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News and Articles About Marketing Strategies
Stop Trying to Kiss Your B2B Clients on the First Date
They're not like those other B2C customers.
2 Rules for Engineering Exceptional Upsides
A sale goes through many stages before the close. But you won't get past the first step without raising customer awareness in these key ways.
Online Marketing Gets All the Buzz But Check Out the ROI for Live Events
Large companies sponsoring the splashiest events anticipate five-to-one returns. More modest affairs boast a three-to-one yield.
Go Guerrilla! 5 Unorthodox Ways to Market Your Brand
Most guerrilla marketing by nature is small in scale, but it's the shared links, laughs and likes that will make the campaign a big success.
The One Mistake That's Killing Your Business
You shouldn't be focused on brand marketing like Apple or Starbucks -- but rather on this instead.
Communication Pros Are Teaching Their Secrets to Small Business
Public relations firms are offering DIY courses in marketing to businesses that cannot otherwise afford their services.
This Clever Marketing Campaign Reversed Coke's 11-Year Decline in Soda Sales
'Share a Coke,' in which bottles were personalized with popular names as well as terms of endearment, is credited with increasing Coca-Cola sales for the first time in over a decade.
How to Build a Strong Social-Media Presence
By implementing these simple steps, entrepreneurs can stay on the forefront of the social-media sphere while also growing their following across social channels.
5 Rules for Using Push Technology to Your Advantage
Think of it as a nudge your customers asked you to give them when they are in the neighborhood.
Go for Chess Not Checkers When Running a Business
Whether it's detective work, coaching or entrepreneurship, the best people are playing chess while the rest are playing checkers.
5 Reliable Methods for Building Trust in Your Mobile App
Nothing is better for selling the latest app that the oldest advertisement of them all, the glowing praise of a satisfied customer.
The Top 10 Ways to Re-Engage Dead Email Subscribers
Consider these tips in your ongoing to pursuit to win customers' attention over email.
5 Reasons Not to Waste Your Money on Internet Marketing Courses
Instead of spending money and time on courses claiming to teach you marketing, get back to building your email list and writing useful blogs.
Social Media Marketing
The 5 Factors of Social-Media Marketing Most People Don't Consider
A recent Gallup poll proclaimed that social media marketing has little effect on whether people buy products, but it may not tell the whole story.
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