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News and Articles About Online Marketing
5 Reasons Your Business Should Not Advertise on Google AdWords
Unless you have everything lined up just right, Google AdWords is a surprisingly efficient mechanism for losing money.
Wal-Mart Eats Humble Pie After Publishing 'Fat Girl' Halloween Costumes
Because plus-sized women aren't 'fat-shamed' enough. Rollback that self-esteem, ladies.
Kim Lachance Shandrow
5 White-Hot Consumer Psychology Hacks to Boost Your Sales
A few simple changes to your website or copy can spur customers into buying your offerings.
5 Things Most People Forget About Local SEO
Local SEO is critical to local business. This in-depth guide will get you started and clarify some of the perplexing elements.
3 Ways to Optimize Your Marketing-Automation Systems
It's time to give up on the dream of shortcuts. By setting up your system correctly from the start, you can create better conversations with buyers and learn how your potential clients behave.
13 Email Marketing Hacks to Help Improve Your Holiday Conversion Rates
With the holiday season right around the corner, now is a great time to get your A-game email marketing ready.
The 3 Types of Marketing Emails That Nobody Has Opened in Years
Email remains the workhorse of online marketing but these steeds have been flogged much too long.
Marketers Must Ask These 7 Questions About Native Content
With news outlets welcoming brand journalism with native advertising opportunities, marketers need to be careful that they aren't misleading or blurring the lines between "real journalism" and straight advertising.
5 Things You Can Learn From a Poorly Designed Website
Websites without clear labels, that require multiple clicks to get to the most important stuff, and otherwise frustrate can serve as an example of what not to do.
Laura Hale Brockway
4 Hacks for Writing an Article That Sounds Genius (And Actually Is)
You may not be a genius, but your writing needs to sound like it.
5 Landing Page Must-Haves to Boost App Downloads
When someone finds your webpage online, make sure it contains all these elements to turn them into a customer.
Impulse Shopping Will Soon Be Even Easier Thanks to Twitter's 'Buy' Button
All marketing, all the time, looks to be the future of social media.
Why Franchisees Don't Use Digital Advertising
A new study reveals that local affiliates' top reason for avoiding social media and digital advertising is because they are 'too complicated.'
How to Sound Human: Data-Backed Keys to Making Your Voice Stand Out Online
As entrepreneurs and marketers, it's our job to stand out in that absurdly large crowd of content. One way to do this is to have a distinctly human voice.
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