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3 Reasons Why That 'Free Consultation' Is a Losing Strategy for Entrepreneurs
Even a token charge for an initial consultation tells you who is serious about what you're offering.
What's the Big Deal About the 'Combined Campaign' Strategy?
Given that 'combined campaigns' has recently been elevated as one of the most sought after buzzwords of 2015, it is in your interest to be updated.
5 Ways Content Marketing Can Create Brand Loyalty
In a technology-driven world, content is everything and every business is a publisher-and customers are the sales force.
Small Business PR
Balancing the Art and Science of Content Marketing (Infographic)
If you could split marketing into two philosophies, one would entail the art of marketing while the other would entail the science of marketing.
The Top 1 Reason Your Brand's Revenue Is Declining
If you've tasted success and now have lost it, it usually comes down to one thing.
Technology Is Making it Easy to Put the Personal Touch Into Digital Marketing
Ironically, you can automate sending the personal note or thoughtful gift that seals a relationsip the way no email can.
Want to Attract More Loyal Customers? Focus on This Marketing Strategy.
This marketing approach is about pitching your brand to those in the audience who are actually listening -- the ones you can bring real value to.
How Bad Marketing Kills Even the Best-Made Apps
Very few apps are a financial success. You need to put at least as much effort into selling an app as developing it.
3 Data-Backed Twitter Strategies for More Followers, Better Tweets and Maximum Engagement
I love Twitter? Do you? Here's how to do it better.
10 Ways to Convert More Customers Using Psychology (Infographic)
The times change, the tools change -- but human nature is perpetual.
The Do's and Don'ts of Press Releases (Infographic)
What do journalists really want to see in press releases? What sends them directly to the delete key? This infographic from Skadeedle offers some insight.
Why This Is the Season for Generosity Marketing
While everyone is in the spirit of giving, consider offering customers your best content, product or service for free.
Why Adopting a 'Campaign' Mentality Can Poison Your Marketing Efforts
Many entrepreneurs make the mistake of pushing out short campaigns rather than sticking to a consistent strategy year-round.
4 Tips for Making Millions Quickly Marketing Through Infomercials
Though often lampooned, these long-form commercials are the original viral-marketing success story.
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