Online Marketing

Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

Today's Most Read

News and Articles About Online Marketing

3 Easy Hacks That Bring the Power of Google Analytics and Salesforce to Your Online Marketing
Online Marketing

3 Easy Hacks That Bring the Power of Google Analytics and Salesforce to Your Online Marketing

What happens when you take two of the top online platforms in the industry and allow them to play together nicely?
How to Get Influencers to Drive Your Word-of-Mouth Marketing Campaign
Word of Mouth

How to Get Influencers to Drive Your Word-of-Mouth Marketing Campaign

Finding the right influencers can help a brand increase sales, drive growth and inspire long-term customer loyalty.
Ted Wright
5 Steps for Increasing Conversions on Your Website
Online Marketing

5 Steps for Increasing Conversions on Your Website

Turn looky-loos into shoppers with these smart tips.
Mitch Meyerson
The Elements of a Good Headline (Infographic)
Online Writing

The Elements of a Good Headline (Infographic)

From email to social media to SEO and beyond, great headlines are essential for business.
Kevin Allen
Why You Need a Newsletter and How You Can Grow Your List (Infographic)
Email Newsletters

Why You Need a Newsletter and How You Can Grow Your List (Infographic)

Despite the proliferation of social-media sites, nothing can give you more exposure than a newsletter.
The Key Elements of Killer Content Marketing
Online Marketing

The Key Elements of Killer Content Marketing

Find out what critical factors you need to take into account before you start.
Mitch Meyerson
5 Keys to Unlocking the Power of Google Analytics
Google Analytics

5 Keys to Unlocking the Power of Google Analytics

The volume of raw data available with Google Analytics is daunting, until you learn a few essential concepts.
Rocco Baldassarre
Email Is a Relationship and a Conversation
Email Marketing

Email Is a Relationship and a Conversation

Here are three tips to get started.
Maria Elena Duron
How to Build an Outreach Strategy to Earn More Social Shares
Social Media

How to Build an Outreach Strategy to Earn More Social Shares

Here's a road map for planning for social success with your outreach strategy.
5 Ways Mobile Web Games Can Amp Up Your Marketing
Mobile Marketing

5 Ways Mobile Web Games Can Amp Up Your Marketing

If you really want to engage potential customers, get them into the game.
Rob Grossberg
How to Master the Two Key Parts of Your Online Presence
Online Marketing

How to Master the Two Key Parts of Your Online Presence

Discover the essential elements of email marketing and social media that will make your online marketing a success.
Mitch Meyerson
15 Truths About Online Trolls
Online Community

15 Truths About Online Trolls

As long as there has been an online community, there have been people abusing anonymity simply to inflict hurt and harm. A lot has been learned about them.
John Rampton
Pinterest Kills Off Affiliate Links Program, Leaves 'Power Pinners' in the Lurch
Pinterest

Pinterest Kills Off Affiliate Links Program, Leaves 'Power Pinners' in the Lurch

The Pinterest gravy train is over for brands, bloggers and Pinfluencers.
Kim Lachance Shandrow
Google Pulls the Plug on 'Helpouts'
Google

Google Pulls the Plug on 'Helpouts'

The live video-discussion tool is shutting down in April.
Jason Fell