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5 Deadly Sins of SEO and Online Marketing

5 Deadly Sins of SEO and Online Marketing

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How to steer clear of the most fatal marketing mistakes.
Entrepreneur's Top 10 Videos of 2012

Entrepreneur's Top 10 Videos of 2012

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Barbara Corcoran on angel investing, Gary Vaynerchuck on the entrepreneur's lifestyle, Jane Wurwand on creativity, and more. Presenting our most popular videos of the year.
December 25, 2012 in Growth Strategies
How to Turn Your Startup into the Next Campus Craze

How to Turn Your Startup into the Next Campus Craze

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Marketing new businesses to millenials requires creativity -- and a healthy dose of web savvy.
December 10, 2012 in Market Research

How We Made $10,000 Using These 5 Content Marketing Tricks

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The founder of iDoneThis shares his top tips for amping up your startup's content-marketing strategy.
December 7, 2012 in Marketing
An 8-Step Guide to Managing Negative PR

An 8-Step Guide to Managing Negative PR

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Follow these tips for bouncing back from a bad public relations situation.
November 25, 2012 in Public Relations
3 Ways to Land Media Attention Without a News Pitch

3 Ways to Land Media Attention Without a News Pitch

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Your company may in fact be awesome, but the media rarely responds to self-aggrandizing pitches. Here are three ways to generate headlines during a slow-news moment.
November 23, 2012 in Public Relations
5 Tips for Targeting Your Ideal Start-Up Customer

5 Tips for Targeting Your Ideal Start-Up Customer

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Generating lots of traffic is only part of the battle. Here are some tips to help you avoid the blunders of blind traffic generation.
November 20, 2012 in Market Research

How to Never Miss a Chance to Hype Your Startup

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Student entrepreneur Brian Ballan shares his tips for promoting your brand whenever possible -- without being annoying.
November 15, 2012 in Marketing
Extrabux: From Campus Startup to Social-Shopping Goldmine

Extrabux: From Campus Startup to Social-Shopping Goldmine

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Many college students dream of starting up a business that rakes in millions of dollars. This guy did it by age 24.
November 9, 2012 in Business Ideas
How to Build Trust to Pave the Road to Wealth

How to Build Trust to Pave the Road to Wealth

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Your relationship with customers is crucial to building your business, attracting profits and achieving long-term success.
November 6, 2012 in Customer Loyalty and Retention
Social-Media Maven Amy Jo Martin on Working Hard and Being a Renegade

Social-Media Maven Amy Jo Martin on Working Hard and Being a Renegade

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Digital Royalty's Amy Jo Martin left the Phoenix Suns to launch her digital and social-media empire. Here are her tips for how to score more points with customers.
November 4, 2012 in Social Media
5 Ways to Set a New Company Up for Success

5 Ways to Set a New Company Up for Success

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Making a big splash early on can set your company up for successes down the road. Here are some suggestions for giving your company the upper hand.
November 3, 2012 in Startup Basics
What the 2012 Presidential Election Can Teach Startups About Finding a Niche

What the 2012 Presidential Election Can Teach Startups About Finding a Niche

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Unlike in a presidential election where candidates look to ply their message to anyone and everyone, the best way to market a cash-strapped startup is to be direct.
November 2, 2012 in Targeting Niche Markets
4 Steps to Creating Buzz on a Shoestring Budget

4 Steps to Creating Buzz on a Shoestring Budget

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When marketing a startup, a leaner more directed approach is often best. Here's a four-step process.
November 1, 2012 in Targeting Niche Markets

Want to Expand Your Reach Globally? Take a Cue From Caesar

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Start-up guru Rebekah Iliff answers your big questions about launching, promoting and growing a small business.
October 17, 2012 in Marketing
5 Low-Cost Ways to Make a Marketing Splash in Your Local Community (Infographic)

5 Low-Cost Ways to Make a Marketing Splash in Your Local Community (Infographic)

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Social media is an obvious way to market to a broad customer base, but if you're goal is to win over the customers closest to you, try these local strategies.
October 15, 2012 in Low-Cost Ideas

6 PR Tips for Generating Publicity for Your Startup

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Just about every founder thinks her or his startup belongs on the front page, but few actually know how to make this happen. Here are some tips.
October 10, 2012 in Marketing
Video: Smart Ways to Market a Service BusinessPlay Video

Smart Ways to Market a Service Business (Video)

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How do successful small companies market their services? Entrepreneur's Diana Ransom talks with small-business expert Marie Forleo to find out how.
October 4, 2012 in Marketing Basics
4 Tips for Using Pinterest to Market Your Startup

4 Tips for Using Pinterest to Market Your Startup

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Do you really know how to use Pinterest to help attract people to your business? If not, here's a brief tutorial.
September 28, 2012 in Social Media
Don't Forget 'Positioning' in Your Marketing

Don't Forget 'Positioning' in Your Marketing

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A positioning statement is what you stand for -- and what makes you stand out. Here's how to write one.
September 10, 2012 in Marketing
7 Ways to Improve Pricing With a New Mix of Products

7 Ways to Improve Pricing With a New Mix of Products

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Consider these ways to increase earnings margins by experimenting with your line-up.
August 20, 2012 in Sales
Big-Brand Results with Small-Business Budgets

Big-Brand Results with Small-Business Budgets

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Use these three marketing principles that the world's most successful brands have incorporated into their strategies to win over customers.
August 3, 2012 in Branding
4 Must-Have Elements in a Successful Media Pitch

4 Must-Have Elements in a Successful Media Pitch

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When you're trying to build buzz about your startup, consider the details. Here are some absolute must-haves in your pitch to the media.
July 29, 2012 in Public Relations
New Sheriff to Police Daily-Deal Industry: Good News for Businesses?

New Sheriff to Police Daily-Deal Industry: Good News for Businesses?

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The newly established Global Daily Deal Association wants daily-deal providers to do more than just improve consumer and merchant perceptions.
July 26, 2012 in Marketing Basics
5 Tips to Help Your Marketing Messages Sing

5 Tips to Help Your Marketing Messages Sing

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Here's how to clear out the jargon and communicate clearly about your business.
July 26, 2012 in Marketing Materials

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