By using the correct data, companies can provide more personalized, more targeted content to create strong, lasting engagement.
When sales are a game and customers are players, this Boston-based company wins big.
More than just the latest buzz term, growth hacking is a way of thinking about marketing that focuses on quickly finding and leveraging the most effective techniques.
Stereotypes can inadvertently prompt you to ignore important customer segments -- consumers who could become your top buyers.
All you need to introduce your product is a well-considered marketing plan that can adjust quickly and make every dollar count.
Here are seven tips to increase brand awareness and press reach
Treat customers like friends by developing relationships built on shared values and interests.
Besides uncovering interesting and relevant information chosen by the person, podcasts are an easily consumable content format, and it doesn't require a person's undivided attention like video or text-based content does.
Since emotions and psychological triggers influence purchasing behavior, pricing pages should meet those needs. Here's how.
Tuning into customers as people creates the most durable bonds.
Unless you're a statistician at heart, tracking key performance indicators (KPIs) isn't the sexiest part of a marketer's job, but it is one of the most important.
Companies that neglect enlisting their own employees to be advocates and ambassadors are missing out on a valuable resource.
Holiday shopping is an annual event but marketers need to plan for it throughout the year.
To make it in the world of startups, entrepreneurs just can't focus on the day-to-day tasks of running a business. They need to always be thinking about the future.
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© 2015 Entrepreneur Media, Inc.