News and Articles About Marketing Strategies
How local and national publicity helped Julien Leitner, the 14-year-old founder of the Archimedes Alliance, spark change and move the world, $2 at a time.
For cash-strapped startups, spending big bucks on marketing isn't a possibility. Instead, here's how to drum up customers directly.
From Red Bull's record-breaking sky diver to Ikea's tiny metro station apartments, these strokes of marketing genius got our attention.
To craft a marketing strategy that brings in the business, you've got to home in on the problems your prospects face and then figure out how your products or services can be the solution.
Generating interest among the media, customers and clients is the goal, but how to make that happen can often get confusing and costly. Here are three tips.
No one can work a room like a politician. Here are a few tips for using their powers of persuasion to help you better communicate.
In the tradition of solving consumers' problems, two young treps set out to eradicate the hangover.
If building a bigger list is your priority, you'll want to break these traditional marketing practices.
As consumers grow more comfortable with ecommerce, Amazon.com isn't the only web company making big-box stores sweat. These days, corner cafes and artisanal cheesemongers are taking a bigger piece of the retail pie.
If 'big data' has been out of reach, consider these solutions to track your marketing efforts.
The co-founder of OrigAudio lets viewers in on the top business lessons he's learned along with key tips on how to stand out amid stiff competition.
You don't need a giant ad budget to get your customers pumped up about your company. Sometimes all you need are a few super fans.
Business coach Antonio Neves gives his three tips for how to best communicate when communicating isnt your forte.
Business coach Antonio Neves gives his three tips for how to most effectively approach an industry conference.
Incubator advisers and entrepreneurs talk about what works when it comes to raising awareness for a new company
How to steer clear of the most fatal marketing mistakes.
Barbara Corcoran on angel investing, Gary Vaynerchuck on the entrepreneur's lifestyle, Jane Wurwand on creativity, and more. Presenting our most popular videos of the year.
Marketing new businesses to millenials requires creativity -- and a healthy dose of web savvy.
The founder of iDoneThis shares his top tips for amping up your startup's content-marketing strategy.
Follow these tips for bouncing back from a bad public relations situation.
Your company may in fact be awesome, but the media rarely responds to self-aggrandizing pitches. Here are three ways to generate headlines during a slow-news moment.
Generating lots of traffic is only part of the battle. Here are some tips to help you avoid the blunders of blind traffic generation.
Student entrepreneur Brian Ballan shares his tips for promoting your brand whenever possible -- without being annoying.
Many college students dream of starting up a business that rakes in millions of dollars. This guy did it by age 24.
Your relationship with customers is crucial to building your business, attracting profits and achieving long-term success.