Big-box retailers may seem to dominate the Black Friday game, but there's a way for small businesses to level the playing field on the most anticipated shopping day of the year.
As marketing tactics have shifted, entrepreneurs can stop focusing on seeking potential clients and instead concentrate on making them want to come to you.
Do some creative marketing. The number of places your product can be showcased is expanding.
Don't just lump new prospects in with your current customers. They need to be nurtured until they're familiar with your brand.
Ask the Expert
Simplicity is key in any branding strategy. Overthinking and having too many internal considerations can expose your external brand perception as muddy and disjointed.
In the age of digital selling, here is how small B2B-focused businesses can get back into the discussion with customers.
Yes, you could go from zero to 60 in a matter of months, but faster isn't always smarter.
According to the American Foundation for the Blind, 20.6 million people in the U.S. experience vision loss. Here is how to market your brand to this important demographic.
It's no secret most startups have little to no marketing budget. However, this shouldn't be a deterrent to success.
When hiring someone to lead your marketing efforts, make sure they possess these characteristics.
Rise above your agency's narrow discipline, partner with other firms and view things from the perspective of the customer.
Social Media Marketing
When it comes to social media, the 'see what sticks' mentality isn't always recommended.
A rep's granular knowledge of the customers and territory is potentially the richest source of leads.
Apple makes a good phone but the Pavlovian response of their customers has as much to do with psychology as product quality. You can leverage the same marketing insights as the big brands.