Marketing Strategies

News and Articles About Marketing Strategies

Why Brands Need to Shut Their Mouths and Open Their Ears
Communication strategies

Why Brands Need to Shut Their Mouths and Open Their Ears

To reach today's consumers, brands need to have a discussion not a one-way conversation.
Maxine Bédat and Soraya Darabi
The 5 Brilliant Strategies You Can Learn From Top Content Marketers
Content marketing

The 5 Brilliant Strategies You Can Learn From Top Content Marketers

When it comes to the world of content marketing, everyone will have a different view on what is the best strategy for getting eyeballs. Here we ask five successful content marketer their philosophy.
Eric Siu
Introducing Entrepreneur's Top Brands of 2014: Learn Their Secrets
Branding 2014

Introducing Entrepreneur's Top Brands of 2014: Learn Their Secrets

We present the companies that have generated the most trust among entrepreneurs as well as the lessons you can take from them.
The 120 Most Trusted Brands
Branding 2014

The 120 Most Trusted Brands

We surveyed more than 5,000 Entrepreneur readers to learn the companies that elicit their greatest loyalty and trust. Here are the results.
Customers Are Still Slow to Adopt Innovative New Tech. Why the Lag?
Office Tech

Customers Are Still Slow to Adopt Innovative New Tech. Why the Lag?

Business buyers are even more cautious in purchasing novel devices than consumers, who are often offered trial products and have less at risk.
Geoffrey Moore
Brand Like Your Company Really Matters
Branding

Brand Like Your Company Really Matters

In a rapidly changing landscape, businesses must to get closer to customers to create products they will truly value.
Cory Sistrunk
To Win at Marketing, Scrap Your Marketing Department and Hire a Data Geek (Infographic)
Marketing

To Win at Marketing, Scrap Your Marketing Department and Hire a Data Geek (Infographic)

Going forward, your marketing department should look more like your IT department.
Catherine Clifford
While Everyone Else Saw a Parasite, This Man Saw a Marketable Product
Rebranding

While Everyone Else Saw a Parasite, This Man Saw a Marketable Product

One entrepreneur aims to transform the sea snails that have overrun the waters in his fishing town from pest to delicacy.
Laura Entis
5 Magical Tips Walt Disney Can Teach Entrepreneurs About Marketing
Disney

5 Magical Tips Walt Disney Can Teach Entrepreneurs About Marketing

With Disney's Frozen recently taking home the 2014 Oscar for best animated feature, a milestone for the 91-year-old Walt Disney Animation Studios, we thought it would be the perfect time to reflect on how Disney is still going strong.
Adam Toren
Think You Can Skimp on a Logo? Think Again.
Logos

Think You Can Skimp on a Logo? Think Again.

Much of a brand's personality starts with its logo. Here are a few tips on making sure your logo stands out from the rest.
Rachel Avallone
Life Coaches, Gamification and Augmented Reality: What to Expect in Mobile This Year
Mobile

Life Coaches, Gamification and Augmented Reality: What to Expect in Mobile This Year

From more education apps to iBeacons exploding on the market, 2014 will be a year where mobile will see massive disruption. Here are 10 predictions.
Rishu Mandolia
4 Ways to Use Humor as a Marketing Tool
Marketing

4 Ways to Use Humor as a Marketing Tool

Follow these tips and you'll be laughing all the way to the bank.
Ann Handley
LOLCats, FAIL and Dog Advice: What Does It All 'Meme'?
Entrepreneurs

LOLCats, FAIL and Dog Advice: What Does It All 'Meme'?

Even though memes have been around for quite some time, not everyone knows exactly what these viral sensations entail. As they continue to rage on, the king of the meme, Cheezburger founder Ben Huh, gives us the lowdown on this phenomenon.
Andrea Huspeni
A Jonas Brother's Baby, Brought to You by Procter & Gamble
Marketing

A Jonas Brother's Baby, Brought to You by Procter & Gamble

News of the birth of Kevin Jonas's first child, a baby girl, was accompanied by a marketing message from the consumer products company.
Laura Entis