Besides uncovering interesting and relevant information chosen by the person, podcasts are an easily consumable content format, and it doesn't require a person's undivided attention like video or text-based content does.
Since emotions and psychological triggers influence purchasing behavior, pricing pages should meet those needs. Here's how.
Tuning into customers as people creates the most durable bonds.
Unless you're a statistician at heart, tracking key performance indicators (KPIs) isn't the sexiest part of a marketer's job, but it is one of the most important.
Companies that neglect enlisting their own employees to be advocates and ambassadors are missing out on a valuable resource.
Holiday shopping is an annual event but marketers need to plan for it throughout the year.
To make it in the world of startups, entrepreneurs just can't focus on the day-to-day tasks of running a business. They need to always be thinking about the future.
Maximize your commute and absorb lessons from experts on shows as short as five minutes.
Even a token charge for an initial consultation tells you who is serious about what you're offering.
Given that 'combined campaigns' has recently been elevated as one of the most sought after buzzwords of 2015, it is in your interest to be updated.
In a technology-driven world, content is everything and every business is a publisher-and customers are the sales force.
If you could split marketing into two philosophies, one would entail the art of marketing while the other would entail the science of marketing.
If you've tasted success and now have lost it, it usually comes down to one thing.
Ironically, you can automate sending the personal note or thoughtful gift that seals a relationsip the way no email can.
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© 2015 Entrepreneur Media, Inc.