Tyler Metcalf
Bio
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Latest
How Was Amazon's Pre-Holiday Prime Day? Here's What We Can Learn From the Sales Event
Amazon's fall sales event, Prime Big Deal Days, proved useful in boosting sales during a stagnant early quarter.
Are Influencers Actually Influential? How Influencer Marketing Can Deliver Brand Impact
As marketing budgets diversify with greater expectations of ROI, influencers and the creator economy have become an organic pathway for outreach and brand awareness
Branding in a 'Barbie' World — How to Harness the Power of Your Brand
With the success of "Barbie" at the box office, will Mattel continue to capitalize on their toy brands?
How to Use Buy with Prime to Benefit Your Brand and Customers
Amazon's Buy with Prime gives sellers the best of both worlds, integrating Amazon's Prime benefits into their own brands' websites.
Amazon Aggregators Are Rightsizing, But What Does That Mean for FBA Brands?
Do you remember during Covid, when everything around ecommerce was crazy? Most people will point to the strained supply chain or increase in Amazon Prime subscribers, but there was another factor: the rise of the aggregators.
How Amazon Got Americans to Spend $12.7 Billion in 2 Days Without Lifting a Finger
It's time for a prime day post-mortem. Amazon Prime Day was bigger than ever. What's next for the world's largest retailer's shopping holiday?
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