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News and Articles About Marketing Strategies
One World, One Font? Why Bic Wants Your One-of-a-Kind Handwriting.
The French pen maker is collecting handwriting from all over the planet to build a universal typeface. Here's how you can have a hand in the cool experiment.
Kim Lachance Shandrow
Why You Should Use Blogs and Podcasts to Market Your Business
If you really want to connect with your audience, these two online weapons should be in your marketing arsenal.
Jay Conrad Levinson and Al Lautenslager
The 5 Basics of Guerilla Marketing
The scoop on guerilla marketing: what it is and how it can help you grow your business.
5 Tips on Developing a Successful Inbound-Marketing Strategy
No time? No problem. Here are a few inbound-marketing techniques that can help spread the word quickly.
The Psychology of Instant Gratification and How It Will Revolutionize Your Marketing Approach
Humans are hardwired to want things -- now. Here's how you can introduce strategy into your marketing that will create incredible appeal.
The 4 Types of Competitors That Brands Must Battle
When executives say their brands don't have any competitors to worry about, they're likely only thinking of direct competitors. There are other kinds.
Why This Retailer Still Insists on Printing a 12-Pound Catalog
While most companies have shifted their catalogs online, some continue to go the printed route.
67 Tools That Will Help You Grow Your Email List
Your email list is the heart of your marketing strategy. To grow it, consider this expansive list of helpful tools.
5 Reasons Why Pay Per Click Ads Work for Small Budgets
PPC ads are so effective that by the time you can afford more, you may not need more.
5 Steps to Marketing That Resonates With Your Prospects
In today's oversold society, being yourself creates authentic marketing that resonates with people.
7 Stats Show Mobile Marketing is Crucial for Your Business
Numbers don't lie. Everyone is using their smartphone everywhere to search for everything.
Stumped? 4 Innovative Ways to Come Up With Blog Topics.
Often entrepreneurs want to blog to help boost their online presence but are unsure what to write about. To get the wheels turning, here are four thought-provoking questions.
3 Reasons Startup Marketing Stalls
Your message travels at light speed but results don't. Focus, patience, trial and error are required to succeed.
How to Engage Bloggers to Build Your Following
One startup CEO on how he underestimated the power of this disruptive marketing resource.
Tanya Benedicto Klich
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