News and Articles About Marketing strategies
BY Shira LazarThe eyewear company's co-founder discusses embracing social media and digital tools to enhance customers' experiences and engagement.
BY Carol TiceIn a competitive climate, it's critical for small businesses to market effectively. Here are seven popular marketing methods and why you should consider them.
BY Jen GrooverSerial entrepreneur Jen Groover shares her advice to entrepreneurs about creating product awareness.
BY Carol TiceBuy-local advocates are creating 'cash mobs,' which ask people to patronize local stores at a particular time. Here's how you can get a cash mob to shop your store.
BY Carol TiceHiring a celebrity spokesperson doesn't have to break the bank. Here are three, low-cost ways to involve celebrities in your business.
BY Diana RansomThese Oregon entrepreneurs developed a taste for beer and turned it into a thriving business.