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Measure the Success of a Marketing Campaign Through the Product and the Brand
Without a goal and measurement system in place at the beginning, you can't possibly ascertain success.
No Referrals, No Problem: 3 Ways to Win Clients in Highly Competitive Industries
When selling to highly competitive or secretive industries customer referrals can be hard to come by but that doesn't make your company second-rate by any measure.
What HR Pros Need to Learn From the Rest of the Company
To be of strategic importance, human resources needs to understand the company thoroughly and apply key skills.
5 Things to Do Friday Afternoon to Accelerate Your Business Monday Morning
You can take it slow as the weekend nears. Just don't stop.
You Lost a Deal: Here is the Secret to Not Losing the Next One
Sellers have an incredible opportunity to learn from their losses by asking their buyers a series of simple questions, in an authentic manner, during the post-mortem process
Technology That Lets Sales Pros Peer Into What Prospects Want
Sales acceleration tools are almost uncanny in what they reveal about a customer's thinking.
Apple Rolls Out Revamped iPods (Yes, iPods)
2012 was the last time the tech giant upgraded the music players.
Christmas in July: Walmart, Amazon Throw Down in Epic Discount Battle
Given competing sales from two of the world's biggest retailers, other businesses may be bound for slow traffic this week.
Why a Client's Lifetime Value Changes, Depending on the Month
Are you comfortable with seasonal sales once a year for certain clients? Time to expand your sales horizon.
How to Use Content to Gain Credibility in Sales
Here are a few ways you can leverage content to increase sales conversations.
3 Ways to Make More Money With Your Mobile App
When you have an app for your business and you're using it to generate ad revenue, you're killing two very profitable birds with one stone.
Here Is the Equation for Increasing Your Sales Team's Success
The "sales velocity equation'' is a simple and ingenious formula for examining the variables you can adjust to close more deals sooner.
Music to Marketers' Ears: Americans Don't Totally Hate Waiting On Hold
Hold the phone. We're more patient than you think, especially if marketers pull these tricks.
Kim Lachance Shandrow
Sales Training Won't Work Without This
There are four things that companies with effective training share.
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