News and Articles About Marketing Strategies
Calculating the return on investment for your marketing can sometimes seem impossible. Yet it's necessary to make sure you're budgeting wisely. Here's how to translate your efforts into numbers.
Entrepreneurs get so wrapped up in creating their company's brand that they forget they've got a personal brand of their own to uphold. Here are three components to keep in mind.
A spot on a major media outlet's ranking can spell big-time exposure for an entrepreneur. Here's how to turn the heads of the editors who create them.
You have to be savvy about marketing your app if you want it to be a success. Waiting until it goes on the market is too late. Here are six strategies to help you get started.
Don't let any of your marketing efforts and budget go to waste. Here are three ways to market more effectively and efficiently on a shoestring budget.
"We're the Facebook of ___." Why some startups want to draw comparisons with larger counterparts, while others don't.
Find out how to select content for your business's Pinterest boards that will help define your business and your brand.
From grounding yourself with down-to-earth colleagues to marketing to millennials, here's a look at this week's best business advice.
A surprising number of college students don't use the professional-social network. Here's why that's a mistake -- especially for young entrepreneurs.
A strong business name helps define your company in the market. Here is a guide to making yours meaningful and memorable.
In starting up, paying top dollar for the biggest and best tools, gadgets and the like could cost you even more in the long run. Instead, you should think smarter, not bigger.
Before creating a brand experience for customers, be sure you've thought critically about how you're going to define your brand. Here are three ways to get you there.
If you've long dreamed of writing a book that tells the story of your business -- or highlights your expertise -- here's a post for you.
If you're asking customers for feedback online, be prepared for the worst. Having a strategy about customer comments online is key in safeguarding your reputation.
A look at the different patterns in the purchasing behavior of men.
Stagnation may warrant radical change, but 'pivots' are too often punts -- not thoughtful, strategic redirections. Rather than undertake drastic measures in haste, startups ought to consider a regimen of constant flux.
The popular author outlines businesses' most common sales mistakes and how the selling game has changed.
People are increasingly tuning in to videos, but maybe not yours. Here's how you and your startup can become a YouTube sensation.
Having a killer business idea is key, but it won't necessarily help get your foot in the door when you're looking for funding. Sometimes the best way to grab someone's attention is to get creative.
One in four small-business owners plan to spend most of their investment dollars on social media, online advertising and marketing this spring, according to a recent Manta survey. Here are two challenges they face and how to best address them.
Weaving a greater mission into your financial goals can help get your team, customers and community involved to grow your bottom line.
A guide to understanding your customers and how your product meets their needs.
The popular author challenges entrepreneurs to get out of their comfort zones and embrace vulnerability.
With LinkedIn's search update, people may be taking a closer look at your profile. Here are five tips for making sure you remain front and center on the professional network.
These tools can help you figure out your needs, understand your competition and develop a cost-effective marketing strategy.