Marketing Strategies | Page 10

'Barbie' reportedly had a $150 million marketing budget, and it exceeded that figure in its opening weekend. Here's how their marketing team pulled it off.

Generative AI, when harnessed correctly, has the potential to revolutionize the way companies operate, innovate and compete. But the question that arises is, how can businesses effectively tap into this potential?

Entrepreneurs spend hours planning and developing key messaging strategies to broaden the reach of their business. Instead, start with an "inner circle" core of family, friends, colleagues, and most importantly an existing customer and vendor base.

Here are three key insights from the "Barbie" movie's multicultural marketing playbook.

There's a big problem with glorifying KPIs — or at least relying on them too much. And too many companies today are falling into this trap.

If your marketing is not working, it is important to take action to address the problem.

As you leverage your human design in your marketing strategy, take what resonates and leave the rest.

Discover the expert strategies to plan and execute a successful brand photoshoot that aligns with your brand's identity, captures attention and leaves a lasting impression on your audience.

Here's how relationship marketing is critical to balancing ecommerce and brick-and-mortar shopping expectations.

Becoming a business owner has revolutionized my understanding of business, and I now believe you cannot tell someone else how to run their business if you have never done it yourself.

If your business does not have a clear and unique identity, it will naturally be tough to raise investment or create a brand that customers prefer.

This guide illustrates the process of crafting an effective SEO strategy in 2023. Implementing these measures can lead to increased organic traffic, better user experience and enhanced brand visibility.

How will your marketing plan change in the face of economic change? Maybe it doesn't need to. The key is to monitor the market closely.

Harnessing the power of artificial intelligence is crucial for marketers in today's fast-paced digital world. Here's how you can start leveraging AI in your marketing strategies today.

Take a journey through the dynamic history of advertising and discover how it has evolved into a living entity. Understanding the continual growth of advertising is crucial for entrepreneurs looking to thrive in a rapidly changing landscape.

With the imminent emergence of various AI and automation tools in marketing and PR, here are insights on navigating the industry's new tools and evolving landscape while remaining unequivocally committed to ethical practices amid the AI boom.

Here's why launching a digital PR campaign won't make sense until you've established a solid and consistent digital strategy.

Discover the winning strategies to outperform your direct competition in your niche market. Stay ahead and dominate your industry with our expert tips and insights. Boost your business and leave your competitors in the dust!

Let's discuss the power of social proof and a few effective strategies to help you leverage it to elevate your business.

Telling a good story in your marketing is not just about coming up with a clever catchphrase or producing a heartwarming video, but seeing the world through your customer's eyes and crafting a narrative that resonates with them.

Knowing where to focus your effort will help you in many ways.