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News and Articles About Marketing Strategies
3 Easy Steps to a Winning Welcome Series for New Email Subscribers
Don't just lump new prospects in with your current customers. They need to be nurtured until they're familiar with your brand.
Ask the Expert
The 4 Pillars New Brands Must Communicate to Their Audience
Simplicity is key in any branding strategy. Overthinking and having too many internal considerations can expose your external brand perception as muddy and disjointed.
The 10 Essential Tips for B2B Marketing Success in a Digital Economy
In the age of digital selling, here is how small B2B-focused businesses can get back into the discussion with customers.
3 Things to Consider When Scaling Your Online Business
Yes, you could go from zero to 60 in a matter of months, but faster isn't always smarter.
How You Should Be Marketing to the Visually Impaired
According to the American Foundation for the Blind, 20.6 million people in the U.S. experience vision loss. Here is how to market your brand to this important demographic.
Lisa Hoover McGreevy
How to Get an Enormous User Base Without Spending a Dime on Marketing
It's no secret most startups have little to no marketing budget. However, this shouldn't be a deterrent to success.
What You Must Look for When Hiring Your First Head of Marketing
When hiring someone to lead your marketing efforts, make sure they possess these characteristics.
Think Big to Build Long-Term Credibility With Clients
Rise above your agency's narrow discipline, partner with other firms and view things from the perspective of the customer.
Tanya Benedicto Klich
Social Media Marketing
How to Set Social-Media Goals That Will Move Your Marketing Forward
When it comes to social media, the 'see what sticks' mentality isn't always recommended.
The Case for Making Sales Reps Frontline Marketers
A rep's granular knowledge of the customers and territory is potentially the richest source of leads.
The 3 Questions You Have to Answer to Get Your Customers Eager to Buy
Apple makes a good phone but the Pavlovian response of their customers has as much to do with psychology as product quality. You can leverage the same marketing insights as the big brands.
The One-Question Shortcut to Identifying Your Niche Market
The quickest way to increase the value of your product or service is to carefully consider who will value the most from it and marketing to them.
How to Create a Standout Social-Media Profile
Here are a few guidelines on making the most of the limited customizable options provided by social networking platforms.
Stop Trying to Kiss Your B2B Clients on the First Date
They're not like those other B2C customers.
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