News and Articles About Marketing Strategies
From grounding yourself with down-to-earth colleagues to marketing to millennials, here's a look at this week's best business advice.
A surprising number of college students don't use the professional-social network. Here's why that's a mistake -- especially for young entrepreneurs.
A strong business name helps define your company in the market. Here is a guide to making yours meaningful and memorable.
In starting up, paying top dollar for the biggest and best tools, gadgets and the like could cost you even more in the long run. Instead, you should think smarter, not bigger.
Before creating a brand experience for customers, be sure you've thought critically about how you're going to define your brand. Here are three ways to get you there.
If you've long dreamed of writing a book that tells the story of your business -- or highlights your expertise -- here's a post for you.
If you're asking customers for feedback online, be prepared for the worst. Having a strategy about customer comments online is key in safeguarding your reputation.
A look at the different patterns in the purchasing behavior of men.
Stagnation may warrant radical change, but 'pivots' are too often punts -- not thoughtful, strategic redirections. Rather than undertake drastic measures in haste, startups ought to consider a regimen of constant flux.
The popular author outlines businesses' most common sales mistakes and how the selling game has changed.
People are increasingly tuning in to videos, but maybe not yours. Here's how you and your startup can become a YouTube sensation.
Having a killer business idea is key, but it won't necessarily help get your foot in the door when you're looking for funding. Sometimes the best way to grab someone's attention is to get creative.
One in four small-business owners plan to spend most of their investment dollars on social media, online advertising and marketing this spring, according to a recent Manta survey. Here are two challenges they face and how to best address them.
Weaving a greater mission into your financial goals can help get your team, customers and community involved to grow your bottom line.
A guide to understanding your customers and how your product meets their needs.
The popular author challenges entrepreneurs to get out of their comfort zones and embrace vulnerability.
With LinkedIn's search update, people may be taking a closer look at your profile. Here are five tips for making sure you remain front and center on the professional network.
These tools can help you figure out your needs, understand your competition and develop a cost-effective marketing strategy.
Business coach Antonio Neves offers his top tips for landing the medias attention -- and putting your startup in the spotlight.
Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences.
YoungEntrepreneur.com columnist 'What's Trending' host Shira Lazar sat down with Yael Cohen at this year's SXSW. Here, she describes her startup story and offers advice to other young entrepreneurs.
Getting your product in the hands of celebrities can boost your business, but it takes some planning. Here are three ways to help make it happen.
While most young entrepreneurs want to grab the spotlight, few are really ready to handle it. Here, business coach Antonio Neves ticks off three must-have ingredients before your startup is ready for prime time.
While having a stellar business idea is a huge part of the startup puzzle, conveying your idea confidently will help you piece it all together. Business coach Antonio Neves tells you how to inject some swagger into your pitch.
Ways you can spread the word about your business online without breaking your marketing budget.
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