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How to Dissect What 'Programmatic' Means for Your Business
Don't get sold a buzzword about this new marketing technology.
4 Easy-to-Use Tips to Get People to Click on Your Headlines
Including numbers and mystery is a good place to start.
Forget the 4 P's: Here's How to Measure a Customer-Focused Marketing Strategy
The consumer era is upon us and customer-centricity is the new black when it comes to marketing, so how can we measure the return on investment?
5 Smart Offline Marketing Strategies
Internet marketing is a vital part of today's marketing strategies, but it's not the only part.
Small Business PR
Small Business - Big Impact
5 Essentials for Creating a New Market Category
Cornering a market is big. Creating the market is much bigger.
How I Grew My Company From $100 to $400 Million
I first had to seek "the truth" in my business, which meant seeking its value to customers.
What They Haven't Told You About Mobile-First Marketing
While many brands understand the importance of a strong mobile presence, they do not necessarily know how to get there.
We Tried All the Best Pinterest Marketing Tips. Here's What Worked.
What you need to know about improving your marketing efforts on the photo-sharing site.
Mastering LinkedIn, the Personal Branding Epicenter of the Internet
Some important best practices for developing your personal brand with the many opportunities the network offers.
Yes, Believe It: Taylor Swift Is a Customer Retention Expert
The pop star proves she knows her customers and fans.
4 Critical Things Every Business Must Know About Mobile Marketing
Almost every customer has is a cell phone. Make mobile a part of your marketing mix to find your customers wherever they are.
Branding Your Business for the Next Generation
There's a new generation of people out there. Your company needs to learn how to communicate with them.
When It Comes to Content Marketing, You Should Absolutely Double Down on Facebook
The big blue social network is the key marketing platform for the foreseeable future.
5 Enterprise Marketing Secrets From Ahead-of-the-Curve Companies Like Hubspot
Customer evangelism, helpful content and alignment of sales and marketing are just some of their ingredients for success.
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