Online Marketing

Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

5 Ways to Increase Your Audience's Time Spent Reading

Even if you create great content on your site, it won't matter much if no one actually spends time with it.
Sponsor Provided Content

Build Shoppers' Trust Through Better Product Descriptions

These five tips will help you craft product descriptions that turn shoppers into buyers.

11 Words That Enhance Trust in a Blog Post

Every blog article is an attempt to secure the reader's trust. The way you communicate that matters a lot.

3 Effective Channels for Marketing Your Mobile App

These avenues bring in predictability in growth and user acquisition.

How to Boost Your YouTube Ranking (Infographic)

SEO isn't just for text-based content. Try these tactics to make sure your videos get all the views they can.

How to Set Social-Media Goals That Will Move Your Marketing Forward

When it comes to social media, the 'see what sticks' mentality isn't always recommended.

5 Reasons Your Business Should Not Advertise on Google AdWords

Unless you have everything lined up just right, Google AdWords is a surprisingly efficient mechanism for losing money.

Wal-Mart Eats Humble Pie After Publishing 'Fat Girl' Halloween Costumes

Because plus-sized women aren't 'fat-shamed' enough. Rollback that self-esteem, ladies.

5 White-Hot Consumer Psychology Hacks to Boost Your Sales

A few simple changes to your website or copy can spur customers into buying your offerings.

5 Things Most People Forget About Local SEO

Local SEO is critical to local business. This in-depth guide will get you started and clarify some of the perplexing elements.

3 Ways to Optimize Your Marketing-Automation Systems

It's time to give up on the dream of shortcuts. By setting up your system correctly from the start, you can create better conversations with buyers and learn how your potential clients behave.

13 Email Marketing Hacks to Help Improve Your Holiday Conversion Rates

With the holiday season right around the corner, now is a great time to get your A-game email marketing ready.

The 3 Types of Marketing Emails That Nobody Has Opened in Years

Email remains the workhorse of online marketing but these steeds have been flogged much too long.

Marketers Must Ask These 7 Questions About Native Content

With news outlets welcoming brand journalism with native advertising opportunities, marketers need to be careful that they aren't misleading or blurring the lines between "real journalism" and straight advertising.

5 Things You Can Learn From a Poorly Designed Website

Websites without clear labels, that require multiple clicks to get to the most important stuff, and otherwise frustrate can serve as an example of what not to do.

4 Hacks for Writing an Article That Sounds Genius (And Actually Is)

You may not be a genius, but your writing needs to sound like it.

5 Landing Page Must-Haves to Boost App Downloads

When someone finds your webpage online, make sure it contains all these elements to turn them into a customer.

Impulse Shopping Will Soon Be Even Easier Thanks to Twitter's 'Buy' Button

All marketing, all the time, looks to be the future of social media.

Why Franchisees Don't Use Digital Advertising

A new study reveals that local affiliates' top reason for avoiding social media and digital advertising is because they are 'too complicated.'

How to Sound Human: Data-Backed Keys to Making Your Voice Stand Out Online

As entrepreneurs and marketers, it's our job to stand out in that absurdly large crowd of content. One way to do this is to have a distinctly human voice.

Google Lets a Search Pigeon Out of the Coop and It Lands Nearby

The new Pigeon algorithm favors local businesses, if they update their content to take advantage.

3 Techniques That Will Double Your Social Media Content With Half the Effort

Have better things to do than managing Twitter and Facebook? Consider these tips for doing more social media in less time and with less effort.

3 Insights Entrepreneurs Must Know About Millennials' Mobile Behavior

The millennial generation is driving the biggest changes in how companies develop and market products and services.

How We Drove 10K Unique Visitors to a New Product in a Month

With these five tactics, traffic started flowing to a service that had just launched.

This Is the Biggest Email Provider You've Never Heard Of

A little-known company handles huge volumes of marketing missives, customer service notes and fraud alerts for the likes of American Express, Groupon, and PayPal.
1 2 3 4 5 6 7 8 ... 22 Next

Connect with Entrepreneur

Most Shared Stories

From the Entrepreneur Bookstore