News and Articles About Marketing Strategies
Business coach Antonio Neves offers his top tips for landing the medias attention -- and putting your startup in the spotlight.
Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences.
YoungEntrepreneur.com columnist 'What's Trending' host Shira Lazar sat down with Yael Cohen at this year's SXSW. Here, she describes her startup story and offers advice to other young entrepreneurs.
Getting your product in the hands of celebrities can boost your business, but it takes some planning. Here are three ways to help make it happen.
While most young entrepreneurs want to grab the spotlight, few are really ready to handle it. Here, business coach Antonio Neves ticks off three must-have ingredients before your startup is ready for prime time.
While having a stellar business idea is a huge part of the startup puzzle, conveying your idea confidently will help you piece it all together. Business coach Antonio Neves tells you how to inject some swagger into your pitch.
Ways you can spread the word about your business online without breaking your marketing budget.
For young entrepreneurs eager to raise their credibility up a notch, consider hosting a real-world networking event. Here are a few tips for pulling it off.
In launching a new company, resist the urge to be overly creative and dull when dreaming up your brand name. See our list of branding's cardinal sins.
Yesterday's marketing plan won't work in tomorrow's world. Follow the leaders by redesigning your strategies around 3 essential questions.
Social media may be second nature, but if you really want to connect, youll have to leave the office or pick up the phone. Business coach Antonio Neves offers some choice networking tips.
Understanding people's behavioral styles can help you earn more business.
Consider these tips for hiring the team who can take your marketing to the next level.
Few startups would balk at the opportunity to make a big splash at SXSW Interactive. We check in with three startups that hope to do just that.
Follow this simple regimen to get rid of 'toxins' and make your copy shine.
How local and national publicity helped Julien Leitner, the 14-year-old founder of the Archimedes Alliance, spark change and move the world, $2 at a time.
For cash-strapped startups, spending big bucks on marketing isn't a possibility. Instead, here's how to drum up customers directly.
From Red Bull's record-breaking sky diver to Ikea's tiny metro station apartments, these strokes of marketing genius got our attention.
To craft a marketing strategy that brings in the business, you've got to home in on the problems your prospects face and then figure out how your products or services can be the solution.
Generating interest among the media, customers and clients is the goal, but how to make that happen can often get confusing and costly. Here are three tips.
No one can work a room like a politician. Here are a few tips for using their powers of persuasion to help you better communicate.
In the tradition of solving consumers' problems, two young treps set out to eradicate the hangover.
If building a bigger list is your priority, you'll want to break these traditional marketing practices.
As consumers grow more comfortable with ecommerce, Amazon.com isn't the only web company making big-box stores sweat. These days, corner cafes and artisanal cheesemongers are taking a bigger piece of the retail pie.
If 'big data' has been out of reach, consider these solutions to track your marketing efforts.