Online Marketing

Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

Today's Most Read

News and Articles About Online Marketing

7 Common Mistakes Companies Make With Google AdWords
Google AdWords

7 Common Mistakes Companies Make With Google AdWords

If your initial campaigns have produced lackluster results, read through this list to improve your return on investment.
Eric Siu
Make Customers Fall in Love With Your Brand
Branding

Make Customers Fall in Love With Your Brand

By building on mutual understanding, a brand and its customers can move into more serious, long-term relationships that benefit both parties
Mark Flaharty
Why Influencer Marketing Pays Off for Small Businesses
Influencers

Why Influencer Marketing Pays Off for Small Businesses

Harness word-of-mouth from influential people in a cost-effective campaign.
Eric Dahan
The 5 Mistakes That Will Land Your Email in the Spam Folder
Email Marketing

The 5 Mistakes That Will Land Your Email in the Spam Folder

Email providers and readers are raising the standards for what content makes it into the inbox and what lands in the junk pile.
Aleksandr Peterson
The 5 Qualities That Make an Image Shareable
Online Marketing

The 5 Qualities That Make an Image Shareable

Images are more likely to gain attention, entice your community to take action and inspire brand advocacy if they accomplish one or more of five key goals.
Mitch Meyerson
The Best Ways to Pump Up Your Instagram Strategy (Infographic)
Instagram

The Best Ways to Pump Up Your Instagram Strategy (Infographic)

Making little changes to your posts, such as adding a description or hashtags, can bump up users' engagement with your brand. Give these tactics a try.
Kristin Piombino
3 Things Entrepreneurs Must Learn About Digital Marketing and PR
Digital Marketing

3 Things Entrepreneurs Must Learn About Digital Marketing and PR

Running a lean startup doesn't mean ignoring the essentials of promotion in the online age.
Mel Carson
4 Ways to Streamline High-Quality Content Creation
Content Strategy

4 Ways to Streamline High-Quality Content Creation

When you're in a bind to create a high-quality blog post that generates brand awareness, educates your potential audience and draws in qualified leads, follow these tips.
Kelsey Meyer
3 Easy Hacks That Bring the Power of Google Analytics and Salesforce to Your Online Marketing
Online Marketing

3 Easy Hacks That Bring the Power of Google Analytics and Salesforce to Your Online Marketing

What happens when you take two of the top online platforms in the industry and allow them to play together nicely?
How to Get Influencers to Drive Your Word-of-Mouth Marketing Campaign
Word of Mouth

How to Get Influencers to Drive Your Word-of-Mouth Marketing Campaign

Finding the right influencers can help a brand increase sales, drive growth and inspire long-term customer loyalty.
Ted Wright
5 Steps for Increasing Conversions on Your Website
Online Marketing

5 Steps for Increasing Conversions on Your Website

Turn looky-loos into shoppers with these smart tips.
Mitch Meyerson
The Elements of a Good Headline (Infographic)
Online Writing

The Elements of a Good Headline (Infographic)

From email to social media to SEO and beyond, great headlines are essential for business.
Kevin Allen
Why You Need a Newsletter and How You Can Grow Your List (Infographic)
Email Newsletters

Why You Need a Newsletter and How You Can Grow Your List (Infographic)

Despite the proliferation of social-media sites, nothing can give you more exposure than a newsletter.
The Key Elements of Killer Content Marketing
Online Marketing

The Key Elements of Killer Content Marketing

Find out what critical factors you need to take into account before you start.
Mitch Meyerson