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Online marketing

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Online marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

News and Articles About Online marketing

5 Ways to Be a Better Leader Online

5 Ways to Be a Better Leader Online

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Here's what separates the leaders from the followers online.
April 25, 2013 in Leadership
Online Marketing 101: Are You Prone to Shiny Object Syndrome?

Online Marketing 101: Are You Prone to Shiny Object Syndrome?

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It's hard to resist the latest digital marketing craze -- from Facebook to gamification to Vine. Before launching into a new online marketing tactic, figure out if it's the right strategy for you. Here's how.
April 24, 2013 in Online Marketing
Should Your Business Have a Podcast?

Should Your Business Have a Podcast?

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With a low barrier to entry, podcasting may be a way to establish expertise.
April 11, 2013 in Marketing Basics
3 Emerging Social Networks to Keep an Eye On

3 Emerging Social Networks to Keep an Eye On

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These new tools should be on your radar. Here's why.
April 9, 2013 in Social Media
Increasing Website Traffic: 6 Steps to Guest Blogging

Increasing Website Traffic: 6 Steps to Guest Blogging

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What you need to know about contributing articles to other sites and how it can raise your profile online.
April 3, 2013 in Online Marketing
4 Ways to Get Customers to Open Your Emails

4 Ways to Get Customers to Open Your Emails

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If no one is opening your emails, it's impossible for them to click through to your website or make a purchase. Follow these tips for better email marketing.
April 1, 2013 in Online Marketing
4 Things You Need to be Doing on Social Media -- Now

4 Things You Need to be Doing on Social Media -- Now

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Don't miss these critical opportunities for engaging with customers over sites like Twitter and Facebook.
March 27, 2013 in Social Media
5 Easy Ways to Optimize Social Media Marketing for Mobile

5 Easy Ways to Optimize Social Media Marketing for Mobile

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Nearly half of social media users consume content on their smartphones. Here's how to make sure your content is right for these mobile readers.
March 26, 2013 in Social Media
5 Online Marketing Strategies for a Tight Budget

5 Online Marketing Strategies for a Tight Budget

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Ways you can spread the word about your business online without breaking your marketing budget.
March 19, 2013 in Online Marketing
3 Tips for Maximizing YouTube's New Layout for Brand Channels

3 Tips for Maximizing YouTube's New Layout for Brand Channels

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From creating 'welcome' videos to personalizing your pages, what you need to know about the new changes.
March 16, 2013 in Social Media
How to Spread the Word Through Content Marketing

How to Spread the Word Through Content Marketing

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Five tips for getting your online content marketing message right.
March 13, 2013 in Online Marketing
How to Fix 3 Common Online Marketing Mistakes

How to Fix 3 Common Online Marketing Mistakes

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Get zero online traffic? Or getting traffic but can't convert those leads into paying customers? You're not alone. Here are three common mistakes marketers make -- and how to fix them.
February 28, 2013 in Marketing
Marketing to Seniors: Online Versus Offline

Marketing to Seniors: Online Versus Offline

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Which media strategy should you use to attract leading-edge boomers and seniors? Two marketing experts suggest why one method may work better.
February 22, 2013 in Marketing Ideas
Video: New to Digital Marketing? How to Keep 'Face Time' With CustomersPlay Video

New to Digital Marketing? How to Keep 'Face Time' With Customers (Video)

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Expert Jason Falls answers a business owner's question on how to maintain that personal connection to customers when you're using digital marketing methods.
February 20, 2013 in Online Marketing
3 Ways to Make Your Brand Memorable on Social Media

3 Ways to Make Your Brand Memorable on Social Media

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Advice from business leaders who have mastered the art of social media marketing.
February 19, 2013 in Online Marketing
The 4 Essential Parts of an Email

The 4 Essential Parts of an Email

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Here's the blueprint of a successful business email.
February 10, 2013 in Online Marketing
Need Blog Post Ideas? 3 Easy Templates to Get You Writing -- Now

Need Blog Post Ideas? 3 Easy Templates to Get You Writing -- Now

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These types of posts can help spur new content ideas for your business blog.
February 5, 2013 in Online Marketing
3 Must-Know Basics to Managing Your Company's Social Media

3 Must-Know Basics to Managing Your Company's Social Media

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We found three companies that know what they're doing when it comes to social media marketing, and picked their brains for the best advice to get you started.
February 5, 2013 in Social Media
5 Marketing Lessons From the Super Bowl's Most Popular Commercials

5 Marketing Lessons From the Super Bowl's Most Popular Commercials

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What small-business owners can learn from the best of the big budget ads.
February 4, 2013 in Advertising
3 Rules You Must Break to Expand Your Email Marketing List

3 Rules You Must Break to Expand Your Email Marketing List

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If building a bigger list is your priority, you'll want to break these traditional marketing practices.
January 30, 2013 in Online Marketing
What Makes Your Video Shareable -- And Viral

What Makes Your Video Shareable -- And Viral

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To create an online sensation, forget all the tricks and techniques you've learned from TV. Take a lesson from the creators of the Diet Coke and Mentos video.
January 29, 2013 in Online Marketing
Eye on Marketing: 3 Steps to Revamp Your Analytics

Eye on Marketing: 3 Steps to Revamp Your Analytics

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If 'big data' has been out of reach, consider these solutions to track your marketing efforts.
January 28, 2013 in Online Marketing
Everything You Ever Wanted to Know About Infographics

Everything You Ever Wanted to Know About Infographics

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We answer all your burning questions about infographics and give you seven resources for creating your own.
January 10, 2013 in Marketing
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