Online Marketing

Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

Today's Most Read

News and Articles About Online Marketing

The Trick to Getting Millennials to View Your Content
Content marketing

The Trick to Getting Millennials to View Your Content

With the Gen Y generation being an influential bunch, brands need to focus on two things to get their attention.
 Joe Cardillo
6 Warning Signs You May Be Dealing With an SEO Scam Artist
SEO

6 Warning Signs You May Be Dealing With an SEO Scam Artist

Not only can these firms waste time and money -- they can actually hurt your website in the long run.
Jon Rognerud
Is SEO a Necessary and Measurable Investment?
SEO

Is SEO a Necessary and Measurable Investment?

Any business with a website needs to be visible. There are four ways to determine if your efforts are worth the money.
Chad Hill
What You Can Learn About Marketing From an 'Icy' Phenomenon
Viral Marketing

What You Can Learn About Marketing From an 'Icy' Phenomenon

A recent viral hit that has people dumping buckets of ice water over their heads shows what it takes to reach across the globe.
John Brubaker
The 3 Most Important Elements of a Great Blog Post
National Small Business Week

The 3 Most Important Elements of a Great Blog Post

Entrepreneur and online marketing expert Neil Patel discusses what every successful blog posts needs.
Jason Fell
Think Like a DJ and 'Borrow' Elements of Great PR Campaigns
Public Relations

Think Like a DJ and 'Borrow' Elements of Great PR Campaigns

You don't need a big budget to make a splash. Learn from successful brands and adapt them for your efforts.
Heather Whaling
6 Fundamentals Every Modern Entrepreneur Needs to Succeed
Young Entrepreneurs

6 Fundamentals Every Modern Entrepreneur Needs to Succeed

The game of business has changed. Cultivating your personal brand is the cornerstone of success.
Dan Antonelli
Power Up Your PR Strategy With Big Data
Big Data

Power Up Your PR Strategy With Big Data

Using these large sets of information can help create stories that are targeted to your audience.
Zach Cutler
How to Find Inspiration for Your Next Blog Post
National Small Business Week

How to Find Inspiration for Your Next Blog Post

Online marketing expert Neil Patel offers some useful tips and resources for determining what you should write about online.
Jason Fell
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Are You Meeting Your Customers' Online Marketing Expectations?
Online Marketing

Are You Meeting Your Customers' Online Marketing Expectations?

Probably not. It's best to approach it one channel, one platform, one innovation and one interaction at a time.
Eric Siu
3 Tips for Spying on Your Competitors Online
National Small Business Week

3 Tips for Spying on Your Competitors Online

Online marketing expert Neil Patel shares his best tips for getting an edge on your competitors.
Jason Fell
Hotel Says $500 Fine on Negative Yelp Reviews Was a Joke
Yelp

Hotel Says $500 Fine on Negative Yelp Reviews Was a Joke

Angry Yelpers turned on a hotel after an article claimed the hotel fined newlyweds for guests' negative online reviews. Now, the hotel claims it was all a misunderstanding.
Kate Taylor
5 Examples Your Brand Can Follow to Build an Online Community
Online Community

5 Examples Your Brand Can Follow to Build an Online Community

If you're feeling lonely while you toil out there on the web, take some lessons from these vibrant websites. What they did, you can do.
Derek Miller
Google Hangout: Kick Up Your Online Marketing With This Expert Advice
National Small Business Week

Google Hangout: Kick Up Your Online Marketing With This Expert Advice

Neil Patel shares some of his top SEO and content-marketing secrets.
Jason Fell