Marketing Strategies

News and Articles About Marketing Strategies

Why You Should Ditch Your 'Go Big or Go Home' Mentality

Why You Should Ditch Your 'Go Big or Go Home' Mentality

In starting up, paying top dollar for the biggest and best tools, gadgets and the like could cost you even more in the long run. Instead, you should think smarter, not bigger.
Defining Your Brand: The First Step In Your Marketing Strategy

Defining Your Brand: The First Step In Your Marketing Strategy

Before creating a brand experience for customers, be sure you've thought critically about how you're going to define your brand. Here are three ways to get you there.
8 Things Startup Founders Should Know Before Writing a Book

8 Things Startup Founders Should Know Before Writing a Book

If you've long dreamed of writing a book that tells the story of your business -- or highlights your expertise -- here's a post for you.
What to Do When Customers Trash Your Brand Online: Advice for Experts and Rookies

What to Do When Customers Trash Your Brand Online: Advice for Experts and Rookies

If you're asking customers for feedback online, be prepared for the worst. Having a strategy about customer comments online is key in safeguarding your reputation.
When Marketing to Men, Keep These 10 Stats in Mind (Infographic)

When Marketing to Men, Keep These 10 Stats in Mind (Infographic)

A look at the different patterns in the purchasing behavior of men.
How Stagnation -- and Pivoting -- Can Crush a Startup

How Stagnation -- and Pivoting -- Can Crush a Startup

Stagnation may warrant radical change, but 'pivots' are too often punts -- not thoughtful, strategic redirections. Rather than undertake drastic measures in haste, startups ought to consider a regimen of constant flux.
Daniel Pink on the New Rules of Selling in the Information Age

Daniel Pink on the New Rules of Selling in the Information Age

The popular author outlines businesses' most common sales mistakes and how the selling game has changed.
Want to Go Viral? 4 Ways to Get Viewers to Share Your Videos

Want to Go Viral? 4 Ways to Get Viewers to Share Your Videos

People are increasingly tuning in to videos, but maybe not yours. Here's how you and your startup can become a YouTube sensation.
Embrace Your Zany Side: Offbeat Ways Startups Win Over Hard-to-Reach VCs

Embrace Your Zany Side: Offbeat Ways Startups Win Over Hard-to-Reach VCs

Having a killer business idea is key, but it won't necessarily help get your foot in the door when you're looking for funding. Sometimes the best way to grab someone's attention is to get creative.
Survey Points to Challenges Entrepreneurs Face When Using Social Media

Survey Points to Challenges Entrepreneurs Face When Using Social Media

One in four small-business owners plan to spend most of their investment dollars on social media, online advertising and marketing this spring, according to a recent Manta survey. Here are two challenges they face and how to best address them.
Change the Rules: 5 Ways to Bring Mission Into Your Business

Change the Rules: 5 Ways to Bring Mission Into Your Business

Weaving a greater mission into your financial goals can help get your team, customers and community involved to grow your bottom line.
10 Questions to Ask Before Determining Your Target Market

10 Questions to Ask Before Determining Your Target Market

A guide to understanding your customers and how your product meets their needs.
Seth Godin on Why Business Leaders Should Think Like Artists

Seth Godin on Why Business Leaders Should Think Like Artists

The popular author challenges entrepreneurs to get out of their comfort zones and embrace vulnerability.
Forget Facebook's Social Graph: LinkedIn Has a New Search Tool Too

Forget Facebook's Social Graph: LinkedIn Has a New Search Tool Too

With LinkedIn's search update, people may be taking a closer look at your profile. Here are five tips for making sure you remain front and center on the professional network.
3 Apps to Help You Write a Marketing Plan

3 Apps to Help You Write a Marketing Plan

These tools can help you figure out your needs, understand your competition and develop a cost-effective marketing strategy.

3 Tips for Landing Press for Your Startup

Business coach Antonio Neves offers his top tips for landing the media’s attention -- and putting your startup in the spotlight.
3 Content Marketing Lessons From Big Brands

3 Content Marketing Lessons From Big Brands

Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences.

What's Trending With…Yael Cohen? The F%#@ Cancer Founder on Starting a Movement

YoungEntrepreneur.com columnist 'What's Trending' host Shira Lazar sat down with Yael Cohen at this year's SXSW. Here, she describes her startup story and offers advice to other young entrepreneurs.
3 Ways to Spark Celebrity Buzz Around Your Product

3 Ways to Spark Celebrity Buzz Around Your Product

Getting your product in the hands of celebrities can boost your business, but it takes some planning. Here are three ways to help make it happen.

3 Ways to Determine If Your Startup Is Ready for Press

While most young entrepreneurs want to grab the spotlight, few are really ready to handle it. Here, business coach Antonio Neves ticks off three must-have ingredients before your startup is ready for prime time.

3 Ways to Increase Your Confidence -- And Build Your Business

While having a stellar business idea is a huge part of the startup puzzle, conveying your idea confidently will help you piece it all together. Business coach Antonio Neves tells you how to inject some swagger into your pitch.
5 Online Marketing Strategies for a Tight Budget

5 Online Marketing Strategies for a Tight Budget

Ways you can spread the word about your business online without breaking your marketing budget.
7 Steps for Planning a Kick-Ass Networking Event

7 Steps for Planning a Kick-Ass Networking Event

For young entrepreneurs eager to raise their credibility up a notch, consider hosting a real-world networking event. Here are a few tips for pulling it off.
Branding's Cardinal Sins: 3 Common Mistakes to Avoid

Branding's Cardinal Sins: 3 Common Mistakes to Avoid

In launching a new company, resist the urge to be overly creative and dull when dreaming up your brand name. See our list of branding's cardinal sins.
Marketing Strategies for the Future

Marketing Strategies for the Future

Yesterday's marketing plan won't work in tomorrow's world. Follow the leaders by redesigning your strategies around 3 essential questions.

Connect with Entrepreneur

Most Shared Stories

From the Entrepreneur Bookstore