This ad will close in

Online marketing

Subscribe
Online marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

News and Articles About Online marketing

A Guide to the Best Times to Post on Social Media (Infographic)
BY
If you aren't posting to social media when most of your audience members are on, all that time you spent can go to waste. These are the times you should focus on.
April 14, 2014 in Social Media
If You Ask for 'Likes' on Facebook, You're About to Get Clobbered

If You Ask for 'Likes' on Facebook, You're About to Get Clobbered

BY
The social network says it will crack down on spammy pages that try to game engagement and shares.
April 11, 2014 in Social Media
7 Tips for Creating Awesome Infographics

7 Tips for Creating Awesome Infographics

BY
Not all infographics are created equal. Here’s how to make yours stand out from the pack.
April 9, 2014 in Marketing
9 Online Ad Campaign Stats You Must Track

9 Online Ad Campaign Stats You Must Track

BY
To know whether it's successful--or just a waste of time and money--you have to track the following 9 statistics of your online marketing efforts.
April 8, 2014 in Marketing
Why Winging Social Media Won't Cut It Anymore

Why Winging Social Media Won't Cut It Anymore

BY
Are you a company that has a presence on various social media platforms, but instead of approaching it with a strategy, you're throwing content up there and hoping it will stick? Then keep reading.
April 8, 2014 in Social Media
How to Build the Next Amazon Brand

How to Build the Next Amazon Brand

BY
When branding is done incorrectly, it can come off as not genuine and fake. But companies like Amazon and Starbucks have figured out how to do branding right, making them a powerful company in consumers' minds.
April 8, 2014 in Marketing
Samsung Can't Have All the Fun: 5 Other Mega Brands Rocking the Selfie

Samsung Can't Have All the Fun: 5 Other Mega Brands Rocking the Selfie

BY
Ellen, Big Papi and LeBron -- Samsung's all-stars -- aren’t the only big names snapping promotional selfies. Tons of other brands are cashing in on selfie marketing mania, too.
April 7, 2014 in Business News
6 Ways to Turn Your Blog Into a Money Maker

6 Ways to Turn Your Blog Into a Money Maker

BY
From selling display ad space to merchandising, a look at some of the ways you can generate revenue through your blog.
April 4, 2014 in Starting a Business
Old-Fashioned Press Releases Still Most-Trusted Communication Source (Infographic)

Old-Fashioned Press Releases Still Most-Trusted Communication Source (Infographic)

BY
Despite the growth of social media and other digital outlets, studies show that traditional PR is still tops when it comes to what readers believe.
April 2, 2014 in Marketing
Contrary to Popular Belief, These Popular Social-Media Habits Are Bad for Your Brand

Contrary to Popular Belief, These Popular Social-Media Habits Are Bad for Your Brand

BY
This advice might sound blasphemous to some, but it could bring you more business.
March 28, 2014 in Social Media
How to Humanize Your E-commerce Business With Personalized Messages

How to Humanize Your E-commerce Business With Personalized Messages

BY
Tips and examples of how you can be more than just a store front by going above the basic requirements of RSS promotion or Facebook Offers.
March 26, 2014 in Marketing
10 Quick Ways to Increase Your Ads' Clickthrough Rates

10 Quick Ways to Increase Your Ads' Clickthrough Rates

BY
Search ads are short, so you've got to make each one count. Here are 10 considerations to keep in mind when crafting your ads.
March 25, 2014 in Marketing
Why Brands Need to Shut Their Mouths and Open Their Ears

Why Brands Need to Shut Their Mouths and Open Their Ears

BY
To reach today's consumers, brands need to have a discussion not a one-way conversation.
March 25, 2014 in Marketing
5 Ways Social-Media Marketers Get Their Message Heard

5 Ways Social-Media Marketers Get Their Message Heard

BY
While social media is a great platform for reaching consumers in an engaging way, the interactions can also be fleeting. Here are a few tips on getting your message heard and keeping consumers coming back for more.
March 21, 2014 in Marketing
Was Your First Tweet Awkward or Awesome?

Was Your First Tweet Awkward or Awesome?

BY
The social-media giant is celebrating its birthday and is inviting everyone to look back and see their very first tweet.
March 20, 2014 in Social Media
Here's the Big Problem With Chasing Customers on Social Media

Here's the Big Problem With Chasing Customers on Social Media

BY
After all the hype has settled and all the stock clamoring has died down, this one social-media truth is staring us in the face.
March 19, 2014 in Social Media
The 6 Types of Online Buyers

The 6 Types of Online Buyers

BY
Find out what types of buyers are shopping online so you can learn to attract new business.
March 18, 2014 in Marketing
Creating Brand Love Through Your Email Newsletter

Creating Brand Love Through Your Email Newsletter

BY
Provide value to your business contacts and develop a loyal following with these eight steps.
March 17, 2014 in Marketing
How to Tell if Your Social Media Efforts Are Paying Off

How to Tell if Your Social Media Efforts Are Paying Off

BY
Monitoring and measuring your social media efforts is essential. Here are the two metrics to watch.
March 14, 2014 in Social Media
Target Falls for the Terrifying 'Thigh Gap' Trend and Totally Gets Busted

Target Falls for the Terrifying 'Thigh Gap' Trend and Totally Gets Busted

BY
On the heels of its massive data breach, Target has something else to apologize for. And what it screwed up this time could have girls everywhere feeling even worse about their bodies.
March 13, 2014 in Business News
6 Ways to Analyze Your Creative Ideas

6 Ways to Analyze Your Creative Ideas

BY
Put your creativity to the test, and the ideas you ultimately bring back to clients will be all the stronger for it.
March 13, 2014 in Marketing
How a Tax Return Helped This Entrepreneur Land a Successful Brand

How a Tax Return Helped This Entrepreneur Land a Successful Brand

BY
After leaving her job, almost getting sued and landing a spot on Good Morning America, Lauren Thom found success as a New Orleans retailer.
March 13, 2014 in Marketing
Who Should Use Pay-Per-Click Advertising and Who Shouldn't

Who Should Use Pay-Per-Click Advertising and Who Shouldn't

BY
Pay-per-click advertising doesn't work for every type of business. Find out if you should be using it for yours.
March 11, 2014 in Marketing
6 Tips for Wooing Customers With an Enchanting Business Blog

6 Tips for Wooing Customers With an Enchanting Business Blog

BY
Blogging can be difficult work. Follow these rules and you may find yourself winning more business than you can deal with.
March 11, 2014 in Marketing
5 Tricks to Producing Quality Content

5 Tricks to Producing Quality Content

BY
As content continues to reign supreme in the online world, here are a few ways to make sure your information is top-notch.
March 7, 2014 in Grow Your Business
1 2 3 4 5 6 7 8 ... 15 Next

Most Shared Stories

From the Entrepreneur Bookstore