Online Marketing

How the Experts Scale Their Content Strategies
Data-Driven Marketing

How the Experts Scale Their Content Strategies

Solid content marketing guides your blogging, social media, lead generation and even other facets of digital marketing such as pay-per-click ads and search-engine optimization.
Aaron Agius
4 Strategies the 'Entrepreneur on Fire' Used to Build a $250K a Month Podcast
Control What You Can

4 Strategies the 'Entrepreneur on Fire' Used to Build a $250K a Month Podcast

John Lee Dumas hosts one of iTunes' top-ranked business podcasts, thanks in no small part to the interviews he's managed to score with big-name entrepreneurs.
Eric Siu
The Case Against A/B Testing at Early-Stage Startups
Ready To Launch

The Case Against A/B Testing at Early-Stage Startups

A/B tests have become so ubiquitous that founders who don't frequently employ them have been subtly made to feel bad about themselves for having such a weak data-driven culture.
Andrew Cohen
3 Ways to Integrate Video Into Your Marketing Strategy
Data-Driven Marketing

3 Ways to Integrate Video Into Your Marketing Strategy

Video marketing that really resonates
Ann Handley
5 Reasons Your Online Business Isn't Growing
Data-Driven Marketing

5 Reasons Your Online Business Isn't Growing

Though the Internet is the largest market in human history, there are still no shortcuts to success.
Kimanzi Constable
3 Tips for Promoting Your Products on Social Media
Data-Driven Marketing

3 Tips for Promoting Your Products on Social Media

If done correctly, product placement on social media can generate a lot of talk , which will hopefully lead to an increase in sales.
James Rubec
10 Ways to Optimize Your Retargeting Strategies
Data-Driven Marketing

10 Ways to Optimize Your Retargeting Strategies

Here are some techniques that will help you target your consumers better and deliver more results from your retargeting campaigns.
Pierre Lechelle
Why Publishing Is the Fifth "P" of Marketing
Data-Driven Marketing

Why Publishing Is the Fifth "P" of Marketing

For a long time these four P's --product, pricing, placement and promotion -- were sufficient to explain the entirety of what marketers did, but marketing has changed a lot in recent years and suddenly these four categories don't tell the whole story.
Brian Honigman
4 Tips for Making Social Visitors Regular Users
Data-Driven Marketing

4 Tips for Making Social Visitors Regular Users

Remarketing, targeted headlines and calls to action are strategies that will bring people back again and again.
Neil Patel
9 Things You Need to Know to Give Millennials Great Customer Service
Millennials

9 Things You Need to Know to Give Millennials Great Customer Service

Millennials hate talking on the phone but want a relationship with the companies they buy from. There's a lot to know about them.
John Rampton
What You Need To Know About Omni-Channel Marketing
Data-Driven Marketing

What You Need To Know About Omni-Channel Marketing

Creating a one-to-one experience is the key to any omni-channel marketing approach. These four tips will help you jumpstart your own omni-channel marketing strategy.
Daniel Newman
3 Ways to Use Visuals on Social Media to Grab Users' Attention
Visualization

3 Ways to Use Visuals on Social Media to Grab Users' Attention

With so much social media 'noise,' here are a few tips to ensure your images stand out on platforms.
5 of the Cleverest Marketing Campaigns in Recent Times
Data-Driven Marketing

5 of the Cleverest Marketing Campaigns in Recent Times

Learn from these brands on what you need to do to have your marketing campaign stick with consumers.
Samuel Edwards
3 Questions Behind Effective 'Calls to Action' That Drive Conversions
Data-Driven Marketing

3 Questions Behind Effective 'Calls to Action' That Drive Conversions

When is a call to action appropriate? Make sure you know before tossing one into your marketing mix.
Chuck Cohn
Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

Today's Most Read