Online Marketing

Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

News and Articles About Online Marketing

Predictions for 2014: Facebook Ads Dominate and Minecraft as a Tool

Predictions for 2014: Facebook Ads Dominate and Minecraft as a Tool

Get ahead of the curve with these tips from marketing pro Perry Marshall.
Is Your SEO Strategy Ready for Google's New Algorithm?

Is Your SEO Strategy Ready for Google's New Algorithm?

'Hummingbird' brings big changes that could affect your site's traffic. Here are some tweaks you should implement.
7 Ways Social Media Will Be More Expensive This Year

7 Ways Social Media Will Be More Expensive This Year

Brands will have to pony up a lot more money for staffing and other costs of online marketing and audience engagement.
How to Steal Your Competitor's Social Media Followers

How to Steal Your Competitor's Social Media Followers

If you want to accelerate your social media game by getting followers from your competitors, here are several tips you should consider.

4 Steps to Establishing Your Business on Review Sites

If you're trying to sell something, online reviews are important to your customers. Here's how to beef up your business's presence on review sites.
Instincts, Not Data, Will Push You Forward in 2014

Instincts, Not Data, Will Push You Forward in 2014

Here are three reasons why marketing officers should think of people first.
3 Ways Companies Can Better Use Big Data in 2014

3 Ways Companies Can Better Use Big Data in 2014

This year, more companies are expected to take advantage of data. Here's how your company can be a high performer.
10 Reasons Your YouTube Videos Aren't Popular

10 Reasons Your YouTube Videos Aren't Popular

Before starting production on your small-business YouTube video, review these tips to help avoid "audience disconnect" and attract viewers.
7 Simple Steps to Writing Product Descriptions That Sell

7 Simple Steps to Writing Product Descriptions That Sell

The secret to writing seriously seductive product descriptions is to follow a proven process to engage, persuade and sell. Here's how.
8 Ways Retailers Should Target Smartphone Users

8 Ways Retailers Should Target Smartphone Users

Many sellers missed a big opportunity this past holiday shopping season. Here's what they can do later this year.
LISTEN: How to Make a Million Dollars Online

LISTEN: How to Make a Million Dollars Online

In this podcast, entrepreneur Lewis Howes explains how you can build your audience, establish credibility and start selling now.
New From CES: Improve Videos on Your Smartphone With This Smart App

New From CES: Improve Videos on Your Smartphone With This Smart App

Magisto's CamCrew helps you shoot the perfect video with your smartphone, and then edits it for you.
8 Steps to Make Customers Love Your Brand

8 Steps to Make Customers Love Your Brand

Just like with a romantic relationship, the courtship can never end.
Advice From Barbara Corcoran to Marc Ecko: Entrepreneur's Hottest Videos of 2013

Advice From Barbara Corcoran to Marc Ecko: Entrepreneur's Hottest Videos of 2013

Here, we count down our most-viewed videos from the last 12 months.
Pizza Hut Offers Big Discount to Celebrate 20th Anniversary of the World's First Online Purchase

Pizza Hut Offers Big Discount to Celebrate 20th Anniversary of the World's First Online Purchase

The pizza chain says the first purchase made online was one of its large pies. To mark the anniversary, it's offering customers an appetizing discount.
Our Digital Experts Share Their New Year's Resolutions

Our Digital Experts Share Their New Year's Resolutions

Our Team Digital experts in marketing, social media and more reveal their plans and goals for the upcoming year.

7 Ways to Get Excited for 2014

Our Team Digital experts share ways to get inspired for your goals in the year ahead.
Dynamic Duos: The Power of Affiliate Marketing

Dynamic Duos: The Power of Affiliate Marketing

These sidekicks can help your business reach more people online. Here are tips to find the best one.
The Top Visual Design Trends for 2014 (Infographic)

The Top Visual Design Trends for 2014 (Infographic)

Witches, beards and Instagram will dominate the year to come.
7 Myths of Email Marketing (Infographic)

7 Myths of Email Marketing (Infographic)

Before you plan your next email campaign, don't fall for these common falsehoods.
How This Blogger Turned Her Hobby Into a Full-Time Job and Scored Millions of Fans

How This Blogger Turned Her Hobby Into a Full-Time Job and Scored Millions of Fans

To make it as a blogger, you need more than content and pictures. You need to develop a full-on brand. Here is how the founder of Cupcakes and Cashmere did it.
5 Tips for Maximizing LinkedIn for Your Business

5 Tips for Maximizing LinkedIn for Your Business

LinkedIn isn't only good for hiring employees. Here's how you can use the social network to connect with customers, identify new leads and more.
How to Create Your Own YouTube Channel

How to Create Your Own YouTube Channel

If you're going to be posting multiple company videos on YouTube, setting up your own YouTube channel is a smart (and free!) option.
Cyber Monday Grows As More Shoppers Turn to Mobile

Cyber Monday Grows As More Shoppers Turn to Mobile

Sales during Thanksgiving weekend were down from last year, but Cyber Monday is attracting shoppers in droves.
Keeping an Eye Out for Social and Mobile Innovations

Keeping an Eye Out for Social and Mobile Innovations

Bite-size advice from snack-food company marketing veteran Bonin Bough.
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