Online Marketing

News and Articles About Online Marketing

Are You Meeting Your Customers' Online Marketing Expectations?
Online Marketing

Are You Meeting Your Customers' Online Marketing Expectations?

Probably not. It's best to approach it one channel, one platform, one innovation and one interaction at a time.
Eric Siu
3 Tips for Spying on Your Competitors Online
National Small Business Week

3 Tips for Spying on Your Competitors Online

Online marketing expert Neil Patel shares his best tips for getting an edge on your competitors.
Jason Fell
Hotel Says $500 Fine on Negative Yelp Reviews Was a Joke
Yelp

Hotel Says $500 Fine on Negative Yelp Reviews Was a Joke

Angry Yelpers turned on a hotel after an article claimed the hotel fined newlyweds for guests' negative online reviews. Now, the hotel claims it was all a misunderstanding.
Kate Taylor
5 Examples Your Brand Can Follow to Build an Online Community
Online Community

5 Examples Your Brand Can Follow to Build an Online Community

If you're feeling lonely while you toil out there on the web, take some lessons from these vibrant websites. What they did, you can do.
Derek Miller
Google Hangout: Kick Up Your Online Marketing With This Expert Advice
National Small Business Week

Google Hangout: Kick Up Your Online Marketing With This Expert Advice

Neil Patel shares some of his top SEO and content-marketing secrets.
Jason Fell
How to Ask Influencers for a Favor (And Actually Get It)
Relationship building

How to Ask Influencers for a Favor (And Actually Get It)

Everybody could use a little help from their friends but, sometimes, you need to make the friend who can help you that little bit.
David Rekuc
The Secrets to Making an Explainer Video Stand Out
Video Marketing

The Secrets to Making an Explainer Video Stand Out

Video content is heating up the Internet. Entrepreneurs can jump on this bandwagon by producing simple explainer videos.
Nick Vaka
What You Can Do About the Decline of Social Marketing on Facebook
Social Media Marketing

What You Can Do About the Decline of Social Marketing on Facebook

Facebook matters less as other social media platforms gain currency but it is still worth your effort, even if you need to pay for ads.
Gregory Kennedy
You're No Little Fish: Stand Out by Dominating Content Marketing
Content marketing

You're No Little Fish: Stand Out by Dominating Content Marketing

Using content is cheaper and more effective than traditional advertising. Here are three things your strategy should entail.
Eric Siu
5 Ways to Build Your Brand in Short Chunks of Time
Branding

5 Ways to Build Your Brand in Short Chunks of Time

It's important not to overlook the power of small steps and single interactions that can solidify and share your brand with others.
Jayson DeMers
Social Media Is Hot But Email Packs Digital Marketing Power (Infographic)
Infographics

Social Media Is Hot But Email Packs Digital Marketing Power (Infographic)

If you are looking to build engagement with customers, email addresses are gold.
Catherine Clifford
4 Ways to Make Sure Your Email List Doesn't End Up Dead
Email Marketing

4 Ways to Make Sure Your Email List Doesn't End Up Dead

Automation makes things easy, but it also could lead to high unsubscribe rates. You need to track and balance your messages.
Jonathan Long
Excite Audiences by Finding the Visual Angle of Your Brand
Online Marketing

Excite Audiences by Finding the Visual Angle of Your Brand

Here are five tips to get started producing photo and video content for different platforms.
Jayson DeMers
Why Your Content Isn't Going Viral (Infographic)
Viral Marketing

Why Your Content Isn't Going Viral (Infographic)

You create good content, so why isn't anyone sharing it? This infographic explains why and offers ways you can tweak your content so people can't wait to pass it along.
Kristin Piombino