Online Marketing

Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

News and Articles About Online Marketing

The Promotional Power of 'Prankvertising'

The Promotional Power of 'Prankvertising'

More brands are buying into the pranking trend. Is it a sustainable model for drumming up publicity?
Social Media for Small Business: Choose Wisely, Then Execute

Social Media for Small Business: Choose Wisely, Then Execute

Our Ask the Expert digital marketing pro Ian Lurie offers up best practices on handling social media, SEO and a business' website on a budget.
3 Scary Email Marketing Mistakes to Avoid

3 Scary Email Marketing Mistakes to Avoid

On Halloween and beyond, avert spooking potential customers by steering clear of these ghoulish gaffes.
7 Ways Managers Can Strategize More Effectively in the Digital Age (Infographic)

7 Ways Managers Can Strategize More Effectively in the Digital Age (Infographic)

Check out these seven steps to better utilize digital tools to innovate in your company.
Analytics Platform Focuses on the Only Stat That Matters: Revenue

Analytics Platform Focuses on the Only Stat That Matters: Revenue

Mixpanel offers a Revenue Analytics tool that allows businesses to measure a customer's "lifetime value."
Do Digital Ads Work? Who Knows.

Do Digital Ads Work? Who Knows.

With all the data available and all the money being spent on digital ads, it should be easy to decide how effective they are. Only, it isn't.
Social Media Etiquette: 5 Questions to Ask Before Posting About the News

Social Media Etiquette: 5 Questions to Ask Before Posting About the News

When a disaster happens or as the anniversary of a catastrophe approaches, it may seem like commenting is the right thing to do. Sometimes, silence is best.
Marketing Must: Customer Data Points to Stop Ignoring -- Now

Marketing Must: Customer Data Points to Stop Ignoring -- Now

Collecting these important details can help you convert leads to customers as effectively as possible.
37 Marketing Tools to Spy on Your Competitors

37 Marketing Tools to Spy on Your Competitors

Be the James Bond of the web with these tools that can give you a leg up on the competition.
8 Ways to Screw Up Your Marketing

8 Ways to Screw Up Your Marketing

You work hard to build a reputation and generate positive word-of-mouth. But are you undermining your own efforts? Consider these common blunders.
How to Get More Comments on Your Blog

How to Get More Comments on Your Blog

Learn how to engage readers and you'll start to see them get more active on your blog. Here are three steps to take.
Staples Looks to Get Personal With Latest Acquisition

Staples Looks to Get Personal With Latest Acquisition

The office-supplies retailer has nabbed Silicon Valley startup Runa to personalize the online shopping experience.
Have a Burning Business Question? Ask the Expert: Ian Lurie

Have a Burning Business Question? Ask the Expert: Ian Lurie

Digital marketing expert Ian Lurie wants to answer your big startup questions about SEO, online advertising, best practices for increasing views and social media.
10 Tips for Writing Better Online Marketing Content

10 Tips for Writing Better Online Marketing Content

When a customer starts the conversation, it takes more to keep it going than a standard sales push.
How to Generate Ideas For Your YouTube Videos

How to Generate Ideas For Your YouTube Videos

Not sure what your YouTube videos should be about? These 10 questions will help you generate ideas that attract the type of audience you want.
The Key Ingredients to a Winning Mobile Content-Marketing Strategy

The Key Ingredients to a Winning Mobile Content-Marketing Strategy

What you should consider when developing marketing content for customers on tablets and smartphones.
4 Steps to Building A Profitable Digital Newsletter

4 Steps to Building A Profitable Digital Newsletter

Find the right market, target your approach and you can make a living off your digital newsletter. Here's how.
Seriously, These People Never Use the Internet

Seriously, These People Never Use the Internet

Your digital marketing efforts are lost on a percentage of Americans who simply never go online.
Social Search: What It Is and How to Add It to Your Marketing Strategy

Social Search: What It Is and How to Add It to Your Marketing Strategy

As your social media postings become more important in search, digital marketing expert Stephen Woessner offers up some tips on leveraging this tool.
3 Annoying Social-Media Mistakes Businesses Need to Avoid

3 Annoying Social-Media Mistakes Businesses Need to Avoid

A look at the most vexing social media no-nos and why you should just skip them.
Stop Worrying About Sales and Build Relationships

Stop Worrying About Sales and Build Relationships

Traditional advertising isn't always effective, so here's how to engage with potential customers on social media.
Tips for Ringing in Sales This Holiday Shopping Season

Tips for Ringing in Sales This Holiday Shopping Season

For online retailers, it is never too early to start your holiday strategy. Here is a month-by-month guide for making your holidays bright.
The Keys to Writing Reminder Emails That Work

The Keys to Writing Reminder Emails That Work

When done right, reminder emails can be the perfect prompt to get a subscriber to take action.
12 Must-Know Trends in Digital Marketing

12 Must-Know Trends in Digital Marketing

Our Team Digital takes out their crystal balls and predicts what entrepreneurs need to know about what's ahead in the online marketing world.
10 Questions to Ask When Creating a Social-Media Marketing Plan

10 Questions to Ask When Creating a Social-Media Marketing Plan

What you need to know when crafting an effective social strategy for your startup.
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