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Online marketing

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Online marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

News and Articles About Online marketing

How to Harness the Power of Internet Memes for Your Business (Infographic)

How to Harness the Power of Internet Memes for Your Business (Infographic)

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The origins of the popular Internet phenomenon, and three tips for creating shareable content for your company.
June 10, 2013 in Online Marketing
Why Engaging Online Content Is a Must for SEO

Why Engaging Online Content Is a Must for SEO

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How your startup can benefit from high-quality website content, and why you might need to hire someone to oversee it for you.
The Best Marketing Advice You're Forgetting to Follow

The Best Marketing Advice You're Forgetting to Follow

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In this week's column, Entrepreneur's Team Digital looks at techniques that even savvy businesses overlook when building an online presence.
June 3, 2013 in Online Marketing

How to Write Better Email Subject Lines

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Take these steps to get more people clicking on your marketing messages.
May 28, 2013 in Online Marketing
9 Ways to Build Your Pinterest Audience

9 Ways to Build Your Pinterest Audience

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Being strategic about how you use Pinterest will help you grow your following considerably. Here are nine easy tactics to help you gain an audience.
May 24, 2013 in Online Marketing
10 Questions to Ask When Creating Your LinkedIn Company Page

10 Questions to Ask When Creating Your LinkedIn Company Page

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How you can make a company page that generates leads, sales and traffic back to your website.
May 21, 2013 in Social Media
How Men and Women Use Social Media Differently (Infographic)

How Men and Women Use Social Media Differently (Infographic)

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When it comes to social media, men tend to spend more time on some sites, women on others.
May 13, 2013 in Social Media
New to Pinterest? 10 Ways To Add it To Your Marketing Strategy (Infographic)

New to Pinterest? 10 Ways To Add it To Your Marketing Strategy (Infographic)

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Use Pinterest strategically and it could be a valuable marketing tool. Here are 10 ways to make the most of the platform.
May 9, 2013 in Online Marketing
5 Strategies to Build a Global Brand

5 Strategies to Build a Global Brand

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Expanding your business into new markets presents exiting opportunities. There is also a lot of potential for missteps. Here is what to consider in order to build a strong worldwide brand.
May 7, 2013 in Branding
What to Do When Customers Trash Your Brand Online: Advice for Experts and Rookies

What to Do When Customers Trash Your Brand Online: Advice for Experts and Rookies

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If you're asking customers for feedback online, be prepared for the worst. Having a strategy about customer comments online is key in safeguarding your reputation.
May 3, 2013 in Online Marketing
How to Get Started on Pinterest: 8 Boards Worth Creating

How to Get Started on Pinterest: 8 Boards Worth Creating

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If you're not sure where to begin when crafting Pinterest boards for your business, here are eight simple and effective places to start.
May 1, 2013 in Social Media
New Google Tool Helps Businesses Deliver Better Online Ads

New Google Tool Helps Businesses Deliver Better Online Ads

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The tech giant today released a new resource that explores how different marketing tactics influence online buying behavior.
April 25, 2013 in Your Website
5 Ways to Be a Better Leader Online

5 Ways to Be a Better Leader Online

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Here's what separates the leaders from the followers online.
April 25, 2013 in Leadership
Online Marketing 101: Are You Prone to Shiny Object Syndrome?

Online Marketing 101: Are You Prone to Shiny Object Syndrome?

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It's hard to resist the latest digital marketing craze -- from Facebook to gamification to Vine. Before launching into a new online marketing tactic, figure out if it's the right strategy for you. Here's how.
April 24, 2013 in Online Marketing
Should Your Business Have a Podcast?

Should Your Business Have a Podcast?

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With a low barrier to entry, podcasting may be a way to establish expertise.
April 11, 2013 in Marketing Basics
3 Emerging Social Networks to Keep an Eye On

3 Emerging Social Networks to Keep an Eye On

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These new tools should be on your radar. Here's why.
April 9, 2013 in Social Media
Increasing Website Traffic: 6 Steps to Guest Blogging

Increasing Website Traffic: 6 Steps to Guest Blogging

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What you need to know about contributing articles to other sites and how it can raise your profile online.
April 3, 2013 in Online Marketing
4 Ways to Get Customers to Open Your Emails

4 Ways to Get Customers to Open Your Emails

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If no one is opening your emails, it's impossible for them to click through to your website or make a purchase. Follow these tips for better email marketing.
April 1, 2013 in Online Marketing
4 Things You Need to be Doing on Social Media -- Now

4 Things You Need to be Doing on Social Media -- Now

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Don't miss these critical opportunities for engaging with customers over sites like Twitter and Facebook.
March 27, 2013 in Social Media
5 Easy Ways to Optimize Social Media Marketing for Mobile

5 Easy Ways to Optimize Social Media Marketing for Mobile

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Nearly half of social media users consume content on their smartphones. Here's how to make sure your content is right for these mobile readers.
March 26, 2013 in Social Media
5 Online Marketing Strategies for a Tight Budget

5 Online Marketing Strategies for a Tight Budget

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Ways you can spread the word about your business online without breaking your marketing budget.
March 19, 2013 in Online Marketing
3 Tips for Maximizing YouTube's New Layout for Brand Channels

3 Tips for Maximizing YouTube's New Layout for Brand Channels

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From creating 'welcome' videos to personalizing your pages, what you need to know about the new changes.
March 16, 2013 in Social Media
How to Spread the Word Through Content Marketing

How to Spread the Word Through Content Marketing

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Five tips for getting your online content marketing message right.
March 13, 2013 in Online Marketing
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