Online Marketing

News and Articles About Online Marketing

5 Ways for Online Entrepreneurs to Stand Out
Building Your Online Presence

5 Ways for Online Entrepreneurs to Stand Out

The real competition online is for notice, credibility and respect. Achieve that and sales will follow.
Kimanzi Constable
3 Great Choices for a Winning Content-Marketing Strategy
Content marketing

3 Great Choices for a Winning Content-Marketing Strategy

Social-media marketing is a long-term process that succeeds or fails based the fundamentals you build on.
Pratik Dholakiya
Why It Doesn't Matter Who 'Owns' Social Media
Social Media

Why It Doesn't Matter Who 'Owns' Social Media

An organization's social-media efforts should be the result of combined efforts across departments.
How 'Micro Marketing' Can Create Macro Results for Your Brand
Marketing Strategies

How 'Micro Marketing' Can Create Macro Results for Your Brand

Mass marketing is expensive and inefficient. Highly-focused campaigns and social-media influencers work better, for less.
Eric Samson
How to Experiment With Marketing Without Ruining Your Business
Marketing Strategies

How to Experiment With Marketing Without Ruining Your Business

This is not your grandmother's marketing world. Here are tips for how you can engage the potentially awesome techniques of modern marketing.
Neil Patel
The Potato Salad Kickstarter and the Art of Getting Discovered
Viral Marketing

The Potato Salad Kickstarter and the Art of Getting Discovered

The joke that went viral and raised $55,00 teaches fundamental lessons about how to garner attention in a very noisy online environment.
Alicia Lawrence
3 Critical Principles of Effective Calls to Action
Online Marketing

3 Critical Principles of Effective Calls to Action

Every business faces a painful reality while selling over the Internet -- readers are impatient and reluctant to make purchases. Use these strategies to your benefit.
Aaron Agius
5 Secrets to Succeed at Video Advertising
Video Advertising

5 Secrets to Succeed at Video Advertising

Whether the intent is to entertain, inform or persuade, there are many things to consider before setting out to create your next video campaign.
Alex Debelov
How a Marketing Firm Hit the Gamification Bull's-Eye
Gamification

How a Marketing Firm Hit the Gamification Bull's-Eye

When sales are a game and customers are players, this Boston-based company wins big.
Franchises

What Franchisees Need to Know About Digital Marketing (Infographic)

Many franchisees report that they aren't receiving the guidance they need to effectively advertise online. Here's why that needs to change.
Kate Taylor
8 Ways to Better Market Yourself on LinkedIn
Linkedin

8 Ways to Better Market Yourself on LinkedIn

Some of the most influential and accomplished LinkedIn experts offer their best recommendations for making the most of your online marketing.
Brian Honigman
9 Must-Read Marketing Ebooks for Every Startup Founder
Marketing

9 Must-Read Marketing Ebooks for Every Startup Founder

If you know you want to do more with marketing, but you're not sure where to start, spend some time with these resources.
Sujan Patel
When Building an Online Brand, Start With the Foundation
Personal Branding

When Building an Online Brand, Start With the Foundation

If you can't clearly define your mission and vision then there's nothing for you to build on.
Lewis Howes
10 Ways to Boost Results Using Google AdWords
Google AdWords

10 Ways to Boost Results Using Google AdWords

Evaluating and adjusting your AdWords campaign is the key to achieving it full promise.
Rocco Baldassarre