Online Marketing

News and Articles About Online Marketing

4 Tips for Passing Google's New Mobile-Friendly Test
Mobile

4 Tips for Passing Google's New Mobile-Friendly Test

If your web site isn't optimized for mobile, Google's search algorythms will make it hard to find.
Henry Kim
The Value of Giving Testimonials and Reviews
Online Marketing

The Value of Giving Testimonials and Reviews

Providing testimonials on a website of a company with whom you've done business has several benefits.
39 Quick Ways to Increase Your Website's Conversion Rate
Startup Basics

39 Quick Ways to Increase Your Website's Conversion Rate

Use these tips to get more sales, build your email list or sell your services.
Jayson DeMers
5 Ways for Online Entrepreneurs to Stand Out
Building Your Online Presence

5 Ways for Online Entrepreneurs to Stand Out

The real competition online is for notice, credibility and respect. Achieve that and sales will follow.
Kimanzi Constable
3 Great Choices for a Winning Content-Marketing Strategy
Content Marketing

3 Great Choices for a Winning Content-Marketing Strategy

Social-media marketing is a long-term process that succeeds or fails based the fundamentals you build on.
Pratik Dholakiya
Why It Doesn't Matter Who 'Owns' Social Media
Social Media

Why It Doesn't Matter Who 'Owns' Social Media

An organization's social-media efforts should be the result of combined efforts across departments.
How 'Micro Marketing' Can Create Macro Results for Your Brand
Marketing Strategies

How 'Micro Marketing' Can Create Macro Results for Your Brand

Mass marketing is expensive and inefficient. Highly-focused campaigns and social-media influencers work better, for less.
Eric Samson
How to Experiment With Marketing Without Ruining Your Business
Marketing Strategies

How to Experiment With Marketing Without Ruining Your Business

This is not your grandmother's marketing world. Here are tips for how you can engage the potentially awesome techniques of modern marketing.
Neil Patel
The Potato Salad Kickstarter and the Art of Getting Discovered
Viral Marketing

The Potato Salad Kickstarter and the Art of Getting Discovered

The joke that went viral and raised $55,00 teaches fundamental lessons about how to garner attention in a very noisy online environment.
Alicia Lawrence
3 Critical Principles of Effective Calls to Action
Online Marketing

3 Critical Principles of Effective Calls to Action

Every business faces a painful reality while selling over the Internet -- readers are impatient and reluctant to make purchases. Use these strategies to your benefit.
Aaron Agius
5 Secrets to Succeed at Video Advertising
Video Advertising

5 Secrets to Succeed at Video Advertising

Whether the intent is to entertain, inform or persuade, there are many things to consider before setting out to create your next video campaign.
Alex Debelov
How a Marketing Firm Hit the Gamification Bull's-Eye
Gamification

How a Marketing Firm Hit the Gamification Bull's-Eye

When sales are a game and customers are players, this Boston-based company wins big.
Franchises

What Franchisees Need to Know About Digital Marketing (Infographic)

Many franchisees report that they aren't receiving the guidance they need to effectively advertise online. Here's why that needs to change.
Kate Taylor
8 Ways to Better Market Yourself on LinkedIn
Linkedin

8 Ways to Better Market Yourself on LinkedIn

Some of the most influential and accomplished LinkedIn experts offer their best recommendations for making the most of your online marketing.
Brian Honigman
Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

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