Online Marketing

Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

News and Articles About Online Marketing

This Strategy Is Critical for Great SEO

This Strategy Is Critical for Great SEO

If you're disregarding this particular element of SEO then your site's ranking might be suffering in the search results.
4 Ways to Maximize the Reach of Your Published Content

4 Ways to Maximize the Reach of Your Published Content

Content creation and dissemination is essential for any successful content strategy, but it’s a major undertaking for small businesses. Here are a few tips to make it easier.
Why You Should Create Long-Form Content (And How to Do It)

Why You Should Create Long-Form Content (And How to Do It)

You might think writing long form its a ton of work and not worth the effort. Actually, writing long can bring some much-needed benefits.
This Is the Biggest SEO Trend for 2014

This Is the Biggest SEO Trend for 2014

Rand Fishkin, founder of online marketing firm Moz, knows a thing or two about SEO. Here, he explains the most important trend to be aware of this year.
Pizza Hut's Biggest Franchisee Says Company Needs to Up Its Digital Game

Pizza Hut's Biggest Franchisee Says Company Needs to Up Its Digital Game

NPC International's net income dropped 77 percent in the first quarter. And it blames Pizza Hut's lack of digital innovation.
Is PPC or SEO Better for Driving Traffic to Your Website?

Is PPC or SEO Better for Driving Traffic to Your Website?

Online marketing expert Rand Fishkin discusses the positives and the negatives behind both strategies.
3 Tips for Digital Marketing on a Budget

3 Tips for Digital Marketing on a Budget

Want to expand your digital reach without breaking the bank? Here are three tips.
101 Different Types of Web Content For Building Your Site

101 Different Types of Web Content For Building Your Site

Think blogging is the only type of content marketing? Think again. Here are 100 other categories of things you can create.
Beyond Keywords: Tips for Writing Great Content That Ranks Well in Search

Beyond Keywords: Tips for Writing Great Content That Ranks Well in Search

In this video, online marketing and SEO expert Rand Fishkin talks about creating online content that people will find useful and want to share with others.
5 Captivating Marketing Campaigns and What Every 'Startup CMO' Should Know

5 Captivating Marketing Campaigns and What Every 'Startup CMO' Should Know

Marketing execs from major brands reveal their favorite marketing campaign of 2014 and discuss forces that are transforming consumer engagement.
The Basic Building Blocks of a Website, and Their Costs

The Basic Building Blocks of a Website, and Their Costs

If you're looking to set up a new home on the internet, should you do it yourself or hire additional help?
SEO for Business Explained: A Conversation With Rand Fishkin

SEO for Business Explained: A Conversation With Rand Fishkin

In this Google Hangout we discuss all things online marketing and search engine optimization with the founder of Moz.
Franchisees: The Do's and Don'ts of Social Media

Franchisees: The Do's and Don'ts of Social Media

Social media is a key way for franchisees to promote their business. Here are 12 big do's and don'ts.
Have a Blockbuster Summer of Sales With These 3 Strategies

Have a Blockbuster Summer of Sales With These 3 Strategies

This season brings box office mega-bucks for movie studios, but you too can cash in on the film industry's marketing tactics.
 4 Hacks You Should Know Before You Craft Your Next Email Subject Line

4 Hacks You Should Know Before You Craft Your Next Email Subject Line

Since email open rates are so dependent on great subject lines, consider these tips to get your audience clicking instead of deleting.
Pinterest 101: Marketing Tips From Whole Foods

Pinterest 101: Marketing Tips From Whole Foods

Online marketing expert John Rampton talks about Whole Foods and the lessons business owners can take away from the company's vibrant Pinterest page.
The New Approach to Get Customers Banging on Your Door

The New Approach to Get Customers Banging on Your Door

HubSpot co-founder Brian Halligan explains why he started his company and how to market in the digital age
In Content Marketing, Your Brand Needs to Take the Back Seat

In Content Marketing, Your Brand Needs to Take the Back Seat

To create effective content, brand promotion must take a back seat to the customer's interests.
5 Tools That Put Content Marketing Analysis on Autopilot

5 Tools That Put Content Marketing Analysis on Autopilot

These subscription-based marketing-automation programs can track potential customers and see if they follow through.
If You're Not Following These Tips, No One Will Click on Your Pay-Per-Click Ads

If You're Not Following These Tips, No One Will Click on Your Pay-Per-Click Ads

Your ad copy needs to be engaging and the result of careful testing and planning.
How to Create Content That's Meant to Be Shared

How to Create Content That's Meant to Be Shared

Effective content marketing spurs your customers to spread your message to their networks.
Ultimate in Laziness: New Ad Lets Hulu Users Instantly Order Pizza

Ultimate in Laziness: New Ad Lets Hulu Users Instantly Order Pizza

Later this year, Hulu will serve up a Pizza Hut commercial that allows viewers to order pizza within the ad.
5 Clever Ways to Increase Mobile App Reviews

5 Clever Ways to Increase Mobile App Reviews

In today's crowded app store, you’ll need more positive reviews than you have friends and family to provide them, in order to give your app the ranking boost it needs.
Why Marketers Should Care About Rich-Media Content

Why Marketers Should Care About Rich-Media Content

Podcasts, videos and ebooks help connect to audiences on a deeper level.
4 Reasons Why Entrepreneurs Should Use Interactive Video for Storytelling

4 Reasons Why Entrepreneurs Should Use Interactive Video for Storytelling

With so much noise in the online world, entrepreneurs are needing to get more creative to stand out. One way is implementing interactive video into your the marketing strategy.
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