Marketing Strategies

News and Articles About Marketing Strategies

3 Rules You Must Break to Expand Your Email Marketing List

3 Rules You Must Break to Expand Your Email Marketing List

If building a bigger list is your priority, you'll want to break these traditional marketing practices.
Big-Box Backlash: The Rebirth of Mom-and-Pop Shops

Big-Box Backlash: The Rebirth of Mom-and-Pop Shops

As consumers grow more comfortable with ecommerce, Amazon.com isn't the only web company making big-box stores sweat. These days, corner cafes and artisanal cheesemongers are taking a bigger piece of the retail pie.
Eye on Marketing: 3 Steps to Revamp Your Analytics

Eye on Marketing: 3 Steps to Revamp Your Analytics

If 'big data' has been out of reach, consider these solutions to track your marketing efforts.
Jason Lucash on Why Humor Can Be an Entrepreneur's Best Resource

Jason Lucash on Why Humor Can Be an Entrepreneur's Best Resource

The co-founder of OrigAudio lets viewers in on the top business lessons he's learned along with key tips on how to stand out amid stiff competition.
How to Launch a Successful Brand Ambassador Initiative

How to Launch a Successful Brand Ambassador Initiative

You don't need a giant ad budget to get your customers pumped up about your company. Sometimes all you need are a few super fans.

Tech Savvy and Awkward: How To Communicate With Confidence

Business coach Antonio Neves gives his three tips for how to best communicate when communicating isn’t your forte.

How to Get the Most out of Conferences

Business coach Antonio Neves gives his three tips for how to most effectively approach an industry conference. 
Getting Your Name Out There as a Startup

Getting Your Name Out There as a Startup

Incubator advisers and entrepreneurs talk about what works when it comes to raising awareness for a new company
5 Deadly Sins of SEO and Online Marketing

5 Deadly Sins of SEO and Online Marketing

How to steer clear of the most fatal marketing mistakes.
Entrepreneur's Top 10 Videos of 2012

Entrepreneur's Top 10 Videos of 2012

Barbara Corcoran on angel investing, Gary Vaynerchuck on the entrepreneur's lifestyle, Jane Wurwand on creativity, and more. Presenting our most popular videos of the year.
How to Turn Your Startup into the Next Campus Craze

How to Turn Your Startup into the Next Campus Craze

Marketing new businesses to millenials requires creativity -- and a healthy dose of web savvy.

How We Made $10,000 Using These 5 Content Marketing Tricks

The founder of iDoneThis shares his top tips for amping up your startup's content-marketing strategy.
An 8-Step Guide to Managing Negative PR

An 8-Step Guide to Managing Negative PR

Follow these tips for bouncing back from a bad public relations situation.
3 Ways to Land Media Attention Without a News Pitch

3 Ways to Land Media Attention Without a News Pitch

Your company may in fact be awesome, but the media rarely responds to self-aggrandizing pitches. Here are three ways to generate headlines during a slow-news moment.
5 Tips for Targeting Your Ideal Start-Up Customer

5 Tips for Targeting Your Ideal Start-Up Customer

Generating lots of traffic is only part of the battle. Here are some tips to help you avoid the blunders of blind traffic generation.

How to Never Miss a Chance to Hype Your Startup

Student entrepreneur Brian Ballan shares his tips for promoting your brand whenever possible -- without being annoying.
Extrabux: From Campus Startup to Social-Shopping Goldmine

Extrabux: From Campus Startup to Social-Shopping Goldmine

Many college students dream of starting up a business that rakes in millions of dollars. This guy did it by age 24.
How to Build Trust to Pave the Road to Wealth

How to Build Trust to Pave the Road to Wealth

Your relationship with customers is crucial to building your business, attracting profits and achieving long-term success.
Social-Media Maven Amy Jo Martin on Working Hard and Being a Renegade

Social-Media Maven Amy Jo Martin on Working Hard and Being a Renegade

Digital Royalty's Amy Jo Martin left the Phoenix Suns to launch her digital and social-media empire. Here are her tips for how to score more points with customers.
5 Ways to Set a New Company Up for Success

5 Ways to Set a New Company Up for Success

Making a big splash early on can set your company up for successes down the road. Here are some suggestions for giving your company the upper hand.
What the 2012 Presidential Election Can Teach Startups About Finding a Niche

What the 2012 Presidential Election Can Teach Startups About Finding a Niche

Unlike in a presidential election where candidates look to ply their message to anyone and everyone, the best way to market a cash-strapped startup is to be direct.
4 Steps to Creating Buzz on a Shoestring Budget

4 Steps to Creating Buzz on a Shoestring Budget

When marketing a startup, a leaner more directed approach is often best. Here's a four-step process.

Want to Expand Your Reach Globally? Take a Cue From Caesar

Start-up guru Rebekah Iliff answers your big questions about launching, promoting and growing a small business.
5 Low-Cost Ways to Make a Marketing Splash in Your Local Community (Infographic)

5 Low-Cost Ways to Make a Marketing Splash in Your Local Community (Infographic)

Social media is an obvious way to market to a broad customer base, but if you're goal is to win over the customers closest to you, try these local strategies.

6 PR Tips for Generating Publicity for Your Startup

Just about every founder thinks her or his startup belongs on the front page, but few actually know how to make this happen. Here are some tips.

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