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News and Articles About Marketing Strategies
Yum or Yuck? MillerCoors Unveils a Bourbon-Flavored Beer
Hoping to win over the younger set, MillerCoors has introduced a bourbon inspired lager.
Is Your Marketing Message Getting Muddled?
When entrepreneurs formulate their marketing strategy, it is imperative to have a clear focal point while providing an authentic message.
How Understanding Your Customers Can Help You Create Copy That Sells
No matter how good your product is, if you can't convey its value to potential customers, they'll never experience what you've created.
5 Ways to Market Your Startup on a Dime
Getting your startup noticed doesn't have to cost an arm and a leg. You just need to be smart. Here are five ways to get attention on a budget.
5 SEO Trends Every Entrepreneur Needs to Know for 2014
From Google's continuous search updates to mobile making waves, here are a few ways to keep you up-to-date with SEO.
10 Online Marketing Predictions to Inform Your Strategy in 2014
A guide to the most important aspects you'll want to focus on with your marketing efforts in the year ahead.
Before You Sponsor an Event, Answer These Questions
Sponsoring an event can pay off in spades or it can be a total waste of money. Here are a few questions to ask before choosing to sponsor an event.
Entrepreneur's 10 Most Popular Stories of 2013
From tips on staying focused to advice on improving your writing, here are the stories that struck a chord with our readers this year.
Surprise: Beyoncé Drops New Album With No Warning Whatsoever
The stealth release of the singer's fifth album came as a shock, but could signal a change in the future of music promotion.
Your Blog's Secret Weapon: Old Content
Some useful ideas for maximizing the value of the content that already exists on your website.
Rebooting an App to Boost Profits
This entrepreneur is rethinking social and gameplay in its Blackjack app to increase use and revenue.
Taking a Giant Leap on New Gaming App Flying Felix
Video-game veteran seeks to catch an audience for his trapeze-themed app game.
Digital or Traditional Marketing? Depends on Your Business
Base your marketing strategies on what you're selling.
Are Celebrity Investors Worth the Hype?
Brands have paraded A-listers out front as spokespeople for ages, but in recent years they've been joining as investors. Here, we examine when it works and what entrepreneurs should keep in mind as they team up with celebs.
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