News and Articles About Marketing Strategies
Rugged outfitter REI recently jettisoned its lifetime warranty -- putting an end to being able to return decades-old camping gear. Think it'll be a good strategy for the retailer?
A business is having trouble with sales after expanding into a new market. Ask Entrepreneur's business operations expert offers ideas that are right on the money.
The candy bar maker revamped its entire website in a humorous parody for the 'KitKat' version of Android.
Don't hold back on using social-media marketing because you're not tech savvy. Here are a few simple ways to get started.
Consider these practical points to help minimize the damage left to manage.
The fast-food chain's potential changes in hormones used to treat its cows might be problematic with its brand messaging. Here's lessons to take away for your own business.
One of the busiest shopping seasons is fast approaching. Here's how to make the most of your back-to-school marketing strategy.
You don't need a big budget and a fireworks display to pull off a bold marketing move. Here's how to generate buzz around your brand.
Creating a marketing funnel that converts prospective customers into paying ones is key to your sales strategy. Here's how to get started.
To know where you're going, it often helps to know where you've been. Here's how to measure your startup's performance.
When your pitch emails go unanswered by members of the media, consider more subtle steps.
Amara founder Greg Connolly talks about how tiny changes in your brand strategy can ignite sales.
Breaking into a competition-rich market can be daunting -- even for brands with well-heeled parent companies. Here are some tips from the trenches.
The social network encourages users to check in for free Wi-Fi, but the routers can monitor your movements.
Increasingly enthusiasts are keeping up with the sport with the plentiful online Fantasy Sports Leagues. Here, one fantasy league founder gives us the low-down on his vibrant business.
For better or worse, controversy can draw attention to your brand.
It's great to get media attention, but it's no silver bullet. Expecting or demanding too much can fritter away any good will you may have had.
No one is more real when it comes to marketing your business than your customers. Here are three ways to engage them and build a meaningful marketing message.
Entrepreneur Stephan Aarstol explains why pricing is the most important factor in launching your product or service.
Running a business can be like being in a popularity contest. The most beloved one comes out on top. Here's insight on how to come out a winner.
Travel blogger Turner Barr recently watched a moneyed corporation allegedly steal his brand identity. Heres how to ensure it doesnt happen to you.
Building a marketing plan on a budget requires a solid understanding of what makes products sell and who you need to target. Here are three fundamentals to keep in mind.
Even if entrepreneurship is on the horizon, getting a job may be your most imminent need. Here, YEs Antonio Neves offers up some top pointers to recent grads.
Partnering with other companies on your marketing efforts can be a great way to maximize your reach. Here are lessons from three blockbuster movies taking partnership marketing to new levels.
You may think your product or service is always newsworthy, but thats not typically the case. Here are a few press pitches that can quickly crash and burn -- and how to avoid them.
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