Marketing Strategies

News and Articles About Marketing Strategies

Your SEO Checklist: 4 Steps to Optimizing Your Website

If you're looking to increase the number of people who find you online, use this four-step process as your primary strategy in the SEO wars.

All Content Isn't Created Equal: Tips For Making Yours Top-Notch

While startups are turning to content to build a marketing strategy, not everyone is utilizing this approach to its fullest marketing potential.

Yum or Yuck? MillerCoors Unveils a Bourbon-Flavored Beer

Hoping to win over the younger set, MillerCoors has introduced a bourbon inspired lager.

Is Your Marketing Message Getting Muddled?

When entrepreneurs formulate their marketing strategy, it is imperative to have a clear focal point while providing an authentic message.

How Understanding Your Customers Can Help You Create Copy That Sells

No matter how good your product is, if you can't convey its value to potential customers, they'll never experience what you've created.

5 Ways to Market Your Startup on a Dime

Getting your startup noticed doesn't have to cost an arm and a leg. You just need to be smart. Here are five ways to get attention on a budget.

5 SEO Trends Every Entrepreneur Needs to Know for 2014

From Google's continuous search updates to mobile making waves, here are a few ways to keep you up-to-date with SEO.

10 Online Marketing Predictions to Inform Your Strategy in 2014

A guide to the most important aspects you'll want to focus on with your marketing efforts in the year ahead.

Before You Sponsor an Event, Answer These Questions

Sponsoring an event can pay off in spades or it can be a total waste of money. Here are a few questions to ask before choosing to sponsor an event.

Entrepreneur's 10 Most Popular Stories of 2013

From tips on staying focused to advice on improving your writing, here are the stories that struck a chord with our readers this year.

Surprise: Beyoncé Drops New Album With No Warning Whatsoever

The stealth release of the singer's fifth album came as a shock, but could signal a change in the future of music promotion.

Your Blog's Secret Weapon: Old Content

Some useful ideas for maximizing the value of the content that already exists on your website.

Rebooting an App to Boost Profits

This entrepreneur is rethinking social and gameplay in its Blackjack app to increase use and revenue.

Taking a Giant Leap on New Gaming App Flying Felix

Video-game veteran seeks to catch an audience for his trapeze-themed app game.

Digital or Traditional Marketing? Depends on Your Business

Base your marketing strategies on what you're selling.

Are Celebrity Investors Worth the Hype?

Brands have paraded A-listers out front as spokespeople for ages, but in recent years they've been joining as investors. Here, we examine when it works and what entrepreneurs should keep in mind as they team up with celebs.

Move Over Facebook: Where Millennials Are Flocking to Next And How to Reach Them

For marketers looking to get their hands on millennials, they need to be smart about how to approach this generation.

Has the Oprah Effect Diminished?

A mention on Oprah's Favorite Things list used to be golden for businesses. But with her list now only in magazine format, is the same still true?

How Your Alma Mater Can Jumpstart Your PR

In the publicity game, you'll want to cover all of your bases -- even the ones right under your nose.

The Promotional Power of 'Prankvertising'

More brands are buying into the pranking trend. Is it a sustainable model for drumming up publicity?

The 4 Elements of an Irresistible Offer

Expert advice and inspiration from successful marketing campaigns.

Marketing Must: Customer Data Points to Stop Ignoring -- Now

Collecting these important details can help you convert leads to customers as effectively as possible.

3 Business Lessons From Miley Cyrus and Her Infamous Twerk

While many are still in shock after Miley Cyrus' performance at the VMAs, here we consider why the episode was simply branding genius.

Lead Your Employees Somewhere Positive and Other Must-Read Business Tips

A look at how to get employees on board with your vision, why you should connect with customers and more advice for business owners.

REI Ditches Its Lifetime Warranty: Good or Bad Idea?

Rugged outfitter REI recently jettisoned its lifetime warranty -- putting an end to being able to return decades-old camping gear. Think it'll be a good strategy for the retailer?
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