This ad will close in

Online marketing

Subscribe
Online marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

News and Articles About Online marketing

Deciding How Much of Your Marketing Time Should Go to SEO

Deciding How Much of Your Marketing Time Should Go to SEO

BY
Often, entrepreneurs have little time and resources to commit to various startup tasks. Our marketing expert Jim Yu breaks down how founders should approach SEO and incorporate it into their marketing strategy.
February 19, 2014 in SEO | Search Engine Optimization
Have a Blog? LinkedIn Wants Your Copy.

Have a Blog? LinkedIn Wants Your Copy.

BY
The professional social networking site has opened up its publishing platform to all users.
February 19, 2014 in Online Marketing
Advertising Will Soon Reach a Digital Tipping Point

Advertising Will Soon Reach a Digital Tipping Point

BY
Online marketing is putting increasing pressure on legacy ad businesses, with more people logging in than tuning in.
February 18, 2014 in Advertising
A Stellar Content Plan Can Lead to Business Success

A Stellar Content Plan Can Lead to Business Success

BY
Good content can drive more sales, boost your visibility and increase customer loyalty.
February 18, 2014 in Online Marketing
Instagram's 5 Tips for Better Marketing -- With Pictures

Instagram's 5 Tips for Better Marketing -- With Pictures

BY
The popular photo-sharing site has released findings on its business blog about the ways in which the most successful brands have engaged the visual community.
February 18, 2014 in Social Media
It's Time to Beef Up Your 'About' Page

It's Time to Beef Up Your 'About' Page

BY
Here are five easy tips to improve one of your site's most visited sections.
February 17, 2014 in Online Marketing
5 Simple Steps to Building Your Business Online and Getting Millions of Visitors

5 Simple Steps to Building Your Business Online and Getting Millions of Visitors

BY
An informative and insightful conversation with Derek Halpern, founder of Social Triggers.
February 17, 2014 in Online Marketing
In the Social Age, Don't Advertise, Engage

In the Social Age, Don't Advertise, Engage

BY
Advertising is a one-way street with significant drawbacks. It may take more effort, but engagement will build a deep connection to customers.
February 13, 2014 in Online Marketing
Facebook, Twitter or Instagram: Determining the Best Platform for Mobile Marketing

Facebook, Twitter or Instagram: Determining the Best Platform for Mobile Marketing

BY
Our marketing expert Jim Yu discusses how to best utilize social for mobile marketing.
February 12, 2014 in Online Marketing
A Jonas Brother's Baby, Brought to You by Procter & Gamble

A Jonas Brother's Baby, Brought to You by Procter & Gamble

BY
News of the birth of Kevin Jonas's first child, a baby girl, was accompanied by a marketing message from the consumer products company.
February 5, 2014 in Marketing
Have a Burning Business Question? Ask the Expert: Jim Yu.

Have a Burning Business Question? Ask the Expert: Jim Yu.

BY
Our marketing expert Jim Yu is looking to answer your questions on topics ranging from content marketing to SEO and entering the world of mobile.
February 5, 2014 in Online Marketing
Top 10 Ways to Make Money Online -- With Integrity

Top 10 Ways to Make Money Online -- With Integrity

BY
To do it right, you'll need to find a way that serves your vision while also supporting others.
February 5, 2014 in Business Management
Web Design 101: How Typography Affects Conversions

Web Design 101: How Typography Affects Conversions

BY
When pondering ways to optimize your website's landing pages, don't forget this critical design element.
January 29, 2014 in Your Website
Study: Brands Simply Aren't Replying on Twitter

Study: Brands Simply Aren't Replying on Twitter

BY
If you manage a brand's Twitter account, chances are you're not interacting as much as you could be. And that's not a good thing.
January 26, 2014 in Social Media
5 Strategies for Generating Consumer Demand

5 Strategies for Generating Consumer Demand

BY
Tips on how to create excitement and buzz around your new product.
January 24, 2014 in Finding Customers
How Understanding Your Customers Can Help You Create Copy That Sells

How Understanding Your Customers Can Help You Create Copy That Sells

BY
No matter how good your product is, if you can't convey its value to potential customers, they'll never experience what you've created.
January 23, 2014 in Marketing Basics
The Next Big Thing on the Web: Sites Tailored for You

The Next Big Thing on the Web: Sites Tailored for You

BY
Dynamic website personalization is a powerful tool that can boost business.
January 23, 2014 in Online Marketing
3 Valuable Data Resources That Provide Exponential Growth

3 Valuable Data Resources That Provide Exponential Growth

BY
For every successful campaign, you have to pay attention to just three data sets to ensure success.
January 22, 2014 in Online Marketing
Predictions for 2014: Facebook Ads Dominate and Minecraft as a Tool

Predictions for 2014: Facebook Ads Dominate and Minecraft as a Tool

BY
Get ahead of the curve with these tips from marketing pro Perry Marshall.
January 21, 2014 in Online Marketing
Is Your SEO Strategy Ready for Google's New Algorithm?

Is Your SEO Strategy Ready for Google's New Algorithm?

BY
'Hummingbird' brings big changes that could affect your site's traffic. Here are some tweaks you should implement.
January 20, 2014 in Online Marketing
7 Ways Social Media Will Be More Expensive This Year

7 Ways Social Media Will Be More Expensive This Year

BY
Brands will have to pony up a lot more money for staffing and other costs of online marketing and audience engagement.
January 17, 2014 in Social Media
How to Steal Your Competitor's Social Media Followers

How to Steal Your Competitor's Social Media Followers

BY
If you want to accelerate your social media game by getting followers from your competitors, here are several tips you should consider.
January 16, 2014 in Social Media

4 Steps to Establishing Your Business on Review Sites

BY
If you're trying to sell something, online reviews are important to your customers. Here's how to beef up your business's presence on review sites.
January 14, 2014 in Online Marketing
Instincts, Not Data, Will Push You Forward in 2014

Instincts, Not Data, Will Push You Forward in 2014

BY
Here are three reasons why marketing officers should think of people first.
January 13, 2014 in Online Marketing
3 Ways Companies Can Better Use Big Data in 2014

3 Ways Companies Can Better Use Big Data in 2014

BY
This year, more companies are expected to take advantage of data. Here's how your company can be a high performer.
January 10, 2014 in Online Marketing
Prev 1 2 3 4 5 6 7 8 ... 16 Next

Most Shared Stories

From the Entrepreneur Bookstore