Online Marketing

Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

Today's Most Read

News and Articles About Online Marketing

3 Fundamentals Learned the Hard Way About Generating PR for a Startup
Business Circle

3 Fundamentals Learned the Hard Way About Generating PR for a Startup

You learned your customer's problem and offered a solution. That's the basic idea for selling your story to journalists, too.
Vikas Lalwani
Marissa Mayer: Privacy Fanatics Will Have a Less Awesome Life Online
Marissa Mayer

Marissa Mayer: Privacy Fanatics Will Have a Less Awesome Life Online

At an Advertising Week event this week, the Yahoo CEO addressed the hypercharged debate over how personal data should be used on the web.
Catherine Clifford
27 Masters of Marketing and PR Every Entrepreneur Can Learn From
Public Relations

27 Masters of Marketing and PR Every Entrepreneur Can Learn From

Marketing is a cacophony but a few voices are consistently heard clearly. Listen to those and learn.
Murray Newlands
10 Things Nobody Tells You About Google AdWords
Google AdWords

10 Things Nobody Tells You About Google AdWords

There is a lot to learn about this wildly popular online advertising medium.
Rocco Baldassarre
5 Tips for Designing Your Website to Serve Every Customer Individually
Online Marketing

5 Tips for Designing Your Website to Serve Every Customer Individually

The better you and your website know your customer, the more likely you are to offer what they are interested in buying.
Zach Cutler
How to Increase Revenue Without Actually Selling
Customer Relationship

How to Increase Revenue Without Actually Selling

You are sitting on a gold mine. Here is how to capitalize on it.
Mike Templeman
5 Reasons Not to Waste Your Money on Internet Marketing Courses
Internet Marketing

5 Reasons Not to Waste Your Money on Internet Marketing Courses

Instead of spending money and time on courses claiming to teach you marketing, get back to building your email list and writing useful blogs.
Kimanzi Constable
How I Finally Snagged My Dream Domain Name
The Grind

How I Finally Snagged My Dream Domain Name

One entrepreneur explains how she was able to get the perfect URL for her startup and what lessons she learned along the way.
Adina Grigore
Is Paid Search Ineffective for Online Marketing?
Pay-per-click

Is Paid Search Ineffective for Online Marketing?

Pay-per-click marketing is fraught with confusion, mistakes and a lot of wasted cash. But when you get it right, PPC can be indispensable. Here's some insight and some tips.
Neil Patel
How Long Before Your Customers Trust You? Two Years.
Trust

How Long Before Your Customers Trust You? Two Years.

Your ability to earn customer trust is what's going to separate you from the competition -- so don't slack.
Catherine Clifford
Your Brand's Positioning Should Rest on the 1 Thing You Do Best
brand positioning

Your Brand's Positioning Should Rest on the 1 Thing You Do Best

Choosing the sole purpose your statement rests on will be the toughest decision you'll make with your branding.
Jim Joseph
Content-Marketing Lessons From 4 Successful Kickstarter Campaigns
Crowdfunding

Content-Marketing Lessons From 4 Successful Kickstarter Campaigns

To successfully raise funds for a project, follow the steps taken during these funded efforts.
Aaron Agius
Why Entrepreneurs Will Find GoDaddy's New Commercials Hilarious
GoDaddy

Why Entrepreneurs Will Find GoDaddy's New Commercials Hilarious

Who hasn't wanted to tell all of the doubters in their life to “stick it!”? These new ads capture moments of entrepreneurial triumph.
Catherine Clifford
9 Pieces of Wisdom to Get Your Lead Machine Running at Top Speed
Online Marketing

9 Pieces of Wisdom to Get Your Lead Machine Running at Top Speed

If anyone knows inbound marketing, it's Brian Halligan of Hubspot, Joe Pulizzi of the Content Marketing Institute and Brian Clark of Copyblogger.
Eric Siu