for ages, but in recent years they've been joining as investors. Here, we examine when it works and what entrepreneurs should keep in mind as they team up with celebs. Move Over Facebook: Where Millennials Are Flocking to Next And How to Reach Them
BY Christie Garton
For marketers looking to get their hands on millennials, they need to be smart about how to approach this generation. Has the Oprah Effect Diminished?
BY Andrea Huspeni
A mention on Oprah's Favorite Things list used to be golden for businesses. But with her list now only in magazine format, is the same still true?Most Shared Stories
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