Online Marketing

Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

News and Articles About Online Marketing

Have a Burning Business Question? Ask the Expert: Jim Yu.

Have a Burning Business Question? Ask the Expert: Jim Yu.

Our marketing expert Jim Yu is looking to answer your questions on topics ranging from content marketing to SEO and entering the world of mobile.
Top 10 Ways to Make Money Online -- With Integrity

Top 10 Ways to Make Money Online -- With Integrity

To do it right, you'll need to find a way that serves your vision while also supporting others.
Web Design 101: How Typography Affects Conversions

Web Design 101: How Typography Affects Conversions

When pondering ways to optimize your website's landing pages, don't forget this critical design element.
Study: Brands Simply Aren't Replying on Twitter

Study: Brands Simply Aren't Replying on Twitter

If you manage a brand's Twitter account, chances are you're not interacting as much as you could be. And that's not a good thing.
5 Strategies for Generating Consumer Demand

5 Strategies for Generating Consumer Demand

Tips on how to create excitement and buzz around your new product.
How Understanding Your Customers Can Help You Create Copy That Sells

How Understanding Your Customers Can Help You Create Copy That Sells

No matter how good your product is, if you can't convey its value to potential customers, they'll never experience what you've created.
The Next Big Thing on the Web: Sites Tailored for You

The Next Big Thing on the Web: Sites Tailored for You

Dynamic website personalization is a powerful tool that can boost business.
3 Valuable Data Resources That Provide Exponential Growth

3 Valuable Data Resources That Provide Exponential Growth

For every successful campaign, you have to pay attention to just three data sets to ensure success.
Predictions for 2014: Facebook Ads Dominate and Minecraft as a Tool

Predictions for 2014: Facebook Ads Dominate and Minecraft as a Tool

Get ahead of the curve with these tips from marketing pro Perry Marshall.
Is Your SEO Strategy Ready for Google's New Algorithm?

Is Your SEO Strategy Ready for Google's New Algorithm?

'Hummingbird' brings big changes that could affect your site's traffic. Here are some tweaks you should implement.
7 Ways Social Media Will Be More Expensive This Year

7 Ways Social Media Will Be More Expensive This Year

Brands will have to pony up a lot more money for staffing and other costs of online marketing and audience engagement.
How to Steal Your Competitor's Social Media Followers

How to Steal Your Competitor's Social Media Followers

If you want to accelerate your social media game by getting followers from your competitors, here are several tips you should consider.

4 Steps to Establishing Your Business on Review Sites

If you're trying to sell something, online reviews are important to your customers. Here's how to beef up your business's presence on review sites.
Instincts, Not Data, Will Push You Forward in 2014

Instincts, Not Data, Will Push You Forward in 2014

Here are three reasons why marketing officers should think of people first.
3 Ways Companies Can Better Use Big Data in 2014

3 Ways Companies Can Better Use Big Data in 2014

This year, more companies are expected to take advantage of data. Here's how your company can be a high performer.
10 Reasons Your YouTube Videos Aren't Popular

10 Reasons Your YouTube Videos Aren't Popular

Before starting production on your small-business YouTube video, review these tips to help avoid "audience disconnect" and attract viewers.
7 Simple Steps to Writing Product Descriptions That Sell

7 Simple Steps to Writing Product Descriptions That Sell

The secret to writing seriously seductive product descriptions is to follow a proven process to engage, persuade and sell. Here's how.
8 Ways Retailers Should Target Smartphone Users

8 Ways Retailers Should Target Smartphone Users

Many sellers missed a big opportunity this past holiday shopping season. Here's what they can do later this year.
LISTEN: How to Make a Million Dollars Online

LISTEN: How to Make a Million Dollars Online

In this podcast, entrepreneur Lewis Howes explains how you can build your audience, establish credibility and start selling now.
New From CES: Improve Videos on Your Smartphone With This Smart App

New From CES: Improve Videos on Your Smartphone With This Smart App

Magisto's CamCrew helps you shoot the perfect video with your smartphone, and then edits it for you.
8 Steps to Make Customers Love Your Brand

8 Steps to Make Customers Love Your Brand

Just like with a romantic relationship, the courtship can never end.
Advice From Barbara Corcoran to Marc Ecko: Entrepreneur's Hottest Videos of 2013

Advice From Barbara Corcoran to Marc Ecko: Entrepreneur's Hottest Videos of 2013

Here, we count down our most-viewed videos from the last 12 months.
Pizza Hut Offers Big Discount to Celebrate 20th Anniversary of the World's First Online Purchase

Pizza Hut Offers Big Discount to Celebrate 20th Anniversary of the World's First Online Purchase

The pizza chain says the first purchase made online was one of its large pies. To mark the anniversary, it's offering customers an appetizing discount.
Our Digital Experts Share Their New Year's Resolutions

Our Digital Experts Share Their New Year's Resolutions

Our Team Digital experts in marketing, social media and more reveal their plans and goals for the upcoming year.

7 Ways to Get Excited for 2014

Our Team Digital experts share ways to get inspired for your goals in the year ahead.
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