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News and Articles About Online Marketing
Are You Meeting Your Customers' Online Marketing Expectations?
Probably not. It's best to approach it one channel, one platform, one innovation and one interaction at a time.
National Small Business Week
3 Tips for Spying on Your Competitors Online
Online marketing expert Neil Patel shares his best tips for getting an edge on your competitors.
Hotel Says $500 Fine on Negative Yelp Reviews Was a Joke
Angry Yelpers turned on a hotel after an article claimed the hotel fined newlyweds for guests' negative online reviews. Now, the hotel claims it was all a misunderstanding.
5 Examples Your Brand Can Follow to Build an Online Community
If you're feeling lonely while you toil out there on the web, take some lessons from these vibrant websites. What they did, you can do.
National Small Business Week
Google Hangout: Kick Up Your Online Marketing With This Expert Advice
Neil Patel shares some of his top SEO and content-marketing secrets.
How to Ask Influencers for a Favor (And Actually Get It)
Everybody could use a little help from their friends but, sometimes, you need to make the friend who can help you that little bit.
The Secrets to Making an Explainer Video Stand Out
Video content is heating up the Internet. Entrepreneurs can jump on this bandwagon by producing simple explainer videos.
Social Media Marketing
What You Can Do About the Decline of Social Marketing on Facebook
Facebook matters less as other social media platforms gain currency but it is still worth your effort, even if you need to pay for ads.
You're No Little Fish: Stand Out by Dominating Content Marketing
Using content is cheaper and more effective than traditional advertising. Here are three things your strategy should entail.
5 Ways to Build Your Brand in Short Chunks of Time
It's important not to overlook the power of small steps and single interactions that can solidify and share your brand with others.
Social Media Is Hot But Email Packs Digital Marketing Power (Infographic)
If you are looking to build engagement with customers, email addresses are gold.
4 Ways to Make Sure Your Email List Doesn't End Up Dead
Automation makes things easy, but it also could lead to high unsubscribe rates. You need to track and balance your messages.
Excite Audiences by Finding the Visual Angle of Your Brand
Here are five tips to get started producing photo and video content for different platforms.
Why Your Content Isn't Going Viral (Infographic)
You create good content, so why isn't anyone sharing it? This infographic explains why and offers ways you can tweak your content so people can't wait to pass it along.
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