Sales

Measure the Success of a Marketing Campaign Through the Product and the Brand
Marketing

Measure the Success of a Marketing Campaign Through the Product and the Brand

Without a goal and measurement system in place at the beginning, you can't possibly ascertain success.
Jim Joseph
No Referrals, No Problem: 3 Ways to Win Clients in Highly Competitive Industries
Referrals

No Referrals, No Problem: 3 Ways to Win Clients in Highly Competitive Industries

When selling to highly competitive or secretive industries customer referrals can be hard to come by but that doesn't make your company second-rate by any measure.
Stephen Kurtz
What HR Pros Need to Learn From the Rest of the Company
Human Resources

What HR Pros Need to Learn From the Rest of the Company

To be of strategic importance, human resources needs to understand the company thoroughly and apply key skills.
Matt Straz
5 Things to Do Friday Afternoon to Accelerate Your Business Monday Morning
Productivity

5 Things to Do Friday Afternoon to Accelerate Your Business Monday Morning

You can take it slow as the weekend nears. Just don't stop.
Jacqueline Whitmore
You Lost a Deal: Here is the Secret to Not Losing the Next One
Sales Strategies

You Lost a Deal: Here is the Secret to Not Losing the Next One

Sellers have an incredible opportunity to learn from their losses by asking their buyers a series of simple questions, in an authentic manner, during the post-mortem process
Ryan Sorley
Technology That Lets Sales Pros Peer Into What Prospects Want
Boosting Sales

Technology That Lets Sales Pros Peer Into What Prospects Want

Sales acceleration tools are almost uncanny in what they reveal about a customer's thinking.
Larry Alton
Apple Rolls Out Revamped iPods (Yes, iPods)
Apple

Apple Rolls Out Revamped iPods (Yes, iPods)

2012 was the last time the tech giant upgraded the music players.
Nina Zipkin
Christmas in July: Walmart, Amazon Throw Down in Epic Discount Battle
Ecommerce

Christmas in July: Walmart, Amazon Throw Down in Epic Discount Battle

Given competing sales from two of the world's biggest retailers, other businesses may be bound for slow traffic this week.
Geoff Weiss
Why a Client's Lifetime Value Changes, Depending on the Month
You've Arrived

Why a Client's Lifetime Value Changes, Depending on the Month

Are you comfortable with seasonal sales once a year for certain clients? Time to expand your sales horizon.
Dave Thompson
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How to Use Content to Gain Credibility in Sales
Sales

How to Use Content to Gain Credibility in Sales

Here are a few ways you can leverage content to increase sales conversations.
Leah Bell
3 Ways to Make More Money With Your Mobile App
Mobile Advertising

3 Ways to Make More Money With Your Mobile App

When you have an app for your business and you're using it to generate ad revenue, you're killing two very profitable birds with one stone.
Jana Barrett
Here Is the Equation for Increasing Your Sales Team's Success
Sales

Here Is the Equation for Increasing Your Sales Team's Success

The "sales velocity equation'' is a simple and ingenious formula for examining the variables you can adjust to close more deals sooner.
Andre Bourque
Music to Marketers' Ears: Americans Don't Totally Hate Waiting On Hold
Marketing

Music to Marketers' Ears: Americans Don't Totally Hate Waiting On Hold

Hold the phone. We're more patient than you think, especially if marketers pull these tricks.
Kim Lachance Shandrow
Sales Training Won't Work Without This
Sales Training

Sales Training Won't Work Without This

There are four things that companies with effective training share.
Grant Cardone