News and Articles About Marketing Strategies

Yum or Yuck? MillerCoors Unveils a Bourbon-Flavored Beer
Marketing

Yum or Yuck? MillerCoors Unveils a Bourbon-Flavored Beer

Hoping to win over the younger set, MillerCoors has introduced a bourbon inspired lager.
Laura Entis
Is Your Marketing Message Getting Muddled?
Marketing

Is Your Marketing Message Getting Muddled?

When entrepreneurs formulate their marketing strategy, it is imperative to have a clear focal point while providing an authentic message.
Debra Kaye
How Understanding Your Customers Can Help You Create Copy That Sells
Marketing

How Understanding Your Customers Can Help You Create Copy That Sells

No matter how good your product is, if you can't convey its value to potential customers, they'll never experience what you've created.
5 Ways to Market Your Startup on a Dime
Marketing

5 Ways to Market Your Startup on a Dime

Getting your startup noticed doesn't have to cost an arm and a leg. You just need to be smart. Here are five ways to get attention on a budget.
Kirsten Green
5 SEO Trends Every Entrepreneur Needs to Know for 2014
Marketing

5 SEO Trends Every Entrepreneur Needs to Know for 2014

From Google's continuous search updates to mobile making waves, here are a few ways to keep you up-to-date with SEO.
Jayson DeMers
10 Online Marketing Predictions to Inform Your Strategy in 2014
Marketing

10 Online Marketing Predictions to Inform Your Strategy in 2014

A guide to the most important aspects you'll want to focus on with your marketing efforts in the year ahead.
Joanna Lord
Before You Sponsor an Event, Answer These Questions
Marketing

Before You Sponsor an Event, Answer These Questions

Sponsoring an event can pay off in spades or it can be a total waste of money. Here are a few questions to ask before choosing to sponsor an event.
Ivan Misner
Entrepreneur's 10 Most Popular Stories of 2013
Technology

Entrepreneur's 10 Most Popular Stories of 2013

From tips on staying focused to advice on improving your writing, here are the stories that struck a chord with our readers this year.
Laura Entis
Surprise: Beyoncé Drops New Album With No Warning Whatsoever
Marketing

Surprise: Beyoncé Drops New Album With No Warning Whatsoever

The stealth release of the singer's fifth album came as a shock, but could signal a change in the future of music promotion.
Nina Zipkin
Your Blog's Secret Weapon: Old Content
Marketing

Your Blog's Secret Weapon: Old Content

Some useful ideas for maximizing the value of the content that already exists on your website.
Eric Siu
Rebooting an App to Boost Profits
Technology

Rebooting an App to Boost Profits

This entrepreneur is rethinking social and gameplay in its Blackjack app to increase use and revenue.
Chris Newmarker
Taking a Giant Leap on New Gaming App Flying Felix
Technology

Taking a Giant Leap on New Gaming App Flying Felix

Video-game veteran seeks to catch an audience for his trapeze-themed app game.
Chris Newmarker
Digital or Traditional Marketing? Depends on Your Business
Marketing

Digital or Traditional Marketing? Depends on Your Business

Base your marketing strategies on what you're selling.
Katherine Duncan
Are Celebrity Investors Worth the Hype?
Marketing

Are Celebrity Investors Worth the Hype?

Brands have paraded A-listers out front as spokespeople for ages, but in recent years they've been joining as investors. Here, we examine when it works and what entrepreneurs should keep in mind as they team up with celebs.
Kristin Luna