Marketing Strategies | Page 8

Text messaging is ubiquitous for personal communications, and it's heading that way for business communications, too. Here's how to take advantage of it.

This article sheds light on the power of podcasts, particularly for entrepreneurs, outlining steps to launch a successful podcast.

Use these tried and true tips to create a marketing budget that really moves the needle on your success in the upcoming year.

Thousands of martech tools have been discarded this year, mainly because of misaligned expectations and misguided implementation. Here's a better way to get value out of your martech stack.

Marketers are under pressure to create both short-term and long-term successes. Here's how you can create quick wins easily alongside your bigger strategy.

Link building is one of the most challenging parts of any SEO strategy. Make it easier with five tried-and-tested strategies for building quality backlinks in 2023.

Over the past decade, we've witnessed a whirlwind of transformative changes that have redefined the very essence of digital marketing.

Research shows there are universally effective strategies in advertisments. Here's one that uses a bunch of them.

Even the best B2B marketing can be forgettable and uninspiring. Instead of letting your company's B2B efforts fall short, liven them up with four proven strategies.

Is the latest Google algorithm update hurting your website's rankings? You need to stop making these five SEO mistakes now.

While shopping activity certainly ramps up during the "official" Black Friday/Cyber Monday kickoff, the companies that stand to benefit are those that prepare today.

As brands continue to realize the benefits of this marketing strategy, it is likely to remain a prominent fixture in the marketing landscape.

Skyrocket holiday sales with this simple, proven holiday marketing strategy for Amazon sellers of all budgets to break through the noise.

Going from successful to significant requires critical mindset shifts — from income generation to value creation.

Explore effective strategies for crafting specialized content that resonates with niche industries.

With the constant evolution of technology shaping how businesses operate and interact with customers, it's important to advance your own business processes and technologies to yield these benefits and stay relevant.

If you haven't tried this marketing strategy, your business is missing out on gaining maximum exposure, causing word-of-mouth hype and showing your audience your ingenuity and creativity. Find out what it's all about and how to incorporate it into your business.

As marketing budgets diversify with greater expectations of ROI, influencers and the creator economy have become an organic pathway for outreach and brand awareness

Many entrepreneurs are reactive when it comes to adapting to crises. However, getting ahead of the curve and making decisions proactively will give you a greater chance of success when times are hard. One essential element of your success plan should be to focus (feasibly) on marketing to trump your competition.

A marketer's job is never done. Fending off challengers and keeping on top of the latest industry developments and releases is a good chunk of work, even for companies at the very top of their industry.

If you think hiring experts is expensive, try hiring novices.