Marketing Strategies | Page 2

You landed the press hit — now what? Here's how to turn credibility into clicks and clicks into customers.

Gamification turns everyday brand interactions into addictive experiences by tapping into human psychology, but it must be used responsibly.

Learn how to elevate your startup's image and build a memorable brand on a limited budget.

Here's why you need to leverage the power of AI-powered personalization.

From viral stunts to trend-chasing misfires, brands often try too hard to be the life of the party — and end up embarrassing themselves instead.

BODYARMOR recently rebranded and launched a new marketing campaign, hoping to evolve its message with more clarity, boldness and authenticity. Here are five lessons entrepreneurs can learn from its thinking.

How to stay ahead of the trends — and your competition — before you get left behind.

The real value of AI isn't in what you ask — it's in how you shape the conversation. Mastering prompt interactions means better content, sharper thinking and fewer generic outputs.

15 proven tactics I used to grow my startup's visibility and backlinks — without writing a single cold email.

Here's how to craft stories that make buyers choose you over competitors.

Explore the 4-part email framework leading businesses use to systematically improve open rates, boost engagement and increase conversions — without relying on guesswork.

Generative AI is looking to reshape the search landscape forever. Here's how you can leverage its power and efficiency.

Micro-influencers are reshaping digital marketing by offering brands higher engagement, authenticity and cost-effective reach compared to traditional celebrity endorsements.

A conversation between Jean Thompson and her Gen Z daughter led to a total rebrand.

Follow these marketing principles to take your small business to new heights.

User-generated content is a powerful tool for building trust, establishing credibility and connecting with your audiences. Here's how to leverage it effectively.

Email marketing has the highest ROI of every marketing strategy. But only if you avoid these mistakes.

Perception shapes reality in business. A polished, credible brand attracts customers, investors and media attention — even if your team is small. But how do you project strength and scale without resorting to deception? Here's what you need to know.

Forget the buzzwords, the fluff and the empty mantras. Real branding isn't about catchy slogans, slick logos or vague notions of authenticity — it's about trust. If your brand strategy isn't driving credibility, customer preference and real-world results, you're wasting time and money. Here's how to cut through the noise and build a brand that actually works.

Having a strong personal brand is going to be critical in 2025 and beyond. Learn how to create your personal brand with a SWOT analysis in five easy steps.

Rise above the noise and turn content saturation into your competitive edge with these key insights.