Marketing Strategies

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3 Reasons to Ditch Your Social Networks to Really Network

Social media may be second nature, but if you really want to connect, you’ll have to leave the office or pick up the phone. Business coach Antonio Neves offers some choice networking tips.
Networking Skills That Win You Referrals

Networking Skills That Win You Referrals

Understanding people's behavioral styles can help you earn more business.
5 Tips for Hiring an All-Star Marketing Team

5 Tips for Hiring an All-Star Marketing Team

Consider these tips for hiring the team who can take your marketing to the next level.
SXSW Hopefuls: 3 Young Startups on Their Strategies for Getting Discovered

SXSW Hopefuls: 3 Young Startups on Their Strategies for Getting Discovered

Few startups would balk at the opportunity to make a big splash at SXSW Interactive. We check in with three startups that hope to do just that.
Writing Detox: 5 Ways to Better Marketing Copy

Writing Detox: 5 Ways to Better Marketing Copy

Follow this simple regimen to get rid of 'toxins' and make your copy shine.

Lessons in Traditional PR...From a 14-Year-Old Philanthropist

How local and national publicity helped Julien Leitner, the 14-year-old founder of the Archimedes Alliance, spark change and move the world, $2 at a time.
No Marketing Budget? 3 Proven Strategies for Direct Selling

No Marketing Budget? 3 Proven Strategies for Direct Selling

For cash-strapped startups, spending big bucks on marketing isn't a possibility. Instead, here's how to drum up customers directly.
10 Marketing Masterworks

10 Marketing Masterworks

From Red Bull's record-breaking sky diver to Ikea's tiny metro station apartments, these strokes of marketing genius got our attention.
Finding Your Marketing Competitive Advantage

Finding Your Marketing Competitive Advantage

To craft a marketing strategy that brings in the business, you've got to home in on the problems your prospects face and then figure out how your products or services can be the solution.
In Search of Buzz: What It Is and How to Build It

In Search of Buzz: What It Is and How to Build It

Generating interest among the media, customers and clients is the goal, but how to make that happen can often get confusing and costly. Here are three tips.
Want to Charm Customers or Clients? Channel Your Inner Politician

Want to Charm Customers or Clients? Channel Your Inner Politician

No one can work a room like a politician. Here are a few tips for using their powers of persuasion to help you better communicate.
A Business Idea for the Big Game -- And Beyond

A Business Idea for the Big Game -- And Beyond

In the tradition of solving consumers' problems, two young treps set out to eradicate the hangover.
3 Rules You Must Break to Expand Your Email Marketing List

3 Rules You Must Break to Expand Your Email Marketing List

If building a bigger list is your priority, you'll want to break these traditional marketing practices.
Big-Box Backlash: The Rebirth of Mom-and-Pop Shops

Big-Box Backlash: The Rebirth of Mom-and-Pop Shops

As consumers grow more comfortable with ecommerce, Amazon.com isn't the only web company making big-box stores sweat. These days, corner cafes and artisanal cheesemongers are taking a bigger piece of the retail pie.
Eye on Marketing: 3 Steps to Revamp Your Analytics

Eye on Marketing: 3 Steps to Revamp Your Analytics

If 'big data' has been out of reach, consider these solutions to track your marketing efforts.
Jason Lucash on Why Humor Can Be an Entrepreneur's Best Resource

Jason Lucash on Why Humor Can Be an Entrepreneur's Best Resource

The co-founder of OrigAudio lets viewers in on the top business lessons he's learned along with key tips on how to stand out amid stiff competition.
How to Launch a Successful Brand Ambassador Initiative

How to Launch a Successful Brand Ambassador Initiative

You don't need a giant ad budget to get your customers pumped up about your company. Sometimes all you need are a few super fans.

Tech Savvy and Awkward: How To Communicate With Confidence

Business coach Antonio Neves gives his three tips for how to best communicate when communicating isn’t your forte.

How to Get the Most out of Conferences

Business coach Antonio Neves gives his three tips for how to most effectively approach an industry conference. 
Getting Your Name Out There as a Startup

Getting Your Name Out There as a Startup

Incubator advisers and entrepreneurs talk about what works when it comes to raising awareness for a new company
5 Deadly Sins of SEO and Online Marketing

5 Deadly Sins of SEO and Online Marketing

How to steer clear of the most fatal marketing mistakes.
Entrepreneur's Top 10 Videos of 2012

Entrepreneur's Top 10 Videos of 2012

Barbara Corcoran on angel investing, Gary Vaynerchuck on the entrepreneur's lifestyle, Jane Wurwand on creativity, and more. Presenting our most popular videos of the year.
How to Turn Your Startup into the Next Campus Craze

How to Turn Your Startup into the Next Campus Craze

Marketing new businesses to millenials requires creativity -- and a healthy dose of web savvy.

How We Made $10,000 Using These 5 Content Marketing Tricks

The founder of iDoneThis shares his top tips for amping up your startup's content-marketing strategy.
An 8-Step Guide to Managing Negative PR

An 8-Step Guide to Managing Negative PR

Follow these tips for bouncing back from a bad public relations situation.

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