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News and Articles About Online Marketing
5 Ways to Increase Your Audience's Time Spent Reading
Even if you create great content on your site, it won't matter much if no one actually spends time with it.
11 Words That Enhance Trust in a Blog Post
Every blog article is an attempt to secure the reader's trust. The way you communicate that matters a lot.
3 Effective Channels for Marketing Your Mobile App
These avenues bring in predictability in growth and user acquisition.
How to Boost Your YouTube Ranking (Infographic)
SEO isn't just for text-based content. Try these tactics to make sure your videos get all the views they can.
Social Media Marketing
How to Set Social-Media Goals That Will Move Your Marketing Forward
When it comes to social media, the 'see what sticks' mentality isn't always recommended.
5 Reasons Your Business Should Not Advertise on Google AdWords
Unless you have everything lined up just right, Google AdWords is a surprisingly efficient mechanism for losing money.
Wal-Mart Eats Humble Pie After Publishing 'Fat Girl' Halloween Costumes
Because plus-sized women aren't 'fat-shamed' enough. Rollback that self-esteem, ladies.
Kim Lachance Shandrow
5 White-Hot Consumer Psychology Hacks to Boost Your Sales
A few simple changes to your website or copy can spur customers into buying your offerings.
5 Things Most People Forget About Local SEO
Local SEO is critical to local business. This in-depth guide will get you started and clarify some of the perplexing elements.
3 Ways to Optimize Your Marketing-Automation Systems
It's time to give up on the dream of shortcuts. By setting up your system correctly from the start, you can create better conversations with buyers and learn how your potential clients behave.
13 Email Marketing Hacks to Help Improve Your Holiday Conversion Rates
With the holiday season right around the corner, now is a great time to get your A-game email marketing ready.
The 3 Types of Marketing Emails That Nobody Has Opened in Years
Email remains the workhorse of online marketing but these steeds have been flogged much too long.
Marketers Must Ask These 7 Questions About Native Content
With news outlets welcoming brand journalism with native advertising opportunities, marketers need to be careful that they aren't misleading or blurring the lines between "real journalism" and straight advertising.
5 Things You Can Learn From a Poorly Designed Website
Websites without clear labels, that require multiple clicks to get to the most important stuff, and otherwise frustrate can serve as an example of what not to do.
Laura Hale Brockway
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