Online Marketing

Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

News and Articles About Online Marketing

22 Ways to Ramp Up Your Content-Marketing Strategy

22 Ways to Ramp Up Your Content-Marketing Strategy

With content marketing making waves in the online world, getting the strategy right is imperative to a startup's success. Here are 22 tips on how to boost your content-marketing strategy.
The 3 C's of Content Marketing

The 3 C's of Content Marketing

If you really want to connect with customers, keep these three principles in mind as you shape your campaign.
Boost Reader Engagement With 9 Easy Subheading Tricks

Boost Reader Engagement With 9 Easy Subheading Tricks

The architectural structure of your piece can provide clarity -- and help in hidden ways as well.
An Entrepreneur's Social-Media Plan for Success

An Entrepreneur's Social-Media Plan for Success

For those just jumping on the social-media bandwagon, here are a few tips on getting started.
5 Content Pieces You Can Create in 5 Minutes Or Less

5 Content Pieces You Can Create in 5 Minutes Or Less

Pull out these ideas when you find yourself in a time crunch but need new content.
Should You Focus on SEO or Pay-Per-Click Marketing?

Should You Focus on SEO or Pay-Per-Click Marketing?

What does each do, and what are pros and cons of each approach?
Here's What Happens When Facebook Advertising Fails

Here's What Happens When Facebook Advertising Fails

As one company 'breaks up' with the social-media company, some tips for how your page can stay relevant and in front of your customers.
How I Went From Zero to 380,000 Twitter Followers Without Spending a Dime

How I Went From Zero to 380,000 Twitter Followers Without Spending a Dime

Twitter is a great way for your business to share news, engage with customers and attract new ones. While it takes a bit of work to gain a large following, the payoff is huge.
A Simple Trick for Finding Top-Notch Writers to Create Your Content

A Simple Trick for Finding Top-Notch Writers to Create Your Content

While business owners call in SEO experts, ask their friends for freelance referrals and even search through the latest content-dating sites, finding quality writers to produce content may just be right under their nose.
Overcome Short Attention Spans with 'Micro-Content'

Overcome Short Attention Spans with 'Micro-Content'

With consumers' attention span shrinking by the second, companies need to think quickly. One solution is micro-content.
Social Media Prediction: Video Is Going to Be Bigger Than Ever This Year

Social Media Prediction: Video Is Going to Be Bigger Than Ever This Year

Content marketing and social media expert Jayson DeMers talks about one of the big social trends to watch out for in 2014.
3 Tricks to Create Premium Video Content on a Budget

3 Tricks to Create Premium Video Content on a Budget

While video content is becoming a more mainstream marketing strategy, it can be expensive. Here are a few strategies for creating top-notch content without spending a fortune.
7 Statistics That Can Raise Your Facebook Engagement (Infographic)

7 Statistics That Can Raise Your Facebook Engagement (Infographic)

A snapshot of what works best in the current Facebook landscape and how quickly things can change.
21 Simple Ways to Get More Followers for Your Google Plus Business Page

21 Simple Ways to Get More Followers for Your Google Plus Business Page

With its business-friendly features and implications for Google search, here's how you can supercharge your page on the network now.
Want to Break Through All The Content-Marketing Noise? Keep Your Customer at the Center.

Want to Break Through All The Content-Marketing Noise? Keep Your Customer at the Center.

With every site jumping on the content-marketing bandwagon, it can be challenging to get your content noticed. But if you keep your focus on your customer, you can stand out from the crowd.
A Guide to the Best Times to Post on Social Media (Infographic)

A Guide to the Best Times to Post on Social Media (Infographic)

If you aren't posting to social media when most of your audience members are on, all that time you spent can go to waste. These are the times you should focus on.
If You Ask for 'Likes' on Facebook, You're About to Get Clobbered

If You Ask for 'Likes' on Facebook, You're About to Get Clobbered

The social network says it will crack down on spammy pages that try to game engagement and shares.
7 Tips for Creating Awesome Infographics

7 Tips for Creating Awesome Infographics

Not all infographics are created equal. Here’s how to make yours stand out from the pack.
9 Online Ad Campaign Stats You Must Track

9 Online Ad Campaign Stats You Must Track

To know whether it's successful--or just a waste of time and money--you have to track the following 9 statistics of your online marketing efforts.
Why Winging Social Media Won't Cut It Anymore

Why Winging Social Media Won't Cut It Anymore

Are you a company that has a presence on various social media platforms, but instead of approaching it with a strategy, you're throwing content up there and hoping it will stick? Then keep reading.
How to Build the Next Amazon Brand

How to Build the Next Amazon Brand

When branding is done incorrectly, it can come off as not genuine and fake. But companies like Amazon and Starbucks have figured out how to do branding right, making them a powerful company in consumers' minds.
Samsung Can't Have All the Fun: 5 Other Mega Brands Rocking the Selfie

Samsung Can't Have All the Fun: 5 Other Mega Brands Rocking the Selfie

Ellen, Big Papi and LeBron -- Samsung's all-stars -- aren’t the only big names snapping promotional selfies. Tons of other brands are cashing in on selfie marketing mania, too.
6 Ways to Turn Your Blog Into a Money Maker

6 Ways to Turn Your Blog Into a Money Maker

From selling display ad space to merchandising, a look at some of the ways you can generate revenue through your blog.
Old-Fashioned Press Releases Still Most-Trusted Communication Source (Infographic)

Old-Fashioned Press Releases Still Most-Trusted Communication Source (Infographic)

Despite the growth of social media and other digital outlets, studies show that traditional PR is still tops when it comes to what readers believe.
Contrary to Popular Belief, These Popular Social-Media Habits Are Bad for Your Brand

Contrary to Popular Belief, These Popular Social-Media Habits Are Bad for Your Brand

This advice might sound blasphemous to some, but it could bring you more business.
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