By reaching in and plucking your heartstrings, brands who use music in their marketing can embed their messages right into your subconscious mind.
The social network's new 'quick promote' feature lets you turn your business's top tweets into ads in two clicks.
Following the prevailing trend or the tried-and-true could drain a new company's creativity. Aim instead to be an innovator.
Often marketing efforts are, by nature, hard to quantify in terms of dollars, revenue or impact. Here are a few resources to help solve this problem.
It's not just what you type, but how it looks when you type it.
Mass marketing is expensive and inefficient. Highly-focused campaigns and social-media influencers work better, for less.
This is not your grandmother's marketing world. Here are tips for how you can engage the potentially awesome techniques of modern marketing.
If the point of a Super Bowl ad is to get people talking, then the answer is a resounding yes.
By using the correct data, companies can provide more personalized, more targeted content to create strong, lasting engagement.
When sales are a game and customers are players, this Boston-based company wins big.
More than just the latest buzz term, growth hacking is a way of thinking about marketing that focuses on quickly finding and leveraging the most effective techniques.
Stereotypes can inadvertently prompt you to ignore important customer segments -- consumers who could become your top buyers.
All you need to introduce your product is a well-considered marketing plan that can adjust quickly and make every dollar count.
Here are seven tips to increase brand awareness and press reach