Marketing Strategies

How Bad Marketing Kills Even the Best-Made Apps
Marketing Strategies

How Bad Marketing Kills Even the Best-Made Apps

Very few apps are a financial success. You need to put at least as much effort into selling an app as developing it.
Pratik Dholakiya
10 Ways to Convert More Customers Using Psychology (Infographic)
Increasing Conversions

10 Ways to Convert More Customers Using Psychology (Infographic)

The times change, the tools change -- but human nature is perpetual.
Gregory Ciotti
The Do's and Don'ts of Press Releases (Infographic)
Press Coverage

The Do's and Don'ts of Press Releases (Infographic)

What do journalists really want to see in press releases? What sends them directly to the delete key? This infographic from Skadeedle offers some insight.
Kevin Allen
Why This Is the Season for Generosity Marketing
Marketing Strategies

Why This Is the Season for Generosity Marketing

While everyone is in the spirit of giving, consider offering customers your best content, product or service for free.
Kelsey Humphreys
Why Adopting a 'Campaign' Mentality Can Poison Your Marketing Efforts
Marketing Strategies

Why Adopting a 'Campaign' Mentality Can Poison Your Marketing Efforts

Many entrepreneurs make the mistake of pushing out short campaigns rather than sticking to a consistent strategy year-round.
Kelsey Meyer
4 Tips for Making Millions Quickly Marketing Through Infomercials
Inventions

4 Tips for Making Millions Quickly Marketing Through Infomercials

Though often lampooned, these long-form commercials are the original viral-marketing success story.
Kedma Ough
The One Secret You Need to Know to Increase Sales
Sales Strategies

The One Secret You Need to Know to Increase Sales

When it comes to boosting sales, often salespeople and the marketing team are focusing their resources on the wrong strategy.
Mike Templeman
Marketing

3 Ways to Run Disruptive Marketing Campaigns on a Budget

When budgets are tight, knowing your customers and employing some clever tactics will go a long way in creating disruptive marketing campaigns that work.
Saul Colt
4 Ways to Tweak Your Marketing Message for Enterprise Clients
Marketing Strategies

4 Ways to Tweak Your Marketing Message for Enterprise Clients

Tailor your communications to larger companies to land these career-defining deals.
Allison Engel
For Service-Based Entrepreneurs, Here Are 9 Holiday Marketing Tactics to Boost Sales
Marketing

For Service-Based Entrepreneurs, Here Are 9 Holiday Marketing Tactics to Boost Sales

Service-based businesses tend to struggle with promotions during the holiday season. Instead of letting this busy time of year pass you by, focusing on these tips to boost your sales.
Kelsey Humphreys
5 Ways to Pull Big Data Into Your Marketing Strategy
Big Data

5 Ways to Pull Big Data Into Your Marketing Strategy

What do marketers and big data have in common? They both have an insatiable desire to know more about their targets.
Jean Spencer
Tips for Running an Awesome Holiday Marketing Campaign (Infographic)
Infographics

Tips for Running an Awesome Holiday Marketing Campaign (Infographic)

We have takeaways to make your holiday season a lucrative one.
Carly Okyle
3 Must-Have Tools to Take the Guess Work Out of Content Marketing
Content Marketing

3 Must-Have Tools to Take the Guess Work Out of Content Marketing

Success as a content marketer is a combination of inspiration and analytics. At least the analytical part is getting easier.
Pratik Dholakiya