One entrepreneur explains how she was able to get the perfect URL for her startup and what lessons she learned along the way.
Pay-per-click marketing is fraught with confusion, mistakes and a lot of wasted cash. But when you get it right, PPC can be indispensable. Heres some insight and some tips.
Your ability to earn customer trust is whats going to separate you from the competition -- so dont slack.
Choosing the sole purpose your statement rests on will be the toughest decision you'll make with your branding.
To successfully raise funds for a project, follow the steps taken during these funded efforts.
Who hasnt wanted to tell all of the doubters in their life to stick it!? These new ads capture moments of entrepreneurial triumph.
If anyone knows inbound marketing, it's Brian Halligan of Hubspot, Joe Pulizzi of the Content Marketing Institute and Brian Clark of Copyblogger.
The glitter of social media makes email seem a bit stodgy but the inbox is still the path to a customer's heart.
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These simple tips can help you customize your content marketing strategy for your teams size and resources.
Content marketing is at the center of a good digital strategy, no matter what the organization's goals are.
The way you respond to customers can improve the reputation of your business, or tear it down in an instant.
A chat with the marketing executive credited with humanizing the strategy of the teen and Millenial-loved brand.
If things are going poorly, it's vital that you seek to correct what you may be doing wrong and focusing on what you may be doing correctly.
Routinely examining key data on who visits your site and their experience is key to steadily increasing sales.
The best way to win the notice of the people you respect is to build a business they can't overlook.
Nobody can know everything, but as an entrepreneur, you need to know the basics.
If you want to be taken seriously by customers online, be sure to include these common features.
Google is huge but it is not the entire online marketplace, unless you let it be.
If you want customers to engage with your business, you need to clearly illustrate what it is all about.
Success is never guaranteed in online marketing but avoiding these common errors makes it much likelier.
People visit your website looking for what you offer. Making them feel welcome is step one to earning loyal new customers.
Using software to develop leads can be effective, but keep four things in mind when forming a strategy.
You need to influence people even before they get to your landing page by convincing them of the value you're offering.
These people provide useful, reliable information in their blogs and on social media and have expert knowledge in various fields.
Pizza Hut's latest Japanese commercial campaign stars incredibly cute cat employees at a fictional pizza joint.
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