News and Articles About Marketing Strategies
It's great to get media attention, but it's no silver bullet. Expecting or demanding too much can fritter away any good will you may have had.
No one is more real when it comes to marketing your business than your customers. Here are three ways to engage them and build a meaningful marketing message.
Entrepreneur Stephan Aarstol explains why pricing is the most important factor in launching your product or service.
Running a business can be like being in a popularity contest. The most beloved one comes out on top. Here's insight on how to come out a winner.
Travel blogger Turner Barr recently watched a moneyed corporation allegedly steal his brand identity. Heres how to ensure it doesnt happen to you.
Building a marketing plan on a budget requires a solid understanding of what makes products sell and who you need to target. Here are three fundamentals to keep in mind.
Even if entrepreneurship is on the horizon, getting a job may be your most imminent need. Here, YEs Antonio Neves offers up some top pointers to recent grads.
Partnering with other companies on your marketing efforts can be a great way to maximize your reach. Here are lessons from three blockbuster movies taking partnership marketing to new levels.
You may think your product or service is always newsworthy, but thats not typically the case. Here are a few press pitches that can quickly crash and burn -- and how to avoid them.
Join our live discussion about best digital marketing tips with experts DJ Waldow, Peter Shankman and Rick Mulready, hosted by Entrepreneur's Jason Fell.
Calculating the return on investment for your marketing can sometimes seem impossible. Yet it's necessary to make sure you're budgeting wisely. Here's how to translate your efforts into numbers.
Entrepreneurs get so wrapped up in creating their company's brand that they forget they've got a personal brand of their own to uphold. Here are three components to keep in mind.
A spot on a major media outlet's ranking can spell big-time exposure for an entrepreneur. Here's how to turn the heads of the editors who create them.
You have to be savvy about marketing your app if you want it to be a success. Waiting until it goes on the market is too late. Here are six strategies to help you get started.
Don't let any of your marketing efforts and budget go to waste. Here are three ways to market more effectively and efficiently on a shoestring budget.
"We're the Facebook of ___." Why some startups want to draw comparisons with larger counterparts, while others don't.
Find out how to select content for your business's Pinterest boards that will help define your business and your brand.
From grounding yourself with down-to-earth colleagues to marketing to millennials, here's a look at this week's best business advice.
A surprising number of college students don't use the professional-social network. Here's why that's a mistake -- especially for young entrepreneurs.
A strong business name helps define your company in the market. Here is a guide to making yours meaningful and memorable.
In starting up, paying top dollar for the biggest and best tools, gadgets and the like could cost you even more in the long run. Instead, you should think smarter, not bigger.
Before creating a brand experience for customers, be sure you've thought critically about how you're going to define your brand. Here are three ways to get you there.
If you've long dreamed of writing a book that tells the story of your business -- or highlights your expertise -- here's a post for you.
If you're asking customers for feedback online, be prepared for the worst. Having a strategy about customer comments online is key in safeguarding your reputation.
A look at the different patterns in the purchasing behavior of men.