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News and Articles About Marketing Strategies
10 Ways to Convert More Customers Using Psychology (Infographic)
The times change, the tools change -- but human nature is perpetual.
The Do's and Don'ts of Press Releases (Infographic)
What do journalists really want to see in press releases? What sends them directly to the delete key? This infographic from Skadeedle offers some insight.
Why This Is the Season for Generosity Marketing
While everyone is in the spirit of giving, consider offering customers your best content, product or service for free.
Why Adopting a 'Campaign' Mentality Can Poison Your Marketing Efforts
Many entrepreneurs make the mistake of pushing out short campaigns rather than sticking to a consistent strategy year-round.
4 Tips for Making Millions Quickly Marketing Through Infomercials
Though often lampooned, these long-form commercials are the original viral-marketing success story.
The One Secret You Need to Know to Increase Sales
When it comes to boosting sales, often salespeople and the marketing team are focusing their resources on the wrong strategy.
3 Ways to Run Disruptive Marketing Campaigns on a Budget
When budgets are tight, knowing your customers and employing some clever tactics will go a long way in creating disruptive marketing campaigns that work.
4 Ways to Tweak Your Marketing Message for Enterprise Clients
Tailor your communications to larger companies to land these career-defining deals.
For Service-Based Entrepreneurs, Here Are 9 Holiday Marketing Tactics to Boost Sales
Service-based businesses tend to struggle with promotions during the holiday season. Instead of letting this busy time of year pass you by, focusing on these tips to boost your sales.
5 Ways to Pull Big Data Into Your Marketing Strategy
What do marketers and big data have in common? They both have an insatiable desire to know more about their targets.
Tips for Running an Awesome Holiday Marketing Campaign (Infographic)
We have takeaways to make your holiday season a lucrative one.
3 Must-Have Tools to Take the Guess Work Out of Content Marketing
Success as a content marketer is a combination of inspiration and analytics. At least the analytical part is getting easier.
Inventors Have a New Opportunity to Showcase Their Product on National TV
The immensely popular Today show has segment for new products but getting selected is about as challenging as creating that gadget you're selling.
To Compete With Big-Name Brands, Here's How to Market Your Black Friday Sale Online
Big-box retailers may seem to dominate the Black Friday game, but there's a way for small businesses to level the playing field on the most anticipated shopping day of the year.
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