Lindsay Tjepkema

Entrepreneur Leadership Network® Contributor
CEO and Co-Founder of Casted

Lindsay Tjepkema is CEO and co-founder at Casted, the world's leading podcasting and video platform for B2B marketers. With two decades of hands-on experience in marketing leadership and as a tech founder, Lindsay shares her experiences as a speaker, podcaster, and entrepreneur.

Want to write for Entrepreneur too? Apply to join Entrepreneur Leadership network.



4 Ways to Make B2B Marketing Less Boring

Even the best B2B marketing can be forgettable and uninspiring. Instead of letting your company's B2B efforts fall short, liven them up with four proven strategies.

Science & Technology

How to Preserve Your Brand's Humanity in the Era of AI

Businesses are delving deeper and deeper into AI. How can you avoid losing your company's humanness while still getting the benefit of AI innovations? These three strategies will help you keep your brand humanity strong.


3 Ways Leaders Can Support Women Who Want to Enter a Career in Tech

The tech world hasn't always been welcoming to women, and we still have a decent amount of progress to make. As a leader, you can help change the trajectory for women in tech fields by employing these three strategies right away.

Science & Technology

3 Ways to Lean into Tech Without Losing the Human Touch

Tech is a powerful business tool, but it shouldn't overshadow your brand's human touch. Here are three ways to avoid that issue and get the most out of your tech.


Amplified Marketing Will Bring Connection, Creativity and Results Together Again

For far too long, the aims of connection, creativity and results have not worked cohesively together. By shifting mindset, marketers can reevaluate and reconnect their initiatives to meet their needs.


Stop Splitting Yourself in Half: Seek Out Work-Life Boundaries, Not Balance

The concept of work-life balance asks us to exist as two separate people: a work self and a life self. Instead, leaders should seek out and support boundaries that embrace, preserve and nurture the whole self at work.

More Authors You Might Like