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News and Articles About Online Marketing
An Effective Digital Marketing Strategy Starts With Knowing Your Customers and Your Goals
The amazing technology at everyone's fingertips has not changed the fundamentals of success.
Why Every Entrepreneur Should Focus on Local SEO
Local SEO is a highly targeted, niche strategy that every entrepreneur can -- and should -- be thinking about.
Apple's First Social-Media Guru on the No. 1 Way to Market Your Brand
Peter Friedman ran social media for Apple before it was even called social media. Here's his top social-media secret for building buzz around your brand.
Kim Lachance Shandrow
The Top 14 Content Marketing Trends of 2014
From an explosion in video to brands embracing micro-content, 2014 was a busy year for marketers.
Social Media Marketing
Social Media's Role Will Soon Shift From Driving Awareness to Creating Revenue
Brands need to start actively transforming their social communities from cost centers into profit centers.
Why Your Brand Is More Important Than Your Product
Kevin Roberts, global CEO of the advertising powerhouse Saatchi & Saatchi, says focusing on your product first is an outdated way of thinking.
8 Online-Marketing Terms Business Owners Must Know
Understanding the "why" and "what" will improve your ability to attract and retain valuable customers.
Do You Know Where Your Buyers Hang Out Online?
The challenge of finding your buyers to deliver the most targeted advertisements directly has never been harder.
Variety Is the Spice of Social-Media Life, Too
Social-media marketing needs continuity to be effective but ever-changing to keep the audience interested.
Capture, Engage and Convert Customers With Visual Branding
To make the greatest impact and differentiate your company from the vast sea of online content, add effective visual elements with these four tips.
5 PR Strategies for the Busy Entrepreneur
Public relations pays off big if you can devote the time for it, but these tactics serve as an appropriate, effective substitute.
Social Media Marketing
The Missing Ingredient of Modern Marketing
What is needed is a complete solution for your digital needs that's designed to work in tandem with your existing infrastructure.
It's Time to Diversify Your Online Sales Strategy
Do some creative marketing. The number of places your product can be showcased is expanding.
Data is Not an Insight
Numbers, stats, profiles, trends and historical reviews are a start, but you have to think for yourself.
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