News and Articles About Online Marketing
Pull out these ideas when you find yourself in a time crunch but need new content.
What does each do, and what are pros and cons of each approach?
As one company 'breaks up' with the social-media company, some tips for how your page can stay relevant and in front of your customers.
Twitter is a great way for your business to share news, engage with customers and attract new ones. While it takes a bit of work to gain a large following, the payoff is huge.
While business owners call in SEO experts, ask their friends for freelance referrals and even search through the latest content-dating sites, finding quality writers to produce content may just be right under their nose.
With consumers' attention span shrinking by the second, companies need to think quickly. One solution is micro-content.
Content marketing and social media expert Jayson DeMers talks about one of the big social trends to watch out for in 2014.
While video content is becoming a more mainstream marketing strategy, it can be expensive. Here are a few strategies for creating top-notch content without spending a fortune.
A snapshot of what works best in the current Facebook landscape and how quickly things can change.
With its business-friendly features and implications for Google search, here's how you can supercharge your page on the network now.
With every site jumping on the content-marketing bandwagon, it can be challenging to get your content noticed. But if you keep your focus on your customer, you can stand out from the crowd.
If you aren't posting to social media when most of your audience members are on, all that time you spent can go to waste. These are the times you should focus on.
The social network says it will crack down on spammy pages that try to game engagement and shares.
Not all infographics are created equal. Heres how to make yours stand out from the pack.
To know whether it's successful--or just a waste of time and money--you have to track the following 9 statistics of your online marketing efforts.
Are you a company that has a presence on various social media platforms, but instead of approaching it with a strategy, you're throwing content up there and hoping it will stick? Then keep reading.
When branding is done incorrectly, it can come off as not genuine and fake. But companies like Amazon and Starbucks have figured out how to do branding right, making them a powerful company in consumers' minds.
Ellen, Big Papi and LeBron -- Samsung's all-stars -- arent the only big names snapping promotional selfies. Tons of other brands are cashing in on selfie marketing mania, too.
From selling display ad space to merchandising, a look at some of the ways you can generate revenue through your blog.
Despite the growth of social media and other digital outlets, studies show that traditional PR is still tops when it comes to what readers believe.
This advice might sound blasphemous to some, but it could bring you more business.
Tips and examples of how you can be more than just a store front by going above the basic requirements of RSS promotion or Facebook Offers.
Search ads are short, so you've got to make each one count. Here are 10 considerations to keep in mind when crafting your ads.
To reach today's consumers, brands need to have a discussion not a one-way conversation.
While social media is a great platform for reaching consumers in an engaging way, the interactions can also be fleeting. Here are a few tips on getting your message heard and keeping consumers coming back for more.
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