Online Marketing

News and Articles About Online Marketing

5 Clever Ways to Increase Mobile App Reviews

In today's crowded app store, you’ll need more positive reviews than you have friends and family to provide them, in order to give your app the ranking boost it needs.

Why Marketers Should Care About Rich-Media Content

Podcasts, videos and ebooks help connect to audiences on a deeper level.

4 Reasons Why Entrepreneurs Should Use Interactive Video for Storytelling

With so much noise in the online world, entrepreneurs are needing to get more creative to stand out. One way is implementing interactive video into your the marketing strategy.

This Is the Most Important Element of Producing a Successful Webinar

Online marketing expert Lewis Howes says that without this one thing, your webinars won't be the best they can be.

Burger King Bets 'Subservient Chicken' Ad Campaign Will Go Viral Again

Burger King is bringing back a bizarre campaign from 2004 in the hopes of striking ad gold twice.

Confessions of a Facebook Marketing Addict

Facebook does a bang-up job of getting marketers hooked on ‘likes’ and shares, but is any of it really productive?

3 Reasons Your Website Will Never Be Finished

If you're constantly tinkering with it, you may have an advantage over your competitors.

22 Ways to Ramp Up Your Content-Marketing Strategy

With content marketing making waves in the online world, getting the strategy right is imperative to a startup's success. Here are 22 tips on how to boost your content-marketing strategy.

The 3 C's of Content Marketing

If you really want to connect with customers, keep these three principles in mind as you shape your campaign.

Boost Reader Engagement With 9 Easy Subheading Tricks

The architectural structure of your piece can provide clarity -- and help in hidden ways as well.

An Entrepreneur's Social-Media Plan for Success

For those just jumping on the social-media bandwagon, here are a few tips on getting started.

5 Content Pieces You Can Create in 5 Minutes Or Less

Pull out these ideas when you find yourself in a time crunch but need new content.

Should You Focus on SEO or Pay-Per-Click Marketing?

What does each do, and what are pros and cons of each approach?

Here's What Happens When Facebook Advertising Fails

As one company 'breaks up' with the social-media company, some tips for how your page can stay relevant and in front of your customers.

How I Went From Zero to 380,000 Twitter Followers Without Spending a Dime

Twitter is a great way for your business to share news, engage with customers and attract new ones. While it takes a bit of work to gain a large following, the payoff is huge.

A Simple Trick for Finding Top-Notch Writers to Create Your Content

While business owners call in SEO experts, ask their friends for freelance referrals and even search through the latest content-dating sites, finding quality writers to produce content may just be right under their nose.

Overcome Short Attention Spans with 'Micro-Content'

With consumers' attention span shrinking by the second, companies need to think quickly. One solution is micro-content.

Social Media Prediction: Video Is Going to Be Bigger Than Ever This Year

Content marketing and social media expert Jayson DeMers talks about one of the big social trends to watch out for in 2014.

3 Tricks to Create Premium Video Content on a Budget

While video content is becoming a more mainstream marketing strategy, it can be expensive. Here are a few strategies for creating top-notch content without spending a fortune.

7 Statistics That Can Raise Your Facebook Engagement (Infographic)

A snapshot of what works best in the current Facebook landscape and how quickly things can change.

21 Simple Ways to Get More Followers for Your Google Plus Business Page

With its business-friendly features and implications for Google search, here's how you can supercharge your page on the network now.

Want to Break Through All The Content-Marketing Noise? Keep Your Customer at the Center.

With every site jumping on the content-marketing bandwagon, it can be challenging to get your content noticed. But if you keep your focus on your customer, you can stand out from the crowd.

A Guide to the Best Times to Post on Social Media (Infographic)

If you aren't posting to social media when most of your audience members are on, all that time you spent can go to waste. These are the times you should focus on.

If You Ask for 'Likes' on Facebook, You're About to Get Clobbered

The social network says it will crack down on spammy pages that try to game engagement and shares.

7 Tips for Creating Awesome Infographics

Not all infographics are created equal. Here’s how to make yours stand out from the pack.
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