Tyler Metcalf

Entrepreneur Leadership Network® Contributor
CEO & Founder

I'm the founder and CEO of Channel Op. Channel Op’s goal is to take Amazon off your plate so you can focus on other important aspects of your business. Channel Op is a full-service Amazon agency with experience in every category on Amazon. Over the years, we have worked with over 200 brands.

Latest

Branding

Branding in a 'Barbie' World — How to Harness the Power of Your Brand

With the success of "Barbie" at the box office, will Mattel continue to capitalize on their toy brands?

Branding

How to Use Buy with Prime to Benefit Your Brand and Customers

Amazon's Buy with Prime gives sellers the best of both worlds, integrating Amazon's Prime benefits into their own brands' websites.

Starting a Business

Amazon Aggregators Are Rightsizing, But What Does That Mean for FBA Brands?

Do you remember during Covid, when everything around ecommerce was crazy? Most people will point to the strained supply chain or increase in Amazon Prime subscribers, but there was another factor: the rise of the aggregators.

Growing a Business

How Amazon Got Americans to Spend $12.7 Billion in 2 Days Without Lifting a Finger

It's time for a prime day post-mortem. Amazon Prime Day was bigger than ever. What's next for the world's largest retailer's shopping holiday?

Marketing

The Rise of Click and Mortar — Why Online Businesses Should Consider Opening a Physical Store

Online native sellers are tapping into omnichannel experiences with pop-ups and brick-and-mortar stores. Should you?

Business Process

Why "Free" Shipping Isn't Really Free (And Why It's Getting More Expensive)

As Amazon and Walmart raise prices for shipping, we need to reconsider our expectations of ecommerce delivery.

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