Marketing Strategies | Page 9

As marketing budgets diversify with greater expectations of ROI, influencers and the creator economy have become an organic pathway for outreach and brand awareness

Many entrepreneurs are reactive when it comes to adapting to crises. However, getting ahead of the curve and making decisions proactively will give you a greater chance of success when times are hard. One essential element of your success plan should be to focus (feasibly) on marketing to trump your competition.

A marketer's job is never done. Fending off challengers and keeping on top of the latest industry developments and releases is a good chunk of work, even for companies at the very top of their industry.

If you think hiring experts is expensive, try hiring novices.

Direct mail is stealing the show in the crowded marketing landscape. Here's why.

Delve into the ever-evolving realm of data-driven marketing and its profound influence on businesses across diverse sectors and scales

Here's how your brand can plan and create successful experiential marketing events and how these events can significantly boost your ROI.

Google Ads isn't dead — far from it, actually. Here's how to make the most of this popular yet under-appreciated advertising platform.

Don't settle for an agency doing grunt work and simply taking orders; make sure they can proactively define a marketing strategy to get you several steps further on the growth path.

Whether you're a small business owner, marketer, or entrepreneur, our exclusive webinar will equip you with the tools to connect with your community, boost engagement, and drive revenue. Register now →

In a crowded digital media environment of voluntary engagement, brand storytelling isn't enough to grab attention. You must approach the story from the right perspective — your customer's.

Elevate your brand's narrative — from traditional tactics to tomorrow's trendsetting triumphs.

Many entrepreneurs are using podcast guesting as their go-to marketing strategy. If it hasn't quite worked for you yet, check if you are making any of these four mistakes.

Discussing the complexities of identity and expertise in DEI marketing and how to avoid the potential cultural and legal pitfalls.

Don't hire a Google Ads consultant without doing your due diligence.

Learn how to create successful Hispanic Heritage Month campaigns by exploring the strategies used by these three well-known companies.

Starting a new business is an invigorating challenge that demands a robust marketing strategy. Here we'll explore the practical tools, techniques and insights to manage your entrepreneurial journey, covering everything from understanding your target audience to scaling up marketing efforts, ensuring you lay a strong foundation for brand recognition, growth and success.

Emma Lovewell, Cody Rigsby and Tunde Oyeneyin share life stories that helped shape them as celebrity fitness instructors and brand ambassadors in recently published books.

10 signs to help you identify whether or not you need to rethink your current marketing plans.

Let's find out what could be the marketing misstep that's costing your business valuable sales and potential growth — and how you can make sure you turn that around.

With their unique ability to genuinely connect with audiences, creators have carved out niche marketing strategies that radically differ from traditional approaches. It's time big brands take notice.