News and Articles About Marketing Strategies
Your relationship with customers is crucial to building your business, attracting profits and achieving long-term success.
Digital Royalty's Amy Jo Martin left the Phoenix Suns to launch her digital and social-media empire. Here are her tips for how to score more points with customers.
Making a big splash early on can set your company up for successes down the road. Here are some suggestions for giving your company the upper hand.
Unlike in a presidential election where candidates look to ply their message to anyone and everyone, the best way to market a cash-strapped startup is to be direct.
When marketing a startup, a leaner more directed approach is often best. Here's a four-step process.
Start-up guru Rebekah Iliff answers your big questions about launching, promoting and growing a small business.
Social media is an obvious way to market to a broad customer base, but if you're goal is to win over the customers closest to you, try these local strategies.
Just about every founder thinks her or his startup belongs on the front page, but few actually know how to make this happen. Here are some tips.
How do successful small companies market their services? Entrepreneur's Diana Ransom talks with small-business expert Marie Forleo to find out how.
Do you really know how to use Pinterest to help attract people to your business? If not, here's a brief tutorial.
A positioning statement is what you stand for -- and what makes you stand out. Here's how to write one.
Consider these ways to increase earnings margins by experimenting with your line-up.
Use these three marketing principles that the world's most successful brands have incorporated into their strategies to win over customers.
When you're trying to build buzz about your startup, consider the details. Here are some absolute must-haves in your pitch to the media.
The newly established Global Daily Deal Association wants daily-deal providers to do more than just improve consumer and merchant perceptions.
Here's how to clear out the jargon and communicate clearly about your business.
Even if you're not technologically versed, creating videos to showcase your business is not only possible, it's downright vital for some entrepreneurs.
With the nation's biggest retailers stocking their shelves with specialty items, the threat to mom and pop merchants is disconcerting. And while size matters, there are ways local retailers can take advantage of their less imposing presence.
But more importantly, you need a smart social media strategy to build your brand and business online.
Sites like Twitter and Facebook are overrun with brands trying to get consumers' attention. So what do you do? Get crafty, that's what.
Here's a marketing idea worth considering: Give your customers a front-row seat and let them watch you work.
Participating on social media sites such as Facebook and Twitter can complement traditional marketing methods for shoring up leads and sales.
You want to market to gain new customers. But what is a new customer really worth to you? It's time to learn simple marketing math.
Here are real-world examples of how companies have seen big results from adding gaming elements to their online and offline campaigns.
Find out how one social media whiz launched his own guerrilla campaign that catapulted his book to the No. 2 spot on Amazon.com's business list.