Sergio Alvarez

CEO and Founder of Ai Media Group/ Atrilyx

Sergio Alvarez is a performance-marketing expert, digital-attribution leader and CEO and founder of Ai Media Group.

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5 Key Considerations When Choosing a Digital Marketing Agency for Your Business

Most companies hope to select a digital marketing agency and stick with them for the long haul — but that's not always the case. Here are the key considerations to make when choosing yours.

Growing a Business

How to Maximize Revenue During Slow Seasons

Brands in any industry can have slow periods. But it's what they decide to do with that time that matters most.


Why Medical Practices Must Embrace Digital Marketing to Bring in More Patients

From self-diagnosing to looking up reviews, more patients use the internet to make health care decisions today. Successful medical practices must embrace digital marketing to bring in more patients — here's how.


Why You Should Maintain (or Even Increase) Your Marketing Budget in a Recession

Contrary to popular belief, companies should maintain — or even increase — their marketing budgets during a recession.


4 Marketing Strategies Pet Care Companies Must Implement to See Growth

Understanding your customer and their needs is everything.


How Attribution Can Help Healthcare Organizations Take Their Marketing to New Levels

By properly tracking all patient touch points in the marketing journey, healthcare providers will have a more holistic view and be able to adapt their marketing plan to their customer's needs.

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