Online Marketing

Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

News and Articles About Online Marketing

The Fastest Way to Sabotage Your Marketing Campaign

The Fastest Way to Sabotage Your Marketing Campaign

Find out why blowing off the numbers behind your online advertising will make your marketing efforts fail.
How You Can Get More Pinterest Followers (Infographic)

How You Can Get More Pinterest Followers (Infographic)

Did you know that Pinterest drives more revenue than Facebook and Twitter? Every Pinterest follower is valuable, and you want as many as you can get.
8 Ways to Write Terrible Online Ads

8 Ways to Write Terrible Online Ads

If you want to get people to click on your ads, don't make any of these 8 common mistakes made by search marketers.
14 Tools Every Entrepreneur Needs for Managing Social Media

14 Tools Every Entrepreneur Needs for Managing Social Media

With the explosion of social media, it is hard to keep tabs on your online-marketing strategy across all platforms. These tools can help you do just that.
Want Customers to Open Your Emails? Read This.

Want Customers to Open Your Emails? Read This.

Retention Science, a big-data retention marketing company, analyzed over 267 million emails to uncover the characteristics of email subject lines that generate the highest open rates.
10 Advanced Facebook Tips and Tricks

10 Advanced Facebook Tips and Tricks

If you want to get the most out of your time and money in Facebook, then take it to the next level with these 10 strategies.
Spying 101: How to Figure Out Everything About Your Competition Online

Spying 101: How to Figure Out Everything About Your Competition Online

Want to get an edge on your competition? Follow this guide on keeping tabs on your competitors in the digital realm.
Moving Beyond the Banner Ad

Moving Beyond the Banner Ad

The traditional online ad is being overshadowed by these four types of marketing.
How to Protect Your Website From Negative SEO

How to Protect Your Website From Negative SEO

Ways you can prevent unethical SEO techniques from harming your site and your business.
3 Strategies to Keep Your Website Relevant to Google

3 Strategies to Keep Your Website Relevant to Google

With its new search algorithm, content, fonts and authorship have renewed focus.
6 Ideas for Epic Business Blog Posts

6 Ideas for Epic Business Blog Posts

Your readers don't want another press release. Here are some ways to get them truly engaged with your brand.
Boost Sales With These 7 Social Media Steps

Boost Sales With These 7 Social Media Steps

After you get started, here is what you should do to build your brand online.
What Would Jane Austen Do? A Guide to Social Media Etiquette

What Would Jane Austen Do? A Guide to Social Media Etiquette

The author famous for her characters who make life-changing social blunders can teach social media users a thing or two.
Facebook Gives Advertisers a Way to Target by Relationship Status

Facebook Gives Advertisers a Way to Target by Relationship Status

Advertisers will now be able to search for specific audiences, including those who have recently updated their relationship statuses.
Deciding How Much of Your Marketing Time Should Go to SEO

Deciding How Much of Your Marketing Time Should Go to SEO

Often, entrepreneurs have little time and resources to commit to various startup tasks. Our marketing expert Jim Yu breaks down how founders should approach SEO and incorporate it into their marketing strategy.
Have a Blog? LinkedIn Wants Your Copy.

Have a Blog? LinkedIn Wants Your Copy.

The professional social networking site has opened up its publishing platform to all users.
Advertising Will Soon Reach a Digital Tipping Point

Advertising Will Soon Reach a Digital Tipping Point

Online marketing is putting increasing pressure on legacy ad businesses, with more people logging in than tuning in.
A Stellar Content Plan Can Lead to Business Success

A Stellar Content Plan Can Lead to Business Success

Good content can drive more sales, boost your visibility and increase customer loyalty.
Instagram's 5 Tips for Better Marketing -- With Pictures

Instagram's 5 Tips for Better Marketing -- With Pictures

The popular photo-sharing site has released findings on its business blog about the ways in which the most successful brands have engaged the visual community.
It's Time to Beef Up Your 'About' Page

It's Time to Beef Up Your 'About' Page

Here are five easy tips to improve one of your site's most visited sections.
5 Simple Steps to Building Your Business Online and Getting Millions of Visitors

5 Simple Steps to Building Your Business Online and Getting Millions of Visitors

An informative and insightful conversation with Derek Halpern, founder of Social Triggers.
In the Social Age, Don't Advertise, Engage

In the Social Age, Don't Advertise, Engage

Advertising is a one-way street with significant drawbacks. It may take more effort, but engagement will build a deep connection to customers.
Facebook, Twitter or Instagram: Determining the Best Platform for Mobile Marketing

Facebook, Twitter or Instagram: Determining the Best Platform for Mobile Marketing

Our marketing expert Jim Yu discusses how to best utilize social for mobile marketing.
A Jonas Brother's Baby, Brought to You by Procter & Gamble

A Jonas Brother's Baby, Brought to You by Procter & Gamble

News of the birth of Kevin Jonas's first child, a baby girl, was accompanied by a marketing message from the consumer products company.
Have a Burning Business Question? Ask the Expert: Jim Yu.

Have a Burning Business Question? Ask the Expert: Jim Yu.

Our marketing expert Jim Yu is looking to answer your questions on topics ranging from content marketing to SEO and entering the world of mobile.
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