Online Marketing

Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

Today's Most Read

News and Articles About Online Marketing

The Future of Ecommerce Will Focus on Creating Experiences
Ecommerce

The Future of Ecommerce Will Focus on Creating Experiences

A look into what worked and what hasn't worked in online retail, along with what's on the horizon.
Jack Lowinger
Redesigning Your Website in 2015? Start By Asking These 5 Questions.
Websites

Redesigning Your Website in 2015? Start By Asking These 5 Questions.

Updating your website can be one of the biggest challenges you face when it comes to marketing your business, but it doesn't have to be.
Rebecca Rubin
Balancing the Art and Science of Content Marketing (Infographic)
Marketing Strategies

Balancing the Art and Science of Content Marketing (Infographic)

If you could split marketing into two philosophies, one would entail the art of marketing while the other would entail the science of marketing.
Researchers Are Using Yelp to Predict When a Restaurant Will Shut Down
Yelp

Researchers Are Using Yelp to Predict When a Restaurant Will Shut Down

With new software, researchers say Yelp reviews can serve as a crystal ball for restaurant failures.
Kate Taylor
5 Secrets to Making Your Startup Go Viral
Business Circle

5 Secrets to Making Your Startup Go Viral

Here's how you can create a viral effect that will help your product spread via your customers' networks.
Make a New Year's Resolution to Humanize Your Marketing for 2015
Business Circle

Make a New Year's Resolution to Humanize Your Marketing for 2015

Think people first, numbers second, and your content will resonate with your audience.
Eric Samson
Not All Viral Videos Are Good Content Marketing
Viral Videos

Not All Viral Videos Are Good Content Marketing

Two recent ads illustrate this point. One was entertaining, the other spurred viewers to seek out the product.
Sarah Austin
Did Best Buy's Tweet About 'Serial' Go Too Far? Or Was It Funny?
Social Media

Did Best Buy's Tweet About 'Serial' Go Too Far? Or Was It Funny?

The big-box electronics store apologized for a joke it made on Twitter about an uber-popular podcast that chronicles the investigation of a real-life murder.
Catherine Clifford
Don't Boil the Ocean and Other Best Practices for Marketers to Embrace Storytelling
Content marketing

Don't Boil the Ocean and Other Best Practices for Marketers to Embrace Storytelling

In a survey, executives said they want content from brands that is transparent, useful and selfless.
Ted Birkhahn
Why Adopting a 'Campaign' Mentality Can Poison Your Marketing Efforts
Business Circle

Why Adopting a 'Campaign' Mentality Can Poison Your Marketing Efforts

Many entrepreneurs make the mistake of pushing out short campaigns rather than sticking to a consistent strategy year-round.
Kelsey Meyer
Will a Specific Color Change the Behavior of Your Website Visitors?
Color

Will a Specific Color Change the Behavior of Your Website Visitors?

More specifically, will a call-to-action button that is red boost conversions?
Liraz Margalit
How You Can Embrace the Holy Grail of Online Marketing
Online Marketing

How You Can Embrace the Holy Grail of Online Marketing

Video is now a vital market tool. Here's how entrepreneurs can take advantage.
Mikal E. Belicove
5 Tricks to Creating Compelling Mobile Ads
Mobile Advertising

5 Tricks to Creating Compelling Mobile Ads

To succeed in today's world, mobile advertising needs to be at the core of marketing campaign planning.
Lisa Hoover McGreevy
5 Tech Tools that Help Businesses Compete With the Big Guys
Tools

5 Tech Tools that Help Businesses Compete With the Big Guys

These affordable options can level the playing field with ads, intelligence, big data, apps and email marketing.
Adam Toren