Marketing Strategies

3 Questions Behind Effective 'Calls to Action' That Drive Conversions
Marketing Strategies

3 Questions Behind Effective 'Calls to Action' That Drive Conversions

When is a call to action appropriate? Make sure you know before tossing one into your marketing mix.
Chuck Cohn
Why Sharing Can Power the Future of Marketing
Marketing

Why Sharing Can Power the Future of Marketing

As sharing continues to play a bigger role in the way marketers interact with stakeholders across channels, understanding new ways to make your content and organization more human will become increasingly important.
Brian Honigman
23 Marketing Tactics That Cost Time, Not Money
Ready To Launch

23 Marketing Tactics That Cost Time, Not Money

They techniques don't require a huge marketing budget. All you need is some time, some savvy, and the kind of focused and driven perspective that smart marketing requires.
Neil Patel
3 Questions to Ask When Deciding Between Content Marketing and Native Advertising
Online Marketing

3 Questions to Ask When Deciding Between Content Marketing and Native Advertising

Companies are looking to achieve the best results while still running lean and mean, and the industry awaits to see if one strategy will deliver a knockout punch.
Lindsey Groepper
6 Things the NFL's Focus on 'Fan Engagement' Can Teach Small Business
Marketing Strategies

6 Things the NFL's Focus on 'Fan Engagement' Can Teach Small Business

Every fall, football is seemingly everywhere, right? See any similarity to the ubiquity of Starbucks cafes?
John Rampton
Are Marketers Overhyping Millennials' Role in the Future Economy?
Millennials

Are Marketers Overhyping Millennials' Role in the Future Economy?

Millennials are a hot marketing topic today, but it's a big mistake to see them as homogeneous. Here's why.
Daniel Newman
6 Secrets About the Human Brain That Will Make You a Better Marketer
Marketing Strategies

6 Secrets About the Human Brain That Will Make You a Better Marketer

Knowing how the mind processes information and images can help you send the right message.
Ann Handley
Grow Your Brand by Creating an Alter Ego
Branding

Grow Your Brand by Creating an Alter Ego

Who is more memorable: Bruce Wayne or Batman? Granger Smith or Earl Dibbles Jr.?
John Brubaker
8 Business Podcasts Recommended by Experts
Podcasts

8 Business Podcasts Recommended by Experts

Listenting to podcasts is one of the few times it works to multitask.
Andre Bourque
Effective Marketing Appeals to Emotions Instead of Reason
Consumer Psychology

Effective Marketing Appeals to Emotions Instead of Reason

Don't waste your advertising dollars telling people your product is better. Explain why they need it.
Jeremy Ellens
4 Secrets to Starting an 'Idea Epidemic'
Viral Marketing

4 Secrets to Starting an 'Idea Epidemic'

Remember the Ice Bucket Challenge? Can you match that?
Patti Johnson
8 Marketing Strategies to Help Boost Your Small Business During the Summer Months
Small Business - Big Impact

8 Marketing Strategies to Help Boost Your Small Business During the Summer Months

Here are proven marketing strategies to help your business avoid the dreaded 'summer slump.'
Marketers: Your Sales Team Needs Leads, Not Inquiries
Sales Strategies

Marketers: Your Sales Team Needs Leads, Not Inquiries

Do you know exactly what the difference is, and why that matters?
Michael Brenner
A Beginner's Guide to Turning GIFs Into an Awesome Marketing Tool
Online Marketing

A Beginner's Guide to Turning GIFs Into an Awesome Marketing Tool

As more digital platforms adopt their use, these moving pictures are becoming one of the most effective ways to communicate and engage with your customers.
Peter Gasca