Marketing Strategies | Page 9

Discussing the complexities of identity and expertise in DEI marketing and how to avoid the potential cultural and legal pitfalls.

Don't hire a Google Ads consultant without doing your due diligence.

Learn how to create successful Hispanic Heritage Month campaigns by exploring the strategies used by these three well-known companies.

Starting a new business is an invigorating challenge that demands a robust marketing strategy. Here we'll explore the practical tools, techniques and insights to manage your entrepreneurial journey, covering everything from understanding your target audience to scaling up marketing efforts, ensuring you lay a strong foundation for brand recognition, growth and success.

Emma Lovewell, Cody Rigsby and Tunde Oyeneyin share life stories that helped shape them as celebrity fitness instructors and brand ambassadors in recently published books.

10 signs to help you identify whether or not you need to rethink your current marketing plans.

Let's find out what could be the marketing misstep that's costing your business valuable sales and potential growth — and how you can make sure you turn that around.

With their unique ability to genuinely connect with audiences, creators have carved out niche marketing strategies that radically differ from traditional approaches. It's time big brands take notice.

Learn why modern PR is so essential for your sales!

Trouble with your Google Ads? After nearly 20 years mastering the service, I've got the solution.

Mastering brand messaging requires an artful blend of science, craft and creativity.

There's a right way and a wrong way to incorporate influencers into your marketing strategy. Here's how to do it right.

Entrepreneurs are busy, busy people. However, I've found that I can still be very busy, very productive and have free time. Here are ten disciplines that help me. It's better for my health, my family and my business.

Want to boost your Amazon sales without wasting time and money? These proven Amazon marketing strategies work regardless of the size of your budget.

Digital marketing is no longer just about being creative — it's about understanding your audience on a deeper level and leveraging data to make informed decisions.

Social media channels offer brands a plethora of opportunities to connect with and engage audiences.

Discover how to create a memorable marketing strategy by using the same steps as cooking a pot of gumbo.

'Barbie' reportedly had a $150 million marketing budget, and it exceeded that figure in its opening weekend. Here's how their marketing team pulled it off.

Generative AI, when harnessed correctly, has the potential to revolutionize the way companies operate, innovate and compete. But the question that arises is, how can businesses effectively tap into this potential?

Entrepreneurs spend hours planning and developing key messaging strategies to broaden the reach of their business. Instead, start with an "inner circle" core of family, friends, colleagues, and most importantly an existing customer and vendor base.

Here are three key insights from the "Barbie" movie's multicultural marketing playbook.