Marketing Strategies

4 Ways To Boost Your Social Media Presence
Social Media Marketing

4 Ways To Boost Your Social Media Presence

These tips are surefire ways to get the most out of your social-media channels
Mike Templeman
3 Signs That It's Time to Focus More on Your Brand Than Your Product
Small Business - Big Impact

3 Signs That It's Time to Focus More on Your Brand Than Your Product

In the consumer-products industry there is clearly the need for a solid product in order to produce solid sales, but there is a tremendously greater need for a brand once you grow beyond a certain point.
Adam Callinan
The 3-Part Elevator Pitch Formula You Need to Know
Data-Driven Marketing

The 3-Part Elevator Pitch Formula You Need to Know

You need to describe your business and your unique selling proposition in 30 seconds or less. Here's how you do it.
Robert W. Bly
How to Navigate the River of Marketing Data
Data-Driven Marketing

How to Navigate the River of Marketing Data

Don't drown while your competitors have taken command of their marketing data using these tricks.
Derek Newton
The Unfair Truth About How Creative People Succeed
Small Business - Big Impact

The Unfair Truth About How Creative People Succeed

Think about networks, connections and relationships. Think Hemingway and Van Gogh.
Jeff Goins
6 Principles That Must Be Applied to Social Media Marketing
Marketing

6 Principles That Must Be Applied to Social Media Marketing

Learn the key principles of direct response marketing that you need to follow on all social media platforms.
Kim Walsh-Phillips
Vision Statements: Why You Need One and How to Create One
Marketing

Vision Statements: Why You Need One and How to Create One

To create a marketing plan that delivers the lifestyle you want from your business, you need a clear vision of what your ideal lifestyle would be. Find out how to write one that spells out who you are.
Robert W. Bly
8 Reasons Why Your Marketing Sucks
Data-Driven Marketing

8 Reasons Why Your Marketing Sucks

Marketing is an enigma. It's both art and science, creative and analytical, intuitive and logical, amorphous and tangible. That's probably why it mystifies most.
Steve Tobak
5 Variables Make It Tough to Be the Next Uber of Whatever
Business Ideas

5 Variables Make It Tough to Be the Next Uber of Whatever

What makes Uber's app and business model so ingenius is its perfect fit to an enormous, established market.
John Rampton
How Shrewd Mobile Referral Programs Accelerate Customer Acquisition
Data-Driven Marketing

How Shrewd Mobile Referral Programs Accelerate Customer Acquisition

The best time to offer customers an incentive for referring your product is when they have their phone in their hands.
Jacob Warwick
Millennials Don't Want Ads. They Want Stories.
Data-Driven Marketing

Millennials Don't Want Ads. They Want Stories.

Avoid the sales-y pitch. Quality content marketing is at the heart of winning over the younger generation.
Michael Brenner
10 Buzzworthy Marketing Strategies Worth Explaining
Data-Driven Marketing

10 Buzzworthy Marketing Strategies Worth Explaining

From T.O.F.U. to amplification and applause, here are a few marketing techniques you need to know about.
Kevan Lee
If You Build It, They Will Not Come
Failure

If You Build It, They Will Not Come

Great ideas without equally great promotion are as good as nonexistent.
Edward Hertzman
Amending Your Marketing Strategy to More Effectively Reach a Changing America
Data-Driven Marketing

Amending Your Marketing Strategy to More Effectively Reach a Changing America

Are you familiar with the 3 Ms? They should be the centerpiece of your marketing efforts.
James Briggs