News and Articles About Marketing Strategies
Stagnation may warrant radical change, but 'pivots' are too often punts -- not thoughtful, strategic redirections. Rather than undertake drastic measures in haste, startups ought to consider a regimen of constant flux.
The popular author outlines businesses' most common sales mistakes and how the selling game has changed.
People are increasingly tuning in to videos, but maybe not yours. Here's how you and your startup can become a YouTube sensation.
Having a killer business idea is key, but it won't necessarily help get your foot in the door when you're looking for funding. Sometimes the best way to grab someone's attention is to get creative.
One in four small-business owners plan to spend most of their investment dollars on social media, online advertising and marketing this spring, according to a recent Manta survey. Here are two challenges they face and how to best address them.
Weaving a greater mission into your financial goals can help get your team, customers and community involved to grow your bottom line.
A guide to understanding your customers and how your product meets their needs.
The popular author challenges entrepreneurs to get out of their comfort zones and embrace vulnerability.
With LinkedIn's search update, people may be taking a closer look at your profile. Here are five tips for making sure you remain front and center on the professional network.
These tools can help you figure out your needs, understand your competition and develop a cost-effective marketing strategy.
Business coach Antonio Neves offers his top tips for landing the medias attention -- and putting your startup in the spotlight.
Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences.
YoungEntrepreneur.com columnist 'What's Trending' host Shira Lazar sat down with Yael Cohen at this year's SXSW. Here, she describes her startup story and offers advice to other young entrepreneurs.
Getting your product in the hands of celebrities can boost your business, but it takes some planning. Here are three ways to help make it happen.
While most young entrepreneurs want to grab the spotlight, few are really ready to handle it. Here, business coach Antonio Neves ticks off three must-have ingredients before your startup is ready for prime time.
While having a stellar business idea is a huge part of the startup puzzle, conveying your idea confidently will help you piece it all together. Business coach Antonio Neves tells you how to inject some swagger into your pitch.
Ways you can spread the word about your business online without breaking your marketing budget.
For young entrepreneurs eager to raise their credibility up a notch, consider hosting a real-world networking event. Here are a few tips for pulling it off.
In launching a new company, resist the urge to be overly creative and dull when dreaming up your brand name. See our list of branding's cardinal sins.
Yesterday's marketing plan won't work in tomorrow's world. Follow the leaders by redesigning your strategies around 3 essential questions.
Social media may be second nature, but if you really want to connect, youll have to leave the office or pick up the phone. Business coach Antonio Neves offers some choice networking tips.
Understanding people's behavioral styles can help you earn more business.
Consider these tips for hiring the team who can take your marketing to the next level.
Few startups would balk at the opportunity to make a big splash at SXSW Interactive. We check in with three startups that hope to do just that.
Follow this simple regimen to get rid of 'toxins' and make your copy shine.