Online Marketing

Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

Today's Most Read

News and Articles About Online Marketing

4 Ways to Generate Leads Using Marketing Automation (Infographic)
Marketing Automation

4 Ways to Generate Leads Using Marketing Automation (Infographic)

If done correctly, marketing automation can help your company produce leads and boost revenue.
Zach Watson
Pin It to Win It on Pinterest With These 4 Tips
Pinterest

Pin It to Win It on Pinterest With These 4 Tips

If you want to amp up your marketing game, use these strategies on the visual social network.
Deborah Mitchell
10 Hacks to Help Your Website Generate More Leads, Sales and Revenue
Websites

10 Hacks to Help Your Website Generate More Leads, Sales and Revenue

There is one thing that every business wants to accomplish with its website: leveraging it to create more growth.
Jonathan Long
10 Great Social Media Tools to Boost Online Success
Social Media

10 Great Social Media Tools to Boost Online Success

If you aren't able to get your message and your content in front of the right online audiences, your business is unlikely to succeed.
Sujan Patel
How to Engage Your Email Subscribers From the Moment They Sign Up (Infographic)
Infographics

How to Engage Your Email Subscribers From the Moment They Sign Up (Infographic)

First impressions are a one-shot deal. For email marketers, they only come once in an inbox. Here's how not to blow that all-important initial email contact with fresh subs.
Kim Lachance Shandrow
The 4 Essentials to Building Your Brand on Social Media
Social Media

The 4 Essentials to Building Your Brand on Social Media

Whether you want to sell products or gain subscribers, they've got to know who you are in the first place.
Aaron Agius
How to Maximize Your LinkedIn Profile to Find Potential Customers
Online Marketing

How to Maximize Your LinkedIn Profile to Find Potential Customers

If you only think of LinkedIn as a platform people use to find jobs or connect with their network, think again.
Mitch Meyerson
Sam's Club Adds New Services for Small-Business Owners
Retailers

Sam's Club Adds New Services for Small-Business Owners

The retailer is now offering digital marketing, payment processing and loans to the 600,000 business members who shop its stores and website each week.
Geoff Weiss
40 Email Subject Lines Research Shows Your Subscribers Can't Resist
Email

40 Email Subject Lines Research Shows Your Subscribers Can't Resist

Email is a highly effective online marketing tool, if the recipient opens and reads it. The subject line makes all the difference.
John Rampton
Write an App Store Description That Excites With These 5 Tips
Mobile Apps

Write an App Store Description That Excites With These 5 Tips

Here are a few tips that will help you write a description for your mobile app that has the potential to hook users into downloading.
Rahul Varshneya
4 Do's and 4 Don'ts for Businesses Using Social Media
Social Media Marketing

4 Do's and 4 Don'ts for Businesses Using Social Media

If you want to guarantee a more effective strategy, follow these tactics and avoid ones that will do more harm.
Deborah Mitchell
Make Wellness the True Aim of Your Marketing
Marketing

Make Wellness the True Aim of Your Marketing

The true aim of marketing is not to sell stuff, but rather to create balance and wellness for people.
Matthew Gonnering
4 Ways to Ensure Facebook Inbound Marketing Works for Your Company
Facebook Marketing

4 Ways to Ensure Facebook Inbound Marketing Works for Your Company

With Facebook being a huge player in the online world, you better have your marketing strategy down pat. Otherwise, it is a waste of time and money.
Nick Unsworth
Your Marketing Is Chasing Customers Away! Here's Why.
Marketing

Your Marketing Is Chasing Customers Away! Here's Why.

Follow these 3 rules to get back on track -- and possibly recover some of your clients.
Jurgen Appelo