Marketing Strategies

News and Articles About Marketing Strategies

One World, One Font? Why Bic Wants Your One-of-a-Kind Handwriting.
Technology

One World, One Font? Why Bic Wants Your One-of-a-Kind Handwriting.

The French pen maker is collecting handwriting from all over the planet to build a universal typeface. Here's how you can have a hand in the cool experiment.
Kim Lachance Shandrow
Why You Should Use Blogs and Podcasts to Market Your Business
Marketing Strategies

Why You Should Use Blogs and Podcasts to Market Your Business

If you really want to connect with your audience, these two online weapons should be in your marketing arsenal.
The 5 Basics of Guerilla Marketing
Marketing

The 5 Basics of Guerilla Marketing

The scoop on guerilla marketing: what it is and how it can help you grow your business.
Joe Prusha
5 Tips on Developing a Successful Inbound-Marketing Strategy
Marketing Edge

5 Tips on Developing a Successful Inbound-Marketing Strategy

No time? No problem. Here are a few inbound-marketing techniques that can help spread the word quickly.
Shawn Cadeau
The Psychology of Instant Gratification and How It Will Revolutionize Your Marketing Approach
Marketing Strategies

The Psychology of Instant Gratification and How It Will Revolutionize Your Marketing Approach

Humans are hardwired to want things -- now. Here's how you can introduce strategy into your marketing that will create incredible appeal.
Neil Patel
The 4 Types of Competitors That Brands Must Battle
Marketing Strategies

The 4 Types of Competitors That Brands Must Battle

When executives say their brands don't have any competitors to worry about, they're likely only thinking of direct competitors. There are other kinds.
Why This Retailer Still Insists on Printing a 12-Pound Catalog
Marketing Strategies

Why This Retailer Still Insists on Printing a 12-Pound Catalog

While most companies have shifted their catalogs online, some continue to go the printed route.
67 Tools That Will Help You Grow Your Email List
Email Marketing

67 Tools That Will Help You Grow Your Email List

Your email list is the heart of your marketing strategy. To grow it, consider this expansive list of helpful tools.
Greg Digneo
5 Reasons Why Pay Per Click Ads Work for Small Budgets
SEO

5 Reasons Why Pay Per Click Ads Work for Small Budgets

PPC ads are so effective that by the time you can afford more, you may not need more.
Brent Frei
5 Steps to Marketing That Resonates With Your Prospects
Marketing

5 Steps to Marketing That Resonates With Your Prospects

In today's oversold society, being yourself creates authentic marketing that resonates with people.
Matt Hanses
7 Stats Show Mobile Marketing is Crucial for Your Business
Mobile Commerce

7 Stats Show Mobile Marketing is Crucial for Your Business

Numbers don't lie. Everyone is using their smartphone everywhere to search for everything.
Brett Relander
Stumped? 4 Innovative Ways to Come Up With Blog Topics.
Marketing Edge

Stumped? 4 Innovative Ways to Come Up With Blog Topics.

Often entrepreneurs want to blog to help boost their online presence but are unsure what to write about. To get the wheels turning, here are four thought-provoking questions.
Dorie Clark
3 Reasons Startup Marketing Stalls
Marketing Edge

3 Reasons Startup Marketing Stalls

Your message travels at light speed but results don't. Focus, patience, trial and error are required to succeed.
Anita Newton
How to Engage Bloggers to Build Your Following
Marketing

How to Engage Bloggers to Build Your Following

One startup CEO on how he underestimated the power of this disruptive marketing resource.
Tanya Benedicto Klich