There is a fundamental difference between simply using a product versus using a product where you also know its history and how it was conceived. The latter elicits an emotional connection.
By itself, networking is ambiguous and inefficient, as the simple act of networking lacks a clear beginning and end goal.
When coming up with your own marketing and press materials, remember to be creative while also keeping your audience in mind.
Podcasts are seeing a resurgence
A strong brand message can communicate your company's values, differentiate it from competitors' and make your target audience take notice.
First tackle the low-hanging fruit and then build up to more ambitious campaigns.
Here are some pointers on how to execute your digital-marketing strategy in a successful manner.
As advertisers leveraged this trend last year, their challenge was to provide a real insight about the female audience that could also be tied to the product or company in a meaningful way.
By reaching in and plucking your heartstrings, brands who use music in their marketing can embed their messages right into your subconscious mind.
The social network's new 'quick promote' feature lets you turn your business's top tweets into ads in two clicks.
Following the prevailing trend or the tried-and-true could drain a new company's creativity. Aim instead to be an innovator.
Often marketing efforts are, by nature, hard to quantify in terms of dollars, revenue or impact. Here are a few resources to help solve this problem.
It's not just what you type, but how it looks when you type it.
Mass marketing is expensive and inefficient. Highly-focused campaigns and social-media influencers work better, for less.