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News and Articles About Online Marketing
The Top 5 Errors Made by Money-Losing Ecommerce Sites
Success is never guaranteed in online marketing but avoiding these common errors makes it much likelier.
5 Easy Tweaks You Can Make to Consistently Land New Customers
People visit your website looking for what you offer. Making them feel welcome is step one to earning loyal new customers.
Marketing Automation Can Help Startups Sell Like the Big Brands
Using software to develop leads can be effective, but keep four things in mind when forming a strategy.
8 Ways to Influence Users to Download Your Mobile App
You need to influence people even before they get to your landing page by convincing them of the value you're offering.
50 Favorite Online-Marketing Influencers of 2014
These people provide useful, reliable information in their blogs and on social media and have expert knowledge in various fields.
Cats Run the Show at the Most Adorable Pizza Hut in Japan
Pizza Hut's latest Japanese commercial campaign stars incredibly cute cat employees at a fictional pizza joint.
Social Media Marketing
5 Reasons Why Social-Media Marketing Is Overrated
Billions of people enjoy social media but ever fewer are responding to the advertising bombardment.
A Successful Content-Marketing Strategy Goes Far Beyond Page Views
With many companies turning to content to help build their brand, some entrepreneurs and CMOs are looking at the wrong metrics. Here is how content-marketing has evolved and what people should be measuring.
Craft an Effective 'About' Page in 3 Simple Steps
This page, which introduces you and your product to website visitors, can bring in new customers to your business if done well.
The 4 Basics of Making Money on the Internet
Used improperly, the web can be a black hole -- one in which you dump tens of thousands of dollars without results.
Doug and Polly White
How to Choose the Best Keywords for Your Online Marketing Campaign
If you want to find the best keywords for your business, avoid these all-too-common missteps.
Personalized Marketing Is No Longer a Luxury
No business can afford to ignore this trend. Consumers today are plugged into multiple channels and served with content at every turn.
National Small Business Week
This Google Feature Can Improve Your SEO
Online marketing and SEO expert Neil Patel explains how this listing format can help you rank better in search results.
Is Your Website Acting as Customer-Repellent? Avoid These 5 Don'ts.
The last thing you want to do is cause your visitors to quickly leave your website, especially if it is due to something avoidable.
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