Tyler Metcalf

Bio

I'm the founder and CEO of Channel Op. Channel Op’s goal is to take Amazon off your plate so you can focus on other important aspects of your business. Channel Op is a full-service Amazon agency with experience in every category on Amazon. Over the years, we have worked with over 200 brands.

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Latest

Marketing

How Was Amazon's Pre-Holiday Prime Day? Here's What We Can Learn From the Sales Event

Amazon's fall sales event, Prime Big Deal Days, proved useful in boosting sales during a stagnant early quarter.

Marketing

Are Influencers Actually Influential? How Influencer Marketing Can Deliver Brand Impact

As marketing budgets diversify with greater expectations of ROI, influencers and the creator economy have become an organic pathway for outreach and brand awareness

Branding

Branding in a 'Barbie' World — How to Harness the Power of Your Brand

With the success of "Barbie" at the box office, will Mattel continue to capitalize on their toy brands?

Marketing

How to Use Buy with Prime to Benefit Your Brand and Customers

Amazon's Buy with Prime gives sellers the best of both worlds, integrating Amazon's Prime benefits into their own brands' websites.

Business News

Amazon Aggregators Are Rightsizing, But What Does That Mean for FBA Brands?

Do you remember during Covid, when everything around ecommerce was crazy? Most people will point to the strained supply chain or increase in Amazon Prime subscribers, but there was another factor: the rise of the aggregators.

Business News

How Amazon Got Americans to Spend $12.7 Billion in 2 Days Without Lifting a Finger

It's time for a prime day post-mortem. Amazon Prime Day was bigger than ever. What's next for the world's largest retailer's shopping holiday?

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