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Today's Most Read
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News and Articles About Marketing Strategies
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Tailor your communications to larger companies to land these career-defining deals.
For Service-Based Entrepreneurs, Here Are 9 Holiday Marketing Tactics to Boost Sales
Service-based businesses tend to struggle with promotions during the holiday season. Instead of letting this busy time of year pass you by, focusing on these tips to boost your sales.
5 Ways to Pull Big Data Into Your Marketing Strategy
What do marketers and big data have in common? They both have an insatiable desire to know more about their targets.
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Inventors Have a New Opportunity to Showcase Their Product on National TV
The immensely popular Today show has segment for new products but getting selected is about as challenging as creating that gadget you're selling.
To Compete With Big-Name Brands, Here's How to Market Your Black Friday Sale Online
Big-box retailers may seem to dominate the Black Friday game, but there's a way for small businesses to level the playing field on the most anticipated shopping day of the year.
5 Ways To Get Prospective Customers to Choose You
As marketing tactics have shifted, entrepreneurs can stop focusing on seeking potential clients and instead concentrate on making them want to come to you.
It's Time to Diversify Your Online Sales Strategy
Do some creative marketing. The number of places your product can be showcased is expanding.
3 Easy Steps to a Winning Welcome Series for New Email Subscribers
Don't just lump new prospects in with your current customers. They need to be nurtured until they're familiar with your brand.
Ask the Expert
The 4 Pillars New Brands Must Communicate to Their Audience
Simplicity is key in any branding strategy. Overthinking and having too many internal considerations can expose your external brand perception as muddy and disjointed.
The 10 Essential Tips for B2B Marketing Success in a Digital Economy
In the age of digital selling, here is how small B2B-focused businesses can get back into the discussion with customers.
3 Things to Consider When Scaling Your Online Business
Yes, you could go from zero to 60 in a matter of months, but faster isn't always smarter.
How You Should Be Marketing to the Visually Impaired
According to the American Foundation for the Blind, 20.6 million people in the U.S. experience vision loss. Here is how to market your brand to this important demographic.
Lisa Hoover McGreevy
Growth & Strategy
Starting a Business
Reprints & Licensing
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