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How to Bite Off a Chunk of the Zombie Economy

How to Bite Off a Chunk of the Zombie Economy

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Zombie-related sales are a $5 billion market opportunity any entrepreneur can feast on. Here are a four ways you can reap some zombie-related profits -- and they're not just for Halloween, either.
October 31, 2011 in Guerrilla Marketing

Get Creative with Social Media: How to Make it Work for You

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Social media marketing is a great way to network and share information.
October 28, 2011 in Starting a Business
How to Get Started with Location-Based Marketing

How to Get Started with Location-Based Marketing

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Three tips for combining a consumer's interests and location in your mobile marketing efforts to help give your revenues a lift.
October 28, 2011 in Online Marketing
Apple's Simple Marketing Manifesto

Apple's Simple Marketing Manifesto

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In the latest post from our short blog series on the autobiography of Steve Jobs, we look at his vision and drive that made the tech giant what it is today.
October 26, 2011 in Marketing Plan
How to Be Your Own Media Company

How to Be Your Own Media Company

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Now that you're your own boss, you need to do your own marketing and promotion. (Who did you think was going to take care of all that for you?) Here's how to do it.
October 26, 2011 in Social Media
Video: What Are Low-Cost Ways to Market My Business and Make Sales?Play Video

What Are Low-Cost Ways to Market My Business and Make Sales? (Video)

Mike Michalowicz, author of The Toilet Paper Entrepreneur, shares techniques to help generate leads and bring in more business. He shares his best tips to help you find more customers.
October 21, 2011 in Low-Cost Ideas
Why Content Marketing Is King

Why Content Marketing Is King

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More business marketers are turning to blogs, white papers and case studies to spread the word about their wares than search engine marketing.
October 20, 2011 in Online Marketing
Video: How to Tap into a Competitive Market: The Craft-Beer Business in Portland, Ore.Play Video

How to Tap into a Competitive Market: The Craft-Beer Business in Portland, Ore. (Video)

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With 40 craft breweries and more than 50 in the metro area, Portland, Ore., has more craft breweries than any other city in the world. We spoke with brewery owners about how they're able to stand out with so much competition.
September 26, 2011 in Branding
How to Get Your Product into the Hands of a Celebrity

How to Get Your Product into the Hands of a Celebrity

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Use these tips to learn how to find and approach the three types of people that can help your brand onto the red carpet.
September 19, 2011 in Branding
The New, New Rules of Business Marketing

The New, New Rules of Business Marketing

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Entrepreneurs who ignore online marketing tools are missing a growing opportunity to engage customers, says marketing strategist David Meerman Scott.
August 29, 2011 in Online Marketing
Five Steps to Create a Marketing Plan

Five Steps to Create a Marketing Plan

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How business owners can put together a detailed marketing guide for business growth.
August 11, 2011 in Marketing Plan
Savvy Marketing Turns a Hobby into a Successful Business

Savvy Marketing Turns a Hobby into a Successful Business

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How the founders of the YOLO Board have glided to the front of the stand-up paddling crowd.
July 26, 2011 in Success Stories
A Franchise Thanksgiving

A Franchise Thanksgiving

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If you find yourself taking your local Subway for granted, Franchise Appreciation Day offers an opportunity to show your support.
July 21, 2011 in Marketing
How Entrepreneurs Can Conquer Fear of Selling

How Entrepreneurs Can Conquer Fear of Selling

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These tips can help get you back on the street and landing sales.
June 6, 2011 in Sales
Five to Follow on Twitter for Marketing to Moms

Five to Follow on Twitter for Marketing to Moms

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When it comes to turning moms into customers, these tweeters have insights in spades.
May 6, 2011 in Marketing
Photos: Top 10 Successful Marketing Stunts

Top 10 Successful Marketing Stunts

See how far some companies will go to get noticed.
May 27, 2010 in Marketing

10 Reasons Your Marketing Messages Stink

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Don't alienate your market by making these mistakes.
November 24, 2009 in Advertising 101
Photos: Marketing Stunts Gone Wrong

Marketing Stunts Gone Wrong

We take a closer look at 5 marketing ideas that were good in theory but failed miserably.
December 4, 2008 in Marketing

Untangling The Web

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How to market on the Internet with or without a Web site
November 1, 1996 in Magazine

Direct Hit

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Want to hit a marketing bull's-eye?
October 1, 1996 in Entrepreneur Magazine

Heads Up!

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Grab readers with a headline that's out of the ordinary . . . but not too far out.
October 1, 1996 in Entrepreneur Magazine

Get Serious

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What humor can do to your profits isn't very funny at all.
October 1, 1996 in Entrepreneur Magazine
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