News and Articles About Marketing Strategies
Participating on social media sites such as Facebook and Twitter can complement traditional marketing methods for shoring up leads and sales.
You want to market to gain new customers. But what is a new customer really worth to you? It's time to learn simple marketing math.
Here are real-world examples of how companies have seen big results from adding gaming elements to their online and offline campaigns.
Find out how one social media whiz launched his own guerrilla campaign that catapulted his book to the No. 2 spot on Amazon.com's business list.
Customers always have questions, and often they are very bizarre. Here are tips on how to make sure you address them effectively.
The eyewear company's co-founder discusses embracing social media and digital tools to enhance customers' experiences and engagement.
Opening day should be a big event for any new restaurant or business. Here are some tips on how to make yours a good one.
User-generated reviews of your business are more popular now than ever. Here are a few tips on how to handle the negative ones.
In a competitive climate, it's critical for small businesses to market effectively. Here are seven popular marketing methods and why you should consider them.
These small companies turned the now-ubiquitous QR code into a new sales machine.
Serial entrepreneur Jen Groover shares her advice to entrepreneurs about creating product awareness.
Consider this advice for testing different strategies to encourage customers to open and respond to email messages.
Buy-local advocates are creating 'cash mobs,' which ask people to patronize local stores at a particular time. Here's how you can get a cash mob to shop your store.
Curious how to take advantage of the pre-game buzz? Consider newsjacking or hosting a promotional tie-in.
Hiring a celebrity spokesperson doesn't have to break the bank. Here are three, low-cost ways to involve celebrities in your business.
Want to boost the stickiness of your business's Facebook page? Take a gander at what people look at on the typical business page.
What does it really take to service Wal-Mart as an account? A new report provides a rare, behind-the-scenes view into the inner workings of the big-box giant.
If your industry is full of sameness and you're having trouble figuring out how to differentiate your products, try to inject something fresh. Sometimes, all a product needs is a new name.
These Oregon entrepreneurs developed a taste for beer and turned it into a thriving business.
In public relations and content marketing, who you hitch your wagon to matters. Here's how you can generate interest in your company without degrading it.
Zombie-related sales are a $5 billion market opportunity any entrepreneur can feast on. Here are a four ways you can reap some zombie-related profits -- and they're not just for Halloween, either.
Social media marketing is a great way to network and share information.
Three tips for combining a consumer's interests and location in your mobile marketing efforts to help give your revenues a lift.
In the latest post from our short blog series on the autobiography of Steve Jobs, we look at his vision and drive that made the tech giant what it is today.
Now that you're your own boss, you need to do your own marketing and promotion. (Who did you think was going to take care of all that for you?) Here's how to do it.
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