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Today's Most Read
Taylor Swift's Latest Trademark Filings Reveal a Shrewd Business Strategy
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15 Reasons You Will Live a Long Life
Tony Robbins: Could Moving Be the Answer?
Protect Your Business Name: Tips on How to Secure a Trademark (Infographic)
News and Articles About Marketing Strategies
Golf Company's $1.5 Million Giveaway Far From a Hole in One
Another glaring example of how companies miss the mark on marketing and customer loyalty campaigns.
5 Elements of an Irresistible Call to Action
Too many direct-mail campaigns fizzle out because they fail to inspire readers to actually do something. Here's some advice.
The Sweet and Simple Marketing Lesson From 'House of Cards'
You don't need data to prove that product demonstrating works. All you need is an audience and BBQ ribs.
100 Brilliant Companies
This Software Is Making Ecommerce Companies Even Smarter
Meta data and machine-learning software leads buyers straight to what they want.
Practical Tips for Hiring an SEO Consultant
If managing your site's SEO is beyond your capabilities, working an expert might be your best solution. Here are some important things to keep in mind when hiring a consultant.
5 Content-Management Tools Marketers Can Use (No Technical Skills Required)
Whether you're a new company with limited resources or your development team's time is spread thin, calling on third-party apps or services can be a great way to cut costs and work more efficiently to reach your marketing goals.
Why You Need to Think Beyond Google When It Comes to SEO
Major search engines aren't your only source for getting discovered online and driving traffic to your site. In this video, Rand Fishkin explains.
Look Here! How to Market When Everyone is Distracted
In our wired world it's easy to send a message but difficult to be noticed. Taking the noise into account is the first step to being heard.
Projecting a Great Customer Experience a Half Year Ahead
Work backward from months after a product's sale to your first interaction with a prospect to find ways to engage and support the consumer.
60 Second Solutions
Get More Attention For your Business
Understand what only you can offer to get attention from clients.
5 Captivating Marketing Campaigns and What Every 'Startup CMO' Should Know
Marketing execs from major brands reveal their favorite marketing campaign of 2014 and discuss forces that are transforming consumer engagement.
Tanya Benedicto Klich
Are You Getting Email Marketing Right? Use These 4 Metrics to Find Out.
Every company can afford email marketing, but no company can afford to get wrong. Here is what to measure and how to improve results..
The Ultimate Email Marketing Strategy for a Small Business in 7 Steps
This tried-and-true promotional vehicle continues to be an important communications channel for scores of companies.
Growing a Business
4 Tips for Preparing Your Business to Grow
Who doesn't want her business to scale? But getting enough customers to make your company sustainable can be challenging. Here are a few ways to make the process a bit easier.
Babette N. Ten Haken
Growth & Strategy
Starting a Business
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