News and Articles About Online Marketing
Sales during Thanksgiving weekend were down from last year, but Cyber Monday is attracting shoppers in droves.
Bite-size advice from snack-food company marketing veteran Bonin Bough.
If your video requires a script, these tips will help you write one in a style that appeals to your intended audience.
Take your Adwords campaigns up a notch with these three insider insights.
The new feature links high quality photography to maps, making it easier to visit and share in real life.
Skip these first-impression shattering no-no's and craft a kickass LinkedIn profile instead.
Base your marketing strategies on what you're selling.
Expert advice on how to gauge the success of your social media marketing efforts.
Follow these tips to keep your audience coming back for more.
Put these tips to action to generate more buzz for your own company blog.
A marketing shop gleans powerful insights on visitors to clients' sites, filling in the details where Google Analytics leaves off.
Swamping journalists with an endless stream of press releases won't get you the coverage you want. Instead, get creative to get our attention.
Follow these steps for creating knockout infographics that can give your marketing a visual flair.
Publicity expert Ivan Ristic of Diffusion communications firm wants to answer your big questions questions about PR, social media, marketing and starting up
How small-business owners can use the popular social-media site to drive sales and connect with potential clients.
What's the most important website metric for my business?
Using AdWords can be an effective way to drive traffic to your site. But a poorly managed campaign can cost more than it brings in.
Thanks to cloud computing, you can be in business faster than it takes for the cable company to install your internet connection.
What might happen if you find yourself posting to your accounts while knocking back a few. It's not pretty.
Digital-marketing pro Ian Lurie offers up tips on how to break into the social media and digital advertising industry in this week's Ask the Expert column.
How to avoid passing on a sketchy tweet that could risk your and your startup's reputation.
Short-form social videos can turn your cinematic dreams into marketing gold.
As more people go mobile, consider these important suggestions to make sure people are opening your emails on their smartphones.
More brands are buying into the pranking trend. Is it a sustainable model for drumming up publicity?
Our Ask the Expert digital marketing pro Ian Lurie offers up best practices on handling social media, SEO and a business' website on a budget.
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